TRAIN LONGER

pg. 56

THE FIGHTER ISSUE
Gear To Wear Hardcore Circuit Workout Inspiring Athletes

Mentally Tough
pg. 28

Get Your Head in tHe Game

nutrientS tHat WiLL Boost Your EndurancE
FREE! !
Compliments p of:

8

Feel Great Look Amazing Regain Confdence
pg. 45

GET BACK TO YOUR 'FIGHTING WEIGHT'

Combat Cold & Flu
pg. 18
SEPTEMBER 2013
www.maxmuscle.com l

Healthy Tips Inside

L P A E I S PEC S

X A R E B MTEM !

ATTENTION! TH

HE HIGHLY EFFECTIVE ENERGY STACK!

*Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply. Talk to your Max Muscle Certified Nutrition Expert for more details.
Available Exclusively at:
FIND A STORE NEAR YOU at MAXMUSCLE.COM

CONTENTS

SEPTEMBER 2013 • ISSUE 178

28

18
HEALTH
18 Combat Cold & Flu
When to stay home, when to go to the doctor, what's the difference between a cold and the fu? These questions and more answered here.

22
28 Mentally Tough
You can't win if you can't get your head in the game. Here are some key tips.

RESULTS

32 Max Results
Fighters fueled by Max Muscle share their winning secrets and what keeps them in the top of their league.

COVER STORY

22 Train Like a Fighter
Try this Mixed Martial Arts (MMA) inspired performance circuit next time you really want to rock your workout.

IMAGE

36 Ultimate Fighting Gear
A roundup of fght gear products to help you be the best of the best.

FITNESS

26 Kick It Up a Notch
These hot items will have you ready to punch, kick and sweat at your next kickboxing session!

38 Soothe Dry Skin
Tell dry skin to beat it and get soft and silky with these great products.

Check out skin smoothing and soothing products like this one.

38

32

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52
NUTRITION
45 Get Back To Your Fighting Weight
Nutrition advice to help you shed the weight you've gained so you can feel strong, confdent and ready to take on the world again.

50
CUTTING EDGE
56 Train Longer
Max Muscle has a great lineup of products for endurance athletes. Here are two you must try for yourself and feel the results on your next workout.

50 Salmon Kebabs
You've never had kebabs like this. Check out this recipe for grilled salmon kebabs.

14 Forever Young 30 Max Champ

COLUMNS

52 Boost Endurance
If you're an endurance athlete, then you defnitely want to stock up on these eight important nutrients.

TRAIN LONGER
pg. 56

4 6 8 12 16 60 62

IN EVERY ISSUE
Editor’s Note President's Point Contributors Feedback Buzz Health Beat Science News What's Hot

THE FIGHTER ISSUE
Gear To Wear Hardcore Circuit Workout Inspiring Athletes

Mentally Tough
pg. 28

Get Your Head in tHe Game

ON THE COVER
Photographer: James Patrick, JamesPatrick.com Model: Marcus Johnson Assistant: Jason Black Location: Grace Fighting Systems, gfsbjj.com

IN STORES NOW!
For more information or to find the store nearest you, visit us online at

nutrientS tHat WiLL Boost Your EndurancE
! FREE!
of: p Compliments

8

Feel Great Look Amazing Regain Confdence

GET BACK TO YOUR 'FIGHTING WEIGHT'
pg. 45

Combat Cold & Flu
l www.maxmuscle.com

maxmuscle.com

Healthy Tips Inside

pg. 18

SEPTEMBER 2013

SEPTEMBER 2013

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3

EDITOR'SNOTe
focuses on the fghters – the athletes who punch, kick and wrestle others for a living or for sport. But you don’t have to step inside a ring and risk a smashed nose to be a fghter. You can choose to go toe to toe with challenges in your everyday life. Fight for what's good and what's best for you and your loved ones. Fight for your health when confronted with illness or stress. Fight for your waistline when would-be saboteurs attack you with fried foods and sugar-laden snacks. Fight for mental wellness when depression and anxiety threaten you. Be tough. Be strong. Stand up for yourself and maintain focus. These are the skills of fghters. In this issue, you will fnd ways to beat fatigue by stocking up on foods that boost endurance (pgs. 5254). You can discover how to ward off those pesky cold and fu bugs by doing things as simple as washing your hands (pgs. 18-20). You can read about fghters who continuously train hard and win big (pgs. 32-34) and you can even challenge yourself with an MMA-inspired training circuit (pgs. 22-25). A while back, one of my dearest friends and I were talking about getting back to your fghting weight. Your fghting weight is not when the scale reads what you think it should, because (let’s be honest) most of us have an unrealistic goal weight in mind. Instead, it’s the weight at which you feel the most confdent and ready to take on the world. Maybe for you, it was the weight you were in your early 20s and you've since packed on 20, 50, maybe even 100 pounds. That extra bulk doesn’t just weigh you down physically, but mentally as well, making you feel sluggish, lethargic and not at all like your true self. Well, it's time to be a fghter and take back your life! Read the article on pgs. 45-46 and fnd simple tips from the experts on how to tailor your nutrition plan and drop that excess weight – the right way. Remember, shedding fat is 20 percent working out and 80 percent nutrition. So here’s to the contenders, the ones willing to battle it out. Here’s to the risk takers, the ones who keep us on our toes. Here’s to the fghter in all of us. Until next time,

THIS ISSue

D Don’t let pain hold you back from y your active lifestyle. Now you can do what you love without any fear of soreness from troublesome joints. Max Muscle introduces MAX JOINT M RELIEF. This product was scientifically ELIEF Th d designed to provide relief for sore and overworked joints and contains the precise amounts of Glucosamine Sulfate (1,500 mg) and Chondroitin Sulfate (1,200 mg) to support optimal joint movement and flexibility.† MAX JOINT RELIEF also includes MSM that provides beneficial Sulfur to the joints along with Turmeric and Ginger for additional support and helps promote a healthy immune response.†

AVAILABLE EXCLUSIVELY AT:

LaRue Novick

LaRue Novick is Editor in Chief and Creative Director of MS&F.
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How Does Your Pre-Workout

STACK UP?

MMSN Offers Two Uniquely Different Advanced Pre-Workout Formulas for Goal-Specific Training!
B th formulas Both f l deliver superior quality and high performance formance ingredients ing di nts that will increase your energy, focus, stamina and strength to maximize your workouts. For extra size, FBX includes a proprietary Creatine blend and an advanced carbohydrate blend. For a concentrated pre-workout without the additional carbs and calories; FBXXX delivers even more potent energy and focus enhancing ingredients in a formula that is both sugar free and contains no Geranium or 1,3 DMAA. Try a free sample before your next workout at your local Max Muscle store.

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Franchise Opportunities Available.

PRESIDENT'SPOINT
Max Muscle has helped thousands of athletes over the last 20 years improve their performance in their given sports by helping them get stronger, faster and more ft. The latest research on protein, glutamine, creatine and beta-alanine and how these nutrients can positively impact athletic performance has validated the philosophy that we have always preached to our athletes. This is our last month focusing on energy and endurance. And we are offering a great deal for those who really want to take their training and competing to the next level. This month, when you buy Carbo Max and Xtinguisher – two excellent products for endurance athletes – you get any of our energy and endurance products for FREE. That includes the ever popular Full Blown Extreme or its more extreme version, FBXXX; Vit-Acell Energy, Max ACM and EnduroMax. Xtinguisher is a science-based formula created to help you train longer and harder by delaying fatigue and buffering your muscles from lactic-acid buildup. Carbo Max will help improve endurance by re-synthesizing glycogen and optimizing glycogen storage and healthy weight gain. Stack these products together with any of our other energy and endurance products and nothing can stop you. Just ask some of the athletes featured in this issue. The fghter issue has become one of our most popular issues of the year. It takes great strength and commitment to be better than the rest. It also takes the right supplements. Max Muscle supports several fghters across the nation, three of whom are featured in this issue (pgs. 32-34). Find out what makes them great at their sports and what fuel they use to go the distance in training and in winning – time after time. Another fghter Max Muscle supports is Gabriel Flores (he has been sponsored by the Max Muscle Team in Northern California). Gabriel’s story is one of overcoming adversity and inspiration. Gabriel is a young silver gloves boxer who fghts out of Stockton, California. He recently just won his ffth national title. What makes Gabriel’s story so inspiring is that his mother was killed in a drive-by shooting in May. Gabriel has used the tragic loss of his mother as additional motivation to fulfll his dream of representing the USA at the Olympics. Max Muscle is proud to support Gabriel in his quest and to provide him with the highest quality nutritional products and nutritional planning to help him be his very best. If you're ready to take your training to the next level, stop by Max Muscle and speak to one of our Certifed Fitness Nutrition Coaches about your supplement needs. Happy training!

