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June 4, 2009

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Social networking is drawing new users into the mobile Web
• November 2008 - 34 % of mobile phone owners in Western Europe who visited social networking sites accessed social media exclusive of all other mobile Web content.

With 12.1 million users in Western Europe (France, Germany, Italy, Spain and the U.K.), mobile social networking is a rapidly-expanding category that grew 152 % from November 2007 to November 2008.

The U.K. boasts the highest penetration of mobile social networking, at 9%, nearly triple that of Germany, where the activity is the least popular. The average penetration rate across all countries is 5 percent.

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Mobile Social Networking Usage Three-month Average Ending December 2008 European Mobile Phone Owners (Germany, France, Italy, Spain, UK) Source: comScore M:Metrics

% Mobile Social Networking Users Who Exclusively Use Social Media

Y/Y Change in Social Networking via Browser or Application

Mobile Social Networking Users as Percent of all Mobile Phone Users

Germany Spain France Italy UK Total

39.1% 46.5% 21.6% 38.2% 29.7% 33.5%

145% 114% 167% 151% 167% 152%

3.3% 5.0% 4.5% 4.7% 9.2% 5.4%

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comScore Mobile Benchmark Study Three-month average ending December 2008 and % Change Vs Year Ago (% Users Measure is Based on All Mobile Phone Users) European Mobile Subscribers (France, Germany, Italy, Spain, UK) Source: comScore M:Metrics Germany Spain France Italy Activity % % % % % % % % Users Change Users Change Users Change Users Change Watched video 5% 2% 8% 0% 6% -7% 7% -4% Listened to music 20% Accessed 9% news/info via browser Received SMS ads 27% Played downloaded 8% game Accessed 4% downloaded application Sent/received 23% photos or videos Purchased ringtones Used email Accessed social networking sites 4% 9% 3% -2% 10% 0% -2% 25% 0% 10% 7% 25% 23% 10% 75% 10% 5% 31% 4% 11% 5% -1% 10% 5% -6% 26% -3% 2% -1% 33% 17% 14% 64% 4% 3% 25% 3% 9% 5% -3% 5% -1% -14% 16% -6% -8% 11% 20% 17% 10% 54% 8% 6% 30% 4% 12% 5% -2% 5% 2% -5% 12% -5% 6% 2% 33%

% Users 4% 22% 19% 36% 10% 6% 30% 3% 12% 9%

UK % Change -27% -1% 5% 0% -4% 17% -2% 4% 12% 12%

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Social Networking & Mobile Internet
• “This development is encouraging for the future of the mobile Internet,” commented Hill. “Social networking is taking the mobile Internet out of the early adopter demographic, and into the mainstream.” • Social networking and e-mail usage posted some of the largest gains, while playing downloaded games and watching video dipped in most European markets

Source: comScore M:Metrics

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Percent Reach for Social Networking Category in Selected Countries* September 2008 vs. September 2007 Total Worldwide, Age 15+, Home and Work Locations* Source: comScore World Metrix Country Percent Reach Sep-2007 Sep-2008 83.9 76.0 78.7 67.3 63.9 65.8 56.5 45.9 53.0 55.7 36.3 50.9 51.4 52.3 56.4 44.7 48.1 86.5 85.3 78.4 73.0 70.7 70.2 67.5 65.5 62.2 61.3 60.7 60.3 59.1 58.3 55.7 50.3 42.9 Point Change 2.6 9.3 -0.3 5.7 6.8 4.5 11.1 19.6 9.1 5.6 24.4 9.4 7.7 6.0 -0.7 5.6 -5.2

Canada Brazil United Kingdom Mexico Spain United States Australia Germany Italy Netherlands Russian Federation India France South Korea Japan China Taiwan

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European Usage of Social Networking Sites – Selected Countries Ranked by Total Unique Visitors Age 15+ October 2008 Source: comScore World Metrix Territory Total Unique Visitors (000) 127,297 24,857 15,475 13,332 8,828 8,736 % Reach of Average Country’s Hours per Total Online User Population 56.4 77.9 46.9 49.6 61.5 49.3 3.0 5.8 3.1 2.0 1.8 1.8 Average Pages per User 523 839 423 476 251 346 Average Visits per User 15.8 23.3 13.8 16.8 14.9 12.6

Europe U.K. Germany France Spain Italy

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European Social Networking Reach by Country Total Europe, Age 15+ - Home & Work Locations* December 2008 Source: comScore World Metrix Country Total Unique Visitors (000) to Social Networking Category 210,950 29,263 13,185 2,705 2,390 14,408 3,668 24,901 1,131 2,061 3,733 2,804 21,745 18,427 7,438 1,732 2,120 % Reach of Country’s Total Internet Audience 74.6 79.8 73.7 72.9 69.7 69.3 68.2 67.3 66.9 66.2 65.4 64.7 63.9 63.5 63.0 58.9 49.7

Europe United Kingdom Spain Portugal Denmark Italy Belgium Germany Ireland Finland Sweden Switzerland France Russia Netherlands Norway Austria

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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Percent Reach for Social Networking Category in Latin America September 2008 vs. September 2007 Total Latin America, Age 15+, Home and Work Locations* Source: comScore World Metrix

Country

Percent Reach
Sep-2007 Sep-2008 87.2 85.3 80.1 79.6 77.1 77.1 73.0 70.5 Point Change 9.3 9.3 6.1 9.7 6.7 8.0 5.7 10.0

Latin America Brazil Chile Colombia Argentina Venezuela Mexico Puerto Rico

78.0 76.0 74.0 69.9 70.4 69.1 67.3 60.5

*Includes countries with a total Internet population of at least 10 million unique visitors in September 2008

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Asia-Pacific Social Networking Overview December 2008 Total Asia-Pacific – Age 15+, Home/Work Locations* Source: comScore World Metrix Social Networking % Reach Asia Pacific** Singapore 60.6 74.3 Average Minutes Average per Visitor Visits per Visitor 137.0 11.4 175.6 19.1

Australia
South Korea Malaysia Hong Kong New Zealand India Japan China Taiwan

68.3
68.0 66.6 62.8 62.8 60.3 50.9 45.6 42.4

224.3
277.8 181.2 127.7 185.7 110.4 72.8 89.5 36.1

17.8
15.1 14.2 13.7 13.8 10.4 9.9 7.4 5.

*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs. **Improvements to Internet population estimates in certain countries have recently been made. We caution against trending with data prior to July 2008.

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