Vol. 36 No. 1 2015
National Association of Book Entrepreneurs
IN THIS ISSUE
Tips for Selling Books at
Festivals, Fairs, and
By Amber Lanier Nagle
How to Sell More by
Giving It Away:
The Profit in Free
By Scott Flora
Your Email Mailing List
Can Be Your Most
By Md S Hoque
Use Local Media to
Market Your Book
By Harriet Hodgson
Raine is an international spiritual medium from New Zealand
and author of two award winning books, including her latest,
“Rainedrops From Heaven.” Read all about her in our latest
Publisher’s Profile on page 3.
Living the Dream or Not?
By Gin Williams
Marketing Your Way
By Emiley Jones
Our 35th Year
Book Dealers World Online:
Spring is here in the Pacific Northwest and after a mild Winter, we
are all looking forward to a beautiful sunny Spring. It is that time
again to get outdoors and enjoy many of the wonders of this beautiful
This issue of BDW spotlights the Spring 2015 Pinnacle Book Achievement Award Winners, honoring many of our great members and their
fine books. Check out pages 22-23 for a list of the award winning
books. As I have often said, independently published books have
come a long way since I started this business over 35 years old and
they are some of the finest books being published today. Check out
some of our winning books and authors.
In this issue of BDW, Amber Lanier Nagle bring us Tips for Selling
Books at Festivals, Fairs and Outdoor Events, Scott Flora reveals
How To Sell More by Giving It Away, Md S. Hogue claims Your Email
List Can Be Your Most Powerful Tool, Harriet Hodgson shows how to
Use Local Media To Market Your Book, Gin Williams tells us about
Book Touring: Living the Dream or Not? Emily Jones writes about
Marketing Your Way to Success. Plus, there’s a Publisher Profile on
Raine and her latest book, “Rainedrops from Heaven.”
P.O. Box 606
Cottage Grove, OR 97424
National Association Of
If you have not joined NABE yet, you can sign up on page 17 and
check out the many money saving benefits, including Pinnacle Book
BOOK DEALERS WORLD
Award eligibility. Don’t forget to display your book in our 2015-2016
Copyright 2015. Al Galasso.
NABE Book Showcase Exhibits and take a look at our popular New
All Rights Reserved.
Super Book Marketing Deal, which saves you over a thousand dollars Published three times a year in mid May,
Sept. and January by NABE, PO Box 606,
on some of our best marketing vehicles.
Have a wonderful Spring and Summer and enjoy all your favorite outdoor activities. Time for hiking, travel, swimming, fishing, BBQs and
Al Galasso, NABE
Cottage Grove, OR 97424. One year
subscription for non-NABE members: U.S.
$50.00, Canada $55.00, Foreign $70.00.
BDW will not knowingly accept fraudulent or
objectionable advertising. Articles in BDW
may not be reproduced in whole or in part
without the express written permission of the
Readers Digest has awarded Raine a
5 star Award, and she achieved both
Finalist and winner status with The
Authors Show.com. She has also been
accepted as an Honored Member of
the Executive and Professional Registry of Covington Who’s Who.
Here is what others are saying about
“As a natural skeptic about most things
spiritual, I found Rainedrops From
Heaven a surprisingly uplifting experience. She transports you into her
world with a matter of factness that is
neither incomprehensible or daunting.”
Carol, Gulf Harbour
And Rainedrops Fall Down
Rainedrops From Heaven
To say that Raine is a unique individual would be an understatement. Living
in New Zealand, she has had a fascinating career, having worked as a
clinical hypnotherapist, osteopath, and
marriage celebrant. She gives psychic
readings to individuals both in person
and online. She also offers specialized
clinical hypnotherapy sessions for
those wishing to visit their past lives
and make contact with their spiritual
Raine earned diplomas in Sociology,
Nutrition, and Nurses Health Perspectives and Practices from Massey University, followed by a Degree in
Osteopathy from the Osteopathic College of New Zealand. She began her
career in the 1980’s progressing from
a beauty therapist to qualifying as a
Clinical Hypnotherapist Counselor.
Later she ran a Beauty Therapy
School and it was the first one to meet
New Zealand’s Qualifications Association’s requirements setting a benchmark for others.
