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UFPPC (www.ufppc.org) Digging Deeper: August 8, 2005, 7:00 p.m.

Thomas L. “free-trader” (127) “compassionate flatist” (299) Friedman, The
World Is Flat: A Brief History of the Twenty-first Century (New York:
Farrar, Straus and Giroux, 2005).

How the World Became Flat [149]) (UPS) (141-50). (9) In-forming
(“the ability to build and deploy your own
Ch. 1: While I Was Sleeping. Catching personal supply chain ― a supply chain
up with globalization (3-9). Globalization of information, knowledge, and
1.0 (1492-1800), driven by “countries entertainment” [153]) (Google [“Google
and muscles”; Globalization 2.0 (1800- is like God” (Alan Cohen, VP of Airespace)
2000), driven by multinational companies (159)]) (150-59). (10) Steroids, i.e.
― Part 1: “falling transportation costs,” amplifying technologies like increased
Part 2: “Falling telecommunication computing speed, file sharing, additional
costs”; Globalization 3.0 (beginning devices, and especially wireless (159-
2000), empowering individuals (9-10). 172).
Bangalore, India (11-32). Dalian, China
(32-36). JetBlue homesources in Utah Ch. 3: The Triple Convergence. (1)
(36-38). Iraq, military technology (38- “[T]he creation of a global, Web-enabled
40). 2004 headlines (40-42). Blogging playing field that allows for multiple
(42-44). “Completely new social, forms of collaboration . . open today to
political, and business models” are more people in more places on more
emerging (45-47). days in more ways than anything like it
ever before in the history of the world”
Ch. 2: The Ten Forces That Flattened (176-77). (2) Development of new ways
the World. (1) Fall of the Berlin Wall to collaborate horizontally (177-81). (3)
(11/9/89) + PC-Windows = capitalist Opening up of societies of “China, India,
global unification (48-55). (2) Russia, Eastern Europe, Latin America,
Internet-email-browser; and Central Asia” (181). This “triple
overinvestment in optical fiber (56- convergence” is “the most important
71). (3) Extension of common Web- force shaping global economics and
based standards (71-80). From these politics in the early twenty-first century”
three results “the Genesis moment [sic] (181-82). Globalization will be
for the flattening of the world” (80). (4) increasingly driven by individuals (183).
Self-organizing collaborative Zippies, Indians who have come of age
communities, e.g. Apache, Wikipedia since India embraced capitalism (184-
(81-103). (5) Outsourcing (Y2K an 93). China & student visas (191-94).
opportunity for India; dot-com bubble’s Russia & Boeing (194-97). These
implosion “turbocharged” globalization developments obscured by “the other
[111]) (103-13). (6) Offshoring, i.e. triple convergence,” of the dot-com bust,
moving factories (China joins WTO in 9/11, and Enron-related scandals (197-
2001; “China is . . . simply racing 200).
everyone to the bottom” [118], China’s
advantages are “overwhelming” [125]) Ch. 4: The Great Sorting Out. Tribute
(114-27). (7) Supply-chaining to Marx as analyst of capitalism (201-05).
(“collaborating horizontally ― among The nature of corporations (208-12).
suppliers, retailers, and customers ― to Hierarchies undermined (Colin Powell as
create value” [129]) (Wal-Mart) (128-41). example) (212-13). Social
(8) Insourcing (i.e. servicing supply responsibilities do not always jibe with
chains, “third-party-managed logistics” political attitudes (214-17). New
property issues to resolve (217-19). business (302). Need for “improved
Values questions remain (219-22). parenting” (303-06).

