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SIGNATURE GUIDE

First edition 2009. Second edition 2012. | Santa Fe College

Contents
Introduction ............................................................1 Kinds of Signature or Logo ....................................2 College Seal ......................................................2 Primary Signatures or Logos ...........................2 Secondary Signatures or Logos.......................3 Vertical Logo .....................................................3 Other Signtures or Logos .................................3 Style Guide .............................................................4 Use.....................................................................4 Clear Space.......................................................4 Size ....................................................................4 Colors ................................................................5 Uses to Avoid ....................................................6 Stationery ..........................................................7 Permanent Signs ..............................................8 Electronic Signs ................................................8 A-Frames ...........................................................8 Other Materials .................................................8 Publications ......................................................9 Banners ...........................................................10 Feather Banners, Table Throws .....................10 Bulletin Boards ...............................................10 Vehicles ...........................................................10 Permission for Use of Signature ....................10 Revision of the Signature Guide ....................10

First edition 2009. Second edition 2012. | Santa Fe College

Introduction
The Santa Fe College seal personifies the college and, as such, is restricted to special uses. The official Santa Fe College signature or logo, however, is a marketing tool intended to make Santa Fe’s “brand” or identity recognized far and wide. It is part of the first impression that Santa Fe makes on prospective students and other constituents. The official college signature or logo is comprised of the SF monogram and the words Santa Fe College. These two elements identify the college graphically and are to appear on all college communications. Primary and secondary signature designs incorporate these Santa Fe elements. Use and design can guide the decision as to which signature best fits the needs of a particular project.

Santa Fe College classic signature

monogram

wordmark

Santa Fe College vertical/stacked signature

monogram

wordmark

First edition 2009. Second edition 2012. | Santa Fe College

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Kinds of Signature or Logo
College Seal
The college seal is reserved for official documents like diplomas, certificates and awards, and for ceremonies. Permission to use the seal is obtained from the President’s Office. For more information call 352.395.5168.

Primary Signatures or Logos
There are four primary signatures or logos: classic, vertical, horizontal, and monogram. The classic signature shows the SF monogram on the left and the words Santa Fe College on the right, split between an upper and a lower line.

The smart choice.

The vertical or stacked signature shows the SF monogram on the top and the words Santa Fe College below.

The smart choice.

The horizontal signature contains the SF monogram on the left and the words Santa Fe College on the right, centered on the SF.
The smart choice.

The SF monogram stands for Santa Fe College and may represent it on clothing and The smart choice. promotional materials. It is not to be combined with any other signatures or logos.
The smart choice.

Watson Center

Academic Affairs Student Leadership & Activities
Watson Center
First edition 2009. Second edition 2012. | Santa Fe College

The smart choice.

The smart choice.

The smart choice.

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The smart choice.

Secondary Signatures or Logos

The two secondary signatures are first level and second level. They serve to identify the divisions, centers, institutes, programs and departments of Santa choice. The smart Fe College. The SF monogram appears on the left side of these signatures. The first level names the college center or entity, like Watson Center. The second level names the institution, Santa Fe College. A one level unit has the SF monogram, an entity like Watson Center on the first line, and Santa Fe College on the second line.

The smart choice.

Watson Center Watson Center
A two level unit has the SF monogram, an entity like Academic Affairs on the first line, a subsidiary entity like Student Leadership and Activities on the second line, and Santa Fe College on the third line.

Academic Affairs Student Leadership & Activities Academic Affairs Student Leadership & Activities

A vertical logo has the SF monogram on the first level, the words Santa Fe on the second level, the word College on the third level, with a line of dots underneath. The name of a college entity like Fine Arts appears below the line of dots in Franklin Gothic Demi. If there are any subsidiary entities, like Music and Theatre, each appears on its own line below the main entity in Franklin Gothic Book.