Raine’s first book, “And Rainedrops
Fall Down My Cheeks” published in “Rainedrops from Heaven will take any
2010, has won critical acclaim. It intro- fear some people may have not underduces Raine as a spiritual medium standing what may happen to them
and follows her journey with her guard- after death and give them a deeper
ian angels. She has memories of her understanding. It is beautifully presentguardian angels right back to when ed and written.” Mary Kares
she was a babe in arms. She always
thought others had the same experi- “And Rainedrops Fall Down My
ences and never spoke of what was Cheeks is a glimpse into the life of a
happening to her. “It would take quite psychic with stories that warm your
some years for me to realize that I heart and feed your soul.” Cindy, USA
experienced life a little differently than
For more information on Raine and
her fine books and services, please
“It is my belief that we all use intuitive visit
guidance every day of our lives, www.rainedrops.com Dealer inquiries
though we are not always consciously invited.
aware of it. How often do you think of
a particular friend and within a day o
two they are in touch with you? How
many times have you felt uncomfortable in a particular environment and
felt so much better once you had removed yourself? How many times
when your telephone began ringing
did you know who was calling you?
These are examples of your intuitive
higher self’s search for knowledge.”
Raine simultaneously directs her beauty therapy school and is also in demand as an Osteopath and Clinical “Rainedrops from Heaven,” Raine’s
Hypnotherapist. She currently pre- second book, released in 2014, anothsides over wedding and funeral servic- er Pinnacle Book Achievement Winner,
es, name giving ceremonies and pet delves deeper into spirituality includmemorials. Raine became a spiritual ing how past lives affect our present
medium as a natural extension of her one, our experience of death, and how
previous talents. She freely shares to spiritually care for a loved one.
experiences from her own and client’s Raine became a winner in the “2014lives with those energies on the other 2015 Book of 50 Great Writers You
Should Be Reading.”
side of the veil.
On a Publishers Preview
Ad in BDW Plus the Hot
Books To Promote Feature
on our website for a Full
Just Sign Up By Sept. 5, 2015
include this coupon and take
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This is our 33rd successful year of
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This energetic book show draws booksellers from
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that after visiting the other two places. 2016
Reach public and academic libraries from all over
Oregon in this popular annual event. You could spend more than $3500 on just
one exhibit alone. she couldn't
believe all the buyers and the activity that was taking
place at the NABE Booth. free
gifts and giveaways to increase booth traffic.
Gift Shops. who also speak Spanish and French. hotel
bills. experience you can count on!
Pacific NW Booksellers Show
Portland. We are unlike any exhibiting service you
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years ago. Authors are encouraged to
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November 5-7. you can have your books
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California Library Assn.
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Our NABE BOOK SHOWCASE EXHIBITS are bright. meals. Children's
Interest. Then. libraries. Bookstore owners. Libraries.Target Your Book or Product to Thousands of Bookstores. media
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audio/video tape or other product exposure to the
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greet potential buyers. car expenses. audios. California
October 15-16. You can sell direct to libraries and pocket
more profits. library field. book distributors. We take time to get to
know you and your book. union labor. We offer drawings. book
racks. and more will be
attending from all over California. a publisher who had placed her book in 3
different combined exhibits in the same show. young adult bookstores. Cooking. Educational
Buyers and more at the NABE Book Showcase Exhibits
• Save 90% on Trade Show Costs • Attractive Face Our Display
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Here's Your Opportunity to give your book. Expose
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carpeting. etc. major book distributors. etc. Oregon
October 2-4. such as Health. a
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is displayed face-out within a special subject
The Fish With Glasses' and steered
children¹s book buyers to us.O. and more.Here's What You Receive at
P For each Showcase that you
participate in: Send One copy
of your Book plus 25 Flyers. they will be xeroxed
at the show.
"We consider your showing of our books at the
NABE Book Showcase to be a success. you can ship it later. OR 97424
□ Place book in Hot Books at
____ Reserve a space for ______book(s) in the
Cal. Ltd... through
special markets. It gives you tips on how to design order-pulling flyers and what to put
on them. thanks for the leads from the last trade show. and
DVD’s. I am very
pleased with your service.
Include your remittance by check.
