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Apple Inc., originally Apple Computer, Inc.

(NASDAQ: AAPL), is an American multinational corporation headquartered in Curpertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. The company was founded on April 1, 1976, and incorporated on January 3, 1977.[4] The word "Computer" was removed from its name on January 9, 2007, to reflect its shifted focus towards consumer electronics.[5][6] Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia.[7] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.[8][9][10][11][12] However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices.[13][14][15] As of August 2012, Apple has 393 retail stores in fourteen countries[16] as well as the online Apple Store and iTunes Store.[17] It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.[18][19] The Apple market cap is larger than that of Google and Microsoft combined.[20][21] As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide;[3] its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.

the Company’s mobile operating system. iBookstore.000 employees. as well as through third-party cellular network carriers. The iPod line of MP3 players is the world leader. along with its subsidiaries. select thirdparty resellers and its online and retail stores. personal computers. The original Apple product line consisted of computer hardware. and direct sales force. . The Americas segment includes both North and South America. It also sells its hardware and software products to enterprise and government customers. with development facilities and retail locations worldwide. The Company has designed a range of products. enterprise and government customers. and education. headphones. other than Japan. acquired Nortel Networks Corporation’s patent portfolio. and third-party digital content and applications. including product information. AppleCare offers a range of support options for the Company’s customers. networking solutions. wholesalers. and the iTunes music store provides an easy shopping interface for legal music downloads. It sells its products to the education market through its direct sales force. online stores. enterprise and government customers. including iOS. including application software. networking solutions and third-party hardware and software products. iPhone The Company’s iPhone combines a mobile phone. retailers. and resellers. small and mid-sized businesses (SMB). These options include assistance that is built into software products. the Company. peripherals. is engaged in designing. online support. iCloud. Based on the Company’s Multi-Touch user interface. In February 2012. as well as technical assistance. and various other accessories and peripherals. It also supports mobile learning and real-time distribution and accessibility of education related materials through iTunes U. App Store. The Europe segment includes European countries. iPad. the Company offers its own software products. and portable digital music players. with a focus not only on powerful computer hardware and software but also on entertainment media as well. storage devices. through its online and retail stores. the Company’s operating system software for the Mac. The Company offers a range of mobile communication and media devices. and portable digital music players. manufacturing and marketing mobile communication and media devices. as well as the Middle East and Africa. Mac and iPod compatible products. the Company acquired app-search engine Chomp. In addition. iPhone features desktop-class e-mail. Apple Inc. server software and application software for consumer. a portfolio of consumer and professional software applications. It also sells and delivers digital content and applications through the iTunes Store. and the AppleCare Protection Plan (APP). service and support offerings. mostly Macintosh Computers and accessories. as part of a consortium. The Retail segment operates Apple-owned retail stores worldwide. Mac. the iOS and Mac OS X operating systems. APP is a fee-based service that includes two to three years of phone support and hardware repairs. 2011. peripherals. The Asia-Pacific segment includes Australia and Asia countries. 1977. services and programs to address the needs of education customers. dedicated Web-based support resources. Apple was founded in 1976 by Steve Jobs and Steve Wozniak. The Company’s products and services include iPhone. Mac OS X. printed and electronic product manuals. Since then. Asia-Pacific and Retail. an iPod. speakers.Apple Computer Company History Apple Computer is one of the pioneers of the technology industry. Headquartered in Cupertino. The Company sells to consumers. Japan. the Company sells a range of third-party iPhone. The Company operates in five segments: Americas. and Mac App Store. It also sells a range of related software. In addition. and education. CA. as well as a variety of related software. iPod. During the year ended November 24. and a range of accessory. Apple TV. (Apple). iPad. Apple sells its products worldwide through its retail stores. services. services. Apple has over 10. incorporated on January 3. Apple has crafted an image of itself as the ultimate in ―cool‖. a platform that allows students and teachers to share and distribute educational media online. Europe. and an Internet communications device in a single handheld product. printers. SMB. and user diagnostic tools. personal computing products.