Academic Affairs

Academic Affairs Student Leadership & Activities

Fine Arts Music Theatre
multiple departments

Other Signatures or Logos
Many Santa Fe College departments and programs have created their own logos to reflect or emphasize their areas of interest. Going forward, only the college signatures as set forth in this guide are to be used, especially on business cards, stationery and publications. In this way the branding of Santa Fe College is unified and emphasized in the public eye. The use of other logos may be allowed in certain cases, but on such items the official Santa Fe College signature must be more prominent than the specialty logo. For more information consult College Relations.
First edition 2009. Second edition 2012. | Santa Fe College

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Style Guide
Use
The classic and vertical SF signature formats are the first choices for use. Blue PMS 654

Black

White (reversed)

art choice.

Clear Space

There must be a clear space of at least one-half the height of the SF monogram on all The smart choice. sides of the signature. Nothing else may be in this clear space.

The smart choice.

The smart choice.

of one-half

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clearance of one-half

Size

clearance logo size for The minimum signature orof one-half the classic signature is not less than one and one-half inches in length. The proportions may not be changed.

minimum size 1 1/2 inch (shown actual size)

First edition 2009. Second edition 2012. | Santa Fe College

Watson Center

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Colors
The Santa Fe College signature is a specific shade of blue. Black and white may be used as a substitute if the official color does not work or is not available. The official SF colors are Pantone 654 (dark teal blue in Microsoft™ programs) and white. Secondary colors are 359U, 543U, REFLEX BU, 429U, 467U, 7474U, 201U and 118U. The secondary colors help designers with color decisions. This palette is meant to be a guide for publications and products to complement the primary color.
SANTA FE COMMUNITY COLLEGE COLORS
SWATCHES GRADIENTS

654U REFLEX BU 654U 359U 543U

359U 467U

543U 201U

REFLEX BU

429U

467U

429U 7474U 116U

7474U

201U

116U

WEB COLORS 003366 99CC66 E7D7B6* 669999

99CCFF

333399

999999

990000

FFCC00

FFCC99

006666**

*Web Safe RGB from Adobe© Illustrator **Alternate Color

MOODBOARD

First edition 2009. Second edition 2012. | Santa Fe College

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Uses to Avoid
Use the original digital file for signatures. The signature or logo may not be redrawn, reproportioned or modified. For more information consult College Relations.

do not distort proportion (hold down shift key to scale properly )

do not rearrange

do not stretch to fit an area (hold down shift key to scale properly)

SF
do not respace the signature or put SF at the end

SANTA FE
COLLEGE
do not use unapproved color combinations

do not change the typeface

sf

Santa Fe

college
do not use seal without approval do not remove part of the signature

do not change the case

do not use a bar instead of dots

do not use discontiinued logos

do not use the signature with other logos

First edition 2009. Second edition 2012. | Santa Fe College

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Stationery
All college letterhead, envelopes and business cards are to be standardized to provide a consistent college identity. The Santa Fe College signature must be reproduced from an authorized original. Graphic elements may not be used on stationery. There are templates on the College Relations website.

Student Affairs

#10 envelope 9.5: x 4.125”

Student Affairs

Building R, room 110 3000 NW 83rd Street Gainesville, FL 32606

www.sfcollege.edu

B. A. Staff

Administrative Assistant Student Affairs Building R, room 110 3000 NW 83rd Street Gainesville, FL 32606

352.395.5555 Fax 352.395.5555 b.a.staff@sfcollege.edu www.sfcollege.edu

business card 3.5” x 2”

Athletics | Financial Aid | Office of Diversity | Student Development Programs | Student Life | TRIO Programs 3000 NW 83rd Street • Building R, room 110 • Gainesville, FL 32606 • Office 352.395.5678 • Fax 352.395.7395 www.sfcollege.edu

letterhead 8.5” x 11”

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First edition 2009. Second edition 2012. | Santa Fe College

Permanent Signs
All permanent college signs are to adhere to the Santa Fe signature guidelines. Contact College Relations for sign design.

