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Creation of Booking Unit Contents

Use
This function is used to create booking unit contents for basic and combined booking units of the ad and online item types.

Integration
Structures in which advertising can be sold and positioned such as publications or websites are to be described. This function is part of the Booking component. The screens for creating booking unit contents appear automatically during creation of ad and online booking units.

Prerequisites
You have created content components and any content component hierarchies required in the product master data. See also: Content Component See also: Content Component Hierarchy If you create a booking unit of the ad item type, you must make the following settings in Customizing: Activity Define issue variant types Menu path SAP Media → Master Data → Product → Publication (M/SD Product) → Issue → Define Issue Variant Types SAP Media → Master Data → Product → Booking → Booking Unit → Define Variant Types for Production Units SAP Media → Master Data → Product → Booking → Booking Unit → Define Variant Types for Weekdays

Define production unit variant types

Replicate issue variant types and production unit variant types as weekdays

Features
Basic principles for creating booking unit contents
Content components are used to describe the content of a booking unit of the ad or online item type. • • The content of a basic booking unit is described in terms of sales and production. The content of a combined booking unit is described in terms of sales.

are known as technical content components. If you sell advertising in this combination. you have included a HomeEv content component in your content component hierarchy. A distinction is made between the sales and production views in online booking units. The positioning view is used when these orders are created to ensure that content components are only sold if they can also be booked on the date specified in the booking unit required. Content components that have been assigned to the positioning view. The sales view can differ from the positioning view in ad booking units if columns for sales are to be distinguished more precisely than those for production. you should enter HomeEv as the business content component in the order and Home and Events as the technical content components. Ad item type A customer places an ad in a daily newspaper that is to be published in the Sports section but settled as a Financial ad. Alternately. You must describe the sales and positioning views: • • The sales view is used to ensure that content components are only sold when ad and online orders are created if they can actually be sold on the date specified in the booking unit required. This distinction between the sales and positioning view can also be used to produce an ad in one content component (technical content component) but perform settlement for this ad in a different content component (business content component).Content components that have been assigned to the sales view are known as business content components. It can also be used to position a banner on several websites where price determination is dependent on a different content component in each case. specify whether you are using issue or production unit variant types to describe booking unit content and enter an issue or production unit variant type for each content component. Online item type A single booking unit is used to replicate your New Press Online website. In order to sell a banner at a more attractive price in the Homepage and Events columns. Creation of booking unit contents The following functions can be used to create booking unit contents: Assign content components . You can describe content according to weekdays in ad booking units. To avoid assigning content components to ad booking units for each weekday individually. You only assign the HomeEv content component to the sales view when you create the booking unit. you can use the weekday indicators.

You want to assign content components to a booking unit manually . This is only possible if the structural content component hierarchy variant of these booking units matches the hierarchy variant of the booking unit to be created. When assigning content components. This validity period must fall within the validity period of the assigned content component hierarchy version. the (I)nclusive indicator and the order deadline from the existing booking unit into the booking unit to be created. an active hierarchy version must exist for this hierarchy variant in Customizing. the system copies the validity period of the assignment from the hierarchy variant and selects the (I)nclusive indicator. . You must specify the validity period of the assignment when assigning the content components. When assigning content components. the system copies the validity period of the assignment and the (I)nclusive indicator from the positioning view into the sales view. If you assign content components from a content component hierarchy to a booking unit and select the (I)nclusive indicator. • Copy content components from the positioning view All content components that have been assigned to the basic booking unit in the positioning view are to be assigned to the basic booking unit in the sales view . • Copy content components from booking units The system is to assign all content components that have been assigned to a different booking unit to a booking unit. the system copies the validity period of the assignment. When assigning content components. If all content components that have been assigned to this hierarchy variant are to be assigned by the system. the system assigns the content components specified with all their lower-level content components to the booking unit. All content components that have been created in the clients specified are available to you here. Copy content components • Copy content components from content component hierarchies The system is to assign all content components that have been assigned to the structural content component hierarchy variant to a booking unit.

