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June 11, 2009

Produced by movylo.com

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Mobile Penetration Statistics
By mobile penetration, Lithuania is at 3rd place in Europe:
1. 2. 3. 4. Montenegro – 185,51% Luxemburg– 164% Lithuania – 148% Italy– 146,1%

Source: Admobi.it 2009

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Why advertising in mobile internet mobile?

Advertising reaches you anytime because mobile phone is always beside

Mobile advertising is accepted very personally by users

Advertising is well noticeable because of low amount of ads

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Examination of behaviours of consumers across mobile, online and offline media.
The new data reveals that users of mobile media are more responsive to advertising than users of the Internet across the various TGI measures of ad responsiveness. Accounting for almost one quarter of the British population, they are also more likely to agree that they are tempted to buy products they’ve seen advertised – 27 percent more likely than the average British adult.

Adults 15+ profile % Agree: I’m tempted to buy products I’ve seen advertised 26

Mobile Media profile % 33

Internet profile % 28

Mobile % more likely than internet 18

Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+)

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Advertising is 1st or 2nd most influencing factor when choosing…
Adults 15+ Mobile Media Internet profile % profile % profile % Mobile % more likely than internet

Bank/Building Society Current 5.4 Account

8.1

5.3

53%

Bank/Building Society savings 4.5 accounts

6.4

4.5

42%

Credit/debit cards TV set Most recent car Supermarket for main shop

2.7 4.3 2.6 5.9

3.6 6.3 3.8 8.6

2.6 4.1 2.7 5.5

38% 54% 41% 56%

Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+)

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The new breeds of sms
The ExactTarget Field Guide to SMS will help you determine which classification each type of text message belongs to*: • Alert: An opt-in SMS message that provides urgent, relevant information to a mobile subscriber (e.g. Fraud Alert from your bank). Marketing: An opt-in SMS message that provides subscribers with a call to action for exclusive marketing deals, specials, or promotions. (e.g. Sweepstakes). Update: An opt-in SMS message that provides convenient and timely—but not urgent—information to on-the-go subscribers (e.g. Daily News Headline).

* All SMS messages must include an process that is similar to what some marketers call a―double opt-in.‖ With SMS, subscribers are required to opt-in, then confirm their opt-in using their mobile handsets.

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SMS Advertising Audience and Response Rates Three-month average ending February 2008 and February 2009 Mobile Subscribers in EU5 (U.K., France, Germany, Italy and Spain) Source: comScore M:Metrics Received SMS Advert (000’s) Feb-08 Downloads for mobile phone News or information Mobile phone or plan 40,792 25,929 32,222 Feb-09 35,915 22,122 31,574 % Change -12.0% -14.7% -2.0% % Responded to SMS Advert Feb-08 4.4% 2.8% 4.6% Feb-09 3.9% 3.2% 4.7% Point Change -0.6 0.4 0.1

Entertainment
Total Mobile + Media Sectors Clothing/Fashion

12,644
111,587

11,230
100,841

-11.2%
-9.6%

4.3%
4.1%

5.1%
4.1%

0.7
0

3,982

5,503

38.2%

5.8%

6.4%

0.6

Restaurants
Cars Food Financial services Consumer electronics Travel Total Non-Mobile or Media Sectors

1,037
4,407 1,413 8,963 3,957 5,779 29,539

1,424
3,731 2,162 9,956 4,647 6,602 34,024

37.3%
-15.4% 53.0% 11.1% 17.4% 14.2% 15.2%

11.6%
11.2% 9.2% 3.7% 6.3% 4.9% 6.2%

15.5%
7.9% 12.6% 4.7% 6.7% 5.8% 6.8%

3.9
-3.3 3.4 1.0 0.4 0.9 0.5

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Benefits of SMS Newsletters

Cost effective Contacting your clients by phone or by post costs a lot of time and money. Interacting with your customers via SMS lowers the total communication cost significantly. Fast SMS is sent in real time and read immediately after receiving. This is perfect to communicate urgent and important information (appointments, crisis alerts, delivery info,…) High Impact More than 98% of all SMS messages are opened and read. For e-mails this is below 40%.

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Large reach In Belgium, 102% of the population has a mobile phone. That means that a lot of people even have 2. There's no other communication device that is so wide spread. Personal The GSM is regarded as a very personal device. When a company contacts a client by SMS, that client will see this as a personal service. Interactive You can give your clients the option to send you a reply or feedback. Modern Everyone uses letters and e-mail. Be original and surprise your customers with a SMS. It will give your company a modern and technologically advanced profile.

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Cos’è ?

TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE

Just go to www.movylo.com
Create mobile contests in seconds and send SMS to your contacts to make them join in.

Check the video:

http://www.youtube.com/watch?v=U_yHbNMPX3U

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Cos’è ?

Just go to www.movylo.com
Create and manage your SMS & e-mail newsletters and send them to your audience. You can program your mobile marketing campaign simply and in few minutes. The SMS newsletters contain a link to mobile landing pages. You will be able to import and export mailing lists through .xls files.
Check the video:
http://www.youtube.com/watch?v=GLp2LFnhUV8

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Cos’è ?

TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE

Just go to www.movylo.com
MOVYLO is a mobile CMS that allows you to create and to publish, in few minutes, your mobile site suitable with all mobile phones

Check the video:

http://www.youtube.com/watch?v=DupEq6cdVks

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