You are on page 1of 2

Nakul Khanna

23 Years

Summer Internship Bharti Airtel Limited

April '12 - June '12 (8 Weeks) Title: Building laptop retail channel into a significant revenue generating stream for Airtel datacard Overseeing recruitment of 80 new sales people(dongle champions) for the new distribution channel Designed and Implemented a tracking mechanism to measure throughput for each distributor & dongle champion Recommending new schemes based on consumer insights and competitive benchmarking Ensuring strong brand visibility of Airtel on selected laptop retail outlets Education Qualificatio n PGDM B. Tech. (ECE) XII Year 2013 2011 2007 Board/University MDI, Gurgaon Jaypee Institute of Information Technology,Noida CBSE Institute MDI, Gurgaon(Marketing & Operations) Jaypee Institute of Information Technology,Noida CGPA/% 5.90/10 64.00

Kulachi Hansraj Model School, 82.60 Delhi Kulachi Hansraj Model School, X 2005 CBSE 89.00 Delhi Key Courses: Business of Telecom, Sales & Distribution Management, Business Marketing, Issues in Rural Marketing Academic Achievements Received certificate of recognition and scholarship from school for getting meritorious marks in XII, 2007 Received certificate of recognition and scholarship from school for getting meritorious marks in X, 2005 Live Projects PepsiCo India Ltd. November '12 (2 Weeks) Title: To identify the Consumption Occasions for Carbonated Soft Drinks segment Designed and implemented a disguised marketing research of 90 people to determine aspects of consumption occasions that drive purchase and consumption of various pack sizes of carbonated soft drinks. Ken Research August '12 - September '12 (5 Weeks) Title: Analysis of Textile and Clothing Industry in Europe (France, UK, Germany, Italy, Russia) Performed a detailed sector analysis including economic & political profile, transport infrastructure, competitive pressures etc. Analysed government and EU regulations, industry trends and development/growth drivers. Academic Projects To study the Trade channel Structure of Godrej Hersheys Limited Term Paper: Pricing methods and delivering customer value proposition in B2B setting Study of consumption pattern of cold beverages in Rural areas Positions of Responsibility Page 1 of 2 +91-9650667334 khanna.nakul01@gmai l.com Examining trade channel structure of confectionary business of Godrej Hersheys Limited in Gurgaon to gauge its effectiveness and determine pain points. (Course: Sales and Distribution Management; Team Size: 5) To determine pricing strategies of B2B companies in relation to broader market strategy and positioning of the company. (Course: Business Marketing; Team Size: 4) Primary research in Haryana villages to gain insights into consumption behaviour of both traditional and modern cold beverage. (Course: Issues in Rural Marketing; Team Size: 5)

Nakul Khanna
23 Years

Henkel Campus Brand Ambassador, 2012- Promoting Henkel Innovation challenge(HIC) in colleges and universities Achieved Highest number of registration internationally for HIC across 27 countries Member, Institution for the Blind, 2010 - 2011 Administrative and teaching responsibility and starting a new program for slum children Extra-Curricular Activities Winner Unilever Unplugged, 2012 Case study competition on Integrated Brand Communication Strategy for Vaseline Healthy White Campus Champions and National Finalist, Directi Case Study Competition from 310 teams, 2012 Developed a B-plan for a Movie based mobile app -Idea conception, Marketing strategy & Financial Projections Finalist Asian Paints Canvas - A National level sales and marketing competition, 2012 Case study competition on Shift in consumer purchase pattern and Asian paints expansion into modern trade National Runners up, Crossroads, IMT Ghaziabad, A Multistage Marketing competition, 2012 Winner Mandevian Premier League - An Intracollege Cricket tournament, 2012 TIME Quiz Competition- State Level Finalist, 2010 Member of Kulachis Old Student Association, 2009 2011 Key Interests Playing and Watching Cricket: Played for Air India, 2009 2011 Reading Books : Non Fiction

Page 2 of 2

+91-9650667334

khanna.nakul01@gmai l.com