Publisher Joe Wells Enterprises, Inc. Executive Editor Sean Greene Editor-in-Chief/Creative Director LaRue Novick Proofreader Tariq Ahmad advisory Board
Rand McClain, DO; Ron Higuera, DC, MS, ART; Robert Goldman, DO, PhD; Gary Brazina, MD, FACS; Charles Poliquin, BS, MS; Phil Harvey, PhD, RD, FACN

Contributing Writers
Lisa Maiorana, Amanda Freeseman, Linda Hepler, Abby Hoeffner, Susan Irby, Amy Schlinger, Jessica Wyland, Dana Robinson, Alissa Carpio, Dr. Phil Harvey, Joe Wells, Jennifer Lee

Contributing Photographers
James Patrick Frank Fontanilla Jen Venegas

Max SPortS & FitnESS
210 W. Taft Avenue City of Orange, CA 92865 (714) 456-0700 www.maxsportsandftness.com
Max Sports & Fitness Magazine is published monthly by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in this publication. It is vital that before implementing any diet or exercise routines, you must frst consult with a qualifed physician. Max Muscle is not responsible for advertiser claims. Joe Wells Enterprises, Inc. and Max Muscle do not promote or endorse the use of steroids or other illegal substances. For more information concerning diet and nutrition, recalled products, steroids and other related products and issues, please visit the Federal Food and Drug Administration’s Web site at www.fda.gov. We reserve the right to refuse advertising without explanation.

Sean Greene is President of Max Muscle and the Executive Editor of MS&F.
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ı SEPTEMBER 2013

ATTENTION ATHLETES!

DELAYS ONSET OF MUSCLE FATIGUE! DE

Max Muscle Sports Nutrition is proud to introduce XTINGUISHER, a scientifically-based formula that supports the muscles production & maintenance of carnosine and aerobic ATP production. Using XTINGUISHER will allow you to train harder and longer before muscle fatigue sets in.
• Contains Carnosine Precursors; Beta-Alanine and Histidine With B Added A Creatine, Ribose and Citrulline Malate C • Tr Train Harder and Longer† • Su Supports Explosive Power, Speed, Sp Intensity, Endurance and an Recovery† Powerful Antioxidant That Helps • Po Delay Del Fatigue† • New Low Sugar Formula and Imp Improved Taste!

AVAILABLE EXCLUSIVELY AT:

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

CONTRIBUTORS
Photo by Jen Venegas

Lisa Maiorana is a self-

professed beauty product hoarder, style maven and workout enthusiast. She is naturally enthusiastic and enjoys meeting new people. When she's not writing for MS&F, she loves to read quotes by James Allen and C.S. Lewis. Her motto is, "Everyone has a story; they just need someone to listen to it."

IN STORES NOW!

Alissa Carpio is a seasoned personal trainer, fgure and ftness competitor and a national-level NPC ftness competitor. She coaches competitors and provides online personal training services. She has a bachelor's in sports management with an emphasis in ftness and wellness. Alissa lives in Northern Virginia with her husband, Dave, and two children. Find her online at Alissa.net.
Amy Schlinger is a writer based in New York City. Her work has appeared in SHAPE Magazine, Men's Fitness, Muscle & Fitness HERS and Pilates Style. When she isn't at the gym or trying the newest ftness class, she can be found enjoying reality television shows or rooting on her beloved Green Bay Packers. She enjoys spending time outdoors and is always up for a new challenge.

IN STORES NOW!
For more information or to find the store nearest you, visit us online at

maxmuscle.com

Dana Robinson is new to Max Sports & Fitness. She is a Los Angelesbased freelance writer. In addition to covering ftness, she also writes about her other loves, including food, relationships and fashion. When she’s not clicking away at her laptop to meet a deadline, you’ll most likely fnd her at the gym. To learn more about her work, please visit DanasWebPage.com or follow her on Twitter @DanaRobinSays.
Want to contribute to MS&F? Send story ideas/pitches to editor@maxmuscle.com.

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HOT PRODUCT FOR 2013!

If you’re a serious athlete, then you know the value of a great night’s rest as quality sleep is key to recovery and better performance. Max Muscle Sports Nutrition’s CNS Black (Central Nervous System Blackout) can help. Created with the highest quality GABA (Gamma-Aminobutyric Acid) available, CNS Black not only works to enhance your body’s ability to slip into deeper sleep, but also diminishes the effects of daily stress and eases nervous tension. But this product is so much more than those other GABA formulations on the market today. CNS Black supports Growth Hormone and Insulin Growth Factor-1 (IGF-1) Homeostasis, both essential for recovering from intense workouts and for reducing body fat. CNS Black also contains L-Arginine HCl (a nitric oxide precursor), L-Theanine (which produces a calming effect and promotes alpha wave production in the brain), Mucuna pruriens (Velvet Bean, a precursor to dopamine), N-Acetyl-L-Tyrosine (NALT) and the tried-and-true sleep agent, melatonin. Combining the strongest active ingredients legally available, CNS Black is your TOTAL answer for quality sleep, improved recovery and better, stronger athletic performance. Wake up feeling refreshed and ready for anything!

AVAILABLE EXCLUSIVELY AT:

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Franchise Opportunities Available.

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

24 HOUR CLEANSE
for your 24 hour life.

This 24 Hour System is a complete full day cleansing stack to promote healthy intestinal function, eliminate harmful toxins and optimize weight loss. Designed to be taken in the morning, Cleanse & Lean Advanced contains three powerful complexes of ingredients in the precise balance to address the areas of healthy elimination & water loss, appetite suppression and thermogenesis. Designed to be taken in the afternoon or evening, Original Cleanse & Lean offers additional support for digestive issues as well as a way to remove waste and water from your body and promote regularity. Both are fast-acting, delivering key bioactive ingredients to support your weight loss program. You will be amazed at how quickly and effectively the Cleanse & Lean 24 Hour System will work for you.†

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Franchise Opportunities Available.

MORE MAN
MMSN is proud to introduce the X-SERIES, a cutting-edge line of superior supplements scientifically developed by the MMSN Research & Development Team to maximize a man’s ability to build more muscle, increase energy & endurance levels and enhance stamina & vitality. Each of the products in the X-SERIES can be used individually but have been designed to work synergistically with each other so they can be combined for maximum results. Become More Man.

IN STORES ORES S NOW! W!
AVAILABLE EXCLUSIVELY AT: Franchise Opportunities Available.
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

FEEDBACKBUZZ
Take your picture with a copy of MS&F or your favorite Max Muscle product(s) and email it to the editor at editor@maxmuscle.com for a chance to be featured in an upcoming issue!

Just wanted to share a photo of my little worker bee who has been stamping magazines for our August promo! She's a future Max Muscle athlete!

GETTING MUDDY

–Tammy Wyatt Operations Manager MMSN Bellevue, WA

FITNESS NUT

I have been a ftness nut since I was a kid. Even with asthma, I wouldn’t let that deter me. I was inspired at a young age by Bruce Lee's and Arnold Swarchenegger's aesthetics and drive and my uncle Jerome Picot, who also stayed in great shape with a mixed martial arts background. I’ve been a personal trainer for 8 years and also a mixed martial artist in Tae Kwon Do, Judo and Jiu Jitsu for 9 years. Two years ago, I was introduced to Coach Kenny Tali, franchisee of Max Muscle Walnut Creek, and was amazed by his knowledge in nutrition and eyeballing what needs changing on someone's physique. Under his guidance I went from 160 lbs. to 190 lbs. of lean muscle using products like MaxPro, Max EFAs, CX3 and Pro BCAA’s. When it came down to contest prep, coach Tali chiseled me down with a strict diet plan catered personally for me. Every contest so far (3), I’ve gotten frst call-outs including 2nd place at a National level show. I plan on competing to gain the pro card and also to let my clients know I practice what I preach.

I just did my frst run and it was both challenging and rewarding. We had a group of six: (L-R) Aurelio (my husband), aka “Daddy Sweet Pickle;” Esther (me), aka “Lady Dill;” Jodee (my niece), Noelle (another niece), Alma (my sister-in-law), aka “The Mother Ship;” and Rick, aka “The Quiet One.” This particular run, called the Summer of Mud, took place in Irvine, CA on June 22. MaxPro protein, Pro BCAA’s, Max Glutamine and ARM helped with the inevitable aftermath. This is something we will defnitely do again. The experience was AWESOME!!!!

