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What do we want to find out?

While traditional games aim to entertain, serious gaming focuses on

learning in its widest sense, whether that’s for simulation, training or

The ideas delivered through our current ways of working are less likely
to create genuine change1, the contradictions in people’s demands and
the impact of the recession are more likely to disrupt the way we work
than we are used to.

We want to explore how we can use serious gaming techniques to

simulate scenarios and innovations that can enable the Council to
influence change and cohesion. We will also engage with those groups
working in this area, such as MediaTree and KADU.

We will research how gaming can be used to influence people’s

behaviour, help develop skills, support personal development,
anticipate potential scenarios and market virally. We will build on
practice within KCC like schools, care centres & country parks and
in Kent like simulation to support learning and ward walks, as well
as UCA, Kent and Greenwich.

As well as young people, they are now popular too with women,
families and older people. Although it has a less profound impact on
disadvantaged groups, gaming tends to benefit a wider range of them.
Can be integrated with other tools and content, can be used as
platforms and excel at involving users to refine the games themselves.
Through agile techniques, developers can design games much
cheaper than virtual worlds.

We want to work out how we can improve ways of working for staff and
engaging the public, whether through simulation, scenario planning or
other gaming techniques.

Known as the “innovator’s dilemma” that an existing system won’t invest in new approaches that threaten to destroy
How can you be involved?

If you are researchers/consultants2, we would like to explore how we

could capture together how gaming techniques3 & concepts4 can
achieve specific purposes with pilot group of staff or citizens

If you are innovators working in this high growth sector5, we would like
to explore how we could pilot your tools with a group of staff or citizens
on a particular issue or simulate gaming tools with online technologies
used in KCC

If you are organisations6 in sectors who have used these tools, we

would like to share the learning and explore opportunities for

What resources do we need?

A lot of


Not a lot of

Such as University of Edinburgh
Such as psychology, gaming theory, logic, strategy, communications, marketing, training, etc
Especially if you are working in the following fields: Learning, cognition, pedagogy, perception, gender, affect, flow-
presence, psychology, persuasion, consumer behaviour and HCI
Especially if you are specialised in simulation, world building, advergames, technical writing, digital storytelling or
level design
Especially if you are working in cognitive tutoring, corporate training, museums, health, social issues, science,
ecology, higher education