production and content criteria. Use To classify advertising using business. The Auto. See also: Pricing and Conditions Integration . production and content criteria. Auto trader and Stocks are to be created as content components in the product master data for sales. Advertising is usually classified according to its item type: • Ads and online advertising are usually classified using business. Sport. General data is entered in the content component master record: The content component type and use are entered in the general data. Use the Documents button to enter any associated documents. These are recorded in condition records that you create when you make the Customizing settings for pricing. • Ad inserts. Cosmetics and Financial Ads content categories are to be created as content components for statistical evaluations in the product master data. production. such as texts. distributions and commercials are usually classified using content criteria. The system determines condition records automatically when sales and billing documents are created and changed. This validity can however be restricted to one or more sales areas. graphics or multi-media objects. (See also: SAP Media Document Management) Content component prices are not recorded in the content component master records.Content Component Definition Unit that classifies advertising using business. sections and channels such as Economy. positioning and statistical evaluation. You can for example create condition records for content components in booking units. production and content criteria. Columns. Structure Each content component has a master record that is valid for the entire client.

. price and statistics uses exist in the system. ad inserts and distributions. price and statistics content component hierarchy types exist in the system. Content components can be assigned to content component hierarchies according to their use. • Content components of the root node type are required as highest level hierarchy nodes for content component hierarchy creation. The structural. • Content components of the no suppression type are required if ads are to be positioned in combined booking units in admissible content components. you can distinguish between the root node. See also: Content Component Hierarchy Define Content Component Type When creating content components. column. Statistics content component hierarchies are created for the sale of commercials. The structural. content components can be assigned at all levels of this hierarchy. price and statistics content component hierarchies are created for the sale of ads and online advertising. If you create first-level content components of the no suppression type in combined booking units. content components cannot be assigned to a structural content component hierarchy. you can ensure that the system does not determine first-level content components as positioning options when it generates the schedule lines. section or special publication type are required to describe the structure of publications or websites. section. These content components are required to structure the content component hierarchy and not to describe ad positioning. Content components can be assigned at all hierarchy levels below the first level of the hierarchy in price and statistics content component hierarchies. Structural. • Content components of the column.Define Usage Content components can be placed in relationship with each other Content component hierarchies are created by placing content components in relationship with one another. You can only assign special publications to the first level of a structural content component hierarchy. • If the use of a content component matches the content component hierarchy type. special publication and no suppression content component types. • If this use does not match.

sales agent determination. If the Classified ads content component cannot be suppressed and a customer places an ad in the Lonely hearts content component in the Local total combined booking unit. distribution or commercial orders. . distribution and commercial orders to classify advertising in terms of content for the statistical evaluation. • Business content components are required to categorize ad and Internet advertising during order entry for pricing. The system offers you all content components that have been assigned to the basic booking unit or reference basic booking unit in the positioning view for selection during entry of technical content components in ad and online orders. contract determination or statistical evaluation. The system offers you all content components that have been assigned to the basic booking unit or reference basic booking unit in the sales view for selection during entry of business content components in ad and online orders. the ad is placed in this content component in the Local north booking unit and in the Classified ads content component in the Local south basic booking unit. If the Classified ads content component can be suppressed and a customer places an ad in the Lonely hearts content component in the Local total combined booking unit. You can enter a business content component in ad insert. Technical and Business Content Components You can assign content components to ad and online basic booking units from the sales and positioning view when structuring publications and websites: • Technical content components are required to position ads and Internet advertising during order entry. You can also specify a business content component when entering ad insert. The Lonely hearts content component is one of the content components that is assigned below the Classified ads content component in the Local north basic booking unit. The Classified ads content component is a first-level hierarchy node that is required to structure the content component hierarchy. The Lonely hearts content component is not assigned below the Classified ads content component in the Local south basic booking unit. The system offers you all content components that are valid in the specified sales area for selection during entry of ad insert. The Classified ads content component is assigned to the Local north and Local south basic booking units. the ad is placed in this content component in the Local north booking unit but is not placed in the Local south basic booking unit.The Local north and Local south basic booking units are assigned below the Local total booking unit that is combined by content. distribution or commercial orders.

column. This customer places an ad in the Auto trader column. The ad is published in the Auto column and settlement is also performed in this column. You charge the customer the ad price that you charge all customers who place a classified ad in the Auto trader column. This means that the technical and business You charge the customer the ad price that you charge all content components are not customers who place a classified ad in the Auto trader identical. .When entering ad and online orders. you can use the distinction between technical and business content components to position ads and online advertising in one content component but perform settlement using a different content component: Prerequisite Position and perform settlement for an ad or a banner in the same content component. Position an ad or a banner in Ad item type one content component and perform settlement in a A customer wants to sell their caravan. Online item type A customer wants to place a banner exclusively in the Stocks sub-column of the Current news column of a website. You specify the Stocks column as the business and technical content component. component. This means that the technical and business content components are identical. You specify the Auto trader column as the business and technical content component. Example Ad item type A customer wants to sell their car. The ad is published in the Vacation column but settlement is performed in the Auto trader column. This customer different content places an ad in the Vacation column. The banner is published in the Stocks column and settlement is also performed in this column. You specify the Auto trader column as the business content component and the Vacation column as the technical content component.