High School Dual Enrollment Dual Enrollment High School

llment

students since 1974

www.sfcollege.edu Educating students since 1974 side one

High School www.sfcollege.edu Dual Enrollmment

High School Dual Enrollmment

fcollege.edu students since 1974

Office of Now Accepting Applications Accepting Applications High School Now www.sfcollege.edu www.sfcollege.edu Educating Enrollmment Dual students since 1974 Admissions
side two

Office of Admissions

fcollege.edu

Office of Admissions
Electronic Signs
Santa Fe has electronic signs on NW 83rd Street. To have a college event announced on these signs, fill out a publicity request form on the College Relations website.

A-Frames
Some student events are advertised by the use of A-frames on the Northwest Campus. The use and distribution of these signs is under the direction of Student Life.

Other Materials
The Santa Fe College signature is to be displayed prominently on all advertising. The identity standards are to be accurately applied. Other materials may include, but are not limited to, fliers, ads, posters, banners, exhibits, displays, plaques, clothing and specialty items. If a partner logo is used it is to appear in a bottom corner. The Santa Fe logo may not be used along with other logos without permission from College Relations. All college related radio and video must contain a Santa Fe College reference.

First edition 2009. Second edition 2012. | Santa Fe College

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Publications
All Santa Fe College publications, which may include websites, brochures, newsletters, posters, videos and any other publications, are to display the college signature. Inclusion of the established graphic elements that comprise the college signature insures that Santa Fe’s brand is presented to all segments of the public as well as to the college community. The consistent presence of Santa Fe’s signature creates a family of publications that clearly set forth and reinforce the college’s identity in all situations. • Santa Fe’s signature is to appear on the front cover of all college publications • No other logos may appear on front covers • The use of department or program logos may be allowed on inside pages or back covers • As long as they remain distinguishable, the SF signature, wordmark or monogram may be printed over a photograph • Promotional items may display department signatures or logos as long as they are not used directly adjacent to or more prominently than the Santa Fe signature, wordmark, monogram or seal

approved design

State-of-the-art heart care.

Cardiac Electrophysiology
Cardiac Electrophysiology (EP) is used to diagnose and treat electrical functions of the heart. It’s one of the fastest growing fields in cardiology, with a shortage of trained personnel. Santa Fe College’s new program, one of only three in the nation, prepares those already working in invasive cardiology for career opportunities as EP specialists. Students learn the heart’s normal electrical function, analysis of cardiac arrhythmias, basic EP laboratory techniques, and advanced techniques for intervention procedures or treatments such as implanting pacemakers. Graduates will be specialists who can expect to earn between $50,000-$58,000 in a Florida cardiac electrophysiology lab.

unapproved design program logo must be inside or on back cover

Emergency Medical Services and Fire Science Programs
Do you have a desire to help those in need? Are you looking for a challenging and rewarding career? If so, consider training in Emergence Medical Services (EMS or Fire Science at Santa Fe College. As a student, you’ll learn from instructors who are qualified professionals with wide-ranging experience. Most of your instructors will be people who are currently working as paramedics and firefighters in Alachua and Bradford counties.

First edition 2009. Second edition 2012. | Santa Fe College

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Banners
All banners are to adhere to college signature guidelines. Contact College Relations for banner design advice.

Feather Banners, Table Throws
Santa Fe has feather banners and table throws that can be used to advertise college events. These can be reserved for borrowing from College Relations at no cost.

pull up banner

www.sfcollege.edu

feather banner

table throw

Bulletin Boards
There are several bulletin boards on the Northwest Campus. Permission to post fliers or other notices on them must be obtained from Student Life. Notices posted without permission are removed.

Vehicles
Signatures on all SF vehicles are to follow the guidelines as set forth to maintain Santa Fe College branding.

Permission for Use of Signature
Entities of Santa Fe College do not need permission for official use of the college signature, although permission is required for any use of the college seal. The logo of a partner of the college may be included in an SF print or Web publication but that logo must be at least one-half inch away from the Santa Fe logo and may not predominate over it. Organizations outside the college must obtain permission to use the Santa Fe signature. Inquiries may be directed to the President’s Office at 352.395.5168.

Revision of the Signature Guide
Find the most recent version of this signature guide on the College Relations website.

First edition 2009. Second edition 2012. | Santa Fe College

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