–Esther Garcia, from Max Muscle Headquarters

1ST TImE, 1sT wiN

–Michael Picot Jr., San Francisco, CA
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I recently competed for the frst time ever. About a year ago, I would have never thought of even competing. After fnishing my frst year of college [while working part-time at a Max Muscle store], I found a new passion in my life in health and ftness. Helping others has always been a joyful thing for me, but helping others reach their goals through balanced nutritional dieting and utilizing Max Muscle products has been an experience that has made a huge difference in my life as well as others. I competed on March 30 in the Vancouver

Ed Lopez

Natural in Men's Physique master division. First time, frst pick with a frst place fnish winning in my division. I had two sponsors who believed in me enough see me through the process: Jose Cepeda of North West Diamond Sports and Erin Yates, franchisee of Max Muscle Salem.

–Ed Lopez, Manager, Max Muscle Salem, OR

ı SEPTEMBER 2013

I asked Jimmy [Lange] what his favorite Max Muscle products were, and this is what he said, "The taste and texture of the protein, the L-Carnitine coupled with the CLA makes a notable difference, and Xtinguisher ... is top notch." The picture (on the left) is Jimmy and me at one of our in-store events back in February. We can't wait to see the article about Jimmy in MS&F! [Editor's note: Read all about Jimmy Lange on page 34.]
Jimmy Lange

–Christina Barrett General Manager Max Muscle Fairfax

IN STORES NOW!

GET YOUR SWEAT ON
We were excited to see the April issue of MS&F here in Raleigh! One of our Authorized Retailers uses "Get Your Sweat On" as its motto. So, it was too cool to see that on the cover. Chris and Leslye Mondrogan (pictured below) are the owners and head trainers of Personally Fit, and have been providing quality Max Muscle products to help their clients achieve their ftness and wellness goals. Their best-sellers are ISO-X, Max Lean, Vit-Acell and Emerge. Chris is a local celebrity and has been featured on WRAL TV5 News as their Fitness Guru. Chris was ACC Outstanding Wrestler, an All-American in 1983 and ACC Wrestling Champion in 1982, 1983 & 1984. He was also awarded the prestigious top 50 ACC

Wrestlers at the 50th Anniversary of the ACC celebration. Leslye is an avid golfer and earned the frst full Golf Scholarship for women to North Carolina State University. Leslye has been featured in Sports Illustrated Faces in the Crowd in 1982 for the frst consecutive Hole In One in an ACC Competition event with a competitor. In addition, Leslye was also highlighted in Golf Digest as a young female high school golfer. She enjoys playing in many amateur golf competitions each year sharing her passion for health & ftness and golf with her competitors. Chris and Leslye are both balls of energy and enjoy sharing their knowledge with clients of a wide range of ages who are ready to "Get Their Sweat On!"
–Kelley Spence, Max Muscle Raleigh

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For more information or to find the store nearest you, visit us online at

TALK TO US

We want to hear from you! Send comments, photos, questions, likes, dislikes to editor@maxmuscle.com.

maxmuscle.com

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FOREVERYOUNG

By Joe Wells, Max Muscle Founder and CEO

Boost Your Metabolism
IN STORES NOW!

FOr InCrEasEd EnErgy & LOWEr BOdy Fat LEvELs!

IN STORES NOW!
For more information or to find the store nearest you, visit us online at

maxmuscle.com

e all have heard about metabolism. The topic often comes up when we know someone who seems to be able to eat anything he/she wants and not gain an ounce. Our bodies are genetically predisposed as to how effcient our metabolism processes calories, and thus, energy. For some of us, our metabolism runs in high gear all the time, while for others, it might crawl at a snail's pace. If you have a sluggish metabolism or bad genetics, don't fret. You CAN take control. No matter how old, out of shape or overweight you are, you can increase your metabolism and create a healthier, more effcient you! Metabolism is the process of digesting your foods and nutrients into energy to support your body. If you are active, you will crave more calories because your metabolism is working harder. Calories are how we measure the amount of energy we consume. Proteins and carbs are 4 calories per gram and fat is 9. That is why most of us are scared of fats: they contain more than twice the calories of protein and carbs. However, they also contain more

W

than two times the caloric energy. So how can we best speed up our metabolism? Of course, exercise is the best answer. Getting your body moving is simply the best way to increase your metabolism. Your body needs energy to move the same as your car needs gas to run. So as your metabolism increases from exercise as simple as walking a couple times per day, your body will demand more fuel. As this happens, you control the calories and your body will begin to search for energy, and stored body fat is a great target. This is why a high-protein diet is essential when increasing your metabolism and restricting calories. Your body needs protein and amino acids for thousands of biological functions. If it is not readily available from your diet, it will scavenge your lean muscle mass. This is a double-edged sword since losing lean muscle will slow your metabolism down, and losing lean muscle mass will affect your body's appearance! Here are a few tips for getting your metabolism to burn faster: 1. Exercise, especially weight training. Weight training forces the metabolism to increase even after we are done working out. The recovery process speeds up the metabolism even when you are resting. 2. Eat smaller portions of protein three or more times per day. This will preserve lean muscle mass and speed up your metabolism. Better yet, you’ll begin to see the results on your body. 3. Eat 5 to 6 small meals a day. 4. Get plenty of sleep. 5. Eat high fber foods. 6. Drink plenty of water. 7. Focus on breathing, especially when working out. 8. Add fsh and fsh oils to your diet. Researchers show that EPA and DHA, the omega-3 fatty acids found only in fsh oil, can increase your metabolic rate by as much as 400 calories per day. Get started today! A healthy metabolism will increase your energy levels and help you look leaner and ft. Stop by your local Max Muscle store for tips on meal timing, protein consumption and any health questions you may have. MS&F

Joe Wells is the founder and CEO of Max Muscle Sports Nutrition.
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MORE GRO OWTH GROWTH
GHTX is a scientifically-based formula developed by the Research & Development Team at MMSN to provide the body with precursors to support healthy levels of Growth Hormone (GH) and Insulin-Like Growth Factor-1 (IGF-1) along with neuromuscular optimization and cognitive enhancement. Mediated by GH and IGF-1 enhancement, GHTX was formulated to:

IN STORES NOW!

• Increase Lean Body Mass and Muscle Power Output† • Promote Anabolic Intervention† • Enhance Rapid Recovery†
GHTX is an effective natural growth hormone and IGF-1 support product when used on its own or it can be stacked with any of the X-SERIES product line to maximize your results!

IN STORES NOW!

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

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Franchise Opportunities Available.

HEALTHBEAT

By Linda Hepler, BSN, RN

Breakfast May Be Good for Your Heart 

 Do you arrange your food just so on your plate before taking a bite? Methodically fx your coffee or tea in exactly the same way every day? According to researchers from the Carlson School of Management at the University of Minnesota, these types of food “rituals” we perform actually enhance the favor of the food or drink we are consuming. The researchers conducted experiments to determine how ritualistic behaviors performed prior to eating, such as breaking a chocolate bar in half with the wrapper on, then unwrapping half of the bar at a time and eating it, infuenced perception of the food. Those who had performed the instructed ritual rated the chocolate more highly than a control group that ate the same chocolate with no prior ritual. The scientists speculate that the use of ritualistic behaviors to enhance an experience may have applications in other areas of life, such as performing rituals prior to surgery to decrease postoperative pain and speed the healing process.

Up Your Eating Pleasure With Rituals

Much research has been done about how skipping breakfast contributes to weight gain and unhealthy snacking later in the day. But a recent study from the Department of Nutrition at Harvard School of Public Health suggests that skipping breakfast may increase coronary heart disease risk. Researchers analyzed food intake questionnaire data and tracked health outcomes over a 16-year period of time among 26,902 males between the ages of 45 and 82. What they found? Those who reported that they regularly skipped breakfast had a 27 percent higher risk of a heart attack or death from coronary heart disease than those who reported that they regularly consumed the morning meal. The scientists also found that those who reported eating late at night (after going to bed) also had an increased risk of coronary events, but because few men in the study reported this behavior, it was not considered statistically signifcant. What does breakfast have to do with heart health? While the exact mechanism of the meal’s impact on the heart is unknown, the researchers speculate that skipping breakfast may lead to obesity, high blood pressure, high cholesterol, and diabetes – all of which can cause heart problems over time.

 Despite the prevalence of cell phone apps designed to enhance physical ftness, and despite the fact that smartphones are portable and ideal for use during physical activity, researchers from the College of Education, Health and Human Services at Kent State University found that those who use their phones the most are the least physically ft. In the study, the researchers surveyed more than 300 college students about their cell phone usage and their activity levels. Fitness levels and body composition testing was done randomly among the study population. Those who spent the most time on the cell phone – as much as 14 hours per day – were found to be less ft than those who spent 90 minutes or less each day on the phone. The conclusion? Cell phone use, at least among college students, may distract from physical activity and enhance sedentary behaviors.
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Cell Phones May Reduce Fitness

ı SEPTEMBER 2013

MORE RECOV RECOVERY VERY
ADRX is a scientifically-based formula delivering comprehensive nutritional support for healthy adrenal function. The ADRX formula was designed to promote optimization of the adrenal hormones and reset adrenal homeostasis. It is an ideal formula for post thermogenic cycles. ADRX was made to:

IN STORES NOW!

