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That Lead to Your Success Author: David Cottrell Publisher: CornerStone Leadership Institute Date of Publication: 2005 ISBN : 0 9762528 1 3 No. of Pages: 134 pages
About the Author
Wisdom in a Nutshell
Most people view success as being at the right place at the right time, or mainly because of luck, or something that has been passed on to them by their ancestors. But in reality, though these may help, success is ultimately the consequence of making the right choices.
David Cottrell is a premier authority on leadership and an internationally known speaker, author and business executive. His 25-plus years of professional experience are reflected in more than 20 highly acclaimed books, in his programs and presentations, and in the success of h i s c o m p a n y, C o r n e r S t o n e Leadership Institute. David knows leadership firsthand. With a degree in Marketing from the University of Arkansas, he joined Xerox Corporation, where he became at age 24 one of the youngest sales managers in the company’s history. After a decade with Xerox, David spent ten years with FedEx in various leadership roles. He was named to the President’s Club each year he was with the organization and is, to this day, the only person to have been selected District Manager of the Year for two consecutive years. David’s leadership achievements were the result of his focus on training and development and his belief that he could expect the best from people by investing in them. Visit this site to know more about the works of David Cottrell: Http://www.cornerstoneleadership.c om
The choices that people make can only lead them in either of two directions: closer to or further from the success they are trying to achieve. Success, in whatever form, is dependent on the good choices that one makes, and the avoidance of the bad choices. There is not much difference between a highly successful individual and a not-so-successful person, except for the choices they decide to makeor not make. With these choices, one takes control of his or her success. Every single moment of a person's life requires him or her to make a choice, from the simplest to the most complicated. And for one to make good choices, it requires his or her utmost attention, until making good choices becomes a subconscious habit. Fortunately, it is never too late to learn or start making good choices.
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or having everything come their way. and the Integrity Choice. What is in one's hands is the way he or she will react to the situation. one will go at great lengths. (2) Action choices. the Persistence Choice. and the Adversity Choice. that as an individual. It is a natural and almost instinctive reaction. In order to make more progress. then it is important for one to keep on moving forward. ! Look for alternatives.12 CHOICES By David Cottrell Introduction What differentiates successful people from the rest? It is not being at the right place at the right time. But the choice is still Copyright 2006 BestSummaries 2 of 8 . and the Legacy Choice. ! Spend time and energy looking for solutions. It is just a matter of knowing how to deal with such occurrences. The unexpected almost always happens. It is just a matter of knowing how to deal with such occurrences. because with a passionate commitment to achieve something or reach a certain goal. in order to fully comprehend how all these lead to one's success. the Values Choice. Whatever happens to an individual. the Criticism Choice. These choices are known only by the person making the decisions. Under this category fall the No-Victim Choice. Not everything that happens is a person's doing. Action choices are those that help a person actually move in the direction of success. these are the choices that are not seen by other people. or if he or she will rise up. Success is not a one-time deal. or rather most. the Commitment Choice. one step in front of the other. it is important for one to give what was previously thought as impossible a Chapter 1: The No-Victim Choice The unexpected almost always happens. not excuses. There are three things that one can do in order to make the no-victim choice: ! Expect the unexpected. Included here are the Relationship Choice. The twelve different choices presented by David Cottrell can be grouped into three major choices: (1) Character choices. It is important to understand each of the twelve choices individually and collectively. and most definitely includes ups and downs. it is much more important to learn how to react in certain situations. and (3) Investment choices. or being born in the right family. Certain situations may be caused by external factors. up to the person. It is an ongoing process. Successful people are willing to make choices that other people would rather not make. the Attitude Choice. the Reality Choice. More than anything. a person has enough power in his or her hands. which include the To-Do Something Choice. Chapter 2: The Commitment Choice Staying committed to a decision one has made requires passion. Everyone will fall into the victim trap. Investment choices are those choices that help one attain the rewards of their success. it helps to surround one's self with people who choose to be passionately committed. Certain. Once the choice to positively and proactively deal with the unexpected has been made. whether one will let him or herself become a victim. Character choices are those that help make a successful person but at the same time. as individuals have a tendency to feed off similar people. people refuse to believe that one person can make a difference. and are mostly beyond a person's control.
