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Company profile

Alok Industries Ltd is one of the leading textile group and amongst the fastest growing vertically integrated textile companies in India. They are offering world class integrated textile solutions. They manufacture world-class home textiles, apparel fabrics, garments and polyester yarns selling directly to manufacturers, exporters, importers, retailers and brands the world over. Also, they are in the business of Retail and Realty through their wholly owned subsidiary company. The company is having their manufacturing facilities at Silvassa in Dadra & Nagar Haveli, Thane and Navi Mumbai in Maharashtra and Valsad and Vapi in Gujarat. Alok Industries Ltd was incorporated in the year 1986 with the name Alok Textile Industries Pvt Ltd. The company commenced their activities with the manufacture of texturised yarn by setting up manufacturing facilities at Silvassa. In the year 1991, they commenced weaving operation at Bhiwandi in Thane. In the year 1993, they became a puiblic limited company. In the year 1994, the company expanded the weaving capacity to 50 cimmco looms in Thane and texturising capacity of 3 Nos Texturising machines in Silvasaa. In the year 1995, they made a technical collaboration with Grabal, Albert Grabher Gesellshaft mbH & Co of Austria for manufacture of embroidered products through a joint venture company named Grabal Alok Impex Ltd. In the year 1996, they set up Knitting Division at Silvassa with 8 Machines and state-of-the-art ecofriendly Process House at Navi Mumbai with 3 Stenter. In the year 1998, the company modernised and expanded the weaving division with 24 Sulzer Projectile Looms at Silvassa and in the next year, they further expanded to 28 Sulzer Projectile Looms. Also they completed the modernisation and expansion of weaving project with 88 Air Jet/ Rapier Sulzer Looms at Silvassa in the year 2002, and the processing project with 2 Stenters at Vapi in the year 2003. In the same year, they set up a Garment Unit at Navi mumbai with 100 Stitching Machines. In the year 2004, the company expanded the Texturising capacity to 30 machines, Knitting capacity to 40 machines and Weaving capacity to 170 Air Jet/ Rapier Looms. Also they forayed into Home Textiles for direct export. In the year 2006, they set up a new plant for knitted fabric at Vapi in Gujarat and Partially Oriented Yarn plant at Silvassa. The company was awarded Silver Trophy for fabric exports and Bronze Trophy for made-ups exports by Texpocil for the financial year 2006. Also they got award from the All India Exporters Chambers in recognition of role played by the company in the development of exports of 'made ups'. They have got Certificate of Excellence by Kohi's Department Stores for partnership and teamwork. They have also got Supima license for use of their cotton in manufacture of woven and knitted fabrics. In the year 2007, the company has acquired 60% stake in Mileta a s, a company based in the Czech Republic for manufacturing high end yarn dyed shirting fabrics, handkerchiefs, table linen, batistes and damasks. The company has signed an exclusive license agreement with AISLE 5 LLC, for their portfolio of lifestyle brands like aworld, cotton + clay and natural worth. They started operations in the retail segment namely H&A. The range of products includes fabrics, garments, embroidered fabric, saris and terry towels. The company is also in the process of setting of textile SEZ at Silvassa through a wholly owned subsidiary. The company has entered into Trademark License Agreement with Peacock Alley Inc, USA, to sell their licensed products in India. The Company has entered into a Tripartite Memorandum of Understanding with Union Nationale Des Producteurs De Cotton Du Burkina Faso (UNPCB) and MAS Intimates (Pvt) Ltd for supply of finished fabrics made out of organic and fair trade cotton for supply of lingerie goods to a super brands on the USA. The company had bid for Joint Ventures with National Textile Corporation Limited (NTC) for the revival of the textile

mills located at the New City of Bombay Manufacturing Mills, Mumbai and Aurangabad Textile Mills, Aurangabad and for development of textile related infrastructure therein. In September 2007, the company has entered into an MOU with Zameen Organic Pvt Ltd for developing and promoting organic fair trade cotton. This will ensure Fair price of seed cotton to the marginal cotton growers in Vidarbha and Adilabad.