• Promote Broad Spectrum Adrenal Gland Balance and Function† • Enhance Rapid Adrenal Recovery† • Ideal for Post Thermogenic Cycles†
ADRX is an effective advanced adrenal support product when used on its own or it can be stacked with any of the X-SERIES product line to maximize your results!

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LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

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Franchise Opportunities Available.

HEALTHMATTERS

By Linda Hepler, BSN, RN

How To Combat Those Pesky Cold and Flu Bugs
When To Stay Home

The best way to avoid getting a cold or the fu is to avoid those who are sick. That’s not always easy, though, said Heather Rosen, MD, Director of Urgent Care at the University of Pittsburgh Medical Center. “You can be contagious with these viruses a day or two before you experience symptoms up to a week afterward,” she explained. While you can’t do much about infecting others when you don’t know that you’re sick, do others at work or school a favor and stay home when sick if possible, recommended Dr. Rosen, especially if you have a fever over 100 degrees, a severe cough, diarrhea or vomiting.
18 WWW.MAXMUSCLE.COM

T

he fall season brings welcome changes in many parts of the country, with a gorgeous outdoor color show and relief from those blistering summer temperatures. But autumn also ushers in the cold and fu season, with miserable symptoms that can sideline you for days. Read on for more information about these common respiratory illnesses, and what you

can do to fght them off. Both colds and infuenza, or the “fu,” are caused by viruses, said Heather Rosen, MD, Director of Urgent Care at the University of Pittsburgh Medical Center. “Colds are a family of more than 200 viruses,” she explained. “Adults generally get about two to three colds a year, while children can get as many as fve to seven.”

ı SEPTEMBER 2013

According to the Centers for Disease Control and Prevention, infuenza viruses are more cunning – and more deadly. While there are only three main types of fu (A, B and C), the different types can mutate into any number of fu viruses that affect human beings. Infuenza attacks about 5-20 percent of the U.S. population each year, causing more than 200,000 hospitalizations due to life-threatening complications such as pneumonia. About 23,000 people die of infuenza and its complications each year. Symptom-wise, it’s might seem diffcult to tell whether you have a cold or the fu, said Dr. Rosen. “The only sure way to tell is with a throat swab, which is a laboratory test,” she explained. In general, though, symptoms of a cold are less severe and more likely to attack the upper respiratory system (nose, throat, upper airway), while infuenza causes a more systemic illness and often tackles the lower respiratory tract, including the lungs (see sidebar). “I always know when someone comes into my offce with the fu versus just a cold,” said Marc Leavey, MD, an internist who practices in the Baltimore, Maryland area. “If they feel like they’re going to die, it’s the fu.” Both colds and fu are spread person to person by droplet

transmission, added Dr. Leavey. That means that oral or nasal secretions from an infected person can land in your nose and mouth when the person coughs, sneezes or even talks. Less often, you can pick up a cold or the fu by touching an object or surface (think shopping cart handles, door knobs) that has viral secretions on it. How to fght against these respiratory invaders? Here are some suggestions from the docs:

When To Go To the Doc

Gut It Out – “It’s a fact that we

live among viruses, bacteria and fungi,” said Holly Lucille, ND, RN, who practices in West Hollywood, California. “But we have this incredible immune system, over 80 percent of it in our gut. Taking a daily probiotic with a high colony forming count to keep our gut in good shape is crucial.”

Lube Up – with a humidifer. One of the reasons colds and fu are so prevalent in the colder months is that the colder, drier weather dehydrates the mucous membranes in the nose and throat, said Vincent Pedre, MD, New York City internist. “This interferes with the natural protection of the membranes, allowing viruses to take hold,” he explained. A bonus to increasing your household humidity to between 40 and 60 percent, especially if someone in the household is already sick:

According to the Centers for Disease Control and Prevention, seeing your doc for an antibiotic for a cold or the fu is a no-no in most instances. Antibiotics do not fght these viruses, and moreso, unneeded antibiotics may lead to future antibiotic-resistant infections. So treat your cold or the fu symptoms at frst with plenty of rest and fuids, as well as over the counter remedies if desired for fever, pain control and cough. But because both a cold and the fu can cause secondary complications like sinus infections, bronchitis and pneumonia, you may need to seek medical care at some point. When to see the doc? According to Vincent Pedre, MD, New York City internist, “if you have a high fever for more than 24-48 hours, bad body aches, shortness of breath, intense cough and bringing up colored mucus, or have pain in your chest or sinuses, it may be a warning sign that you need medical care.”

A recent study found that higher humidity levels decreased the survival time of infectious fu droplets released by coughing.

Is It a Cold or the Flu?
Symptoms Fever Headache Aches and pains Fatigue Congestion Sneezing Sore throat Cough Cold Mild or none Sometimes Mild or none Mild Often Often Often Mild to moderate

While you can’t tell for sure if it’s a cold or the fu without a lab test, the following chart can help you narrow things down: Flu Usual, may be high Usual Usual, often severe Usual, may last 2-3 weeks Sometimes Sometimes Sometimes Usual, may be severe

Do Your D – Vitamin D levels drop in the winter months when people are not outside in the sun as often, said Dr. Pedre. “Low vitamin D levels make more system more susceptible to viral infections.” In fact, a Harvard study showed that those with the lowest levels of vitamin D were 36 percent more likely to have upper respiratory infections compared to those with the highest D

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levels. Many health experts suggest taking 1000 -2000 IU of vitamin D3 each day for immune system health.

Wash Your Paws – Especially before eating or shaking

hands, advises Dr. Leavey. “Use your common sense,” he added. “You don’t have to go crazy with the antimicrobial hand sanitizers. But hand washing at appropriate times is the single most important thing you can do to prevent colds and fu.” Stay clean inside, too, recommended Dr. Lucille, by eating cleaner throughout the fu and cold season. Especially important to avoid is sugary foods and drinks like soda and alcohol, since sugar is an immune system buster. Immune system boosters include plenty of high antioxidant brightly colored fruits and veggies.

Rest up – Sleep is more important than ever during the fall and winter months, said Dr. Lucille. Although experts aren’t exactly sure how rest helps to protect you, they agree that 7-9 hours of sleep each night (for adults) is essential for optimizing your immune system. Soothe your system – Chronic stress suppresses the immune system. Avoid stress as much as possible, and if you can’t avoid it, learn to cope with it by practicing relaxation techniques such as meditation. Some studies show that people who meditate regularly show a sustained decrease in levels of stress hormones. MS&F

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A recent study by the U.S. Infuenza Vaccine Effectiveness Network based on a survey of over 2,500 adults and children, showed that the 2012-2013 fu vaccine was only about 56 percent effective, surprising in a year when the “match” between the fu viruses the vaccine is designed to protect against and the types of fu viruses found circulating in the U.S. population was a good one. More unsettling were several studies that showed that those who received yearly fu vaccination may be more susceptible to a H1N1 (swine) fu outbreak compared to those who don’t get immunized. These studies are not so surprising to Vincent Pedre, MD, New York City internist. “More people are getting the fu shot than ever before,” he said. “And we still see roughly the same number of fu cases each year.” Does this mean you should shun the fu shot? “Not necessarily,” said Dr. Pedre, who believes that some protection is better than none, especially for those with increased susceptibility to viruses, like diabetics or people with chronic lung diseases such as asthma or COPD. “But I don’t push the vaccine on my patients. It is a co-decision, an informed consent sort of thing,” he added.

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COVERSTORY

By Amy Schlinger • Photos by JamesPatrick.com

Train Like a Fighter
Try this Mixed Martial Arts (MMA) inspired performance circuit next time you really want to rock your workout.

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 Mixed Martial arts (MMA) fghters
seem to be in the spotlight more these days as the sport is gaining popularity worldwide. The success of these athletes is not only based on their ftness ability, but also on the ability of their central nervous system to react quickly to whatever’s thrown at them – literally. MMA style workouts focus on physical and mental toughness in order for participants to increase strength, stabilization and endurance to win fghts. Try this circuit workout from Brian Richardson, MS, CPL1, NASM-PES, CES, former Olympic fghter, co-founder of Dynamic Fitness and strength and conditioning coach for various amateur and professional athletes, to see if you can withstand the repetitive, mechanical and physiological torture indicative of MMA. 

MMA-Inspired Circuit
Repeat this circuit three times through, performing each exercise for one minute, with a 10-second rest in between. After completing the whole circuit, rest for 45 seconds and then start again.