rather." When enemies come into a person's life. Individuals who are passionately committed do what they say they'll do. energy. They see themselves achieve their goals. It is important to choose carefully the people in one's life because they can affect a person immensely. The old adage. and trust are three characteristics connected with one another.12 CHOICES By David Cottrell shot. More than just doing the right thing. integrity. money. the more logical and more productive choice is to welcome them. Chapter 3: The Values Choice Everyone has enemies. one invests his or her time. "Birds of the same feather. because one will never really know until one has tried. because just like the former. And the more successful a person becomes. They do not make grand promises and deliver things half-baked." are both true in more ways than one. it is just as important to choose one's enemies carefully. And because you cannot please everyone. the more enemies he or she will have. ! Surround one's self with people who are equally passionately committed. they walk the talk. Though failure is not in their vocabulary. ! Take the time to identify one's enemies and understand why. First. As Abraham Lincoln once said. because not only do they just sit down and make plans. but you cannot please all the people all the time. understand why they have become enemies in the first place. The keyword here is sacrifice. it is first important to identify these people and There are three things that one can do in order to make the values choice: ! Surround one's self with people of similar values. Everyone has enemies. ! Understand that one cannot please all the people all the time. then it is important to choose which individuals you are and are not going to please. they use these as stepping stones to make themselves better individuals that make better choices. the more enemies he or she will have. they are not hard on themselves when they fall short. whether positively or negatively. People of integrity gain other people's trust. And these enemies are in a person's life for whatever reason imaginable. There are three things that one can do in order to make the commitment choice: ! Stay the course. And the more successful a person becomes. ! Clarify one's commitment. This does not mean that one should create enemies. Copyright 2006 BestSummaries 3 of 8 . but they actually go about their plans. because they are actually offshoots of success. because they will surface on their own. Just as one should give much thought in choosing his or her friends. In order to successfully deal with one's enemies. one makes the choice to commit him or herself. Choosing to be a person of integrity has got to be one of the most difficult choices a person will ever have to make. Chapter 4: The Integrity Choice Honesty. "You can please all of the people some of the time and some of the people all of the time. flock together" and "Tell me who your friends are and I'll tell you who you are. and everything else needed to achieve his or her goal. Then. a bad choice can be devastatingly crucial to one's success or failure. doing the right thing when no one else is watching is much more challenging.
The knowledge that one can learn from other people is endless. ! Study successful people. Just as a person has made the choice to become successful. books are what shape an individuals philosophies and values. Chapter 5: The Do-Something Choice Deciding to do something and actually doing that something are two completely different things. Mistakes and failures will always be part of life. and (3) Do the right thing. It is something that an individual either possess or does not have at all. or only with a select group of people. including the roads to his or her long-term successes. One's integrity will be put to the test in more ways than one. or even just think of being able to do them. With this lack of such a concept. the presenceor in some cases. It is never too late. Individuals who have made it to the top are those that are worthy of much admiration and respect. It is through this unending learning process that one will achieve more success. Even if the way things are have been good. And it is important to be able to pass this test with flying colors. Notice how younger individuals. because one can never be truly successful if he or she cannot get his or her point across. (2) those who watch things happen. they take control. One should never remain contented with the status quo. lack ofintegrity reveals an individual's true character. or writing a simple e-mail. ! Keep learning. because aside Copyright 2006 BestSummaries 4 of 8 . There are three things that one can do in order to make the integrity choice: (1) Guard one's integrity as though it is the most important possession. they are able to do more things. it is actually just as important to look successful. as this will determine each and every action. People who are on the road to success will go past these roadblocks and keep on moving on. What is important is going past one's fears and keep on moving forward. no one is spared.12 CHOICES By David Cottrell Integrity is not something that one can practice in moderation. successful people belong in the first category. These people don't allow life to just happen in front of them. Fear is something that we learn throughout the years. as people will never forget such mistakes. There are three things that one can do in order to make the do-something choice: ! Spend more time on action and less on thinking. (2) Realize that there are no "time outs" with one's integrity. from other factors. communication is a key factor to success. More than anything else. There are three different kinds of people: (1) those who make something happen. there is always room for improvement. seem to not have the notion of fear in their minds. Obviously. or effective listening. and (3) those who wonder what happened. Whether it's speaking in front of a group. The integrity choice is one of the most important choices a person will ever have to make in his or her lifetime. Now is the right time to begin on the road to success. but it is important to know how to shake it all off and do something. it is important to hone an individual's communication skills. Read every day. it is first important to identify these people and understand why they have become enemies in the first place. until they have reached their goal. particularly children. Life will always throw things in people's directions. In order to successfully deal with one's enemies. There is actually a direct relationship between the number and quality of books a person reads and the level of success he or she attains. Regardless of one's status.
