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Benefits and Pitfalls of Gamification for Consumer Marketing Gabriel Gheorghiu - June 14, 2012 Share on facebookShare on twitterShare on emailMore

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which are experts. marketing.” just like for gaming.g. such as online communities that recognize and reward their most active users with titles or other tokens of appreciation (points. etc. In essence.Other articles written by Gabriel Gheorghiu: Dassault’s Consumer Experience Management.).. But by using gamification. so that users spend more time on a Web site where they are exposed to advertisements. gamification applies concepts used in the design of computer and video games to business.. Gamification techniques also aim to engage influencers. for customer-facing activities such as sales. and customer service). but to highlight your strengths as a company. as they are already buying their products or services. etc. As for existing customers. which will help make them more likely to keep buying from you— again and again.. engagement is key to keeping prospects and . stars. By engaging prospects and making them come to your Web site or join your online communities. in order to attract and retain people. analysts. the mistake many companies make is to take them for granted and stop engaging them. Some forms of gamification have been used for years. Benefits of Gamification With the tremendous success of social media and the disinterest of Generation Y in static information from Web sites or press releases. Engagement will provide influencers with the information they need to accurately talk or write about your products or services—when that happens. you are more likely to turn them into loyal customers. their followers or readers will want to know more about you products and services. but may have an impact on your reputation as a company. thus indirectly affecting sales. Some more recent techniques aim to make the user experience fun. they only want to focus on turning prospects into customers.g. Virtually Yours Business Process Simulation Technology from Lanner Siemens Product Development Solutions for Process Industries What Is Gamification? In a nutshell. which may never buy your products or services. you can continue engaging existing customers and renewing their interest in your products and services. I describe how gaming techniques can be used for customer-facing activities. These techniques can be applied both inside the company (e. In this article. Why Are Companies Experimenting with Gamification? The goal of gamification is “engagement. But any type of engagement would not be effective if the quality of your offerings is poor —gamification cannot and should not be used to cover your weaknesses. to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e. where the idea is to make people want to play more games and encourage them to do it more often. journalists.

as you can not only readily respond to negative feedback and share positive messages. Another advantage of gamification is that it affords the opportunity to measure the results of your engagement efforts. make sure to avoid the following mistakes. as. but if you create a funny and interactive game explaining to people why this is important. People will come back for more because gamification makes their interactions with you fun and challenging—and therefore appealing and attractive. Turning all or most interactions into a game will capture the full attention of your users. which can be caused by a misunderstanding of its scope and a superficial implementation of its principles. Pitfalls of Gamification But gamification can have its pitfalls. To avoid this. but also to analyze the effectiveness of your gamification initiative. influencers and. anyone that finds interacting with you attractive. they’ll surely share their negative feedback online and your image may end up being damaged. They also need to get to know your company and get to be interested in its offering. and they will ignore everything else. This may result in initiatives that only you may find fun and engaging—your customers won’t. or at the wrong time may result in your gamification initiative not resonating with your users. so if you fail and disappoint them. as well as address issues that may affect your image.customers interested in your offering. which was launched soon after the company faced fierce criticism regarding the way it dealt with interruptions caused by unhappy unions. we all know that electric cars are good for the environment. A good example of this is the Qantas Twitter competition. People having fun when visiting your Web site or joining online communities is only the first in a series of steps that is needed to run a successful gamification initiative. but through interactions. will surely help you build a good reputation. you can make engagement “stickier” than traditional marketing campaigns. Keep in mind that gamification attracts people who are also using social media a lot. It could even fail or backfire altogether. In order to avoid that. but also your claims can be supported by facts and customer testimonials. Gamification also allows you to have more control of what’s being discussed about you. You can see who spent how much time online or which are the users that interacted the most with other members of the community. Using gamification. Happy users will also spend some of their time providing feedback and even new ideas on how to improve your offering. in a wrong way. make sure that not only the employees responsible for gamification are prepared and motivated. in fact. Finally. For instance. gamification can be used to educate customers. Conclusion: Make Sure to Tie Your Gamification Initiative to Your Sales and Marketing Strategy . you took the time to do more than just claim to do what everyone in your market is already doing. but also encourage other users to contribute. Loyal and happy customers. which will make them better understand your offering and how it’s different from similar products or services. they are more likely to trust you. for one thing. This information is not only used to reward participants. not through censorship. Gamifying the wrong thing.