ExErcisE 1

Multi-Planar Punching and Pummeling
Muscles TargeTed: Full body warm-up Step 1: Holding a dumbbell in each hand, get into fghter stance; knees bent, hips in line over your feet. Step 2: Strike forward with your right hand. Then repeat with your left hand. Do 30 reps. Step 3: Strike to the left with your right hand for 30 reps. Repeat with the left hand, striking to the right. Step 4: Strike downward, alternating hands, for 30 reps. Step 5: Pummel repeatedly alternating hands for 30 reps.

ExErcisE 2

Medicine Ball Slam
Muscles TargeTed: Core, Arms, Back Step 1: Sit on the ground, feet on the foor, knees bent at a 45-degree angle. Step 2: Keeping your core tight, rapidly rotate at the torso to the right and slam the medicine ball on the ground beside you. Step 3: Repeat to the left side. Perform for one minute total.

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ExErcisE 3

Explosive Knee Tuck
MUSCLES TARGETED: Legs, Glutes, Quads, Hamstrings Step 1: Stand in a half squat position, arms extended behind you. Step 2: Swing arms in a fuid motion in front of you while simultaneously jumping as high as you can off the ground, drawing your knees into your chest. Step 3: As soon as your feet hit the ground, repeat immediately. Perform for one minute, as many jumps as you can.

ExErcisE 4

Turkish Get-Up With Dumbbell or Kettlebell
Step 1: Lie on your back, left arm extended to the side on the ground, right arm extended 90 degrees upward holding a dumbbell in line with your shoulder. Right knee is bent 45 degrees so your right foot is on the ground. Step 2: Keeping a tight core, sit straight up, extending your right arm and dumbbell overhead, then use your left arm and foot to push hips and butt off the ground. Step 3: Kick left leg backward into a reverse lunge, keeping left shin on the ground. Pick up right foot and move it closer to the left. Stand up fully. Step 4: Reverse the movement to return to the ground. Step 5: Repeat for 30 seconds on the right, then 30 seconds on the left.
MUSCLES TARGETED: Core, Hips, Shoulders

ExErcisE 5

Loaded Ground and Pound with Bands
MUSCLES TARGETED: Glutes, Hamstrings, Lumbar Erectors Step 1: Wrap your band around a pull up bar, squat rack or any stationary anchor, with the handles hanging down. Step 2: Place a sandbag on the ground in front of the hanging band. Kneel down over the bag in a mount position. Step 3: Extend right arm outward sideways, with elbow slightly bent, and grab hold of the handles. Step 4: Using your right arm, pound downward into the sandbag. Perform 30 seconds with the right arm, and then switch to the left.

ExErcisE 6

Recline Pull with 3-Inch Grips
MUSCLES TARGETED: Core, Hamstring, Glutes, Posterior Chain Step 1: Place barbell on the Smith machine at mid-thigh height. Lay on the foor underneath it. Step 2: Using 3-inch grips, grab onto the bar overhead and use your arms to pull your hips, back and glutes off the ground, while pushing away from the ground with feet. Step 3: Slowly return to starting position. Repeat for one minute.

ExErcisE 7

Single Leg Hop
MUSCLES TARGETED: Helps with balance Step 1: Chalk a straight line on the ground. Stand on one side of it, on your right leg only, left leg lifted, chin up, stomach tight, shoulders back. Step 2: Hop laterally over the line. As soon as you land, without losing your balance, hop back to the other side. Step 3: Repeat for 30 seconds on the right leg, then 30 on the left. MS&F

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FITNESSGEAR

By Amy Schlinger

Jab, punch, duck, kick. These are all moves you can expect to perform during kickboxing, a sport derived from combining the practices of Karate, Muay Thai and boxing. While you can burn 500+ calories during a kickboxing session, it’s important to have gear that supports this high-energy workout. Check out these ftness fnds that can handle a good beating.

Kick It Up
Show off your inner strength! The Under Armour Alter Ego Compression Shirt fts like a second skin and lets you transform into your favorite super hero. Choose from Superman, Batman, Spider-Man or Iron Man. $45-$60 at UnderArmour.com

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1/ Under Cover
This Columbia Layer First II Stripe 1/2 Zip is perfect to throw on and head out to the gym. It features Omni-Wick technology to help wick away sweat while you warm up your body and muscles. $50 at Columbia.com

2/ Top Spot

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It’s important to feel secure while working out. Adjust the straps on this Champion Smoothie Sports Bra to personalize the ft. And you won’t struggle to get it off post-workout; the bra has a hook-and-eye closure for easy removal no matter how sweaty you get. $38 at ChampionUSA.com

3/ Compress Your Chest

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The Jaco Hybrid Training Shorts have four-way stretch so you can side, front and roundhouse kick with ease. Plus, the compression waisttightening system gives off a baggy look as the drawstring provides a tight ft. $60 at Jaco.com

4/ Below The Belt

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Punch it out with these Everlast Muay Thai Striking Pro Gloves. The extra protection from the double-layered wrist wrap will allow you to focus on connecting with the bag without injuring yourself. $90 at ShopEverlast.com

5/ Hard Hitter

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The Asics GEL-Fortius TR was designed with high intensity exercise in mind. The toe cap is reinforced with the company’s RhynoSkin tear-resistant leather so it will hold up against numerous kicks and cardio moves. $90 at AsicsAmerica.com

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MENTALLYFIT

By Dana Robinson

How To Get Your Head in the Game
Big events have a way of bringing an inordinate amount of energy into our lives. We imagine exactly what victory would feel like (our loved ones rushing the feld to congratulate us, how we would look holding that championship trophy), but that energy can also manifest itself in the form of dread: What if I choke? Am I really prepared for this challenge? And it’s exactly that mixed grab bag of emotions that have the power to either propel us toward victory or keep us stalled at the starting gate. We’ve turned to the experts to get their take on ways to help you clear out the mental clutter and emotionally prepare yourself for the next big challenge. Whether it’s the big fght, a new workout or even a new weight-loss challenge, right here is where you’ll fnd the best ways to get your head in the game and claim victory.

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Get Centered

Whether you get there mentally or physically, many professional athletes take time out before a big challenge to step away from the chaos and fnd a little bit of peace. “Before a fght I would go…to the beach early in the morning and just stand at the water looking at the sun and soak it in,” said MMA World Champ Bas Rutten. “A good trick is to do a very heavy running drill on the treadmill early in the morning to clear your mind. And right after, go to the beach,” or fnd a calming place if you don't live near the beach. Rutten uses this serenity to get centered before a fght and during a match if things aren’t going in his favor. “The most important thing in fghting is staying calm,” Rutten added.

tell them that somewhere there is a person who is going to push through this, and someday they are going to face off against [him],” said Brian Durbin, owner of Fitness Together in Mt. Pleasant, South Carolina. “I ask them if they are prepared to lose [against that person.]” But even if your challenge isn’t a prizefghter match, but say, a grueling new workout, physical preparation is still a key factor in approaching the task. While you might not be able to complete the workout perfectly the frst time, your body is strong enough to begin the task and it will eventually see you through to the completion of the challenge. “Knowing you are physically ready for the challenge catapults your self confdence,” Durbin said. “And pays huge dividends.”

Physical Preparation

Knowing that your body is capable of taking on the task at hand makes it easier to confront any physical challenge. And the only way to get to that place is to push yourself harder than the other guy. “When I am working with athletes and they tell me that they can’t go anymore, I simply

Focus

If you ask any victorious athlete what he was thinking about during the most intense moments of the championship game, you probably won’t hear answers like, “the terrible weather we’ve been having,” or “I was just focusing on the pain in my right knee.” First-class athletes make

a habit of staying laser-focused on the goal until the task is complete. Steve Siebold, former professional athlete and author of 177 Mental Toughness Secrets of the World Class refers to this as “compartmentalizing emotions.” It ensures that no outside distractions wiggle their way into the athlete’s purview. “If I’m working with a PGA Tour pro, for example, I want to make sure that he’s focused on one thing and one thing only – winning that tournament,” said Siebold. “Any slight deviation in the performer’s mindset can make the difference between a win and a loss.” Once you have the tools that are required to approach a new task, the only thing standing between yourself and victory is your personal level of skill and talent. But we all know that the strongest, fttest athletes are no match for an opponent who wants to win more than you do. It’s that drive, determination and mental acuity that will keep you coming back to face the challenge when things go wrong (and they always will). And the ones who “show up,” both mentally and physically, are the ones who succeed every single time. MS&F

