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FOR MBA (REGULAR) PROGRAM
(Effective from the Academic Year 2013-14 and onwards)
Biju Patnaik University of Tecnology, Odisha Rourkela
COURSE STRUCTURE – MBA (SEMESTER SYSTEM) 2013-14 AND ONWARDS
Code No. Semester:1 MGT-101 MGT-102 MGT-103 MGT-104 MGT-105 MGT-106 MGT-107 MGT-108 MGT-109 Semester:2 MGT-201 MGT-202 MGT-203 MGT-204 MGT-205 MGT-206 MGT-207 MGT-208 MGT-209 Subject Managing Organisations Managerial Economics Quantitative Techniques Organization Behaviour Financial Accounting for Managers Marketing Management-I English Communication Skills IT Practices for Managers (Lab) English Communication Skills (Lab) TOTAL Credit 4 4 4 4 4 3 3 2 2 30 Hours 40 40 40 40 40 30 30 30 30 320 30 40 40 40 40 40 30 30 30 320 Full Mark 100 100 100 100 100 100 100 100 100 900 100 100 100 100 100 100 100 100 100 900
Marketing Management-II 3 Financial Management 4 Human Resource Management 4 Operations Management 4 Financial Markets and Institutions 4 Business Research Methods 4 Management Information Systems 3 Managerial Communication & Practices 3 Business Awareness and Presentation 2 TOTAL 31 SUMMER TRAINING (for 6 to 8 weeks) Business & Corporate Law Cost Management Elective 1 Elective 2 Elective 3 Elective 4 Personality Development Lab Summer Project Presentation & Viva TOTAL 4 3 4 4 4 4 2 3 28
Semester:3 MGT-301 MGT-302 MGT-303 MGT-304 MGT-305 MGT-306 MGT-307 MGT-308
40 30 40 40 40 40 30 30 290
100 100 100 100 100 100 100 100 800
Semester:4 MGT- 401 MGT-402 MGT-403 MGT-404 MGT-405 MGT-406 MGT-407
Strategic Management Ethics and CSR Elective 5 Elective 6 Elective 7 Elective 8 Dissertation & Comprehensive Viva TOTAL GRAND TOTAL
3 3 4 4 4 4 4 26 115
30 30 40 40 40 40 220
100 100 100 100 100 100 100 700
2. Consumer Behavior (CB) 2. 4. Marketing Area 1. 3. 2. Supply Chain Management (SCM) Total Quality Management (TQM) Project & Operations Management ( POM) Innovation & Technology Management ( ITM) . 4. 3. 2. 5. 3. 4. 2. Finance Area 1. 4. IT Area 1. 3.Choice of Electives The University offers four papers in each of the 5 elective areas as under: 1. 3. Sales and Distribution Management (SDM) 3. Corporate Restructure and Valuation (CRV) Security and Portfolio Management (SAPM) Project Appraisal (PA) Financial Derivative (FD) Compensation and Reward Management Human Resource Development (HRD) Performance Management (PM) Industrial Relations (IR) Software Engineering (SE) Networking Management (NM) Data Base Management (DBM) Information Security & Cyber Law (ISCL) Operations Area 1. Services Marketing (SM) 4. 4. HR Area 1. Retail Management (RM) 2.
OM SCM TQM POM ITM 4TH SEMESTER (2+2) CODE EL-5 EL-6 EL-7 EL-8 403 404 405 406 A. No candidate is allowed to take two papers in the same row. MKT CB SDM SM RM B. Similarly.Instruction to Students Students shall choose two Specialization streams consisting of four papers each as given hereunder to obtain dual specialization in the MBA program. HR CRM HRD PM IR D. HR CRM HRD PM IR D. FIN PA FD CRV SAPM C. OM SCM TQM POM ITM . 3RD SEMESTER (2+2) CODE EL-1 EL-2 EL-3 EL-4 303 304 305 306 A. FIN PA FD CRV SAPM C. IT SE NM DBM ISCL E. they would take the rest four papers in the 4 th Semester in the same specialization streams. IT SE NM DBM ISCL E. MKT CB SDM SM RM B. In the 3rd Semester they shall take 2 papers from one specialization stream and rest two papers from the other specialization stream so chosen.