Then come up an overall company strategy to create and execute business processes that will involve employees. The gym realized. education. but also that it must be aligned with your overall strategy to engage and attract customers. Also.—which can help you decipher whether they would be responsive to gamification. ROI: Are You Ready to Walk The Walk? | What's Wrong With Application Software? Business Changes. Gamification should only be considered after you have clearly defined business objectives and implemented business processes to achieve them. you will understand which employee in your company is more likely to help with a gamification initiative. It worked so well—that members started using the facility so frequently that many had to wait for machines and other gym offerings to become available.It is important to understand not only what gamification is and how it works. a gamification initiative will be successful when aligned with not only your company’s objectives and business processes. Software Must Change with the Business. So. if you haven’t already. | GXS Acquires HAHT Commerce for More Synchronized Retail B2B Data Part Three: Market Impact | GXS Acquires HAHT Commerce for More Synchronized Retail B2B Data Part Two: HAHT Commerce | GXS Acquires HAHT Commerce for More Synchronized Retail B2B Data Part One: Event Summary | Data Quality: Cost or Profit? | What Does the Future Hold for PRM? | EDI versus. Furthermore. you need to set clear objectives up front and design your gamification program to meet them. Some of the work you’ve done to establish business objectives and implement business process will help you determine whether gamification is a good idea for your company. I recently heard a story of a gym that created some kind of gamification exercise to get people to come on premise and make use their memberships. For instance. when creating and implementing business process. which is not always easy to do. but also other initiatives for acquiring and maintaining customers. start with defining your business objectives and how you plan to achieve them. after the fact. you should have a pretty good idea of your customer demographics—their their location. and customers. The untoward end result was that many customers ended up being frustrated.. selling more or having more customers is only a good thing if you can manage it properly. XML--Working in Tandem Rather Than Competing? | Exact Software--Working Diligently Towards the "One Exact" Synergy Part Three: Market Impact | 3M Wraps Up HighJump. And just like any valid strategy. that what it actually wanted was for customers to pay their signup fees but use the facilities rather infrequently. In conclusion. partners. While Retalix Shops OMI International Part Two: Market Impact | PeopleSoft . For instance. age. you gamification objectives should be aligned with your business objectives. | Enterprise Applications-The Genesis and Future. Revisited Part Five: More on ERP Evolution | Managing Your Supply Chain Using Microsoft Axapta: A Book ExcerptPart One: Sales and Operations Planning | GXS Acquires HAHT Commerce or More Synchronized Retail B2B Data Part Four: Challenges and User Recommendations. etc.

They Kill Partnerships.Gathers Manufacturing and SCM Wherewithal Part Two: Market Impact | Fujitsu Poised to (Inter)Stage Glovia's Comeback Part Four: Challenges and User Recommendations | + Fujitsu Poised to (Inter)Stage Glovia's Comeback Part Three: Market Impact | Fujitsu Poised to (Inter)Stage Glovia's Comeback Part Two: Fujitsu's Support of Glovia | Deltek Remains the Master of Its Selected Few Domains Part Four: Deltek's Differentiators | Deltek Remains the Master of Its Selected Few Domains Part Three: Company Background and Market Strategy | Deltek Remains the Master of Its Selected Few Domains Part Two: Product Announcements 2002 | Business Activity Monitoring Watching The Store For You | Emptoris "Procures" Zeborg's Spend Management Expertise Part Three: Challenges and User Recommendations | Can ERP Meet Your eBusiness Needs? Part Three: The Effect of eBusiness on Your Business | Can ERP Meet Your eBusiness Needs? Part Two: ERP is the Foundation | Can ERP Meet Your eBusiness Needs? | The Hidden