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MAXCHAMP

By Amanda Freeseman, 2012 MaxForm Life Challenge Champion

While Staying Fit
ou don’t have to give up your social life to stay on track with a healthy eating lifestyle. Over the past year and a half, I did not stop doing the things I love, including going out to eat with my husband and friends, going to bars and dance clubs and attending other social events like parties, fairs and family gatherings. Instead, I stayed on track by changing the way I ate and drank so I could still enjoy myself with friends and family. Last August, my husband and I went to the Minnesota State Fair. I look forward to the fair every year, and last year was no different. I enjoyed all of the fair activities I love while staying on track by eating the chicken breast that I brought in my purse. A similar situation was when I went to a friend’s bridal shower last summer. I had a wonderful time hanging out with friends, telling stories and snacking on the protein pancake I kept in my purse. Planning ahead what meals to bring to events such as these is the key to staying social without worrying about going hungry or eating food that is not in line with your diet. Another tip I live by is eating a large meal before I go to these events so that hunger will not tempt me to go off track. When I go to lunch with my friends, I usually suggest restaurants where I know it will be easy to order a healthy meal. My favorite choices are an ‘Unwhich’ from Jimmy Johns (no bread or sauces), burrito bowl from Chipotle (brown rice, chicken, veggies and guacamole only) and a salad with dressing on the side from Subway

Staying Social
(Beware: the Subway wheat bread is not whole grain wheat!). When I am invited to a restaurant, I try to look up the nutritional information beforehand so that I know in advance what to order. I do not drink alcohol when I am out to dinner because I know that my meal will already be higher in calories than something I would have made myself to eat at home. When I order my meal, I always look for lean meats with vegetables and avoid eating white potatoes, bread or anything fried. My favorite meals to order when dining out are egg-white omelets, fajitas (I don’t eat the tortillas), chicken sandwiches (without the bun), salmon and sushi with brown rice. If I am really craving something, such as dessert, I ask for a bite of someone else’s to satisfy my craving without derailing my diet. I love socializing and dancing at bars and clubs, and I am perfectly happy doing this 100 percent sober. So I do not feel too out of place around everyone else holding a drink, I sometimes order water and ask for it to be served in a cocktail glass with a lime wedge. I also never order bar food for myself, but will sometimes have a few bites of the food other people order if they offer it. Again, I make sure to eat a full meal before going out so that hunger does not tempt me to eat something I will regret. It would be diffcult for me to stay healthy if I had to compromise my social life, so using these tips and tricks help me to still enjoy the things I love.

Y

MS&F

Find 2012 MaxForm Life Challenge Champion Amanda Freeseman and many others like her on MyMaxMuscle.com.
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Photo by Frank

Fontanilla

IFBB Bikini Pro, TEAM MaxMuscle
“My name is Jennifer Stevens and I am proud to have just earned my IFBB Pro Card. Looking at the pictures of myself now, it really is hard to imagine that just 6 short months ago I was in the worst shape of my life, 20 pounds overweight and completely depressed. I needed something that would excite me and give me the boost that I needed to get into better shape and look the way I knew I was capable of looking. That is when I discovered emerge™ and I can honestly say it was a life changer. emerge™ was unlike anything I had ever tried before. For starters, it tastes great and comes in so many different flavors. The best part is how it makes me feel. I never felt jittery or ever crashed from it. I could not believe how quickly I saw the body fat coming off as a result of what it did to speed up my metabolism. emerge™ gave me a ton of energy while I was preparing and helped me focus for my workouts. Believe it or not, it also improved my mood. I credit emerge™ with getting me into the best shape of my life and helping me earn my IFBB Pro card. I recommend emerge™ to all of my friends and fellow competitors because of what it did for me. Whether your goal is to become a professional athlete like myself of just get into better shape, there is no better product than emerge™ to help you do it!”

—Jen Stevens

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emerge™ is a powerful fat loss and body composition slenderizing system specially formulated to inhibit appetite, promote the release of fat from stored fat cells and accelerate the burning of fat for fuel. emerge™ contains clinically proven and patented weight loss ingredients to suppress appetite, provide maximum calorie burning specifically from fat, increase energy and elevate the body’s metabolism†. Ask for a free sample of emerge™ at your local Max Muscle store today and feel the difference for yourself!

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MAXRESULTS

By Jessica Wyland

Fighting With Heart
Meet Max Muscle customers and sponsored athletes who are motivated and strong in their fghting careers.
Woolf Barnato Age: 20 Sport: Jiu-Jitsu Favorite supplements: ARM, MaxPro,
GlutaMatrix, Pro BCAA, Max Essential Omega Swirl

Even when he wakes up with sore muscles and even though he has to ride a bus from his home in Marin to the Ralph Gracie Jiu-Jitsu Academy in San Francisco, Woolf Barnato feels motivated. “It’s hard not to be motivated when you’re having so much fun,” said Barnato, who is an offcial Team Max athlete. “Every day of my life, I get to wake up and have fun all day. It’s truly a privilege to be able to train so much.” When Barnato was 5 years old and a self-described hyper kid, his mom enrolled him in Jiu-Jitsu lessons. By 16, he was serious about the sport. Now, Barnato said, Jiu-Jitsu is his “whole life” and, to prove it, he trains pretty much all day, every day. “I develop myself through Jiu-Jitsu,” he said. “I like how I feel when I train. I live for it. If I don’t train, I feel like something is missing.” So far, the training is paying off. In 2012, Barnato took gold in the International Brazilian Jiu-Jitsu Federation (IBJJF) Pan American Championships. He became the IBJJF San Francisco International Open Champion and the All Star Tournament Champion. In June, he bested all his
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“If you’re putting in the work, you should be confdent that you will reap the benefts.”
–Woolf Barnato

opponents in six fghts to become the best in the world at light featherweight for the Purple belt division at the 2013 Jiu-Jitsu World Championships. In addition to training, Barnato pays careful attention to nutrition. He said he is grateful for his involvement with Max Muscle and feels he is “part of something special with many other great athletes who share a common thread of passion.”

David Mulligan, a Max Muscle franchisee who also owns Builders of Marin, said he was immediately impressed with Barnato’s drive. “I have never been around someone that is so committed to training and preparation,” said Mulligan. “It is not that he’s committed to winning, it’s that he is committed to putting in unbelievable hours of training and to perfecting his nutrition.” 

ı SEPTEMBER 2013

“Work hard, don’t give up, believe in God, believe in yourself and your dreams will come true.”–Allen
“Kiwi” Nevarez

Allen “Kiwi” Nevarez Age: 21 Sport: Boxing Favorite supplements: MaxPro

chocolate protein, AminoMax, Max LiquiCarn, FBX, ARM, Vit-Acell and Vit-Acell Energy, Emerge and Xtinguisher

Allen Nevarez, known by his nickname “Kiwi,” fgures he only needs hard work and his own two hands to become a boxing champion and put his hometown of Yuma, Arizona on the map. “When you’re fghting, all you can use is your hands in different combinations – to hit without getting hit,” Nevarez said. “There’s a rush of adrenaline as you’re trying to show the crowd who’s the tougher guy.”

Six years ago, Nevarez was introduced to boxing by his dad and uncles who have always loved the sport. Now he trains fve to six days per week, at least four hours each day. Even when he is not training, Nevarez said his mind is on his goals. He avoids junk food, gets plenty of sleep and never stops believing in himself. So far, Nevarez’s determination is proof positive. “There’re fghters who love to fght and others who want to fght, and not many like Kiwi,” said Gary Diaz, Nevarez’s trainer at Yuma Fight Academy. “Kiwi was born with amazing talent, but he works very hard to keep that talent sharp. He is a fast learner with explosive moves and an ability to quickly adapt. He’s not afraid to get

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“Quitting comes across every mind, but some people just don’t quit.”
–Jimmy Lange

tested with the best. That’s something you can’t teach; you have to be born with, and that’s why he will be a future boxing champ.” Nevarez started training with Diaz two years ago and has since won numerous Golden Glove Boxing Championships in Yuma. His fghting chops also earned Nevarez a spot as a Max Muscle Sports Nutrition Pro Sponsored Athlete. “I have known Kiwi more than fve years now and I have seen him grow and mature and show so much respect for the sport, his coaches and trainers and all the fans around him. He is one of the best fts for Max Muscle,” said Glenn Dobson, Jr., Outside International Sales Director for Max Muscle, LLC. 