America and the Flat World Developing Countries and the Flat
World
Ch. 5: America and Free Trade. David
Ricardo’s theory of comparative Ch. 9: The Virgin of Guadalupe.
advantage (225-26). Acknowledges Proposes a “Developing Companies
debate, but “Ricardo is still right” (227). Anonymous (D.C.A.)” modeled after AA
Economics not a zero-sum game (227- (313). Top-down reform has limits (313-
29). Low-skilled most vulnerable (229- 15). Need for “reform retail”:
30). Faith in an infinity of human wants “upgrading” infrastructure, regulatory
and needs (231-34). “Everyone wins” institutions, education, and culture to
(Raghuram Rajan, director of research for “remove as many friction points as
the International Monetary Fund) in a possible” (317-23). Exhortation for open
world with a “bigger but more complex cultures and against tribalism, with
pie” (234-236). special criticism for Muslim societies
(324-29). Intangible factor of social will
Ch. 6: The Untouchables. I.e., people and dynamic leadership (329-36).
whose jobs cannot be outsourced. (238).
Adaptability through education is key Companies and the Flat World
(239-43). U.S. research universities &
labs (243-45). Capital markets (245-47). Ch. 10: How Companies Cope. Seven
Other factors favoring America: rules for the successful globalization of
intellectual property laws, flexible labor companies(339-67).
laws, large domestic market, political
stability, meeting place for cultures (247- Geopolitics and the Flat World
48).
Ch. 11: The Unflat World. “I am a
Ch. 7: The Quiet Crisis. But U.S. has technological determinist! . . . I believe
so many significant weaknesses that “we that capabilities create intentions. . . .
are in a crisis now” (252). Neglect of But . . . I am not a historical determinist ”
science and engineering (256-60). Lack (374). Caveat: “I know that the world is
of ambition and work ethic (260-65). not flat ” (375). “Middle class” is a state
Foreigners are increasingly better of mind and a key to social stability (375-
educated (265-75). 78). Bill and Melinda Gates Foundation
for “that other 3 billion” (378-82). The
Ch. 8: This Is Not a Test. A call to “half flat”: rural India, rural China, rural
respond to the challenge (276-80). Need E. Europe (382-83). Five forces driving
for political leadership (280-84). Benefits antiglobalization movement (liberal guilt,
and education should be “as flexible as rear-guard socialism, nostalgia, anti-
possible”; call for “portable health Americanism, criticism of process )
insurance” (287) and “every American castigated (384-91). Frustration and
man or woman on a campus” (290) (285- humiliation of Arab-Muslim cultures
93). Need for compassionate measures, diagnosed; prescription: self-realization
if only out of self-interest (293-97). Need and confession (391-406). China’s
to sort out “the relationship between embrace of automobile culture critiqued
global corporations and their own moral (407-13).
consciences” (297); argues there is a
“progressive tilt” observable in big Ch. 12: The Dell Theory of Conflict
Prevention. The history of the Dell
laptop on which this book was written factory” exporting hope (447-50). Plea to
(414-19). Importance of just-in-time give retire Sept. 11 as a defining moment
supply chains as influence on for the nation (451-52). Imagination as
international relations (420). “[T]he product of narratives and formation;
advent and spread of just-in-time global narratives can be reinterpreted (452-53).
supply chains in the flat world are an E.g. EBay as creator of self-governing
even greater restraint on geopolitical community (453-56), relative good
adventurism than the more general rising fortune of Muslims in India (456-60). Oil
standard of living that McDonald’s resources as a factor preventing
symbolized. . . . Because people representative institutions from
embedded in major global supply chains developing (460-64). School for
don’t’ want to fight old-time wars untouchables in India (464-68). Greatest
anymore.” (420-21). Supply-chain dangers facing U.S. are “an excess of
membership as asset elites are unwilling protectionism . . . and excessive fears of
to risk (422). Taiwan-China, India- competing” (469).
Pakistan as test cases (423-29). Al-
Qaeda as exploiter of flat-world Acknowledgments. New York Times for
technology, forming “mutant global leave of absence. Nandan Nilekani,
supply chains”; Gabriel Weimann (Haifa Infosys. Vivek Paul, Wipro. Joel Cawley,
U.) report on terrorists’ use of the IBM. Craig Mundie, Microsoft. Paul
Internet (429-36). Nuclear terrorism; Romer, Stanford U. Marc Andreessen,
endorses Graham Allison’ “doctrine of Netscape. Michael Dell, Dell Inc. Sir John
the Three No’s: No loose nukes, No new Rose, Rolls-Royce. Bill Gates. Dan
nascent nukes, and No new nuclear Simpkins, inventor. Michael Sandel,
states” (437). The Internet and the Harvard U. Yaron Ezrahi. David Rothkopf.
Tower of Babel (438). “My soul mates and constant intellectual
companions Michael Mandelbaum and
Conclusion: Imagination Stephen P. Cohen” (473). Wife, Ann;
daughters, Orly & Natalie.
Ch. 13: 11/9 Versus 9/11. 11/9 (Berlin
Wall falls, 1989) and 9/11 as symbols of Index. 14 pp.
two contending sorts of imagination
(441-47). America must be a “dream

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