“You and Ingrid did a superb NABE job at the
California Library Association Trade Show.Box 606 Cottage Grove. Mutual Press
"Al. Wal-Mart and the big box book stores. It
looks like the book show exposure paid off. approximately 2 weeks after the Showcase. If your book isn't ready
now. Waters. BOOK
g 25 of YOUR BOOK PROMOTION FLYERS will be placed beside your book. $50. We
appreciated how well you displayed "Grandpa
you prefer. French & English) Sales Staff
g A SPECIAL PARTICIPANT PACKAGE will be e-mailed to you.00
g YOUR BOOK will be displayed faceout in its own special category section
with a friendly. Show Add.
g Once you sign up.
g YOUR BOOK will be featured in our
NABE BOOK SHOWCASE CATALOG. but
please sign up as soon as possible because of limited space in
Additional Titles in any Exhibit:
One Book in 3 Exhibits
$255. and much more. Date________ Signature__________________________________
Card Verification No. Boost your
• Check here if your would like
us to design your flyer with our
new low cost Book Flyer Service.
____ I am enclosing $90. $50."
Special Hot Books
Prime Feature Section
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To Get Your Book Into the
NABE Showcase Exhibits
P Fill out the Showcase Order
Form below. If that
goes well. ways to attract more customers. with publicity
tie-Ins. Flyers can also be
sent after you sign up.
(We need a fresh book for each
best follow-up methods."
"I just received a call from a gift store in California. you will receive a Show Report.00 each
One Book in All Four Exhibits
$330. you'll receive the
Free Report: How to Get The Max From
“ All Four Showcases for $330.. in mail order.
What Past Exhibitors Have
Said About Our Service:
“Thanks for putting me in touch with the distributor you spoke with at the show. and in the Eugene Costco.
They will be sent both in Adobe Reader
PDF Format as well as in Ascii Text so
they can be imported into any database.
____ Enclosed find my check or money order in the total amount of $_______ as payment in full. Add. So far.
Plus. If additional flyers are needed.00 for NABE Members.
The first five I contacted remembered my book
and also taking the flyer you handed out.00
“ Oregon Library Show “ California Lib Assn Show
□ Place book in Hot Books at
“ Pacific NW Book Show “ California Book Show
Calif. the names & report can be
sent by regular mail.
we've received five solid wholesale contracts
and are in the process of securing some large
orders. We also showcase CDs.
NABE SHOWCASE ORDER AND LISTING FORM
NABE P. ______ (Last 3 digits on back of signature panel of card)
Title of Book__________________________________________________________________
Includes typesetting and printing.
whose owner told me that she saw our book at
the NABE Book Showcase Exhibit. Book Show &
When a buyer expresses interest in your
Only available for NABE Members who participate in our Showcase Exhibits.
I'll do a book signing in all three stores. and I'm confident that it will. She proceeded to order every book and label in our line.”
Cheryl Long.B. Grandpa Grouper sold out! It pays to join NABE and
I highly recommend participating in your trade
show program. You
did a great job representing my book.00 to join NABE and to receive the special NABE Member Exhibit prices.00 add. This
one account certainly paid for our exhibit fee. You do not have to attend any
show unless you wish to.
which will be passed out free to buyers
at each show with your web site info. Thank you. Culinary Arts.
____ Please charge my Visa/Mastercard Number______________________________________
and we expect much repeat business. We have a deal
to put copies of the novels in two Portland Costco Warehouse stores. Lib Assn.E.
When You Sign Up For
3 or More Shows
FREE COPY of Al
Success Secrets of
Learn master marketing tips
and the Inside Secrets of selling more books at the trade
shows. professional Tri-Lingual
out of five already ordered for their libraries.
money order or credit card.00
One Book in 2 Exhibits
$185. Lib Assn Show
Only $50. Book Show. per show
Limited Amount of space
One Book in 1 Exhibit:
containing the list of buyers for follow up. a flyer will be handed out. there is a
great opportunity to expand into other Costco
jeans and a nice top. Every author should have one."Local Authors. Make a list and be prepared. fourinch-heeled Manolo Blahnik shoes and
skin-tight pencil skirts aren't appropriate
articles of clothing for a country fair or
street festival. Keep your table nice. Ask for a guest spot on a local close to the people traffic as possible so
radio show to talk about your book and you can make easy eye contact. Have other things for sale. Let people know you are approachable and you want to be there. Not everyone
reads. explain the tiny profit margins of
HAVE OTHER RELATED THINGS TO
books. prop ular school. club." "I think the rain is over for
STACK BOOKS ON THE TABLES. a pen.
and events when the weather is nice.book about farming and relationships. busi. and reach far beyond Amazon. paper towels.