Role of Data Quality in E-Commerce Success | Advertising Online . This Time Might Be For Real Part 3: User Recommendations | Oracle Mends Its Ways To Bounce Back | Enterprise Financial Application Software: How Some of the Big ERP Vendors Stack Up | 'Collaborative Commerce': ERP. Don't They? | PeopleSoft Annuncio-es Continuation Of Its Shopping Spree | J.D.A Dot-com Making It | Ross Systems – A Bright Spot On A Difficult Enterprise Application Landscape | Gosh.NET-ification. and SCM Unite! A Series Study: Oracle | Nortel and Clarify: Was There Ever Synergy Enough to Support this Marriage? | A Case Study and Tutorial in Using IT Knowledge Based Tools Part 2: A Tutorial | A Case Study and Tutorial in Using IT Knowledge Based Tools Part 1: Decision Support Discussion | i2 Now Serving B2B Suppliers | How Great Is Great Plains' Manufacturing Offering (Did Somebody Say Microsoft)? | SCT Corporation Means (e)Business For Process Manufacturing | Where Is ERP Headed (Or Better.A Guide to Successful Market Penetration Part One: Why Internet Advertising | Who's Who? Sorting Out the e-Logistics Players Part 3: New Solutions | Who's Who? Sorting Out the eLogistics Players Part 2: Traditional Solutions | Who’s Who? Sorting Out the e-Logistics Players Part 1: The Situation | Mid-size Companies Have Full-size IT Issues | Epicor Claims The Forefront Of CRM. Edwards On The Mend. But We're Not Them! | Stalled Oracle Fumbling For A Jump-Start Kit Part 2: Event Summary Continued | Stalled Oracle Fumbling For A Jump-Start Kit Part 1: Recent Events | The Benefits of Focusing on a Niche and Serving it Well: EcFood . Part 2: Market Impact and User Recommendations | Epicor Claims The Forefront Of CRM.NET-ification Part 1 | The Yin and Yang of Electronic Commerce | CA Unloads interBiz Collection Into SSA GT's Sanctuary Part 3: Challenges and User Recommendations | CA Unloads interBiz Collection Into SSA GT's Sanctuary Part 2: Market Impact | Stalled Oracle Fumbling For A Jump-Start Kit Part 4: Challenges and User Recommendations | Stalled Oracle Fumbling For A Jump-Start Kit Part 3: Market Impact | They're Us.A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection | Advertising Online . e-Proc. Where Should It Be Headed)? Part 2: Product Architecture and Web-Basing | EAI Market Consolidation Continues With Peregrine Acquisition of Extricity | Enterprise Impact Simulation - . CRM.A Guide to Successful Market Penetration Part Two: Search Engine Strategies | Advertising Online . Where Should It Be Headed)? Part 3: E-Business and Mid-Market Shakeout | Where Is ERP Headed (Or Better.

Evolution.At The Core Of EIS | Enterprise Impact Simulation An IT Revolution In The Making | New Dimensions in EC and SCM Part 5: E-Procurement for Process Improvement | New Dimensions in EC and SCM Part 4: Using E-Procurement to Leverage Volume | New Dimensions in EC and SCM Part 3: E-Procurement Can Broaden the Supplier Pool | New Dimensions in EC and SCM Part 2: The Efficiency Gains of E-Procurement | New Dimensions in EC and SCM Part 1: The Benefits of E-Procurement | Accenture (nee Andersen Consulting) Marries New Business Model to Make its Mark | e-Procurement Is Not Electronic Purchasing | Hummingbird Smells Nectar In The Corporate Portal Market | Andersen Gives Yantra a Vote of Confidence | Ten Key Legal Concerns in E-Commerce Ventures and Contracts | MicroStrategy Manages Your Customer Relationships And Its Own | Digital Business Service Providers Series: Market Overview | Rational Emphasizes Web Site Development Content Management | Web Testing Has Changed the Testing Landscape | Manugistics Lays Groundwork For Talus Integration | Peregrine Flies In The Face Of Conventional Wisdom | We Shall Be Giant | Infrastructure Management Wunderkind Divides And Integrates | Plumtree Fuels Growth With New Corporate Portal Product | NetGenesis Predicts The Future From Mouse Trails | Let’s Be Frank: It Was A Very Good Quarter For E-Procurement | Now Andersen. then Microsoft. Innovation | Razorfish: A Pure Play Offering Digital Strategy | IFS Marches On. Although With a String of Losses | Siebel: Great Plans for Great Plains | Strategy: What Digital Business Service Providers Mean When They Say It | Commerce One Holds