one has to stay in the game. and trust are three characteristics connected with one another. What separates successful individuals from the others is their ability to turn failures into successes. Just like integrity. enthusiasm is not something that one can just switch on or off. an automatic response to the outside world. It is not something that is just a reaction. attacking the problem itself and moving forward. integrity. The only way to be able to go down this path is to persevere. these people experience problems that are. cynical. and make the most out of them. don't give up. People of integrity gain other people's trust. · Be easy on one's self and on everyone else. ! Failure is a learning tool.12 CHOICES By David Cottrell Chapter 6: The Persistence Choice Success never happens overnight. but he or she can choose how he or she will react in certain situations. The road is long. more often than not. The good thing is that optimism is something that can be learned and developed. only for others to see them go to waste. regardless of the situation. Successful people are those who persevere despite these. A positive attitude aids a person who is on the road to success. because there is not one successful person who has been described as negative or There are three things that one can do in order to make the attitude choice: · Consciously choose one's attitude. Attitude is something that is internally controlled by the person. more often than not. And there are those who seem like average people. what defines successful people is their ability to go past these adversities. and not stopping until they reach their goal. always see opportunities in whatever situation. The difference between these two is their choice to persist. rather. Chapter 7: The Attitude Choice A person's attitude affects those around him or her. winding. Chapter 8: The Adversity Choice In each successful person's life. overcoming these obstacles. These people. Honesty. Just like everyone else. It is almost often the precedent to success. being able to overcome any kind of adversity has been a crucial turning point. beyond their control. both in a positive and negative way. What is more important is learning from past mistakes and failures in order to make more informed and better choices. This optimism will give one the strength that one will need in order to keep on moving toward his or her goals. When a person is faced with an adversity. Failure will always be part of life. There are individuals who have great talents and abilities. it is a way of life. The road to success will always have roadblocks and speed bumps. This positivism is actually a more important factor to success than the way a person looks or how much a person has achieved. One can never completely control what is going on around him or her. There are three things that one can do in order to make the persistence choice: ! When one reaches roadblocks. · Keep one's eyes open to new opportunities. his or her Copyright 2006 BestSummaries 5 of 8 . ! If one wants to win. It is important to learn how to get rid of negativism in one's life in order to achieve the success one is striving for. to stick it out until the end. and yet these individuals surpass the former group. However. and every aspect of his or her life.
Other than that. which are an important requirement for success. as each individual has different needs and wants.12 CHOICES By David Cottrell true character comes out. According to Chris Novak. moving forward with positive expectations. do not overreact to Copyright 2006 BestSummaries 6 of 8 . Healthy relationships take time and energy from both individuals. They are key interactions in one's life and crucial to one's success. Once a person is faced with this kind of situation. or behaves. ! Conflicts will occur so it is important that both parties are willing to compromise. ! Celebrate with positive energy. ! Don't panic. with a similar goal of making their relationship grow over time. and that the other person may bring some negative excess baggage from previous relationships. freeze. However. talks. In order to become a successful individual. are interested in how the other person feels. it is important to always make time to make contact. There are five helpful steps in order to cement one's relationships: ! One's relationships reflect the relationship one has with his or herself. Relationships. depending on how he or she deals with the circumstance. There are three things that one can do in order to make the relationship choice: ! Be willing to focus on building positive relationships. There are actually critics and criticisms that can help an individual advance. Everyone has critics. but there are those who obviously just want to pull a person down. ! Do not attempt to face adversity alone. it is important to learn how to deal with these critics and their criticisms. ! Keep on moving forward. ! Everyone wants to know that they are cared about. There are three things that one can do in order to make the adversity choice: ! Realize that adversity is short-term. There are always opportunities wherein new relationships can be developed. there are only two choices: to either become immobilized and stuck in self-pity. Find out which ones can help and which ones are just wastes of time. Chapter 9: The Relationship Choice Relationships. making it important to not only build new relationships but to develop existing ones. is important that both people have open communication lines. ! Allow other people to help. ! Despite busy schedules. just don't happen. because there will always be someone who will disagree with how a person looks. ! Don't travel with friends that desert at the first sign of danger. or overcome the adversity and move on with life. add color to a person's life. Adversity can either grind a person down or polish him or her up. ! Practice forgiveness when the relationship is tested. and stop because the adversity presented is perceived to be insurmountable. there is no such thing as a universal criteria for relationships. no matter what. the author of Conquering Adversity. ! Pull one's self up and avoid the "why" trap. they are six steps to follow in order to successfully overcome any kind of adversity that a person may encounter in his or her life: ! Acknowledge what is and what is not lost. the same holds true with criticism. giving a person enough strength to overcome his or her own obstacles. know that a relationship is more than what is in it for them. as it will nourish one's spirit and refresh one's attitude. ! Don't waste energy on looking for someone to blame. ! Become a mentor for others. However. The most important basis for a healthy relationship is trust between both individuals. both personal and professional. it Chapter 10: The Criticism Choice Just as an individual gains more enemies as he or she becomes more successful.