BE NEAT. a hand truck.
DON'T HOUND PEOPLE.
ness cards. let them walk away. She says. a milking
stool. so if
they keep walking. Be
ready to pitch them your book.
WEAR COMFORTABLE. You want to be as
a change of clothes. Place your posters on easels round the price to the nearest dollar. a cake pan. tissue. A good for an odd price requiring coin change. and
er is wet or humid. Smile.
poster or sign can help lure people into Make it easy on you and the buyers and
your booth. make sure that your Square device
Some events provide a table and chairs. Happy book
----------------------------------------------------Freelance writer Amber Lanier Nagle has
published hundreds of articles in national
and regional magazines. start post. In today's
WEAR A NAME BADGE. have business
profit. If the weath. so I made sure that I had
Books Available." She's also published two eBooks and
facilitates writing workshops.PREPARE FOR CHIT CHAT. which may deter people from stopping. posters. Have plenty of cash on hand. don't take too many don't forget to get his or her business card
books out or the pages will swell and buckle.book.
SELL. Have you seen the radar?" Also. you may
need tape. And
be excited about your book. a hat. SET UP A TENT OR AWNING OVER. scissors.
Thousands of people ramble around and
spend money at outdoor festivals. However. inquire
one book upright so patrons can see the about speaking to the group about your
cover from several feet away.
Partnering allows you to share entry expenses and also share tasks and equipment. etc. Also. sells jars of yummy vegetables at her
about a week before the event. a quilt.
WRITE A THANK YOU NOTE. At the fair I attended. Be
respectful. or other outdoor venue this year? wants to see crumpled candy wrappers
and trash on the table top. "Everyone has a keepsake.
remind people of the fair. phone and every author should practice saying
the pitch over and over again. burning you read nonfiction?" "Do you have keepsunshine. also
mote the event in advance. Think comfort. Also. Clutter is distracting.working and ready for the day.com. neat. a published collection of nonfiction stories about
the origins and histories of keepsakes-a
pocket knife. An elebasic tools." Be creative. What about a
NEGOTIATE WITH ORGANIZERS.
Here are some tips that may help you. and Outdoor Events
By Amber Lanier Nagle
In today's world. friend of mine who is currently marketing a
MAKE A LIST. Stack a while.
think outside the box. and every keepsake has a story to
the event. It will also reinforce your
brand. presentable. No one wants
to buy a book from a grumpy author.
PARTNER WITH ANOTHER AUTHOR. or group. More
and more authors are trying their hands at
selling their books at country fairs and
festivals-events that can draw thousands
of potential buyers and be a fun. fairs.
GIVE STUFF AWAY. paper.cards on the table for people to take home. library.
CLOTHING AND SHOES. A name tag will
help people know who you are so they can
call you by name. during place your table deep within your booth. I'd
smile and say. A tent will protect you from the from around here?" "I love your boots!" "Do
Fairs. Beyond books. (or other credit card processing device) is
and others do not. if
a few books on the table so passersbys you find out a patron is involved in a particcan read the spine of the book. At the
About My Book. take photos of book buyers and potential customer has to walk all the way
splash the photos all over social media to in.
SET SMART PRICES. libraries and brick-and-mortar book stores to sell their books.
I gave buckeyes to dozens of people as
they contemplated buying my book."
plenty of one dollar bills in my cash box. authors have to be clever." and "Signed Copies of fair I attended recently. hand sanitizer. One way to draw
people into your booth is to give away
SMILE AND BE FRIENDLY.
Sit down and write a thank you note to the
event organizers and ask them to keep
you in mind for other events. lucrative
venture. and trash bags. a few KNOW YOUR ELEVATOR PITCH.