C3 Are different combinations with 2 papers from each of the specialization streams .8 Marketing : C1 MKT + FIN (2+2) CB SDM CRV SAPM SM RM PA FD C2 MKT + HR (2+2) CB SDM PM IR SM RM CRM HRD C3 FIN + HR (2+2) CRM HRD CRV SAPM PM IR PA FD CB : Consumer Behaviour SDM : Sales & Distribution Management SM : Services Marketing RM : Retail Management Finance : CRV : Corporate Restructure & Valuation SAPM : Security Analysis & Portfolio Management PA : Project Appraisal FD : Financial Derivative HR : PM : Performance Management IR : Industrial Relations CRM : Compensation & Reward Management HRD : Human Resource Development C1.A MODEL COMBINATION IS SHOWN BELOW TO ILLUSTRATE THE PROCEDURE TO OPT FOR TWO SPECIALIZATION STREAMS AND THE CHOICE PAPERS UNDER EACH STREAM IN THE 3 RD AND 4TH SEMESTER 3RD SEM EL .1 EL .5 EL .4 4TH SEM EL .6 EL .7 EL .2 EL . C2.3 EL .
evolution of management thought. level of strategies. customer based and matrix organizations. Porter and Prahlad. planning premises. 8/e. purpose and functions. Oxford Modern Management. planning process. Mcgregor. Creating Culture of Organizations-cultural diversity. Vikas Publishing House Management Principle and Process. network organization structure. Excel Books Essentials of Management-Koontzand Weihrich.directing and coordinating. definition of management. Bernard. Cengage Management: Text and Cases-VSP Rao and Krishna. managerial roles. Tasks of managers to deal with challenges in changing environment. organizing knowledge resources. Contribution of Taylor. Module IV: Managing Change in Organizations Management of change: Meaning. formal and informal organizations. Bhat and Kumar. multi ethnic workforce. Kalyani . Decision making . divisional. MBO. line organization structure and line and staff organization structure. 8. tram based structures. PHI Principle and Parcatice of Management. skills for managers. Gupta. principles of organizations-chain of command. resistance to change – causes and steps to overcome them.MGT-101 MANAGING ORGANISATIONS Module I : Introduction Basic Concepts of Management: Introduction. 2. procedures. 3. techniques in decision making. geographical. Fayol. levels and types of managers. Mayo. Functional. Organizing: Organization structure. types of control. HPH Management Theory & Practice. 6. types of decisions. delegation. factors influencing control effectiveness. nature. objectives. Sharama and Bhalla.process of decision making. types of planning. Drucker. decentralization. Module III: Managing Control in Organizations Controlling. McGraw Hill Management Theory & Practice Text & Cases – Subba Rao P & Hima Bindu. Recommended Books 1. Williams. controlling process. 7. Certo and Certo. MGMT-Principles of Management. importance of control. Public Organizations Module II: Planning and Organizing Planning: Nature of planning. change process. programs and rules. managing change. span of control. Sengupta. policies. 4. Types of business organizations: their relative merits and demerits. 5. virtual organizations. boundary less organizations.