Alok Industries is an Indian textile manufacturing company based in Mumbai.[5] Its main business involves weaving, knitting, processing, home textiles, ready made garments and polyester yarns.[6] It exports 35% of its products to over 70 countries in the US, Europe, South America and Africa.[2]

History
It was established in 1986. In 1989, company setup first polyester texturising plant. Company became public in 1993 and listed on Bombay Stock Exchange and National Stock Exchange of India.[7] Alok H&A Ltd. Alok H&A Ltd. was incorporated in 2007 for the domestic retail business under the 'H&A' banner. H&A stores are value retail outlets, positioned as complete family stores for apparel, home textiles and accessories, offering quality textile products at affordable prices. Address : Alok H & A Ltd, Ashford Center, Lower Parel, Mumbai : 400 013. Tel. No. 022 24997 000
History of alok

- Alok was established in 1986 as a private limited company, with our first polyester texturising plant being set up in 1989. We became a public limited company in 1993. Over the years, we have expanded into weaving, knitting, processing, home textiles and garments. And to ensure quality and cost efficiencies we have integrated backward into cotton spinning and manufacturing partially oriented yarn through the continuous polymerisation route. We also provide embroidered products through Grabal Alok Impex Ltd., our associate company. - That is how we have evolved into a diversified manufacturer of world-class home textiles, garments, apparel fabrics and polyester yarns, selling directly to manufacturers, exporters, importers, retailers and to some of the worlds top brands.

- Alok has a strong foothold in the domestic retail segment through a wholly owned subsidiary, Alok H&A Limited, under the cash & carry model that offer garments and home textiles at attractive price points. - Alok also has an international presence in the retail segment through its associate concern, Grabal Alok (UK) Limited. This entity owns more than 200 outlets across England, Scotland and Whales vending value for money ranges for menswear, womenswear, childrenwear, footwear, homeware and accessories. - In addition, Alok has also invested in premium commercial/residential projects across Mumbai through its wholly owned subsidiaries.

OUR VISION

To be the World's best integrated textile enterprise, driven by research & innovation, with a leadership position across product & market exceeding customer & stakeholder expectations. The barometer of our success would be the ROCE
OUR MISSION

We will:

Offer innovative, customised and value added services to our customers Actively explore potential markets & products Optimise use of all resources Maximise people development initiatives Become a process driven organisation Be a knowledge leader and an innovator in our businesses Exceed compliances and global quality standards Be an ethical, transparent and responsible global organisation

OUR VALUES

Customer Satisfaction We will be attuned to market needs; wherever possible, we will anticipate market needs; we will respond quickly to changes in customer requirements; we will be completely focused on quality; we will keep delivery commitments on time and every time; we will develop new products and processes that will go beyond customer satisfaction to achieve customer delight. Passionate About Excellence Excellence is non-negotiable in every aspect of our business process. Superior quality of

performance is critical to our business growth and success. We will constantly strive to exceed expectations: be it internal or external. Develop Human Capital We will empower, energise and inspire our people to perform beyond their best; we will create empowered teams that take informed decisions; we will recognise and leverage skills and strengths of various teams; we will enable sharing of knowledge; we will create an adequate 'bench strength' that will take care of changes in business scenarios. Fair To All All our actions will be determined by fairness; we shall be fair to our customers, vendors, shareholders, all our business partners and society at large. Fairness is not just sticking to the letter of the law or the contract but appreciating its spirit and basing all our actions on being fair to the spirit of that understanding. Concern For The Environment And The Community We will take the utmost care of our environment and the communities in which we operate; we shall nurture our environment and its natural resources and shall ensure that none of our actions deplete or pollute them; we will encourage initiatives that create environmental sustainability and help in community development Safety And Health We will provide a safe workplace. We will promote the health and well-being of our people and their families. We will encourage healthy work habits and a 'work-life' balance. We believe that working safely and protecting the health of our people is 'working smart' and creates greater and more sustainable wealth. Responsible Corporate Citizen We recognise that we have our responsibilities towards the society in which we operate. We commit ourselves to be a responsible corporate citizen; our activities should not only create shareholder wealth, but also community wealth.

YearMilestone 2012

Turnover crosses Rs. 8900 crores Exports reach Rs. 3030 crores. Completion of Expansion of polyester production from 900 tons/day to 1400 tons/day. The amalgamation of Grabal Alok Impex Limited (GAIL) into the company was completed on 1 March 2012 with effect from 1 April 2011.