Calendar. iTunes is integrated with the iTunes Store. MacBook Pro is a portable computer designed for professionals and consumers. iCloud’s features include iTunes in the Cloud. Home Sharing. The Company’s desktop computers include iMac. reading and sending e-mail. download. The Company’s Mac desktop and portable systems feature Intel microprocessors. The Company’s Mac OS X operating system software and iLife and iWork application software are also available on the Mac App Store. digital versatile discs (DVDs) and Websites. The iMac desktop computer has an all-inone design that incorporates a display. Its portable computers include MacBook Pro and MacBook Air. purchase. In March 2011. The Mac mini is a desktop computer in a compact enclosure. games. MacBook Air is an ultra-slim portable computer designed for professionals and consumers. iPhone automatically syncs content from users’ iTunes libraries. The iTunes Store includes the App Store and iBookstore. the Mac OS X Lion operating system and the iLife suite of software for creation and management of digital photography. and download digital content and applications. Mac Hardware Products The Company offers a range of personal computing products. viewing photos. Genius Mixes. watching videos. Photo Stream. productivity. movies. utilities and other categories. and documents and wirelessly pushes them to multiple iOS devices. Contacts. as well as contacts. The iBookstore is accessed through the iBooks application on an iOS device. download and install applications for their Macs. graphics card. and third-party hardware products. In October 2011. applications. storage. automatic downloads and purchase history for applications and iBooks. lifestyle. which includes Siri. Mac App Store In January 2011. and e-mail accounts. the Company launched iPhone 4S. listening to music. iPad is based on the Company’s Multi-Touch technology and allows customers to connect with their applications and content in a more interactive way. iTunes The Company’s iTunes is an application that supports the purchase. The Mac App Store offers applications in education. its new cloud service. Documents in the Cloud. including desktop and portable computers. rent. iPad The Company’s iPad is a multi-purpose mobile device for browsing the Web. music. photos. the Company opened the Mac App Store allowing customers to discover. graphics and design. Mail. memory and other components inside a single enclosure. Customers can access the App Store through either a Mac or Windows-based computer or through an iOS device. a voice activated intelligent assistant. and improved syncing functionality with iOS devices. and maps and is compatible with both Macs and Windows-based computers. reading e-books and more. as well as a range of other digital content and applications. Mac Pro and Mac mini. which stores music. The App Store allows customers to discover and download applications. and the iBookstore features electronic books from major and independent publishers and allows customers to preview and buy books for their iOS devices. iCloud In October 2011. a service that allows customers to discover. calendars. playing games. organization and playback of digital audio and video files and is available for both Mac and Windows-based computers. its latest version of iPhone. the Company launched iCloud. searching. The Mac Pro desktop computer is for business and professional customers. its secondgeneration iPad. Macs and Windowsbased computers. as well as a range of other digital content and applications.Web browsing. iPad allows customers to access the iTunes Store to download audio and video files. contacts. related devices and peripherals. processor. the Company introduced iPad 2. iPhone allows customers to access the iTunes Store to download audio and video files. bookmarks. and iCloud . iTunes 10 is the latest version of iTunes and features AirPlay wireless music playback.

Mission Control. Mac OS X Lion includes support for new Multi-Touch gestures. and to customize Websites using editing tools. The Company also has a Multi-Touch version of each iWork application designed specifically for use on iOS devices. the operating system for Macs. and consumer. spirited and not intimidating". Content from iTunes. The Company manufactures the Apple LED Cinema Display and Thunderbolt Display. iMovie. which supports iCloud and includes new features. Operating System Software iOS is the Company’s mobile operating system that serves as the foundation for iOS devices. including Final Cut Pro. and spreadsheets. iWork ’09 is the latest version of the Company’s integrated productivity suite designed to help users create. Logic Express 9. is built on an open-source UNIX-based foundation. Keynote ’09 for presentations. a way to view everything running on a user’s Mac. In October 2011. Logic Studio. and business oriented application software. Netflix. and digital pictures into interactive DVDs. Users can sign up for free access to iCloud using a device running iOS 5 or a Mac running Mac OS X Lion SOFTWARE PRODUCTS AND COMPUTER TECHNOLOGIES The Company offers a range of software products for consumer. Logic Studio Pro. education. enterprise and government customers. photos and videos between iOS devices. GarageBand. Other Application Software The Company sells various other application softwares. a messaging service that allows users to send text messages. iWork ’09 includes Pages ’09 for word processing and page layout. iDVD is the Company’s software application that enables customers to turn iMovie files. education. digital video and still cameras. content purchased on Apple TV can be re-downloaded on iOS devices. It also sells a range of Apple-branded and third-party Mac-compatible and iOScompatible peripheral products. iWeb allows customers to create online photo albums. YouTube. iDVD. SMB. GarageBand is the Company’s music creation application that allows customers to play. videos. system-wide support for full screen applications. Launchpad.[166] LOGOS . and iWeb. storage devices. QuickTime files. He thought the name was "fun. Mac OS X. and podcasts from a Mac or Windows-based computer can also be wirelessly streamed to a television through Apple TV. and Newsstand. including the Company’s iOS and Mac OS X operating system software. present. and its FileMaker Pro database software. photos. presentations. and various other computing products and supplies. and Flickr. and he was on a fruitarian diet. iLife features iPhoto. such as Notification Center. and Numbers ’09 for spreadsheets. iPhoto is the Company’s consumer-oriented digital photo application and iMovie is the Company’s digital video editing software application. server software. the Company released iOS 5. NAME According to Steve Jobs. Apple TV allows customers to watch movies and television shows on their high definition television. With the release of iCloud in October 2011. as well as music. Application Software iLife ’11 is the latest version of the Company’s digital lifestyle application suite included with all Mac computers. a way to view and manage notifications in one place. iMessage.Backup. a way to purchase and organize newspaper and magazine subscriptions. and publish documents. blogs and podcasts. and a redesigned Mail application. professional application software. the Mac App Store. computer memory. Apple was so named because Jobs was coming back from an apple farm. record and create music. a new home for a user’s applications. including printers. iCloud integration.

