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SARALYN BETLEY

Fairfield, N.J. 07004 // (862) 596-0988 // dsbetley@verizon.net // linkedin.com/in/saralynbetley

SUMMARY OF QUALIFICATIONS Senior Account Executive with experience in all facets of sales including analysis, planning, forecasting, controlling inventory levels, and merchandising. Recognized for relationship building, opening new accounts, and delivering revenue growth within the apparel, luggage, backpack and hanger industries. Facilitated and executed launch of National In-Store Merchandising program at Phillips Van Heusen. KEY SKILLS Opening and building new channels of business by cold calling and identifying opportunities. Managing, training and developing in-store merchandising teams. Organization, customer service, account management, and follow up. EXPERIENCE RANDA LUGGAGE, Bloomfield, N.J. (1/12 – 1/13) Senior Account Executive Sold luggage, backpacks and soft bags to multiple channels of distribution. Analyzed weekly selling from retail accounts to identify best sellers, opportunities and liabilities. Core brands included Nautica, Timberland, Tommy Bahama, Chaps, Pierre Cardin, Champion, Levis, Dockers, Anne Klein, Nine West, and Diane Von Furstenberg. Developed key strategies through analysis of competitive products and price points. Collaborated with design to develop and profitably launch Levis messenger bags and backpacks in 689 Levis shops at JC Penney. This launch generated an initial $475,000 in a new product category. Successfully launched Timberland backpacks at Staples, which contributed $1.3 million in new business. Expanded the luggage assortment at Nexcom by delivering an exclusive Chaps Duffle program, which contributed an additional $500,000 in annual sales. This launch included an in-store sample presentation and display guide. Facilitated the launch of an opening price point luggage program in all doors, which layered on another $384,000 in annual sales. Delivered a 57% increase above budget for the year. Launched a Champion backpack program at Peebles Department Store which added new distribution. Account Base: Wal-Mart, JC Penney, BJ’s, Sam’s Club, Bealls Department Store, Dillard’s, Nexcom, Peebles, Lord & Taylor, Bealls Outlet, Stein Mart, Tuesday Morning, Staples, and Gibbons. MAINETTI GROUP, Secaucus, N.J. (2/10 – 1/12) Global Account Manager – reported to President Sold commodity and custom hangers to garment manufacturers and retail stores; 70% of sales were generated in the United States, and 30% internationally. Secured garment on hanger programs, and direct hanger shipments at the international level. Increased sales by 37% in 2010, and expanded territory by 24% in 2011. Opened CCS, a division of Footlocker; developed and launched a custom hanger program. Opened Under Armour by cold calling. Built international business to $250,000 within the first year. Maintained an exclusive hanger program at Cabela’s through excellent service and the maintenance of a recycle program. Demonstrated proper application of hangers on garments through in-store training and development of visual graphics which was displayed in all doors. Shipped over 5 million hangers in 2011. Tripled free catalog space at Uline Catalog, and expanded hanger assortment from 2 hangers to 6 hangers. Launched custom lingerie hangers to Hanky Panky by collaborating with design and the production team. Top accounts: Under Armour, Mizuno, Gildans, Ohiopyle, Briara, Spanx, Sports Authority, Footlocker, Cabela’s, Uline Catalog, J America, Ben Sherman (Oxford Industries), and Blain’s Farm & Fleet.

Saralyn Betley

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SMART APPAREL (US), Inc., New York, N.Y. (Formerly, a division of Kellwood Company) (5/02 – 5/09) Account Executive Men’s Shirts (9/06 – 5/09) Facilitated launch of non-iron private label dress shirts at Kohl’s; increased sales 100% and doubled floor space; shipped $10 million annually. Analyzed weekly sales and inventory through account portal. Developed merchandising plan that restructured the private label inventory at JC Penney; added key items which increased profitability and reduced markdowns; shipped $9 million annually. Launched non-iron dress shirts at Bon Ton, and increased Perry Ellis doors by 134%. Sold Nautica, Claiborne and Perry Ellis dress shirts to Macy’s, Bon Ton, Lord &Taylor, Belk, Boscov’s, Liverpool, Maduro, and Nexcom. Collaborated with accounts to plan sales events, markdowns, and identify sales trends; monitored margin, product turn, and inventory goals. Managed the Nautica & Claiborne visual merchandising teams (60 in field). Held in-store seminars. Retail Analyst (5/02 – 8/06) Forecasted seasonal and annual shipments for Nautica and Claiborne; shipped $70 million annually. Developed basic inventory report to project monthly re-order needs by color and pattern. Analyzed by door sales to insure proper sales to stock ratio; presented trends to sales and management. Planned, bought and shipped point of sale materials for in-store events. Conducted seminars at retail. PHILLIPS-VAN HEUSEN CORPORATION, New York, N.Y. (10/82-2/02) Retail Analyst Men’s Dress Shirts (10/00-2/02) Forecasted seasonal budgets for heritage brands which totaled $150 million annually. Monitored advertising budgets of $9 million each year. Analyzed current retail sales reports to identify trends, liabilities and opportunities. Developed marketing plans based on events and guaranteed margins. National Director Retail Merchandising (9/94-10/02) Created and implemented a national in-store merchandising program for retail accounts. Serviced designer and heritage brands in over 700 doors, which increased the sell thru of dress shirts at retail by 30%. Secured prime floor space in 80% of the doors at JC Penney, Bloomingdales, May Company, Federated, Marshall Fields, and Bon Ton.

Hired top performing in-store merchandising team. Trained team on planning store visits, execution at retail, and analysis of stores; 25% were promoted to sales and management.
Managed space, location and inventory, with a focus on sales trends, inventory turn, sell-thru, stock to sales ratio by door, competition, design, and quality. Supervised most successful retail launch in history of company for DKNY. Presented new product at retail, which turned 8% –10% per week. Met 5-year sales plan in the first year. Strategically planned service rotation schedules for team based on branch store volumes and locations.

Efficiently planned and executed annual budgets, including expenses and point of sale
Production and Operations Manager (2/93 – 8/94)

Sold, planned and developed $12 million dollars in private label dress shirts for Mervyn’s and Upton’s. Maintained the production flow, and integrity of the finished goods inventory levels.
Account Executive Men’s Shirts (3/84 – 2/93) Developed a territory that was thought to be lost by selling branded sport shirts, knits, and dress shirts. EDUCATION University of Delaware, Newark, DE, B.S. Fashion Buying and Merchandising. Fashion Institute of Technology, New York, NY, Fashion Buying & Merchandising – Exchange Student Skills and Seminars Microsoft Office | CRM | 7th on line Supervising Off-Site Employees | Communicating With Diplomacy and Tact PERSONAL President of The Montclair Ski Club for 5 years. The MSC is a nonprofit corporation that encourages skiing activities, and promotes sportsmanship and good fellowship among skiers.