family holiday in the Daily Telegraph on 27 May, declared that the beaches of South Wales are the best in the world. He wrote that “South Wales has not just some of the best beaches in Britain, but in the world, from the wild magnificence of Rhossili on the Gower peninsula to the magical seclusion of Barafundle Bay in Pembrokeshire. On a week's holiday you could visit a different beach every day, and have barely begun to exhaust the riches of this remote and largely unspoilt coastline, which caters for the extreme sports enthusiast (there's paragliding and surfing at Rhossili, and landsailing on Cefn Sidan), and the beachcombing-mad four year-old. By midsummer, the sea is also, by British standards, passably pleasant to splash about in.” To read the full article, follow the link to the Telegraph website: yholidays/5386726/Pleasure-on-allfronts-in-Wales.html The Wave and Swansea Sound celebrate increased audiences 96.4FM The Wave and sister station Swansea Sound are celebrating following publication of official radio audience figures by independent research company Rajar, which show that 327,000 people across South West Wales now tune into the stations each month. 96.4 FM the Wave is once again the area’s number one radio station, outperforming all competitors, with a massive 265,000 people tuning in every month. Swansea Sound, Wales’ first commercial radio station continues to be the most listened to Medium Wave

radio station in the country. Over 8,000 new listeners tune in each week, listening for more than two hours per person longer. This is great news for the stations – and for the businesses that use them to reach their customers. Swansea Life and Swansea Bay Business Life magazines back on the shelf Popular magazines Swansea Life and Swansea Bay Business Life are being re-launched after the titles were acquired by South West Wales Media in March this year. The new issue of Swansea Life is now available in shops (from 3rd June) and the next issue of Swansea Bay Business Life will be published in early July.

WANTED…FORWARD THINKING TOURISM ENTREPRENEURS …With a passion for skills and a desire to shape the future We all want good quality, well trained staff? Not only the ones that we have in employment now....But in the future when we are desperately looking for new staff! Take action now and join the Pembrokeshire Haven Workforce Development Group! This is your opportunity to share your vision and help create a network of strong communities supported by “a robust, sustainable, diverse, high value-adding economy underpinned by the area’s unique environment, maritime access and internationally important energy and tourism opportunities.” One of the aims of the Pembrokeshire Haven Spatial Plan is to promote a sustainable economy and in that context tourism and leisure are identified as a big part of the area’s economy. They have the potential to

be developed further through quality management of all aspects of the visitor’s experience including activities, accommodation, retail and cuisine and the skills and training needed to support them. An Energy Sector Workforce Group has already been established, led by the Private Sector and facilitated by the Department of Children, Education, Lifelong Learning and Skills. The Group has developed a targeted action plan to drive forward the skills agenda and to match education training and skills development to the needs and demands of the energy sector businesses. With this experience, it was agreed to establish a Tourism and Hospitality Sector Workforce Development Group for Pembrokeshire and West Carmarthenshire and to seek the support of the Spatial Plan Ministerial and Officers Group for the initiative. This support has been received and we are currently in the process of recruiting forward thinking volunteers with a passion for skills and shaping the future. To be instrumental in making the future work for you, contact: Lisa Johnston on 07977989748 or email

WALES TOURISM ALLIANCE NEWS – June edition With information including: • Changes to the Ministerial Tourism Advisory Panel partnership • The latest on the repeal of the Furnished Holiday Letting Rules • A reminder about 8 June deadline for responses on the proposal to drastically increase private water testing charges • Harry Potter leaves Freshwater East to be quickly followed by Robin Hood… To view the full update, visit:

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