The second logo. "iThink. used from late 1976-1998.[176] Apple also has slogans for specific product lines — for example. The interview process can be a challenge. the slogan "Think Different" in advertising campaigns.15. used since 1998.). 2012.[175] From 1997–2002. etc. designed by Ron Wayne. and iPod. therefore iMac" was used in 1998 to promote the iMac. play hard‖ attitude. and is still closely associated with Apple. "Byte into an Apple". APPLE COMPUTER COMPANY CULTURE Known as a fun yet demanding place to work. Apple employees should expect a casual dress environment. . iMac ("hello (again)"). was coined in the late 1970s.[179] CORPORATE CULTURE Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall. See tips on behavior based interviewingfor more information. It was almost immediately replaced by Rob Janoff's "rainbow Apple". per approval by their board of directors. FINANCE On March 19. The third logo. as well as a ―work hard. Apple employees consider themselves among the best. as well as many behavioral attributes. 2012 Apple closed at a record share price of $665. Apple announced plans for a $2. SLOGANS Apple's first slogan.The original logo. Apple's first logo. used in 1976.[219] On August 20. depicts Sir Isaac Newton sitting under an apple tree.65 per share dividend beginning in fourth quarter of 2012. Expect to be grilled on any technical skills you list on your resume. casual versus formal attire. Newton.[177] and "Say hello to iPhone" has been used in iPhone advertisements. the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.[178] "Hello" was also used to introduce the original Macintosh.

Intense competition. Focused R&D driving innovation. Product recalls. Robust financial performance. Dependence on specific suppliers. . Opportunities Strong growth in smartphone segment. Robust outlook for mobile advertising market.   Strengths Strong brand image.      Threats Rising popularity of Google Android.   Weaknesses Patent infringement.

The company’s R&D expenditure was $1. such as the iPod. Strong brand image gives the company an edge over regional and global competitors. alleging that Apple has infringed Nokia’s patents in almost all of its mobile phones. Moreover. The company’s research and development spending is focused on further developing its existing Mac line of personal computers.109 milli on in FY2010. and computers. the Mac OS X and iOS operating systems. The company’s total revenue increased to $65. Strong growth in revenues and cash flows indicates the company’s robust financial position. which hold 29%. Apple’s iOS platform is the third largest player.”) .5%. Inc.‖ (―Datamonitor. Apple TV and iPad. Apple is the fourth largest player in the global mobile phone market.5 million during 2010.‖ (―Datamonitor.5%. iPhone.333 million and $1. For example. iPhone. as well as allows it to invest in future growth avenues. iTunes Store.315 million in 2006. respectively. This is evident with the rapid sales of new Apple launches.‖ (―Datamonitor. The company holds a market share of approximately 5% and trails Nokia. In addition to evolving its PCs and related solutions. the company continues to capitalize on the convergence of the PC. digital consumer electronics and mobile communications by creating and refining innovations. which strengthens investors’ confidence. Apple. According to industry sources. 18.‖ (―Datamonitor. Inc. representing a compounded annual growth rate (CAGR) of 36%.”) Patent infringement lawsuit may affect financial condition and operating results ―The company is involved in legal complaints relating to patent infringement. Apple. The company is projected to take the second spot by overtaking the Symbian platform by the end of 2011.”) Focused R&D driving innovation and consolidating its market position ―Apple has a strong focus on research and development (R&D) as continual investment in R&D is critical for the development and enhancement of innovative products and technologies. Apple.”) Robust financial performance strengthens investors’ confidence and provides capital for future growth avenues ―Apple reported robust financial performance in the past few years.782 million. respectively. Apple’s products enjoy a high level of brand awareness and brand recognition throughout all its markets. The company’s cash and cash equivalents stood at $51.5% and 6. Inc. For instance. iPad and iPod and related software. Apple.110 million in 2006. with a market share of approximately 18. Inc. in January 2010. portable music players. Samsung and LG Electronics.225 million in FY2010 from $19.Strong brand image provides an edge over competitors ―The Apple brand is well recognized amongst most consumers. Unfavorable verdict in any of the matters related to patent infringement or other intellectual property rights may affect the company’s financial condition and operating results. net sales of iPad and related products and services was $5 billion and unit sales of iPad were 7. which grew at a CAGR of 50% from $10. Nokia filed a revised suit against Apple with the US International Trade Commission (ITC). Strong operating performance has resulted in higher cash and cash equivalents for the compan y. application software for the Mac. $1. 2009 and 2008. in the global smartphone market.011 million in FY2010.