Economies of scale. Elasticity of demand and its uses for Managerial decision-making. Cyclical pricing.MGT-102 MANAGERIAL ECONOMICS Module ‐ I: Introduction to Managerial Economics & Demand and Supply Analysis: Managerial Economics:. Theory of the Firm:-Firm& Industry.(Numerical examples to be used to explain the concepts) Module ‐ III: Market Structure and Pricing practices:Market Morphology: Price and Output determination under different markets such as Perfect competition. Primary. Supply and its elasticity. National income. OR etc. Cost Analysis: Meaning of Cost in Economic Analysis and its relevance in Managerial decision making.Marketing. Market Equilibrium. Monopolistic competition. Open and Closed Economies. Product pricing:-Cost based pricing. SWOT Analysis for the Indian economy. Linkage between cost. Problems in Measuring National income Inflation:-Types. Monopoly. Finance. Accounting. Relationship to the Functional areas of Business Administration studies like. Peak load pricing. Scope &Significance. Retail pricing. Measurement. Law of demand and the reasons for it. Multi product pricing. (Numerical examples to be used to explain the concepts) Module ‐ II: Production and Cost Analysis The Organization of Production: Production Function with one and two variable inputs (Law of variable proportions and Law of Returns to scale). optimal input combination for minimizing costs or maximizing outputs. Demand Analysis:. Competition based pricing. revenue and output through optimization.Demand& Demand Function. Product Life-cycle based pricing. Kinds of Price indices Business cycle:-Features and Phases. Oligopoly. Economies of Scope. Technological progress and its implications. Effects and Control. Demand Forecasting Demand Estimation.Meaning Nature. . Relationship between demand function and demand curve-Bandwagon Effect & Snob Effect. Basic & Alternate objectives of Firm. Statistics. Forms of ownership. Components of GDP. Measuring GDP and GDP growth rate. Secondary and Tertiary sectors and their contributions to the Economy. pricing based on Firm’s objectives. (Numerical examples to be used to explain the concepts) Module-IV: Macro Economic Aspects of Managerial decisions:Basic Macroeconomic concepts.
Kalyani . Managerial Economics – Singh. . PHI Managerial Economics. Dreamtech Managerial Economics – D N Dwivedi. 2. 6/e. Cengage Managerial Economics-Dominick Salvotore. Managerial Economics – Vinita Agrawal. McGraw Hill. 3. Managerial Economics –D M Mithani. Managerial Economics – Geethika. Micro ECON-Mc Eachern and Kaur.. Pearson. Managerial economics. 8. 7/e.Maheswari. Vikas Publication. 7. HPH. 5/e. Ghosh & Choudhury.PNChopra. 6. Oxford Publishers.Recommended Books: 1. 4. 9. 5. 2/e.
103 QUANTITATIVE TECHNIQUES Module-1: Introduction : Decision Sciences & Role of Quantitative Techniques. Linear Programming : Concept. Markov Chains & Simulation Techniques : Markov chains : Applications related to management functional areas. Mc Graw Hill . Operations Research. Books Recommended 1. Gupta & Khanna. Flood’s Technique / Hungarian Method. M V Durga Prasad. Drawing network. Cengage. Calculating EST. Pure & Mixed Strategy. Quantitative Techniques for decision making. Infinite. identifying critical path. applications including restricted & multiple assignments. Scope and Limitations. Quantitative Techniques in Management. Module-3: Decision Theory : Concept. Problem types : Balanced. Transportation Models : Concept. Least Cost & VAM. unbalanced. PHI. Minimization. Vohra. Infinite. Oxford. FIFO) and Multi Server (M/M/C. LST. Module-2: Queuing Theory : Concept. Optimal Solution using MODI. Decision making based on the inference Monte Carlo Simulation. 4. Decision under risk (EMV) & uncertainty Game Theory : Concept. Slack & Probability of project completion. Operation Research. Formulation. 2 by 2 zero sum game with dominance. EFT. Module-4: Network Analysis : Concepts of CPM & PERT : Concept.MGT. LFT. Pai. FIFO). Implications of Steady state Probabilities. 3. Formulation & Graphical Solution. Single Server (M/M/I. Maximization Basic initial solution using North West Corner. 2. Assignment Models : Concept.
K S Bhat. Quantitative Techniques. Quantitative Techniques. Quantitative Techniques. Kalyani 7. Vikas . Patri & Patri.5. C R Kothari. HPH 6.
