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Case Study Development Center Amity Business School Presents

Conduit 2013 on 29th August, Thursday


Summer Project Case Presentation Contest
Venue: F3 Seminar Hall, Ground Floor, Sector 125, Noida
1330 - 1400 hrs 1400 - 1405 hrs 1405 - 1410 hrs 1410 - 1412 hrs 1412 - 1415 hrs 1415 - 1420 hrs 1420 - 1430 hrs Registration Introduction to Conduit - 2013 Inaugural Ceremony with Lighting of the Lamp Welcome Address by Mr. Vivek Singh Tomar Introduction of Jury Members Address by Dr. Sanjeev Bansal, Director, Amity Business School Address by Guest of Honor, Dr. Sanjay Srivatava, Dean, Faculty of Management Studies Jury Members 1. 2. 3. 4. 5. 6. 7. Bgdr. Om Prakash, Department of QAE, Amity University Dr. Manoj Sharma, Directorate of Distance & Online Education, Amity University Prof. J.N.Kaul, Chief Proctor, Amity University Prof. (Dr.) Marshal Sahni, Dean Student Welfare, Amity University Dr. J.S. Sodhi, Vice President( IT), AKC Data Systems Prof. (Dr.) S.K. Laroiya, Amity Business School Prof. S.K. Malhotra, Amity Business School

Case Paper 1:

Attrition during Process Training Case Study of a BPO Company, Rajnish Ratna (Assistant professor, Amity Business School, Amity University), Swati Katoch (Student of MBA Class of 2014, Amity Business School)

Case Paper 2:

Developing strategy to increase the sales Case of Bling Deodorants, Rajnish Ratna (Assistant professor, Amity Business School), Ravneet Bhalla (Student of MBA (M&S)Class of 2014, Amity Business School)

Case Paper 3:

Cash Management Opportunities for SMEs, Vandana Gupta (Assistant Professor, Amity Business School), Shriti Chatterjee (Student of MBA Class of 2014, Amity Business School)

Case Paper 4:

Assessing Status & Mapping People Perception Related with Financial Inclusion, Dr. Ritesh Dwivedi (Assistant professor, Amity Business School), Kaustubh Gupta (Student of MBA Class of 2014, Amity Business School)

Case Paper 5:

Education for Sustainable Development: A Way of Life, Prof. P K Bansal (Professor, Amity Business School), Diksha Celly (Student of MBA class of 2014, Amity Business School)

Case Paper 6:

A Changing Battlefield For Dish TV, Ms.Swati Bhatnagar (Assistant Professor, Amity Business School), Palash Verma (Student of MBA class of 2014, Amity Business School)

Case Paper 7:

Consumer Durable Goods Market in Rural India A Comparison of Foreign and Domestic Players. Dr.Anita Kumar (Assistant professor, Amity Business School), Shashank Gupta (Student of MBA class of 2014, Amity Business School)

Case Paper 8:

Zycus Procurement Solutions: A Cases Study on Lead Generation, Prof. J K Sharma (Professor, Amity Business School, Amity University), Ms. Bhawna Sharma (Ph.D. Scholar and Asst. Professor, Amity Institute of Biotechnology)

Case Paper 9:

Consumer Perception - A Special Case Analysis of ULIPS, Dr.Anupama R (Assistant Professor,Amity Business School), Mohit Juneja (Student of MBA Class of 2014, Amity Business School)

Case Paper 10:

Study of Working of Trade Union And their Effectiveness in the Organization, Dr.Rushina Singhi (Assistant professor, Amity Business School, Amity University), Priya Mishra(Student of MBA class of 2014, Amity Business School)

Case Paper 11:

Distribution Channel Analysis - A Special Case of KARA, Ms. Bandana Chadha,(Asst. Professor, Amity Business School), Zoya Mushtaq Andrabi (Student of MBA Class of 2014, Amity Business School)

Case Paper 12:

Cluster Analysis for Customer Segmentation Helping Vespa Create Right Market Communication, Dr Garima Malik (Assistant Professor, Amity Business School),Nupur Darolia (Student of MBA Class of 2014, Amity Business School)

Case Paper 13:

Dynamics of Employee Engagement: A Case Study on JK Tyre & Industries Ltd., Ms. Varsha Khattri (Asst. Professor, Amity Business School), Shrijeeta Modak (Student of MBA ,Class of 2014, Amity Business School)

Case Paper 14:

Industrial Sewing Machines: Whos Buying and Why?, Amanpreet Kang (Asst. Professor, Amity Business School), Shalini Sethi (Student of MBA-M&S Class of 2014, Amity Business School)

Case Paper 15:

The Essence of Cross Cultural Marketing A Case Analysis of the Indian and New Zealand Markets, Dr.Himani Sharma (Asst. Professor, Amity Business School), Ruhi Chawla (Student of MBA-M&S Class of 2014, Amity Business School)

Case Paper 16:

Stress Testing of Portfolios A Special Case Analysis of PNB, Vivek Singh Tomar (Asst. Professor, Amity Business School), Shrey Tripathi (Student of MBA-M&S Class of 2014, Amity Business School)

Case Paper 17:

Issues and Challenges in Utility Bill Payment Services by Airtel Money, Vivek Singh Tomar (Asst. Professor, Amity Business School), Bhuvika Singh (Student of MBA-M&S Class of 2014, Amity Business School)

1720-1730 hrs

Valedictory and Vote Of Thanks by Dr. Anubha Srivastava Co- Coordinator Conduit- 2013