price or statistics. You do not usually create these hierarchies for the sale of commercials. positioning. You can place content components in relationship at higher. ad inserts and distributions. Weather and Current news columns and settlement is performed using the Current news column. The banner is published in the Stocks. The structure of publications or websites is to be described for sales. pricing or statistical evaluation. You create structural. lower or identical hierarchy levels. Content Component Hierarchy Definition Structure that describes relationships between content components in terms of structure. Weather and Current news columns as the technical content component.Online item type A customer wants to place a banner in the Stocks and Weather columns of the Current news column of a website. price or statistics. . Use To describe relationships between content components in terms of structure. The price is to be determined using the Current news column. price and statistics content component hierarchies for the sale of ads and Internet advertising. Content component hierarchies are assigned below a root node. You can expand or collapse hierarchy nodes. Structure Content component hierarchy Content component hierarchies are created by placing content components in relationship with one another. Hierarchy nodes are produced by assigning content components below other content components. You specify the Current news column as the business content component and the Stocks.

the system hides all content components that are assigned below these nodes. content components cannot be assigned to a structural content component hierarchy. You cannot expand or collapse end nodes. hierarchy variant and hierarchy version Each content component hierarchy has a hierarchy type. price and statistics hierarchy types exist in the system. Content components to which no content components are assigned at a lower level are described as end nodes. Content components can be assigned to content component hierarchies according to their use. the hierarchy variant can be used to distinguish the structural hierarchy for a daily newspaper from the structural hierarchy for a political magazine. Hierarchy types are defined in the system. The structure. If the use of a content component matches the content component hierarchy type. the hierarchy version can be used to distinguish the structural hierarchy that is currently valid from the one that is to be valid in future. If you compress hierarchy nodes. Hierarchy type. Hierarchy versions and variants are defined in Customizing: Activity Define hierarchy versions Define hierarchy variants Menu path SAP Media → Master Data → Product → Booking → Content Component → Define Content Component Hierarchy Versions SAP Media → Master Data → Product → Booking → Content Component → Define Content Component Hierarchy Variants . • The hierarchy version distinguishes hierarchy variants of the same hierarchy type. If several structural content component hierarchies exist. • The hierarchy variant distinguishes content component hierarchies of the same hierarchy type. version and variant: • The hierarchy type describes the point of view from which content components are placed in relationship. Content components can be assigned at all hierarchy levels below the first level of the hierarchy in price and statistics content component hierarchies.• • If you expand hierarchy nodes. content components can be assigned at all levels of this hierarchy. If several structural content component hierarchies exist for a daily newspaper because sections are to be renamed and additional columns created in future. the system displays all content components that are assigned below these nodes. If this use does not match.

you must create a repeated hierarchy version to assign the Auto trader content component to the content component hierarchy twice. If the Auto trader column is published in the classified ads section of a daily newspaper and in a special publication with a column format. This means that only one hierarchy version of a hierarchy type can be valid at any given point in time. See also: Creation of Booking Unit Contents . However. Restricted editing functions are available to you in active hierarchy versions during modification of content component hierarchies. Content components in active hierarchy versions can be assigned to ad and online booking units.Hierarchy versions can be unique or repeated. You cannot for instance delete content components in active hierarchy versions. Content components in inactive hierarchy versions cannot be assigned to these booking units. See also: Editing of Content Component Hierarchies Each hierarchy version has a validity period. All editing functions are available to you in active and inactive hierarchy versions during creation of content component hierarchies. The validity periods of active hierarchy versions of the same hierarchy type cannot overlap. The validity periods of inactive hierarchy versions of the same hierarchy type can overlap. A content component can be assigned to unique hierarchy versions once. and in some cases cover each other completely. Hierarchy versions can be active or inactive. Integration Content component hierarchies can be used as possible entries when you create ad and online booking units. Content components can be assigned to repeated hierarchy versions more than once if content components are assigned at different hierarchy levels. unique hierarchy versions are preferable.