Jimmy Lange Age: 37 Sport: Boxing Favorite supplements: Max Glutamine,
LiquiCarn, CLA and Lipo Red

Jimmy Lange is usually the toughest
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guy in the room, and he likes it that way. The junior middleweight boxing champ from Great Falls, Virginia has won multiple titles including the World Boxing Union Championship, the North American Boxing Association U.S. Championship and the World Boxing Council U.S. National Boxing Championship. “Fighting is a major sacrifce and you have to pay a lot of dues,” he said. “I do it out of ego. The majority of men, if they’re honest, want to be looked at as a tough guy. What better ego trip can there be than being the toughest guy in the room?” To make it as a successful career fghter, Lange said, requires a lot discipline and the acceptance that there are no short cuts. As part of his ftness discipline, Lange works with the Max Muscle team to balance his nutrition and supplements for training as well as recovery – something he says becomes more important the longer you’re in the game. “It’s not all about muscle,” Lange said. “It’s about healing and

preparation. You may have been able to knock down a mountain at 25, but eventually you need a few more supplements.” For supplement advice Lange talks to Christina Barrett and her team at Max Muscle Fairfax in Virginia because, he said, they study the individual athlete and take their work seriously. “Jimmy’s integrity for the sport and family is unquestionable,” said Barrett. “Everyone in the community knows him and loves him. He is a great athlete and he is always open to help us work with other athletes.” Despite his many championship titles, Lange said he takes greatest pride in his fve children – Johnny Boy, Angelo, Talia, Sonny and Ella – and in knowing his kids are proud of their dad. He credits his wife, Daniela, for her unending support that makes his career possible. It’s not easy to be married to a career fghter, Lange said, but “Daniela gets it … plus, she is a martial arts expert and could probably kick my a**.” MS&F

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GUYPICKS

By Abby Hoeffner

1 2

Combat Sports
The long and fuid history of combat sports dates back to the Olympic games of 648 B.C. and is still being written today (modern mixed martial arts wasn’t recognized as a sport until the 1990s). If you’ve never stepped onto a mat and faced a worthy opponent, perhaps our Fighter’s Issue will inspire you to do so. In that spirit, we bring our top gear picks for a variety of combat sports.
Known as “the” low boxing shoe for decades, the Adidas Combat Speed III is back with updated detailing and newer highly-breathable materials. Loved by many current and past champions, the split rubber sole boasts excellent grip, making it perfect for pivots and drives. $79.99 at Store.TitleBoxing.com

Gear Up For
1/ Boxing

3 4

A bokken made of durable, lightweight ash (it has oak’s strength and longevity without the weight) is easy to maneuver and is an outstanding choice for demonstrations and training. This 40-inch model comes with a handgrip. $30 at Macho.com You don’t need to wait until the Olympic games to get your Renaissance era on with this striking fencing mask from Red Dragon. It features a black mesh screen and removable (washable) red liner. The bib on this mask is rated at 350 Newtons. $82 at TheHemaShop.com

2/ Judo

3/ Fencing

Wooden dummies bring an authentic feng shui element to martial arts training, and this Chinese-made Wing Chun Kung Fu model comes with a strong solid balanced base frame and is ideal for home training. $896.36 at SakuraMartialArts.com Take your training high tech with Nexersy’s iPower Trainer. The system uses the interactivity of modern video gaming to deliver instant feedback and has preprogramed, high-intensity interval training workouts. $2,295 at Nexersys.com

4/ Karate

5/ Mixed Martial Arts

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The Defender gel shin guard uses high-performance padding to shield shins. It comes with a pre-curved profle so it’s straight to the mat with no break-in time. An extra cushion on the back gives additional protection and prevents slipping. $69.99 at RevGear.com

6/ Kick Boxing

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LIKE NO OTHER
Max N Nitro 2 was desig designed d to provide two levels of support for NO production, the amount of arginine substrate needed for the production of nitric oxide and support and amplification of the eNOS enzyme that facilitates the production of nitric oxide. For the substrate or fuel source to produce NO, we have added a proprietary blend of three extreme forms of arginine for maximum pharmacokinetics. The three multi-source forms include arginine alphaketoglutarate (A-AKG), arginine ketoisokaproate (A-KIC), and arginine monohydrate HCl. Arginine alpha-ketoglutarate (A-AKG) is a powerful and special form of arginine resulting in dramatic NO release. A-AKG has also been shown to promote growth hormone and insulin secretion for additional anabolic effects. Arginine ketoisokaproate and arginine monohydrate HCL provide the other two forms for boosting NO levels. Max Nitro 2’s unique formula maximizes your body’s ability to produce NO and enhance blood flow which will lead to better pumps during your workout.

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

Franchise Opportunities Available.

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

BEAUTYPICKS

By Lisa Maiorana

1

2

parched
4

Pretty
Dry skin beware: this beauty
1/ Diamond Love
Add diamond powder to water and you have MAC Mineralize Charged water recharge for face and body. Apply this lightweight, fragrance-free lotion anywhere your skin needs a boost of moisture. $32 at MacCosmetics.com

lineup is ready to take you down.

2/ Sweet ‘n’ Sleek
Smooth out fne lines and drench your skin in moisture with Lancome’s Absolue Oleo-Serum Sublime. The silky properties in this serum provides a radiant fnish. $180 at Lancome.com

3
3/ Creamy Scrub
Keep moisture locked in while eliminating dry skin with Shea Butter Ultra-Rich Face Scrub by L’Occitane. $34 at USA.Loccitane.com

5

4/ Preserve Softness
Create a barrier for your skin with the help of Yon-Ka Paris Hydra No. 1 Fluide, featuring two forms of hyaluronic acid to treat all layers of the skin and provide a supple, youthful appearance. $72 at BeautyHabit.com

5/ Perfect pH
Slough off dead skin, excess sebum and bacteria with the Clarisonic Deep Pore Detoxifying Solution. Pores are minimized by 25 percent after the frst use. $169 at Clarisonic.com

6/ No Patchy Behavior

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Make dry, faky skin a thing of the past with Bobbi Brown’s Extra Repair Moisturizing Balm. One small dab is all you need to soothe irritated skin. $93 at BobbiBrownCosmetics.com

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A TARGETED APPROACH TO FAT BURNING
LipoRED is a targeted fat burner containing the most powerful legal ingredients available in order to promote the most efficient fat burning metabolism, elevate the body’s thermogenic furnace, suppress appetite and provide intense and extended energy. LipoRED was specifically designed to attack deep fat stores through multiple pathways by stimulating both white and brown adipose tissues†. LipoRED is targeted fat loss designed to help you quickly shred fat to transform your body into peak physique. LipoRED is available exclusively at Max Muscle Sports Nutrition.

AVAILABLE EXCLUSIVELY AT:

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Franchise Opportunities Available.

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

VITALNUTRITION

By Abby Hoeffner

Just as fghters must meet weight requirements to be in their offcial weight class, others struggling with weight gain may have their own fghting weight in mind – the place where they feel most comfortable, most confdent and ready for anything and everything. But how to get there? Just getting started can be a challenge. “There is always a reason people have to restart. Find what it is that slowed or stopped you and eliminate it,” said James Free Jr., certifed ftness nutrition coach and franchisee of Max Muscle Cool Springs.

Get Back To Your Fighting Weight
Time to shed those unwanted pounds and feel strong, confdent and ready for anything again!

Nutrition Is Key
“Since there are 24 hours in a day and honestly you can only work out 1 to 2 hours of that, what you eat is by far the most important,” said Free. And he’s right. So how do you jump-start the nutrition side of your fght to be the you that you want to be? “A good intestinal cleanse such as Cleanse & Lean will help clean out your intestinal tract, improve digestion and utilization of nutrients, and will help get rid of bloating,” said Scott Herkes, Max Muscle owner and certifed nutrition coach. Another step would be to “clean out your pantry and refrigerator by either throwing away or donating

What is CLA?
CLA IS NOT A THERMOGENIC.
But it will help you lose weight. Talk to your local Max Muscle certifed ftness nutrition coaches and they can take the mystery out of the supplements designed to complement your hard work and put you that much closer to your fghting weight.
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all of the simple-carbohydrate type foods,” advised David Ross Mulligan, a Max Muscle Franchisee in Northern California. After you’ve purged your home of all waist-expanding items, restock strategically. This does not mean you should restrict a specifc macronutrient, such as complex carbs/fats/ proteins. “Long-term weight loss is a balancing act between moderate calorie restriction and eating proper macronutrient combinations to support everything our bodies need,” said Herkes. If the lurking temptation to slash all fats and carbs while consuming only protein weasels its way into your consciousness, remember, even though the pounds will come off, according to Free, you will also cause metabolic damage, which in turn leads to a rebounding effect that could be tough to overcome. In other words, it’s super easy to pack back on all you’ve lost and then some. In addition, “low fat diets can impact our ability to produce hormones, which are important for many metabolic functions,” warned Herkes. So what should you be eating? All the experts interviewed agree: lean protein, vegetables, complex carbohydrates, fruit and lots of water. Don’t eat huge quantities either. Get in your balanced nutrition with small, protein-based meals every 3 to 4 hours. Also, “supplementing with a multivitamin, L-Carnitine, CLA, glutamine and EFAs is a must,” said Mulligan. It seems simple, and it is, but breaking the addiction to processed foods and simple sugars takes true dedication. “Dieting isn’t about starvation; it is about a clean and healthy lifestyle,” said Free. “I recommend a cheat meal [notice he didn’t say cheat

day] for my clients and that works in two ways. One, it gives them something to truly look forward to and appreciate, and two, I believe it stokes the fres because your body wants to get rid of it. This causes a thermogenic fat burning effect.”

didn’t move this week, doesn’t mean it won’t next week. Plus, “with water weight fuctuating 2 to 5 pounds in a day, the scale is sometimes an inaccurate enemy,” said Mulligan.