Gold Trophy for Global Exports of Bleached / Dyed / Yarn Dyed / Printed Fabrics in Fabrics Category Gold Trophy for Exports of Bed Linen / Bed Sheets /Quilts in Made-ups Category SilverTrophyfor Highest Global Exports Category Silver Trophy for second best export performance for the year 2010-11 in the category of Polyester Yarn

2011

25 years of corporate journey completed Turnover crosses Rs. 6,300 crore, Exports reach Rs, 2,200 crore Awarded the IMC - Ramakrishna Bajaj National Quality (RBNQ) Performance Excellence Trophy in the Manufacturing Category Expansion of Polyester production from 600 tons/day to 1400 tons/day commenced Awarded status of 'Recognised Star Trading House'

2010

Turnover touches Rs. 4,300 crore, Exports crosses Rs, 1,500 crore Qualified Institutional Placement of Equity Shares of Rs. 425 crore Added Terry Towels to its product range

2009 Rights issue of Equity shares of Rs. 450 crore completed integration of Polyester by commissioning continuous Polymerisation capacity of 600 tpd 2008

Turnover crosses Rs. 2,000 crore Exports crosses Rs. 1,000 crore Joint venture with National Textile Corporation (NTC) to develop, revive New City Mills, Mumbai and Aurangabad Textile Mills, Aurangabad formed Awards from TEXPROCIL for 2007-2008 Gold Trophy for highest exports of bleached/yarn dyed/ printed fabrics Silver Trophy for highest export of made ups Bronze Trophy for highest global exports Special achievement award for exports in fabrics Awarded Outstanding Exporter of the Year Textiles at the International Trade Awards 2007-08; presented by DHL CNBC TV 18 and powered by ICRA Initiated Phase IV expansion of Rs. 1,180 crore under TUFs Raised ECB of USD 90 million Acquired stake in UK retail "Store Twenty One"

2007

ISO 9001:2000 certification obtained Turnover reaches Rs. 1,800 crore, Export at Rs. 640 crore Domestic retail brand 'H&A' launched Embarked on expantion of Rs. 1,100 crore under phase III under TUFs Contracted to acquire commercial property at Lower Parel admeasuring 6,41,000 sq. ft. in real estate subsidiary Alok Infrastructure Limited 60 per cent stake in Mileta a.s. a Czech Republic-based textile company acquired Controlling stake in U.K based retail store chain, qs (now Store Twenty one) acquired Organic cotton contract farming commenced Gold Trophy for best export performance to Focus LAC countries awarded by Synthetic & Rayon Textile Export Promotion Council Awarded Silver trophy for highest fabric exports and Bronze trophy for highest made ups export

2006

Texprocil silver trophy awarded for second highest export in manufacturer exporter made ups category. FCCB issue of USD 70 million.

2005 FCCB issue of USD 35 million. 2004


Turnover surpasses Rs. 1,000 crore Commenced Phase I & II of expansion programme (Spinning, Weaving, Processing & garmenting) aggregating to Rs. 1,175 crore under TUFs.

2003

Export Trading House status granted Foray into House Textile Segment (bed linen)

2002

Rights issue of FCDs of Rs. 51 crore. Turnover exceeds Rs. 550 crore.

2001 Expansion initiated under Technology Upgradation Fund Scheme (TUFs) for weaving and processing capacities wih investment of Rs. 225 crore.

2000

Turnover exceeds Rs. 300 crore,including export of Rs. 9 crore. New Alok Logo launched.

1998 Private placement of equity shares of Rs. 16 crore to Century Direct Fund(Mauritius). 1997 Rights Issue of equity shares aggregating to Rs. 14.98 crore. 1996 Annual sales of Rs. 100 crore. 1995 Sets up financial and technical collaboration with Grabal, Albert Grabher GmbH & Co of Austria to make embroidered products through a joint venture company, Grabal Alok Impex Ltd. 1993 Becomes a public limited company with a Rs. 4.5 crore IPO 1986 Incorporation of the Company

Human Resource

At Alok, the role of the HR team is structured to meet the needs of the organization. As a successful organization, Alok is becoming more adaptive, resilient, quick to change direction and customer-centered. Within this environment, the HR team is a strategic partner, an employee sponsor or advocate and a change mentor.

Strategic Partner: In the role as a strategic partner, the HR team contributes to the development of and the accomplishment of the organization-wide business plan and objectives. The HR business objectives are established to support the attainment of the overall strategic business plan and objectives. This strategic partnership impacts HR services such as the design of work positions; hiring; reward, recognition and strategic pay; performance development and appraisal systems; career and succession planning; and employee development.

Employee Advocate: As an employee sponsor or advocate, the HR function plays an integral role in organizational success via knowledge about and advocacy of people. This advocacy includes expertise in how to create a work environment in which people will choose to be motivated, contributing, and happy.

Fostering effective methods of goal setting, communication and empowerment through responsibility, builds employee ownership of the organization. The HR team helps establish the organizational culture and climate in which people have the competency, concern and commitment to serve stake holders well.