. Developing work teams. Leadership: Functions of leaders. personality attributes influencing OB. types of values. leadership traits. approaches to stress management. Module ‐ II: Individual Processes and Behaviour Personality: determinants. importance of leadership. limitations and the future of OB. implications. Foundation of individual behavior . cognitive dissonance theory. sources of attitudes. emotional intelligence. Determinants.MBA‐104 ORGANIZATIONAL BEHAVIOUR Module ‐ I: Fundamentals of Organizational Behavior: Introduction and Historical development of OB. . Theories. types of attitudes. ORGB.. Module ‐ III: Team and Leadership Development Team: Work teams in organizations. Values: importance of values. transformational leader. conflict management styles. Quick & Khandelwal. Models of OB. Perception: factors influencing perception. Cengage. Recommended Books: 1. leading as a function of management. Causes. Employee stress: Forms. Contributing disciplines to OB. instruments to measure personality. the 5 stage model of Group Development. Individual behavior: Introduction. personality traits. Emotions: Types of emotions. stages of group formation. Attitudes: Importance. levels of conflict. Leadership styles. Learning: Theories of learning ‐ some specific organizational applications. Likert’s four systems. Module ‐ IV: Interpersonal processes and behavior. Group dynamics: Types of groups. Overlapping role of leader and managers. Team effectiveness and team building. transactional leader vs. perceptual errors. Nelson. Conflict in Organizations: nature of conflict. Managerial grid. concepts to skills. Motivation: Theories of Motivation (Content theories). meetings.
Singh. S. Awathappa. 8. 3. Herchey et al. 4.2. 6. K. Pearson Organizational Behaviour. Organizational Behaviour. Understanding Organizational Behaviour. Chand .K. Excel Organizational Behaviour. 7. HPH. Khanka. Parek. 5. PHI Organizational Behaviour. McGraw Hill Management of Organizational Behaviour. VSP Rao. Lathans.Oxford Organizational Behaviour.
Financial Reporting & Annual Reports. Accounting Cycle. Accounting and Valuation of Inventory. Accounting Equations. Unit-2: • • • • • Recognition of Transactions Verifiable Evidence. Ratio Analysis Cash-Flow Statement. • Unit-4: • • • • • • Financial Statement Analysis & Reporting Analysis and Interpretation of Financial Statements. Introduction to Contemporary Accounting . Accounting for Business transactions. Basic Terminologies used in Balance Sheet and Profit & Loss Account. Unit-3: • • • • Preparation of Financial Statement Bank Reconciliation Statement Concept of Debit & Credit balances Preparation of Trial Balance Preparation of Financial Statements Profit & Loss Statement Balance Sheet Computerized Accounting through use of Software Packages.MGT 105 Financial Accounting for Managers Unit-1: • • • • • • • Accounting Fundamentals Accounting as a language of business. Accounting concepts. Revenue and Expense recognition. Disclosures in Annual Reports. Accounting as an Information System Generally Accepted Accounting Principles & Accounting Systems. Accounting for Fixed Assets and Depreciation.
Text Books: 1. Inflation Accounting Human Resource Accounting Environment Accounting Forensic Accounting Creative Accounting Financial Accounting for Management (2nd Edn). Oxford Financial Accounting for Managers. 5. 2. 4. PHI (4th Edn) Finance Accounting for Management. Cengage Accounting for Management. HPH . Pearson Financial Accounting. Ruchi Bhatia. 3. Shankar Narayan & Ramanath. Narayanswamy. Paresh Shah. Sanjay Dhamija.
impact of marketing on society. Kalyani . Buying habits. Marketing Management . Marketing Organization Module II Market Segmentation: Process of market segmentation. 4. S. Sinha . Module-III Meaning. & Namakumar S. 2/e. Targeting &Positioning. learning & personality affecting consumer behaviour. 5. market & market orientation. 3/e. Recommended Books- 1. 2.106 MARKETING MANAGEMENT-I Module-I Introduction: Nature and scope of marketing. Types of consumer buying decisions. Organizational buying Vs House hold buying. Identification of competitors and competitors’ analysis. Stages in consumer buying decision process. Marketing Management – C N Sontakki. Factors influencing buying behaviour. Perception. segmentation for consumer market and business market. 6.Borden’s 12 Ps.MGT. Marketing Vs Selling concepts. 7. McGrawHill Marketing Management – K. Consumer need. 3. Marketing Mix (products and services. Mc Daniel. HPH Marketing Management – Arun Kumar & Meenakshi N. Hair. Marketing Environment – Assessing the impact of internal and external environment. Marketing as exchange. Steps involved in planning Understanding Consumer Behaviour: Buying motives. Want and demand concepts. Oxford MKTG – Lamb. Cengage. Pearson. Fill and Page . Sharma. Marketing: Baines.Ramaswamy V. Mc Carthy’s 4 Ps & Boom and Bitner’s 7 Ps). Concepts of Marketing plan. Karunakaran. Vikas. Marketing Management: A South Asian Perspective – Kotler et al. Marketing Planning: process. Evolution and the principal principles of marketing.