Announcement Festival | Ariba Holds . They’ve got a lot of Selling to do | GE GXS: Part and Parcel of B2B Exchange | AC Ventures and SOFTBANK Venture Capital Announce GameChange | Texas Instruments Tells War Stories At i2 Planet | eMachines to Ship Appliance | Symix Systems Front-Steps Into Greener e-Commerce Pastures | i2 Will Come Out Ahead In Kmart Deal | What’s Up with Computer Associates? | Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? | What’s in a Name? | Technology Hardware Maintenance-Acquiring and Managing Cost Effective Service | Clarus –Sprinting or Going the Distance? | IBM Server Line Redrawn | Is Web Success Necessary for CEO Survival? | Now the Minnows are Eating the Minnows | J. But At What Cost? | Transmeta to Intel/AMD: Eat Our Dust | Great Plains ASP . But What About Clarus? | Broadbase Continues to Expand | Great Plains – An SME Market Leader.Making It Happen | IT Services E-Procurement | An Overview of the Knowledge Based Selection Process | Knowledge Based Selections | Enterprise Impact Simulation Alliances .D. Edwards Touts Leadership in Collaboration and Flexibility -.There Seems to be Some Notable Functionality Too | Onyx Thinks ASP Opportunities Are A Gem | i2 Technologies Lives Life In The Fast Lane | Demantra Secures More Venture Financing | Is Baan Showing Signs of Life After Death? | i2 e-Business Strategy Services Not For Everyone | Informix Decides to Start Analyzing Websites | DoubleClick Merger Good News For Privacy Advocates? | Commerce One Selects Entrada Software For Affiliate Program | Microsoft Kills a Flock of Birds with One Stone | Candle Releases New Command Center App for IBM MQSI 2 | Provia Software Rises To The Challenge | They Know When You Have Gas | Oracle – How to Disappoint Analysts by Doubling Profits | Ross Systems Ends Year On a Sour Note and Braces Itself For Survivor’s Game | Syncra Systems Helps Kimberly-Clark Clean Up | Walker Propelled by Winds of Change | Enterprise Intelligence Tools Tame Business Knowledge Glut | Will Oracle’s Freebie Shot Hurt (Or Only Graze) Siebel? | Commerce One: First SAP. Revolution. Tomorrow Accenture.

It’s How You Say It. But Not Without Restructuring Pains | Global Vendor Negotiation Strategies | Winner Takes All – Siebel Ousts SalesLogix From Solomon’s Deal | GNOME Will Try to Buff Up Linux | Aspen Technology Built Success From The Ground Up | New Internet Appliances Coming from Compaq | PeopleSoft 8 Launched – Anything to Write Home About? | Lipstream Speaks to Kana | The Wheres of Electronic Procurement | PeopleSoft: No More a Humble Kid From a Rough Neighborhood? | Merant Goes South on the Stock Market | How Do You Categorize Servers? | Human-Machine Interaction Company Ramps Up Firewall Product Line | Simplexis Says 'Watch Our (Chalk) Dust' | Security Information Market Heading for Growth | Implications and Attitudes As the Andersen's Split under the ICC Ruling: Consulting To Go for a Name Change | Compaq to Offer Co-Branded iPAQ BlackBerry Wireless E-mail Solution | Remedy Welcomes You To Your New Office.The Audit Process | Red Hat’s Linux Domination Weakens | Traffic Audits Make Strange Bedfellows: Part I . BMC.Announcement Festival | Fourth Shift Corporation: Working Overtime To Provide Complete Customer Care | Sun Buys Cobalt | Negotiating the Best Software Deal | SynQuest Posts Mixed Results | My Network Engineers are Talking about Implementing Split DNS.D. But You Can’t Hide | Vendors Beware! It’s Not What You Say.An InternetReinvented Feisty Challenger | EAI .The Why’s and What’s of Auditing | SAS Institute Shoots for the Two-Stop-Shop with new Release of Warehouse Administrator | PowerCerv Facing Another Stormy Season | The Pros and Cons of Collaborative Planning | Logility FY 2001 Comes In Like a Lamb | MAPICS Back On Track. Takes on Network Associates | Back to the Future: Olde JWT Comes Back and . But Is It Enough? | Sit Down and Have a Long Talk with Your E-Business Application | Peregrine Polishes the Old In-Out-and-In-between | Lawson Software Marches Over $300M Milestone | SAP Remains Solid While Transitioning | They Can Run.The 'Crazy Glue' of Business Applications | Turmoil in CPU-Land | American Software Has Been Starving While Delivering Innovations | Interelate: More on Tap Than Apps | Intentia Has Been Bleeding For Its Platform Independence | Mortice Kern Systems Goes Vertical (Sky. that is) | ICARUS Ends Solo Flight With Aspen | Traffic Audits Make Strange Bedfellows: Part II . Now Get To Work! | Peregrine Welcomes Loran to Its Nest In Network Management Matrimony | i2 Paints Broad Strokes at eDay | Is Something Fishy Happening To Your Website? | Ensim to Host HP OpenMail as an ASP | Compaq Wins Supercomputer Contract. Edwards’ Mixed Blessings | IBM PC Line Redrawn | Not Your Mother’s Portal | VA Linux Releases NAS Server | Tired Of Losing Your Oil Derricks? | QAD Continues to Wade Through Red Ink | eConnections Expands Web With IPNet | How Do You Categorize Notebooks? | Customer Relationship Analysis Firm Extends Reach | IBM Tries to Take More Market Share from Oracle. What Does that Mean? | J. | Siebel Enters Smaller Markets in a Big Way | Yahoo! Goes Mobile in Greece | Computer Manufacturers Shifting Their Focus to Start-Ups | Looks To Descartes For Same-Day Delivery Help | Rackmount Server Sales Surge | Symantec Swallows AXENT. and CA | BoldFish’s Opt-In E-Mail Delivery System ~ ‘Oh My That’s Fast!’ | Geac Trying Its Luck in Partnering | IBM and Partners Load the Guns in Europe | IMI Sees Red In Dawn Of Fiscal 2001 | Ultimate Connection Seeking Its US Retail Connection Through Solomon Software Partners | EXE and i2 Advance Relationship | The New Manugistics Faces A New Millennium | New Release For Ariba’s Software | Thru-Put Announces Features For New APS Release | Oracle Applications .

com to Join the Microsoft Exchange 2000 ASP GoldRush | More Infrastructure Support for CyberCarriers | Evoke Software Releases Axio Data Integration Product | Wireless Palm VII ~ Look Ma No Hands! | Peregrine Exits Quiet Period Making Noise | IBM Continues RS/6000 Performance Focus | IBM’s Newest NUMA-Q Server to Handle 64 Intel CPUs | Cisco’s Complete Network in a Box | What Good Is Information If Nobody Sees It? | BroadVision and Bank of America Erect Enterprise as Portal Purveyors | Do You Know Where Your Wheelchair Is? | Caldera eDesktop Edges Out Microsoft Windows 2000 in Functionality – Part II | IA-64 Linux From Red Hat | Trend Micro Steps into PDA/Wireless AntiVirus Information Market | Manugistics To Help Amazon.piphany | Concur Gives Up The Boast | Manhattan Associates Completes Second Quarter On Record Pace | Red Hat Releases Clustering Software | It’s All About User Experience Feels the Pinch | Novatel Wireless and Diversinet Team Up to Provide Security for Wireless Modems | Baan Defectors – Is This Only Tip of an Iceberg? | When You Realized the Need for a Unified View of Your Customers. Solutions Target A Grand Scale | AT&T Has a Thing for Media | Finding Your Way Around E-commerce | Secure Transport of EDI and XML for Trading Exchanges | The Net Market of the August Moon | Marketing and Intelligence. Check the Battery and Sell Me an iMac | The RIM 957 ~ Probably Your Next Pager (and a Whole Lot More. 13% Layoffs.But You Ain’t Seen Nothin’ Yet | 80 Million Ways to be Agile | How Detrimental Can a 2nd-In-Charge’s Departure Be? | Microsoft Certified Fresh | OmniSky Selects WorkSpot to Develop Wireless Internet Services | e-Business Service Provider Evaluation & Selection | Jamcracker Dredges a New Channel | Microsoft Hopes to Win Over Consumer Privacy Advocates | The Whys and Hows of a Security Vulnerability Assessment | Yet Another Crumby Cookie Story | Logistics. How Can We Measure User Experience? | Windows 2000 Bug Fixes Posted | Is Fourth Shift Succeeding in Providing 'Complete Customer Care'? | SAP .com In Global Expansion | Novell Releases (Yet Another) Internet Messaging System | Remedy Plots A Course To Travel And Expense Capabilities | New Plan. Offers World-Class PKI Hosting | GE and Commerce One Turn on the Lights .) | Digital Signatures Good from Arctic to Rio Grande | CPortals Technologies Aims for the Middle | ASP Infrastructure: The Party Has Started | Fenestrae Offers WAP Support for Mobile Data Server | Access Commerce Spices Up North American CRM Fray | Scient Finds That Golden Eggs Can Bite | i2 To Power Best Buy | IFS Far Cry From Running Out of Breath | Mail.Agency. Together at Last | Agilera: Making E-Business Agile | Intel Outside? | Predictive Product Keeps Debtors’ Prison Empty | Microsoft New Online Messenger ~ Dope Slaps AOL’s Instant Messenger | The Handspring Visor Goes Wireless ~Look out Palm VII! | Making Sure Your Service Provider Doesn't Fall Down on the Job | SAP Becoming a (Legal) Polygamist | Dead Heat: Corporate Buyers Gain Analysis Tools in Leading eProcurement Products | Ross Systems. Mark Concur’s Third Quarter Disappointment | Gateway & AOL Follow Crusoe’s Footprints | Information Builders Announces New Release of WebFOCUS | Microsoft Tech Ed 2000 Win2K Attendee Network Fails Miserably | CryptoSwift Takes Rainbow Revenues Up 620% | Layer 3 or .com Takes Bookmarks Mobile | Portal Plays Soothe Pain of Divorce | One Step Closer to the Global ASP | A Sharp ASP | Ariba Goes Direct To (And From) The Source | E&Y Spins-Off eSecurity Online and Unveils Security Vulnerability Assessment Services | Fill 'er Up.: In Process of Renaissance | Blink. that is E.A Leader Under Reconstruction | Baltimore Technologies Doubles Revenues.

Ye Who Enter Here | Acta Gets Active | Does Someone You Never Ever Heard Of Hold The Keys To The E-Commerce Kingdom? | Commerce One: Everything but Profits | Do We Already Know Whether You’re Going To Read This Article? | 100 Million Reasons To Be An ASP | New Partnerships Add to Remedy’s E-Procurement Strengths | An E-Commerce Company That Can Pay The Bills | It’s About Time “Legal” Got Involved | QAD Explores E-Business While Not Abandoning ERP | iVita Mines Assets for Bottom Line Health | E-Procurement in What Language? | Remedy Corporation: Poised for a Comeback? | (XML + mySAP.Part II: The Likes Of IBM.Solutions: “A Number 3 Please. MoveOver Or Stand In Line | Intel Small Server Market | E&Y+ASP=BSP: It’s Not Algebra.Bust | Bezos to McNealy: Drop Dead! | Ariba Gains Legs Courtesy of Descartes | Eppraisals. – Spin = Status Quo | What is IFS Up To in the CRM Arena?! | “B” Before “e” When Marketing to “C” | EAI Vendor Extricity Teams with Moai to Automate E-Commerce Systems | USinternetworking and AT&T are Working the System | MCI WorldCom: “It’s not an age. And CSC In E-Business | EAI Vendor Active Software Activates Transactions | Should PeopleSoft be Overly Happy? | EarthLink’s Pilot of Wireless Email via BlackBerry Handhelds | Intel Faces 820 Chipset Problems (Again) | Antidisintermediation | SAP Gives in to CRM (Part Time) Matrimony | Breakaway.: Now You Can Call Or Use The Web | A Visionary of Loveliness | Cyclone Untangles Digital Partnerships | ERP Demand Being Re-heated | Pop-up Purchasing Agents | The MicroStrategy/ Intelligroup ASP | MATRAnet Converts Confusion to Cash | ASP: For The Health of It | Concur eWorkplace Projects Vision Onto Desktop | IBM is not Enough: i2 Snatches Aspect and SupplyBase | Can Brick & Mortar Leaders Be Brick & Click Leaders? | QAD Ends Its Protracted Dry Season. Don’t They? | Case Study: Service Provider Xcelerate Speeds CommerceScout Along New Trail | The Arrow Now Points To Cisco | SurfAid is Not Enough: IBM Partners with WebCriteria | Network Appliance to Ship Sub-$10K Caching Hardware | The 7 Habits of Highly Effective Security | Advertising Continues to be Growth Business | 1 Little GB. Not Yet On an Easy Street | . 10 Little Gigabit | i2 Technologies Gets Reporting Help From Hyperion | Fischer’s Prio! SecureSync ~ A Solution to Enterprise Directory Chaos | Dell Tops in Customer Satisfaction | Saltare.. . But It Adds Up To Something Big | Microsoft Windows Services For Unix – SFU = DOA? | Abandon All Insecurity. 2 Little – 13 Years and Prepares LEAP Into B2B Fray | Sagent Technology Teams for Telco e-Business | The Empires Strike Back . it’s an attitude” | New Product Delivers Spark to Online Marketing | 3 Countries Open the Gate | Gives Lante High Marks | Secure in a Foundry | IBM Loads Linux on Mainframes | MessageClick to Provide Unified Messaging to RCN’s Business Clients | Smart Shoppers Go Abroad for Affordable Information Security Programs | Anti-Virus Advisories: Rating Them | Qwest Cyber... and Make It Grande” | IBM’s Marketplace Solutions: Is Ariba Not Enough? | Mirapoint Adds WebMail Client to Messaging Appliance Line | webMethods Gets Active (Software That Is) | Symix Systems’ Slips Into Red During Its E-Commerce Transition | They Test Web Sites.000 Square Feet | SynQuest Teams With InterWorld for Internet Sales and Fulfillment | Getting Strangers to Take Your Candy | Enlightened Self-interest Launches CRM Information Source | For a Million Gallons of Glue Find a Marketplace on Steroids | Big Bird Dines Again | Even If We Knew Who You Are. We Probably Wouldn’t Tell | Who’s That Knocking On Your Web? | Will Max Get Mad When He Surfs Your Website? | Teloquent To e.t.