In this role, the HR team provides employee development opportunities, talent management strategies, leadership development, employee assistance programs, gainsharing and profit-sharing strategies, organization development interventions, due process approaches to problem solving and regularly scheduled communication opportunities.

Change Champion: The constant evaluation of the effectiveness of the organization results in the need for the HR team to frequently champion change. Both knowledge about and the ability to execute successful change strategies makes the HR team a key catalyst to bring about change in the organization. This a critical attribute to minimize employee dissatisfaction and resistance to change.

The HR team contributes to the organization by constantly assessing the effectiveness of the HR function. It also sponsors change in other departments and in work practices. To promote the overall success of the organization, it champions the identification of the organizational mission, vision, values, goals and action plans.

The HR team will now refocus on the Companys invaluable human resources with renewed vigour. Come to think of it, if everything else is stripped off, the future of an entity depends on those working there. Capital assets, technological patents, and financial capital are empty vehicles without human capital working in harmony to achieve common objectives. If one does not adapt policies, practices, leadership styles, and thinking in ways aligned to the reality of changing dynamics, one is really preparing for a downhill ride. Managing human resources was never a simple task. It requires even more attention and sensitivity now to successfully meet the challenges of a fast changing world, which can indeed be daunting.

The Company will endeavor to develop a HRD framework for helping employees develop their

personal and organizational skills, knowledge, and abilities. The Company will also endeavor to provide opportunities for employee training, employee career development, performance management and development, coaching, mentoring, succession planning, key employee identification, and organization development. The Companys transformational focus of all aspects of HRD will be on developing the most superior workforce so that the organization and individual employees can accomplish their work goals in service to customers.

Alok has a diversified customer base, both in India and overseas. In India, we supply our textile offerings to top-of-the-line retailers, garment and home textile manufacturers and exporters. We are also a nominated / preferred vendor for several brands and retailers in the overseas markets, where our wide range and product quality command loyalty and earn respect. We export all over the World.

Alok has invested in modern technology and equipment across all areas of its operations. Our manufacturing technology compares favourably with global standards and offers us speed, versatility and quality. Most of the machineries installed by the company are from leaders in their respective fields. An indicative list is given below. MACHINERY Spinning MANUFACTURER Compact Yarn Spindles from Reiter (Switzerland) with auto combing Automatic Cone Winders from Murata (Japan)

Weaving Looms

Picanol (Belgium) Toyoda (Japan) Sulzer (Switzerland) Weaving preparatory from Benninger (Switzerland) Mayer & Cie (Germany) Continuous Process Plant from Benninger (Switzerland) Stenter from Monforts (Germany) Rotary Printing from Reggiani (Italy) Knit Process from Sclavos (Switzerland)

Knitting Processing

Garment POY and Texturising

Juki (Singapore) TMT (Germany) Oerlikon Barmac (Germany) Chemtex (USA) N.I. Tejinshoji (Japan)

Integrated operation

Aloks global sized capacities and integrated operations across the textile value chain makes it versatile and flexible to produce cotton, polyester, and viscose blended fabrics in various counts and construction. This has enabled us to offer a wide range of products in large volume and within tight timelines, all the while exceeding customer expectations on quality. Our integrated operations from yarn to finished fabric to garments and home textiles allow us to maximise value through the textile chain, build economies of scale and ensure quality control across all points of the manufacturing process. Our wide range of products and operations allow us to offer customers quality products at competitive prices

Product design and devlopment

Design development and sampling forms a core part of our operations and a key differentiator in the way we do business. We have established design studios across all our plants, manned by qualified

designers from reputed fashion design institutes. We have an active library of over 50,000 designs for knits and weaves, with an average of at least fifty new designs being added to the portfolio every day. This ongoing design development and extensive design database enables us to be a trendsetter in the market. R & D testing

At Alok, product quality is of paramount importance; it is also one of the reasons why our products have gained acceptance across seventy countries and some of the world's most demanding customers. Testing for adherence to quality parameters is, therefore, an integral part of the manufacturing process at Alok. To ensure that our products conform to the highest quality specifications, we have set up a number of laboratories at our plants, with state-of-the-art testing equipment. At our Spinning plant, Alok tests for raw cotton properties like length, strength and colour fastness, short-term variations and imperfections, yarn elongation and yarn count. The list of equipment at the testing laboratory is given below. EQUIPMENT HVI Spectrum USED FOR Testing of raw cotton properties like length, strength, miconaire, colour