Be friendly. sunscreen." "Ask Me VICE. Wear comfortable
shoes. and not everyone wants to buy a
book at a country fair or fall festival.
so they are eye-level and easy to read. No one
vance. your book. too. Be helpful. contact fair organizers well in ad. a simple thank you goes a long way.)
sakes or heirlooms at home?" "You look
familiar to me.ProjectKeepsake. "Put it in your pocket for
good luck. the festival organizers will pro. I sold copies of my
book for $16. A
PROMOTE BEFORE AND DURING.
ing on social media and tell people you will
be there selling books. vator pitch is a thirty-second description of
water. and ask for a different deal.Tips for Selling Books at Festivals. If you
your participation at the fair.
elements (torrential downpours. Also. Seize the moment and ask. Sorry. I enjoyed having a friend to talk to
when no patrons were stopping by the
booth. etc. Be inviting. It's
also a good idea to have signs in the booth HAVE CASH AND YOUR SQUARE DEsaying things like. Write a short press POSITION YOUR TABLE CLOSE TO THE
release for the newspaper or community FLOW OF PEOPLE. are you
HEAD. and money. If the clear vase full of Tootsie Rolls? Or bookbooth fee is too high for you to make a marks? And as always. She is the brainchild
http://www. or contact information.events. Don't sell your book
TAKE POSTERS AND SIGNS. a jacket. and
Considering selling your book at a fair.
A Direct Link to Your Own Web Page
or Web Site.00 per book
the Hot Books To Promote Feature on the web.
As a Publisher. 10. libraries and a wide variety of
Internet Book Buyers. 2015
See Next Page For Publishers Preview
. retail price. Cottage Grove. This ad will appear in the
Fall 2015 edition of BOOK DEALERS WORLD. One Complete Year on Hot Books
20.Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE
A Two For One Special Marketing Opportunity
Book Dealers World
You receive a 1/3 page display unit.000 to 25. Canada and the World
Will See Your Book
The PUBLISHERS PREVIEW section is designed for
ease of use.
Save Yourself Time and Money!
If you rented e-mail lists of potential prospects it would
cost you up to a thousand dollars to reach these top
prospects not to mention all the time and work involved in securing the right lists. send your book &
sales info. promoted in quarterly e-mails to
bookstores. a 70-word
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Remember That Even One Contact Made
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NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM
NABE. Internet firms and mail order companies
can request additional sales information or order directly from you. dropship and sample costs. here’s what you will get:
1. (and a JPEG of the cover
$150. 2014 marks our 34th year
of publishing. We do everything for
you in one easy operation.A. We even forward any inquiries we receive
here at N.
Final Deadline: Sept. 4000 copies of our popular
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away 2. we London shows.
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gives the basics of his concept of "free. The tively for both large and small organi."
We have all heard stories of authors
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The power of "free" is not a new con.Anderson tells of popular rock band
erful pricing concept." speakers and books for publishers. Scott was the
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Association of North America (SPAN) from
2003 to 2010. Giving ebooks away can lead to sales of speakBy Scott Flora
ing engagements for professional
"There is no such thing as a free lunch. Scott is also currently a
Contributing Editor to the Self Publishers
Monthly. often a partial service
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. provides customer service to active clients. Businesses are just er base. Most of us have
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Mail that have better versions that cost
Because the cost of digital resources money. it may cost $1.
Free Advice for Publishers
While giving products away offers the
possibility for great creativity. As we all
know. The next step is to capture
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customers and prospects.8 million music CDs in LonConversely.
is becoming so incredibly inexpensive.http://www. an e-magazine available on Amazon. It is important
that what you do give away is of high
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scribed it as giving "your service away
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is that this strategy works cost effec."
His point is that the cost of storage and
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How to Sell More by
Giving It Away:
The Profit in Free
can more than make up for it through
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Keep in touch.
it is time for all of us to embrace the Venture capitalist Fred Wilson coined
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In Chris Anderson's book.
Generate new free stuff. there are
a few rules publishers would be wise
to follow. acquire a lot of customers
The Power of "Free"
very efficiently through word of mouth. In the market. gives something good way. Free.referral networks.
Give away quality products. as marketers. publishers should already have the tools
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short newsletters and posts. Also the
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where else along the line. This doesn't have to
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One of the advantages of freemiums
Age. but tips to show your expertise
would whet a few appetites.about-books. However.
Capture contact information. This in itself is
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non-digital information. and the other internet
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usually being charged for it some.
You have to keep new information
coming to keep their interest. but there
is a marketing strategy that uses the
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customers to your door.
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Anderson. if we are don's Daily Mail and then sold out 21
strategic in giving product away.
said Nobel prize winning economist
Milton Freidman demonstrating a pow. You don't
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ABI's marketing campaigns. possibly ad supported but
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