Eye Contact. Reasons for Incorrect Pronunciation Stress and Intonation –word stress. Aspects of Non-verbal Communication – Facial Expression.1. Turn-taking. Formal / Informal language use in appropriate contexts. Importance of communication.1.. and the associated IPA symbols. Information Gap. Rate of speaking. Avoidance of Information Overload 1. Need for Synchronization. Active & passive listening.Personal Space & Appearance.2 Awareness of Filters& Barriers& Strategies for overcoming them 1. Eye Contact. Coherence Conciseness.dividing words into syllables. Relevance of content for the audience 3. Credibility.MGT 107 ENGLISH COMMUNICATION SKILLS Module 1 Basics of Communication 1. barriers. Speaking : Characteristics of Effective Speech-Clear articulation. .3 Verbal and non‐verbal communication :Differences.1 Communication elements and process .2 The importance of communication through English at the present time Plain English and Bias free English. 1. Continuity Communication network in an organization Communication through English 1. strategies for improving listening skills. Time language. Completeness.1. The Sounds of English: Vowels and consonants in English.1 2.1.4 Module – 3: Major Language Skills(LSRW) 3. Rules for intonation 2. The Syllable-Rules for counting the syllables . Paralanguage. Voice quality.4 Principles of effective communication 7 C’s of Communication Clarity. Correctness.the importance of Purpose and Audience profile. Gestures. Postures.5 Module 2: 2. Listening: Importance.3 2. Touch ..2.
inferring . reading critically. Oxford 2.3. summarizing. BPUT Text Book.4. Ahmedabad.172-185) • Gentlemen Prefer Lettuce(pp. Clause and its types. Parallel structure.Connor (Cambridge) A University Grammar of English . 2008) • • • The Book of Job(pp 02-17) Order of the Phoenix(pp 242-253) Small is Beautiful(pp. guessing the meaning of unfamiliar words. All the skills will be taught through activities designed using the following Value based Text Reading list. Quirk et al. Four inspiring stories of entrepreneurs from Rashmi Bansal’s CONNECT THE DOTS (Eklavya Education Foundation. Module 4: Functional English Grammar English verbs . 2010) • Street Smart(pp 02-15) • What Women Want(pp 54-69) • Vote for Change(pp.clear organization and structuring of ideas. Punctuation Marks. taking notes. Sanjay Kumar & Pushpa Lata.O.286-297) 3.3. Interrogation :Yes/No Questions & Wh-type Questions. Communication Skills . Reading : developing reading skills of skimming and scanning . Subject-verb concord. J. Negation. paragraph writing along with exercises. Improving Comprehension skills along with exercises Writing : the characteristics of effective writing . Recommended Books: 1. .D. predicting. Reported Questions & Tag Questions. Using Tenses . 4. clarity of language. stylistic variation.236-251) Three inspiring stories of entrepreneurs from Rashmi Bansal’s STAY HUNGRY STAY FOOLISH (IIM Ahmadabad. CUP.Modifiers. Pearson 3. An introduction to Professional English and Soft Skills: Das et al. Better English Pronunciation. .Modals. précis writing.