AFIS PRO

Testing of neps in raw cotton and in process material Testing mass variation in sliver, roving and yarn Checking short term variations like imperfections (Thin places , thick places and neps) and hairiness in the yarn Checking seldom occurring yarn faults and their classification Checking single yarn strength RKM and Elongation of yarn Checking count of sliver, roving and yarn Keeping the test facilities in line with prevalent Indian textile terms (like CSP)

USTER TESTER 5

USTER CLASSIMAT QUANTUM

USTER TENSOJET

USTER AUTOSORTER 5 CSP TESTER

In addition, we have also installed a twist tester for checking amount of twist in the yarn; a trash separator checks the level of trash in cotton.

Apart from this, the laboratory is backed with LUWA air conditioning systems to maintain international testing atmosphere for textiles as per ISO 139:2005. The two laboratories at Vapi are designed for testing home furnishing fabrics and apparel fabrics, as well as knits fabrics. The equipments installed in these laboratories are from world leaders such as Mathis, James H. Heal, U.K., Whirlpool, IFB etc. Colour measurement is conducted through Datacolour 600 plus CT machines, Colour Eye 7000 A from Grateg Macbeth, USA and a 3-auto colour dispensing system from Datacolour. In addition, the following testing equipments are also installed.

3 nos. Spectrophotometer 3 nos. Auto Color dispensing systems 2 nos. Color viewing cabinets 3 nos. Grateg Macbeth-SPLIII-2 1 no. Verivide CAC-150-1 Apollo light and weather fastness tester Tensile strength tester Titan from J.H. Heal Tear strength tester Elmatear from J.H. Heal Pilling and abrasion tester from Nu-Martindale Crock meter, Laundrometer, Perspirometer, Gyrowash, Wascator, front loading washing machines from J.H. Heal Whirlpool top loading washing machines and tumble dryers Lab dyeing padder, Stenter, CDR, E-Control pad steamer from Mathis Labomate-exhaust dyeing machines from Mathis Rota Dyer, Conditioning cabinet from J.H. Heal Colour solution maker Total physical conditioning plant from M/s LUVA.

Support & infrastructure

To help our core manufacturing capabilities operate at their most efficient levels, Alok has set up elaborate support infrastructure. Each of our plants is backed by captive power plants and power substation that ensure uninterrupted power supply, which in turn reduces stoppage of operations and consequent wastages. Our world-class effluent treatment plants ensure that no pollutants are discharged into the environment. Work safety practices are continuously inculcated into the work-force, so that safe working practices become a habit.

certification

Quality Assurance is a fundamental and non-negotiable part of the way we do business. We continuously focus our manufacturing and allied practices on the concept of get it right - first time and every time'. To do so, our products, manufacturing process and equipment are rigorously and always checked for quality standards and process deviations, if any. Our adherence to internationally recognized certification standards and compliances (as listed below) is recognized by renowned certification bodies.

Comprehensive Integrated Management System (IMS) certification comprising of ISO 9001:2008 Quality Management System; ISO 14001:2004 Environmental Management System; OHSAS 18001:2007 Occupational Health & Safety Management System for all plants and SA 8000:2008 for Social Accountability. ISO 22000:2005 Food Safety Management System for Packaging plant ISO/TS 16949:2009 Quality Management System Technical Specification for Polyester plant (under implementation) NABL ISO/IEC 17025:2005 Standard for Testing Laboratories in the fields of Mechanical and Chemical testing at Processing plants in Vapi and Pawane, Navi Mumbai Oeko-Tex Standard 100 for the following products including requirements of Annex XVII of REACH certification o Cotton and Cotton blended Yarn o Woven and Knitted Fabric o Made-ups, Home Furnishing including Accessories o Garments including Accessories o Terry Towels including Accessories o Polyester Texturized Yarn and Polyester Staple Fiber Global Organic Textile Standard (GOTS) and OE-100 standards for Organic Cotton Textiles Fair Trade Standard Certification (FLO)

ECO CERT for trading and export of cotton with requirements of NOP and NPOP (Certification for use of eco-friendly materials) EU Flower (Certification required for some EU countries for non-utilization of harmful substances) SWAN certification KRAV (Certification for use of Organic & Fair Trade cotton) Supima Cotton License for using American Pima Cotton Egyptian Cotton License for using Egyptian Cotton Cotton Africa License for using Cotton made in Africa

