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Laura Baranda González 5° MKT

• The process of planning, implementing and efficiently control the flow of materials, storage, in-process inventory, finished products and relevant information from the point of origin to point of consumption, at the lowest possible cost.

Laura Baranda González

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Series of activities that must be met to achieve the objectives. It is an information sistem. It can be as large or as small as the company wants. All activities are equally important.

Laura Baranda González

Grosvenor Plowman.• Established by E. Right product Right place Right time Right condition Right cost Laura Baranda González .

Customer service Comunication Transport Inventory control Shopping Handling returns Storage Laura Baranda González Plant and warehouse location .

Packing Reverse logistics Waste & scrap Purchase orders.Warranties & service. Laura Baranda González Demand forecasting . Material handling.

Integrated markets. 4. Laura Baranda González . 3. Permanent markets.• Distribution is the bridge between producers and final consumers. 2. • There are four stages of the distribution: 1. Fragmented markets. Periodic markets.

• Geographic markets.Periodic markets. • Merchants have their fairs and markets and religious festivals. Laura Baranda González . • Markets settled permanently in certain cities. Permanent markets. • Modern age. • From the origin to the Middle Ages. • Barter.

Laura Baranda González . • Producer. wholesaler and retailer. Integrated markets. It eliminates the producertrader. • Distribution structure. • Industrial Revolution.Fragmented markets. • Focused on production or distribution. • Crisis of 1929. • They specialize merchants. Integration of the different forms of distribution.

Laura Baranda González . Own the product at the time and facilitating the transfer of ownership of the product.• People or organizations that get products from manufacturers to the consumer.

Consumer search Provider search Storage Price equilibrium Laura Baranda González Financing .

Product approach Services. Obsolescence & deterioration risk Packaging of Laura Baranda González Promotion .

Commercial. but the transfer of rights. Laura Baranda González . • Products purchase for resale. Agents & brokers • Never own products.Wholesalers. • Purchase products for resale. Retail or retailer. * Purchase products for resale.

Laura Baranda González .a) Determination of prices. d) Specification of all the details. c) Definition of the geographic area. b) General conditions of sale.

To determine the intensity distribution 4. Laura Baranda González .• It requires a well-organized method for designing channels that satisfy customers and overcome competition. 3. Specify the distribution function 2. There are 4 choices: 1. Select specific members of the channel. Select the type of channel.

Laura Baranda González . It reviews the objectives of marketing.• a channel strategy should be designed within the context of the overall marketing mix.

• After specifying the distribution function of the overall marketing program. we choose the most suitable channel for the company's product Laura Baranda González .

such as cigarettes. it is also very true that reduces the costs of marketing the products.a) Intensive Distribution : Is the case with these types of products that are found everywhere. Laura Baranda González . and although it provides a relative weakening of controls that aspires all products. as expected. c) Selective distribution: it combines the advantages of the previous two. b) Exclusive distribution: it is characterized by the granting of exclusive product distribution to a few distributors. but with the express condition that such dealers refrain from selling competing products. geographic boundaries.

• Certain companies choose to distribute the product. since there are often many companies to choose from. Laura Baranda González .

• technical nature of a product. c) Company factors. b) Product factors. • Financial resources. Laura Baranda González . • Desire to control the channels. • Geographic concentration of the market. • perishability. • Number of potential buyers. • The ability of executives. • Type of market. • Unit value. • Services given by the seller.a) Market factors.

• Mitigate the conflict or at least its negative effects. • Likely to intensify in times of economic crisis. Conflict between producer & wholesaler. • Increase control of the company within a channel. • Services cost too much. Conflict between producer & retailer. Horizontal conflict. • It takes place between companies located on the same level of distribution. • Manufacturers believe that wholesalers do not promote the product aggressively and maintain sufficient inventories. Laura Baranda González .

Retailers can: • Create loyalty to the store • Improve the computerized information systems Laura Baranda González .Manufacturers can: • Create a strong brand loyalty • Establish one or more forms of vertical marketing system • Refusing to sell to dealers who do not cooperate.

Restrictive contracts.• • • • Exclusive markenting. Refusal to distribute Policy exclusive territory. Laura Baranda González .

Restrictive contracts. • An exclusive distributor is obliged to sell the full line of products from the manufacturer. It is permissible when: • A new company is trying to enter a market. Laura Baranda González . a) The manufacturer's sales volume b) Contract c) It has been determined that the exclusive distribution is permissible when: • There are equivalent products. but is not prohibited from selling the competition. • A manufacturer is entering the market and its total is so small as to be negligible.Exclusive marketing.

Policy exclusive territory. a producer may refuse to sell. • provided to select the channels. • Laura Baranda González .Refusal to distribute. Are permitted when: • A company is small or just entering the market. • A manufacturer establishes a corporate vertical marketing system. • A manufacturer uses independent intermediaries.

Channel functions Channel structure. Laura Baranda González . Administration. Distribution channel selection Discrepancies. Logistics and Marketing. Selection.• • • • • • Product distribution (range).

it combines institutions at the same level of operations) Selection of the distribution channel. • Coverage of the market: size and potential market value of the desired supply. • Costs: distribution are lower when no intermediaries in the channel. • Control: a short channel is better because it provides more control. • This can be: •Vertical (control functions from start to finish) • Horizontal (very limited. Laura Baranda González .Product distribution (range).

• Transaction (monitoring) • Logistics (Infrastructure) • facilitation (marketing) Laura Baranda González .Discrepancies. • Represent additional costs of planning • In many • Assortment • Temporary • In space Channel functions.

Structure of the channel. Logistcs & Marketing. Administration. Other options. • It is different for each type of product. (Alternate Channel) • Multiple Channel • Channel nontraditional • Reverse Channel • Strategic alliance channel • Global Marketing Channel Selection. • Balance. service and cost • Physical Distribution • Price / Cost • Economy of scale • Utilities • Standards • Planning • Inventories / turnover • Auctions • Seasonality • Laura Baranda González .

customers get what they want. so each day more and more companies make use of it. in the meantime companies save costs. whenever they want at the price that suits them. but also requires technology to improve the information system. bringing the best of each company and thus provide a better service. • Logistics brings benefits to both. customers and the company.• Logistics allows to create strategic alliances in order to join forces. Laura Baranda González . • Logistics is a competitive advantage for businesses.

using them can be the key to success.• It is important to use distribution channels as these help us to make work more efficient. but also requires an analysis of the best structure to carry it out. primarily deals with the distribution of a product or service. Laura Baranda González . a strategy based on logistics should be well planned. • Distribution channels save time and money to businesses and customers. • Logistics is a series of activities that guide the company on the right track.

Logisctics & distribution channel. Laura Baranda González .