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Interested Parties Jobs For New York May 31, 2013 2013 City Council Races

With term limits kicking in this year, 21 of the 51 New York City Council seats are up for grabs in the upcoming municipal elections. These open seat races have the potential to make 2013 a transformative campaign that will shape the Citys economic development atmosphere for years to come. Some of the most critical challenges New York City faces are the need to create many more good middle class jobs and much more affordable housing. A record number of New Yorkers are employed. However, as the recent NYC Jobs Blueprint report attests, there is a serious need for more middle class jobs. The Citys efforts to create and preserve affordable housing have been impressive. However, given expected population growth, even more housing is needed moving forward. New Yorks ability to address challenges like job creation and affordable housing hang on the outcome of these races. The idea behind this Independent Expenditure is to bring the real estate industry and labor together to ensure that the candidates elected to the Council address these issues in a serious and substantive way. Political Backdrop: In the biggest overhaul of the City Council since 2001, a total of 18 of the 51 Council districts will be vacated in 2013 because term limits prevent the incumbents from running for re-election. Two other members of the City Council who can run for re- election are running for higher office and another will not seek reelection due to public integrity allegations, meaning 21 of the total 51 council seats will be vacated. Labor: Jobs for New York has created a Strategic Advisory Board (SAB) comprised of the Mason Tenders District Council of Greater New York, UFCW Local 1500 and the New York City District Council of Carpenters who will help it identify candidates who are committed to creating jobs and keeping New York affordable while fostering a business climate that promotes opportunities for those aspiring to join the middle class. Scope of the IE: The IE expects to participate in up to 25 different Council election districts throughout the City, working to elect candidates who support an agenda focused on creating good jobs, building affordable housing and improving the Citys economy. Individualized Campaigns: Tailored, individualized campaigns will be conducted in each Council district relying on state-of-the-art messaging and voter contact.

Budget: The campaign will spend $7 to $10 million dollars for polling, direct mail and extensive voter contact (canvassing, handout literature, and live phone calls). Independent expenditures cannot coordinate with the campaigns of the candidates they support, so the IE will make its own spending decisions. Disclosure: Like recent IEs, this IE will comply with New York City and New York States campaign finance rules. Staff and Consultants: Harry Giannoulis of the Parkside Group will be the IEs general consultant, responsible for TV and direct mail, field operations and polling. Phil Singer of Marathon Strategies will spearhead overall communications strategy. Maggie Moran of M Public Affairs will be a senior adviser and a liaison to organized labor. Josh Rosenkranz of Orrick and David Grandeau of Grandeau Associates will advise the IE on disclosure, compliance and ethics matters. **** For more information, please contact Phil Singer at (212) 960-8120.