Failure Takes a Beating | Ariba Reaches Out To The Little Guy | Commerce One to Procure for the Antipodes and Elsewhere | Telco Charged with Trickery on Technology | Advertising Revenues Grow and Grow but Slower and Slower | New Venture Fund to Propel XML | Is There a Magic Pill for Web Performance Problems? | Procurement and Office Supply Companies Ink Deal | Lotus Positions to Save Big Business | Engage Helps Advertisers Fish for Best Prospects | XML Hits the Spot for Dell | The Rise or Fall of Internet Advertising | Building Niches | Ecommerce Grass Getting Greener | Commerce One Meets GM: Web Now Has A Really Big Parts Department | Life-sciences E-commerce Supplier Grows | Home Depot Moves All Of Its Bricks And Mortar On The Web | Connect to Sport Calico Label | No Floundering About These Strategic And Tactical Acquisitions | Dynamic Ariba Trades Up | eCo Specification Bridges E-commerce Language Barrier | Charitable Giving Is How These Firms Make Their Living | AMERICAN EXPRESS Selects TRADEX To Build New Business to Business Commerce Network | Peregrine Hatches an "e-" | The Birds.COM Called "911" For Help | An ASP With Healthy Vitals | SAP's New Level of e-Commerce: | The First Step in mySAP.D. Ariba Announces Strong Partnership with Amex | Razorfish Wants to Get its Name Out on Broadband | Commerce One and Adexa Build Castles in the Air | USinternetworking: One Suite ASP | Oh. Isn’t It? | i2 Adds More Verticals To Ra-b2b-it Stew | SAS Puts the “E” in “Data” | Agilera. and NCR | systemfabrik Releases an EAI Product? | E-Commerce Lesson: Success Gets a Yawn. E-commerce is About Buying and | 3Com Will Route Customers to In-house . Edwards Names SynQuest Preferred Solution | i2 Announces e-Business Strategy | IBM and SynQuest Sign AS/400 Pact | Baan Acquisition Expands Product Set and Integration Issues | Descartes Evolution Yields Revenue Growth But No Profits | ERP Packages For Midsize Firms in the Works | SAP Finds CRM Partner for Marketing Tools | SAP Highlights Supply Chain Management Tools | Manugistics Posts Third Quarter Loss But Sees License Growth | Analysis of Manhattan Associates' New Partnership with CommercialWare | Great Plains on a Shopping Spree | AspenTech Launches e-Business InitiativeFinally | IFS Continues to Blossom | Sybase and MicroStrategy Team on Vertical Market Portal Applications | Web Traffic Numbers Down? Don't Count On It! | Sagent Technology Reports Strong Growth | IBM and Deutsche Telecom Announce Plans for 100 Terabyte Data Warehouse | Acta Technology Helps Add Business Intelligence Capabilities to Major ERP Vendors | Ariba Successes Highlight Standards Wars | Micropayments Rise Again | A Kinder Unisys Makes Web Users Burn | Concur's Customers Can Network Now | Rentable Procurement | AT&T's Ecosystem | Hummingbird Releases Genio 4. the B's and the Web | The Hype About PeopleTools 8 | Advertising Makes It Up In Volume | So Does your e-Business Provider have Internationally Recognized Tools in its Digital Business Consulting Toolkit? | Real Media Goes To Market | BUY. IBM Take First Step in Third Quarter | PeopleSoft’s ASP Play | Microsoft Windows Me -. Mitosis: Cap Gemini's Mating with Ernst & Young | ASP Traffic Analysis! What Next – ASP Odometers? | Simplexis in the Schools??? | IMI. Ariba Announces Strong Partnership with Dell | IBM is Not – A new era for the web? | SCO’s Tarantella Offers Tools for Technology | DoubleClick Takes Bath.The Millennium DOES Begin in 2001 | IBM is Not Enough. Throws in Towel | Vendors Begin to Round Out Their CRM Suites | J. Business Objects. Cognos.0 With Improved Support for Oracle.Progress Offers a Test Drive | E-procurement: From Brilliant Innovation to Common Cliché | Meiosis. Right.

