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Media Contacts:

William Oei Douglas Abrams


Cisco Expara IDM Ventures
+65-63175555 +65-97805381
loei@cisco.com dka@expara.com

Draper Fisher Jurvetson and Cisco Announce Singapore Entrants to Global


Business Plan Competition
Companies Partner to Encourage Entrepreneurship; Winner to Receive US$250,000
Investment

SINGAPORE, June 17, 2009 – Leading early-stage venture capital firm Draper
Fisher Jurvetson (DFJ) and Cisco today announced the Singapore entrants to a global
business plan competition for students aimed at fostering innovation and
entrepreneurship. The competition will rely on Cisco TelePresence™, which enables
collaboration through a live, face-to-face network communications experience, to allow
finalists from around the world to present their business plans in real time to a joint panel
of DFJ and Cisco executives based in San Jose.

This is the first time the competition is aimed at a global market, a milestone
made possible by both DFJ’s Global Network and Cisco TelePresence. Cisco
TelePresence helps break down the barriers of distance by creating a collaborative
experience where participants feel as though they are sitting in the same room even
though they may be located thousands of miles apart.

The competition seeks to find new technology-oriented ideas from aspiring


college and university student entrepreneurs around the world. Sixteen finalists will be
announced on June 19, 2009. The winner, who will be announced on June 30, 2009, will
receive a minimum of US$250,000 seed money. The winner will also receive
professional feedback and mentorship from both DFJ and Cisco.

The Singapore business plans selected for submission include a mobile gaming
application; a Web 2.0-based photo-touching and photo-styling service; a baby milk
bottle that changes color according to temperature; and an automatic chapati machine.
They will compete with business plans from 16 other countries around the world
including China, India and Vietnam.

“For the past four years, DFJ has held only regional competitions. We are
excited to partner with Cisco and expand this opportunity globally to include regions
covered by our DFJ Global Network,” said Tim Draper, managing director, DFJ. “Our
16 Global Network Partners are ideally positioned to host this type of competition, given
our Network’s unparalleled extensive reach to countries across four continents. We
believe that technology has no borders and that there are talented entrepreneurs
everywhere who want to change the world, and we look forward to partnering with
them.”

“Cisco is proud to partner with DFJ and to continue our long-standing strategy of
investing globally in the innovation economy,” said Hilton Romanski, vice president of
corporate development at Cisco. “This is a unique and important competition, and one
that underscores our commitment to support great ideas despite difficult markets and
challenging fundraising conditions. Cisco’s own roots, as a start-up in the early 1980s,
help us appreciate that great companies are often founded in tough times. Cisco
continues to believe in the potential and power of great ideas and entrepreneurs, and we
look forward to utilizing Cisco TelePresence, our innovative and market-leading
collaboration technology solution, to make this global competition possible.”

Overall, Cisco has approximately US$1.3 billion in venture capital investments


under management and has been an early and active investor in major markets such as the
U.S., China, India, Israel, Russia and Europe. Cisco is a strategic investor in start-ups
and venture funds around the world and focuses on partnering with young, innovative
companies.

Competition finalists will be selected on various criteria including the quality of


the management team, technical innovation, addressable market size, competitive
positioning, barriers, capital efficiency and financial projections. Prior business plan
competitions have produced great successes, including DFJ-backed winners DirectHit,
which was acquired by AskJeeves in 2000 for US$532 million, and Webline
Communications, acquired by Cisco for US$325 million in 1999.

The Singapore Entrants

TheMobileGamer

Overview: TheMobileGamer's product is GameMo, a free mobile application that lets


users find and try mobile games before they buy them; right from their mobile devices.
They can play before they pay on-the-go and on-demand. It is also a social network
where users can invite friends, challenge them to beat high-scores and find out what
others have been playing.