000 offered by Apple’s App Store.”) Robust outlook for mobile advertising market provides growth opportunity ―Global mobile advertising market is forecast to recover and have a modest growth in near future.5 million. Inc. For instance. The Android Market currently offers approximately 250. iAd. Apple launched its mobile advertising platform. Apple.000 apps.”) Strong growth in smartphone and tablet markets to boost Apple’s revenues ―The worldwide smartphones market segment is forecast to record strong growth in coming years. the demand for tablets is increasing over the years. According to industry sources the mobile advertising market is forecast to reach approximately $25 billion globally by the year 2015. Instead of the complete product recall. the Android market has 250. riding on the strong growth of smartphones in both developed and emerging nations. iPad sales were 7.”) Intense competition may affect revenues and profitability ―Apple operates in a highly competitive and rapidly evolving technology industry.‖ (―Datamonitor. Apple is the third largest player in the smartphone market segment in the US since launching its first mobile device. Increasing popularity of Android may affect the attractiveness of Apple’s iOS affecting the market share of Apple. In April 2010.000 apps respectively. . The number is expected to reach approximately 850 million by the end of 2013.000 and 9. The company faces intense competition in consumer electronics. Apple sells highly complex hardware and software products and services that can contain defects in design and manufacture. while Blackberry and Windows Phone 7 has 20. Apple. Moreover. due to antenna problems in the newly launched iPhone 4 smartphone. Moreover. Inc. the online application store for Android applications ―Android Market‖ is growing at a rapid pace. Inc.‖ (―Datamonitor. Apple. tablet shipments are expected to touch 150 million units by 2013. with approximately 350. Apple had earlier acquired mobile ad platform Quattro Wireless to take a foothold in the mobile ad market. Apple.‖ (―Datamonitor. although Android has been a late entrant in the market. Mobile apps are one of the most important factors in driving sales of smartphones.‖ (―Datamonitor. in 2007. the company offered iPhone 4 customers a free case that will mitigate reception problems. Apple is the strongest player in the mobile apps market. With the acquisition of Android Inc.000 apps.000 apps.Product recalls may harm Apple’s reputation and add significant warranty and other expenses ―The company’s products and services experience quality problems from time to time. Its closest competitor. demands for product recall were raised. Apple launched the iPad in January 2010. PCs and related software and peripheral products markets. Inc.”) Rising popularity of Google Android may affect its market share ―The Google Android OS for smartphone is gaining rapid popularity. Globally. in 2010. compared to 350. In the first quarter of 2011.33 million. iPhone. The shipments for smartphones are expected to exceed 400 million globally. In FY2010. the iPad generated $5 billion in revenues and showed unit sales of 7. and the subsequent launch of Google’s mobile OS ―Android‖ changed the competitive landscape of smartphone business globally. in 2005.

certain liquid crystal displays (LCDs). among others. This made several players in the mobile phone market. Further. HTC. The company’s dependence on few suppliers makes it susceptible to supply and pricing risks.The company’s competitors include Microsoft. are subject to industry-wide shortages and significant commodity pricing fluctuations. RIM. Palm. Apple. Intense competition in various markets in which Apple operates may result in the price erosion which may affect the company’s revenues and profitability in the long run. The mobile communications industry is highly competitive with several large. Although most components essential to the company’s business are generally available from multiple sources. Sony and Toshiba. Dell. Moreover. well-funded and experienced competitors. the launch of iPhone spiked the demand for smartphone with touch functionality and other innovative features. Fujitsu. The company is currently focused on market opportunities related to mobile communication devices including the iPhone. Inc. Samsung Electronics. such as Nokia.‖ (―Datamonitor. Hewlett-Packard. enclosures. launch their respective smartphone devices in the market creating significant competition. Samsung and LG Electronics. dynamic random access memory (DRAM) and certain LCDs.”) Dependence on specific suppliers may affect its operations ―The company depends on third party suppliers for various components used in its products. which may adversely affect the company’s operations. certain key components including microprocessors. many key components that are available from multiple sources including NAND flash memory.‖ .