CUSTOMIZED CONSUMER ELECTRONICS

GROUP : 10

AKHIL ALMAS ANIKET CHANDRA SHEKAR KUNAL RAVI TEJA RAM

EXECUTIVE SUMMARY
It is a Partnership Firm trying to tap potential customers who belong to certain socio economic classes A & B. As most of them want their product to be unique by customization especially in consumer electronic devices (desktops , laptops, mobiles, power banks) and also repairing of these products. Key Industry Dynamics : Key Categories: Consumer electronics. Competitive landscape: Dominated by Korean majors like LG and Samsung in most of the segments Growth opportunities: Lower penetration coupled with increasing disposable income

NOVELTY ENTERPRISES

Current status of firm : This is a startup one which is Currently into consumer electronic devices, planning to enter into consumer durables in future. PARTNERSHIP Partnership is with SWIPE company which will manufacture the products.

MANAGEMENT TEAM

Management Team Sales & Customer Service Manager

Finance Manager

Marketing Team

Operations Manager

IT Team

INDUSTRY AND MARKET

Analyzing sector: Consumer Durables Consumer Durables Consumer Electronic Devices

White Goods

Brown Goods

Consumer electronic goods: Growth Rate: Increasing 18% annually. Industry Size: $ 29.4 bn (2011), expected to increase to $ 52.6 bn. by 2015. Favorable Demographics: 64% are working class. Higher disposable incomes. Changes in life style.

OPERATIONS
Receive specifications of product online. Website will automatically give set price, date and time for receiving the product to the customer. Competitive advantage:There are very few competitors doing customization of electronic products. Providing products with high configuration in low prices.

WEBSITE LAYOUT
HOME MOBILE DESKTOPS & LAPTOPS OTHER PRODUCTS CONTACT US

CUSTOMIZE OLD MOBILES

FULLY CUSTOMIZED NEW MOBILES SELECT DESIGN

DESIGN 1 CAMERA

DESIGN 2

DESIGN 3 MEMORY

DESIGN 4

DESIGN 5

PROCESSOR RAM

MOBILE COVER DESIGNS

3 MP

5MP

10 MP

12 MP

16MP

COVER DESIGNS

MARKETING PLAN
Segmentation : SEC-A, SEC-B. Target Audience: Any one who wants uniqueness, mostly youth, ages 18 - 30. Products : Customized Mobile: Hardware configuration, mobile cover designs. Customized Desktops & Laptops: Hardware configuration, added features. Power banks Promotion: Website, Social Media, Print Media. Place: Mumbai Pricing: Depends upon the requirement of customer. Manufacturing cost + 20 percent of the manufacturing cost

CRM

CUSTOMER SERVICE DESK : For customer complaint. PDF : Product demonstration form. CFF : Customer Feedback Form. Database of customers will be maintained by oracle. Regular offers and discounts will be updated to customers.

FINANCIAL PLAN

RISK AND CONTINGENCIES

Economic conditions Tastes & Preferences Pricing Theft & Damage PLAN B :Since, there are no inventories , so if there is loss then the focus will be on selling electronic goods and on cost cutting.

APPENDIX
Federal Tax ID (IRS.gov) Business License (www.yourstatenames.gov) Resale Certificate Business Name Registration Certificate Personal Licenses (States Department of Licensing) Certificate of Occupancy Other Permits Source: CEAMA,GEPL Capital Research