Working with Microsoft Project. Presenter. 4. View commands. Internet protocol. Introduction Creating a new project Building Tasks Creating Resources and Assigning costs Understanding of Views Tracking project progress 3. Instructions to Faculty Members: Faculty members shall conduct 3 tests during the practical sessions Lab Test -1 shall carry 30 marks Lab Test -2 shall carry 30 marks Lab Test -3 shall carry 40 marks . b) Insert. Truncate. 5. Learning Basic DDL and DML Commands. Introduction to Oracle or MySQL. Types of Connection.MBA – 108 IT PRACTICES FOR MANAGERS LAB 1. Internet Basics. Working with Google Services : Docs. Select. a) Create. Alter. 6. Delete commands. Spreadsheet. Introduction to OS and Office Software. WI-Fi Connectivity. IP Address. Sites. Drop. 2. etc. Connectivity to Internet. update.
(iii) Taking notes from a lecture/speech. paralanguage and spatial communication. 4. 1.MGT 109: ENGLISH LANGUAGE SKILLS . in isolated words as well as sentences.] Reading exercises (i) Intensive reading of the prescribed texts (see Module 3 of MGT106)supported by suitable exercises. 2. . stress. 5. intonation.[ The Instructor shall assign caselets(related to prescribed topics in communication in the business world) to the students who shall make analysis of the same and present in it Group Discussion. (vi) Taking part in debates. (ii) Use of Dictionary (iii) Note making after reading a text. (iv) Reading aloud of dialoguesinrole play& of speeches for practice in pronunciation. and intonation. (vii) Case Analysis in Group Discussion.LAB Lab sessions will be used to provide practice activities based on the content of all four modules of theory. particularly of problem sounds. Speaking exercises (i) Pronunciation practice (for accent neutralization). Role play for practice in effective use of body language. Phonemic transcription using IPA symbols. 3. (ii) Practising word stress. (iii) Practice of greetings and other functional expressions. (v) Giving a short speech on a topic of interest. (ii) Listening for meaning: listening to a short talk / news bulletin. weak forms. (i) Transcription of words in normal English orthography(writing) into IPA symbols (ii) Phonemic transcription of words presented orally (iii) Syllable division and stress marking (in words presented in phonetic transcription) Listening exercises (i) Listening with a focus on pronunciation: segmental sounds. showing the main idea and supporting ideas and the relationship between them.
-able. Non-verbal communication). canvas/canvass. Nira Konar. Vocabulary Exercises on the items listed (i) Building new words with prefixes – anti-. turn down Lab Tests: 1st Lab test 30 marks. cue/queue. non-. lessen/lesson. un-. -ian. let down. fair/fare. addition/edition. down. make out.6. principal/principle.r (iv) come: across. adapt/adopt. (ii) (iii) Words often confused: accept/except. (v) get: over. Remedial measures to focus on correct use of English verbs. into. pro-. desert/dessert. sub-. formally/formerly. take after. de-. down on. sentence structures. -ic/- 7. up to. bi-. born/borne. (vi) look:after.em-. disinterested/uninterested.mis-. turn up. on with. farther/further. Building new words with suffixes – ical. demi-. bear/bare. down.(Listening. Interrogation and parallel structures. through (ii) bring:up. re-. into. let out.pan-. clause-types. Gangal. Practice exercises on the common grammatical errors. -ate. 8. berth/birth. away with. take in. English Language Laboratories. il-. Grammar & Vocabulary) Suggested Readings: 1. out. Speaking. about. in-. (iii) call:on. -less. -ation. fo. dependant/dependent. PHI . -ious. Phrasal verbs: (iv) Use of the following phrasal verbs in context(i) break:up. im-. Writing exercises Practice in writing paragraphs based on a Topic Sentence. PHI 2. -ify. alter/altar. -ize. off.ex-. put off. A practical Course in Spoken English. put up vii) with. brake/break. confidant/confident. pre-. heard/herd. about. affect/effect. forward/foreword. -ful. -er. put out. peace/piece. 2nd Lab test 30 marks(Speaking& Writing) 3rd Lab test 40 marks(Reading. run out of. quasi-. forward to.dis-.en-.
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