can either be a hindrance or a help. identifying a person's own limits. However. discovering and facing reality is an extremely important factor to one's success. and every success. On the contrary. one must first and foremost find out where he or she is at the moment. It can actually be viewed as a learning tool because it will teach us some of the more difficult lessons in life. Chapter 12: The Legacy Choice More than anything. thinking that one's own idea is the best and the only plan that will work. Avoid being psychosclerotic. as long as the individual welcomes the criticism and refuses to be negatively affected by such feedback. without expecting anything in return. because reality is the truth. There is no such thing as not knowing what to give. every crisis. People would then be learning things on their own. it is not something that they are willing to accept. the choice of legacy is a necessary decision that has to be made in order to achieve success. helping a person learn more about him or herself. Time and wisdom are the two things that one will need in order to leave a legacy. ! Accept constructive criticism as a gift. Copyright 2006 BestSummaries 7 of 8 . Reality also helps one figure out how to get to where he or she is going as well. Leaving something behind is an unselfish act. it is actually just as important to look successful. Coming face to face with reality does not necessarily mean abandonment of one's dreams. helping other people achieve their success in the best way possible. Giving should always come from the heart. whether constructive or otherwise. Criticism. every relationship. Everyone needs criticism. It is important to keep one's mind open to other people's suggestions. But more often than not. If people have not chosen this. more often than not.12 CHOICES By David Cottrell criticism. through their own experience. ! Look for truth in every situation. reality means change-whether in a person's plans or a change in direction or approach. criticism helps a person grow. Pay attention to these criticisms and listen intently in order to really understand what the person is trying to convey. without anyone else to guide them. because it is actually a form of feedback. And it can really sting when people are not ready to accept things as they really are. There are three things that one can do in order to make the reality choice: ! A key element of success is discovering and facing reality. Just as a person has made the choice to become successful. then individuals at present would not have any sort of role models nor examples. something that will live on even after they have long been gone. There are three things that one can do in order to make the criticism choice: ! Be aware that criticism comes with success. Chapter 11: The Reality Choice When individuals are forced to face reality. More often than not. Successful individuals will choose to leave behind a legacy that will be passed on from generation to generation. ! Understand that choosing reality may not always be the easiest path. ! Acknowledge that criticism is a learning tool. because every individual can help in his or her own simple way. it helps a person identify the best way to go about things. because this kind of unselfish act is repaid tremendously without our asking for it. regardless of what a person is sharing. Before one can determine where he or she wants to go. That is why the truth hurts.
will help other people move forward and avoid certain roadblocks.com is a book summary service. Copyright 2006 8 of 8 ABOUT BESTSUMMARIES BestSummaries. audio and print formats. you will know the guidelines and helpful tips to a happy and balanced life.12 CHOICES By David Cottrell Mentoring other people. PDA. With BestSummaries. . where you can learn--in minutes-.what it takes to live life and live it well. There are three things that one can do in order to make the legacy choice: ! Be willing to share one's knowledge and mentor those looking for the pathway to success. motivational and inspirational books. Legacies are left by choice. Summaries are available in PDF. because no one is required to do so. ! Begin one's legacy where one is at present. especially those that seem to be in a similar situation as one has experienced before. ! The greatest gift one can give is knowledge and experiences. BestSummaries offers easy-does-it tips in structured outline for easy reading and comprehension. We provide abridged versions of top self-help.
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