Team members: Alvin Yap – CEO, graduated with Diploma in 2006 from Ngee Ann
Polytechnic; Vincent Wang – COO, currently pursuing Degree at Singapore Institute of
Management (SIM); Casper Peh – CFO, currently pursuing Degree at SIM; Chua Khim
Teck – CTO, currently pursuing Degree at NTU; and Leong Yew Wai - Systems
Architect, graduated with Diploma in 2004 from SIM.

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Phokki

Overview: Phokki serves as an online marketplace for photo-retouching and photo-


styling services. Based on a mass collaboration (Wiki-style) and crowd-sourcing
approach, it leverages on the digital artist community to uniquely style your photos at a
significantly cheaper price or even free of charge. Phokki leverages on the trend that
artists like to showcase their talents and help people beautify their photos as a hobby,
only asking for recognition of their works. What drives these artists are recognition and
appreciation, not monetary greed. Phokki acknowledges this trend and fuses into its
business model.

Team members: Sean Seah – CEO graduated in Computer Engineering (2nd Upper
Honors) with Minor in Business in 2005 at NTU; Kris Kasidit –
Marketing Director graduated in Computer Engineering (2nd Upper Honors) in 2008
from NUS; Zhou Jun Jie – Technology Development Lead, graduated in Computer
Engineering faculty in 2008 at NTU; and Bernie Khaw – Technology Development Lead,
graduated in Computer Science faculty in 2008 at NUS.

E-Thermity

Overview: E-Thermity takes baby-care to new heights with Chromi, a family of non-
toxic, light-weight and durable baby milk bottles that changes color according to the
temperature of the bottle contents, aiding parents and care-givers and providing greater
safety to infants.

Team members: Brenda Goh – CEO; Fan Shufen – CTO; Tsang You Jun – CFO; and
Chen Yijun – CMO; all currently pursuing or graduated with Bachelors of Engineering in
Material Engineering at NUS.

Zimplistic

Overview: 800 million Indians eat 2.4 billion rotis everyday since Chapati or roti is a
staple in Indian diet. Yet it can take over 30 minutes to prepare a simple meal of roti.
Repeating this at least three times every day is a cumbersome process. Zimplistic's
invention is an elegant “patent filed” automatic roti-maker set to be the rice cooker of
India. The RotiMatic can mix,make and bake rotis with just a click of a button. User is
required to only refill flour and water once in a couple of days.

Team members: Pranoti Nagarkar Israni – CEO, graduated with Bachelors in Engineering
(Mechanical Engineering in 2006 from NUS; Nuwan Wanninayake – Mechatronics Lead,
currently in Mechatronics Engineering School in Temasek Polytechnic; and Varun
Bhalerao – Electronics Lead, currently studying Astrophysics at Californita Institute of
Technology.

About Draper Fisher Jurvetson

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Draper Fisher Jurvetson ("DFJ") backs extraordinary entrepreneurs everywhere
who set out to change the world. DFJ achieves its mission through its DFJ Global
Network of Partner Funds. Together, DFJ and the Network manage over $6B and have
made more than 600 investments on four continents. With a 24-year history of success
across diverse sectors and market conditions, DFJ has led the way investing in emerging
technologies, from the Internet and life sciences to clean energy and nanotechnology.
DFJ has been proud to back over 500 companies across many sectors including such
industry changing successes such as Hotmail (acquired by MSFT), Baidu (BIDU), Skype
(acquired by EBAY), United Online (UNTD), Overture (acquired by YHOO),
Athenahealth (ATHN), EnerNOC (ENOC), TicketsNow (acquired by TicketMaster),
Feedburner (acquired by Google), Interwoven (IWOV), Four11 (acquired by YHOO),
Parametric (PMTC), and Digidesign (acquired by AVID).

About Cisco
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how
people connect, communicate and collaborate. Information about Cisco can be found at
http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco
products are supplied in Singapore by Cisco Systems International, BV, a wholly owned
subsidiary of Cisco Systems, Inc.

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