Aloks efforts have led to a sea change in the lives of farmers in the Vidarbha region in the east of Maharashtra and many other similar distressed areas. Vidarbha is a cotton growing area that often creates headlines because of crop failures and farmer suicides. Dependence on rains, over use of chemical pesticides and lack of institutional loans for small and marginal farmers has led to this situation in this region. Alok in association with Zameen organic has endeavored to form Asias first farmer owned Fair Trade Company, supporting conversion of thousands of small and marginal farmers to organic farming and helping them establish independent co operatives. Involving 6000+ member farmers this partnership is a commitment right from:

providing the farmers with pre-finance to procure essential agricultural in puts in the beginning of the growing season, technical support to each farmer for conversion to organic farming, Arranging the Organic and fair trade certification for the growers,

An effective marketing campaign by Alok and Zameen will help this concept to reach out to brands across the world thus enabling us to supply large volumes of Organic & Fair Trade textiles to the best brands in the world.

Sustainable growth

Alok Industries' focus on activities related to sustainability is at the core of its long term goal of being a leader in providing sustainable and integrated textile solutions. The sustainability programmes includes interventions in prevention of environmental degradation, promotion of energy conservation and stress on community development. Environment On the environment protection front the thrust is on green development. This includes promoting green procurement to minimize environmental degradation through mitigation of environmental impact on Climate Change and pollution of Air, Water and Soil. At Alok, waste recycling is actively pursued across all its processes by establishing long term contractual relations with vendors, contractors and agencies with established credentials on waste recycling. The endeavour is to demonstrate environmental leadership and influence the industry and citizens at large to encourage use of environmental friendly products, processes and services. The Company is emerging as a model in the region for Waste management by supporting innovation, development of new technologies and creation of demand in the mainstream society for environmental friendly products and services. The Company increasingly uses ethical fibres like Organic cotton (cotton grown without the use

of external synthetic agricultural inputs like fertilizers and pesticides and helps conserve the environment from the harmful effects of the use of hazardous agro chemicals) and Better cotton from Better Cotton Initiative (BCI) (involves educating the cotton growers to adopt the Best Management Practices in cotton cultivation). This is not only leading to helping conserve the fragile environment threatened today by indiscriminate use of agro chemicals and pesticides but will also help farmers get a decent farm earnings sustain their livelihoods. In addition, the Company has 'best in class' ETP system established for primary, secondary and tertiary treatment of effluents and reverse osmosis plant to optimize water conservation. It also has "Green Zones" around all facilities and encourages planting of saplings to conserve ecological balance. The Company has strived to minimize air pollution from its plants and units by installing Selective Catalytic Reduction (SCR) systems in the exhaust of the DG sets which reduce oxides of Nitrogen. Alok encourages the use of recycled products and has set up a recycled polyester unit with an initial 10 tons/ day of capacity to recycle polyester and polyester yarn waste, flakes and PET bottles to produce 100% recycled polyester fibre. Energy Management Alok is committed to: Achieve the lowest Specific Energy Consumption per unit of product, thereby minimizing Greenhouse emissions, solid waste and water pollution. Attain sustainable development by continuously improving Energy Conservation and Energy efficiency throughout the production cycle. Prevent wastage of energy in any mode - steam, water, air or power - by efficient and most optimal use of resources. Comply with all applicable legislations, and best practices on Energy Management Community Development Alok is a Fair Trade (FLO) certified company and value the fair price concept across the value chain. Since the textile chains have resource poor growers as the weak link at the far end of the chain, Alok initiated and has been instrumental in few of the well known Organic & Fair Trade cotton projects in India and abroad where in a premium is paid to the marginal Organic and Fair Trade cotton growers. Alok buys back their farm produce to enable them effectively integrate with the market and remain sustainable in a highly volatile cotton business. Alok partnered with Zameen Organic in an effort to form a golden textile value chain which included a farmer owned Organic & Fair Trade Company. Similarly, cotton made in Africa (CMiA) is another important variant of sustainable cotton type Alok is into and supplies its quality products to sophisticated markets in parts of Europe. Alok has been playing a key role in a very ambitious Organic & Fair Trade cotton project in West Africa which has the world's top lingerie brand on board. Corporate Social Responsibility (CSR) initiatives are integral to operations at the plants. Alok has started a public school with CBSE Board in Silvassa. It employs tribal women on weaving looms and garment/made up stitching machines after intensive training and orientation. The Company has a Private Public Partnership with Silvassa Administration for converting the Government owned Industrial Training Institute into a centre of excellence. top