Clarus Asks for Pin Money | Concur Scores A Bingo | How to Make Life Interesting after Growing 30.Working Hard to Stay #1 | For inquiries contact us Get help now Search ..D. Intel and Microsoft Create New PC Security Alliance | CheckPoint & Nokia Team Up to Unleash a Rockin' Security Appliance | Freeware Vendor's Web Tracking Draws Curses | I Know What You Did Last Week .Coms Getting Bred By Scient: Will Scient Spawn Into a Giant or Will Andersen Have the Edge? | The Potential of Visa's XML Standard | Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty | Cisco Steps into E-Mail Management | EMC to Buy Data General | Compaq. Right? Wrong! | i2 Technologies at the Front of the Supply Chain | J. & Service Providers Gear for Wireless Tsunami | Getting Strategic Planning and Financial Planning in the Same Bailiwick | J. HP.D. Edwards and Numetrix Ponder the Future as One | SSA: Evolving into systems integrator to survive | JBA: Will it remain "@ctive Enterprise"? | Advanced Planning and Scheduling: A Critical Part of Customer Fulfillment | Enterprise Resources Planning (ERP) Market .. boasts CMGI | Engage AudienceNet Brings Users the Ads They Want To See | Ariba Hopes to Spark Chain Reaction | Altrec Takes E-commerce to Extremes | First Look: Peregrine Offers Cradle to Grave Procurement | Concur Aims To Be Single Point Of (Purchasing) Access | WorldCom SPRINTs.Dismal 1999. . Wide and PeopleSoft | Credit Accounting Firm with E-procurement Initiative | Remedy Makes CRM a Personal Matter | With New Clothes and Hairdo.700% | Lawson Plays Well With Others | Commerce One: Connectivity Improved | GE Comes to Lunch.But I'll Never Tell | CIOs Need to Be Held Accountable for Security | At Least Your Boss Can't Read Your Home E-mail. Nokia/Visa Pays Bill.Creating OneWorld of Mid-sized ERP Users | How to Serve an Ad | Counting Website Traffic | Legal Considerations in E-commerce | Compaq's High-End Wintel-based Rack Servers . turns up the heat in the Market Place | E-Procurement Energizes Energy | Be There or Be Square? David and Goliath Team on bCentral Auction Site | Ariba to Leave Integration to Specialists | Double Trouble for Cap Gemini: Integrator's Problems Suggest A Different Approach to Contracting for Technology Services | Bank is First Mover in Canadian E-Commerce | Commerce One Goes High. Edwards . Want to Guess Who the Appetizer Will Be? | News Analysis: Dot. IBM.Web Design Firm | Total Uptime Guarantees? It Must Be A New Millennium! | Adsmart Blazes Vertical B2B Trail | Ariba Goes Vertical: No Pain. the New Millennium to bring Relief (for Some) | Lawson Software: Self-Evidently Thriving on Innovations | Can High Flying NetGravity Maintain Its Position? | Macromedia Shocks with Flashy E-commerce Plans | "Ads are us". Much Gain | Expedia Relaxes Registration Requirement | The Cobalt Group Drives a New Web Deal | Ariba Dances for Joy in Quarter Time | Commerce One Tries Harder | To Tax and Tax Not | USWEB Weaves Great Quarter.

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