Mobile Contents

June 5, 2009

Produced by movylo.com

www.movylo.com

DIGITAL CONTENTS
• Digital content is any content that may be distributed on digital media

and transported by communications networks

In the future digital contents will be 90% of total contents

Digital contents are videos, applications, wallpapers, ringtones, photos, games, widgets, texts, MMS, mobile tv, communities, voip, p2p…..

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Top U.S. Online Video Properties* by Videos Viewed April 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix Property Total Internet Google Sites Videos (000) 16,785,432 6,831,957 Share (%) of Videos 100.0 40.7

Fox Interactive Media
Hulu Yahoo! Sites Viacom Digital Microsoft Sites Turner Network CBS Interactive Disney Online AOL LLC

512,872
396,953 355,231 315,177 288,301 272,709 202,810 132,212 121,431

3.1
2.4 2.1 1.9 1.7 1.6 1.2 0.8 0.7

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

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Top U.S. Online Video Properties* by Unique Viewers April 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix Property Unique Viewers Average Videos per (000) Viewer Total Internet Google Sites Fox Interactive Media Yahoo! Sites Hulu CBS Interactive Viacom Digital Turner Network Microsoft Sites AOL LLC FACEBOOK.COM 151,652 107,877 58,849 45,447 40,110 37,063 34,587 34,215 31,970 23,744 13,325 110.7 63.3 8.7 7.8 9.9 5.5 9.1 8.0 9.0 5.1 3.3

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

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Other notable findings from April 2009 include: • 78.6 percent of the total U.S. Internet audience viewed online video. • The average online video viewer watched 385 minutes of video, or 6.4 hours. • 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer). • 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer). • Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video. • The duration of the average online video was 3.5 minutes.

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Source: David Kelly PhD research in Information System 2008

The iPhone has increased mobile internet consumption by a factor of 13 times

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Internet Usage Habits among Smartphone Subscribers in Europe
Percent of Subscribers Internet Service Accessed via Phone Any news of information via browser Accessed web search Watched any mobile TV and/or video Accessed a social networking site or blog Listened to music on mobile phone iPhone 84.8% 58.6% 30.9% 49.7% 74.1% Smartphone 58.2% 37.0% 14.2% 19.4% 27.9% Market 13.1% 6.1% 4.6% 4.2% 6.7%

Source: comScore M:Metrics, MobiLens

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Most Popular UK Mobile Internet Sites and corresponding PC-based Internet figures (% Reach)
E.g. on average 24% of Britons active on Mobile Internet visited BBC News through their mobile phone each month in Q3, 2008.

Source: Nielsen Online, UK, Q3 2008.

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While carrier portals (also referred to as “decks”) provide users with links to specific websites, most mobile Internet users actively seek out websites to visit.

40 percent of mobile Internet users say they find the sites through search engines, 22 percent say they type in the URL directly (underscoring the importance of mobile optimized or redirected sites) and 18 percent say they find the sites

Source: Nielsen Online, September 08

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On the mobile Internet, categories such as search, news, weather and sports perform well, as expected, but emerging mobile categories such as social networking and banking are attracting sizeable and growing audiences.

Portals, with brands such as Yahoo! and Google, were the most popular category of mobile websites as of May 2008.

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36 million unique mobile Internet users (89 percent of the mobile Internet audience) accessed portals over the mobile Internet.

Email is the next most visited category with 26 million unique users in May 2008 (65 percent of the mobile Internet audience).

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Cos’è ?

Just go to www.movylo.com
Movylo empowers users to create a personal multimedia collection fully browsable through a mobile phone. You can upload your media content like ringtones, videos, wallpapers, games

Check the video:

http://www.youtube.com/watch?v=owMGIPgKAfE

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Cos’è ?

TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE

Just go to www.movylo.com
MOVYLO is a mobile CMS that allows you to create and to publish quickly your mobile site suitable with all mobile phones.

Check the video:

http://www.youtube.com/watch?v=DupEq6cdVks

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