Case Study | Sales/ROI

Facebook: Building Essential Connections
How DenizBank brought the diverse arenas
of social media and banking together and
launched Facebook’s first virtual banking
branch.
Goals
DenizBank wanted to:
· Meet customers' everyday bankín¿ needs by
openín¿ a branch where they spend the most tíme
online.
· Create awareness oí the íaunch oí íts bankín¿
appíícatíon.
· ßrand Denízßank as an ínnovatíve, píoneerín¿
bank that uses socíaí píatíorms eííectíveíy.
Approach
To íaunch íts Iacebook bank branch, Denízßank
created a bankín¿ app and embedded ít on íts
Iacebook Pa¿e.
Denízßank then desí¿ned an ad campaí¿n around
the concept oí ºsímpíe bankín¿ on Iacebook."
ßecause Denízßank aíready had a substantíaí and
actíve Iacebook ían base, ít wanted to spread the
word about íts new bankín¿ tooí throu¿h word
oí mouth. To ampíííy the or¿aníc word oí mouth
eííect, Denízßank used ads and sponsored storíes to
expand íts reach and deííver íts ºsímpíe bankín¿ on
Iacebook" messa¿e to íans and theír íríends.
Sponsored storíes about the Iacebook bank
appeared ín the news íeed oí íans' íríends and
íncíuded the name oí the íríend who had aíready
used the app. The sponsored storíes ínvíted peopíe
to ííke Denízßank and to try the app.
Denízßank aíso tar¿eted íts exístín¿ onííne bankín¿
customers wíth ads connectín¿ them wíth the app
and ínvítín¿ them to ííke ít and share the app.
Un íaunch day, Denízßank purchased a reach bíock
and posted ads íeaturín¿ vídeo írom the spots
that were símuítaneousíy runnín¿ on Tv. Thís
íncreased the reach oí the Tv ads and enhanced
the eííectíveness oí Denízßank's ínvestment across
medía channeís.

Results
• io% oí Denízßank's onííne bankín¿ customers re¿ístered to
use the app.
• More than i¸o,ooo peopíe used the app.
• iµo,ooo new íans acquíred.
• Uver _ mííííon víraí ímpressíons were ¿enerated throu¿h
Iacebook ads.
“Banking on Facebook Project became one of the most
successful PR activities in the history of the Bank.”
Murat Erdag, Dí¿ítaíCeneratíonßankín¿· Channeí
Mana¿ement SvP,Denízßank
DenizBank’s Page
Facebook Ad
DenizBank was íounded ín iµµ/ and has operated wíthín
Dexía Croup, whích ís a woríd íeader ín pubííc ínance,
sínce zoo6.
facebook.com/DenizBank
Facebook Ad

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