Staying Motivated
Going the distance starts at the beginning. Many people give up because they aren’t seeing results as fast as they would like, and that’s often due to a lack of education. A Max Muscle certifed ftness nutrition coach can correct this and help you set goals. According to Herkes, you should begin with a six-month realistic plan. “Unrealistic goals only undermine progress and demotivate you,” he said. Keep in mind, you won’t lose at the same pace you did at the beginning of your program. Lots of people drop 8 to 10 pounds the frst week, but then slow to a steadier 2 pounds of fat a week, which equates to a negative 60 pounds in six months or more than 100 pounds in a year. “When you look at how long most overweight people have lived that way, it’s a mere fraction of the time they have lived as an overweight or obese person,” said Mulligan. Speaking like a true motivating coach, Free said, “The weight didn’t come on overnight and it won’t come off overnight. You can choose to push through the diffcult times on a nutrition plan. The power is in your hands. Most people don’t believe they are strong enough and give in to the addiction of food. It is not a disease. It is a choice. I believe people have the power within themselves to get out of the situations they put themselves in. All they need is someone to believe in them until they believe in themselves.” MS&F

Blasting Past Plateaus
There comes a time in almost all weight-loss journeys when the scale stops moving and with that, discouragement can quickly follow. But in reality, all a plateau means is that it’s time to change up your routine, and there are several ways to do that. David suggested introducing a stronger thermogenic, trying intermittent fasting or cycling carbs. Even something as simple as changing the time of day you exercise can help. Herkes had some great advice: “A long-term caloric reduction can put our bodies into ‘starvation mode.’ As odd as it may sound, taking a day off and eating things you have been restricting, such as pizza, can help break the plateau. We regularly see people who have reduced their calories so low, they are stuck and can’t lose more weight until they start eating more.” Switching up your complexcarb/fat/protein ratio can make a difference, too. “Studies from 2005 showed obese women who are more insulin resistant (not diabetic) do better on a 40/40/20 macronutrient ratio than people who are more insulin sensitive who should try a 60/20/20 combination,” Herkes explained. All our bodies are different, so what works for some people may not work for you. Just move through the suggestions until you begin seeing results again. And, as Free reminded, trust the plan. Just because the scale

“I believe people have the power within themselves to get out of the situations they put themselves in. All they need is someone to believe in them until they believe in themselves.” – Jamie Free, Max Muscle Franchisee
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HOT PRODUCT FOR 2013!

BODY RECOMPOSITION ACCELERATOR
Anabol Cuts 2 by Max Muscle Sports Nutrition is a science based dual-action formula designed to promote body re-composition acceleration through supporting healthy testosterone levels and hyper accelerated fat metabolism. Body re-composition means increasing lean body mass (LBM) while reducing fat mass (FM) representing a “Build and Burn” effect. To accomplish this, Anabol Cuts 2 combines the benefits of two powerful complexes, the Anabolic Response Complex and Xtreme Thermolytic Acceleration Complex, to facilitate your body transformation goals. So start building & burning more today with Anabol Cuts 2!

AVAILABLE EXCLUSIVELY AT:

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Franchise Opportunities Available.

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

Available at:

TRAIN WITH A PRO
pro bcaa, for before, during and after your workout.
PRO BCAA is a scientifically-based formula to provide the body with high potency branched-chain amino acids in the ideal 2:1:1 ratio of leucine, isoleucine, and valine. As a versatile formula, PRO BCAA is specifically designed to benefit both pre-, during, and post-workouts. For the pre- and during workout, this comprehensive formula is designed to support the energy fuels needed for high intensity and endurance workouts. For the post-workout, it functions to support rapid recovery, muscle anabolism and anti-catabolic effects.† PRO BCAA is available in 3 delicious flavors: Pink Lemonade, Tangerine and Watermelon!

Available Exclusively at:

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LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Franchise Opportunities Available.

BIKINIKITCHEN

By Susan Irby

Copyright Susan Irby, the Bikini Chef™ 2013

Grilled Salmon Kebabs
(Serves 4)

Ingredients

Nutritional Information Per Serving:
Serving size: 2 skewers Calories: 502.6 Fat: 40g Saturated Fat: 8.1g Carbohydrates: 10.6g Protein: 27.3g Fiber: 2.3g Sodium: 496mg

• 1½ pounds salmon flet, skin off • 2 teaspoons ground turmeric • 1 teaspoon Smoked paprika • 1 teaspoon ground cumin • 1 teaspoon cracked black peppercorns • 1 teaspoon sea salt • ½ tablespoon fresh oregano leaves • ½ tablespoons fresh Italian fat leaf parsley leaves • ½ tablespoon fresh cilantro leaves • ½ tablespoon fresh thyme leaves • ½ tablespoon fresh basil leaves • 1 garlic clove, chopped • Juice of one lemon • 1/3 cup apple cider vinegar • ½ cup olive oil • 1 medium red onion, sliced into 1 inch squares • 1 large yellow bell pepper, cut into 1-inch squares • 24 medium cremini mushrooms, whole, stems removed • 24 medium-length wooden skewers, soaked in water for at least 45 minutes

Directions

Global Fit Flavors
A

n active lifestyle requires great tasting nutrition, and nothing tastes better than fresh foods immersed in spices from around the world. Not only do spices add delicious favor, they are keys to rejuvenating tired muscles and improving blood fow, which means a better, more effciently functioning body. This month’s recipe delivers on favor, healing powers and more with spices from around the world. Turmeric, smoked paprika, cumin and simple black pepper, freshly chopped herbs of oregano, Italian parsley, cilantro, thyme and basil, and fresh citrus favors of lemon each provide unique health and body toning benefts, which together pack a powerful meal for lunch or dinner. Omega-3 rich salmon promotes positive heart health, glowing skin and thick, luscious vibrant hair. When salmon is immersed in this recipe’s key ingredients, the body additionally benefts from anti-infammatory properties of turmeric, digestive properties of lemon, vitamin C from paprika, immuneboosting qualities of cumin, the stimulation of the breakdown of fat cells from fresh cracked peppercorns and even more wonderful antioxidant properties found in fresh herbs. MS&F

1. Cut salmon into 1-inch thick pieces. In a large mixing bowl, combine turmeric, paprika, cumin, pepper, salt, oregano, parsley, cilantro, thyme, basil and garlic. Stir to mix together and then stir in lemon, vinegar and olive oil. Toss salmon gently with marinade (spice mixture), cover and refrigerate for 2-4 hours. 2. Thread skewers with onion slice, salmon, bell pepper slice, salmon, mushroom and repeat until all are used. Discard any remaining marinade. 3. Heat grill to medium high heat. Add skewers and grill about 2 minutes on one side. Turn and grill an additional 2 minutes. Grill until salmon is just cooked through, turning only once or twice. Serve immediately as is or with sauce of your choice. Basil Pesto and Roasted Red Pepper are good choices, or drizzle with extra virgin olive oil.

Susan Irby, the Bikini Chef, is a radio host for Bikini Lifestyles on 790 KABC, an author and specialist in healthy “bikini” cuisine. Follow her at twitter.com/thebikinichef or visit her online at thebikinichef.com.
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New Flavors

Gluten-Free Gourmet Bars

Rich decadent

!

For Wholesale Inquiries call 1.800.447.4795

NoGii.com

Why choose Gluten-Free? For better performance! For better health! ALL humans lack the enzyme needed to fully break down gluten. By limiting gluten in your diet the body is more likely to function at optimal levels and help your body recover more effciently. Go G-Free with NoGii from Elisabeth Hasselbeck.

VITALNUTRITION

By Alissa Carpio

Boost Your Endurance
Whether you’re an amateur athlete or seasoned professional, it’s likely that improving performance and endurance has been a goal of yours. Ergogenic aids in the form of foods and supplements can do just that. Maximize your training, recovery and performance by adding these amazing items to your nutrition and supplement program.

with 8 key nutrients
1. Coconut Oil
Tis natural fat source is benefcial when in unrefned form. Look for the phrase “extra virgin” or “expeller pressed.” Expeller-pressed ensures no high-heat temperatures were used, which may damage certain oils. Great for cooking or adding to smoothies, coconut oil’s lauric acid content is what provides its performanceenhancing qualities. Multiple studies, including one in the 2009 Journal of Nutrition Science and Vitaminology, have shown that Medium Chain Triglycerides (MCT’s) enhance strength endurance by suppressing the increase in blood lactate and reducing the Rate of Perceived Exertion (RPE). MCT’s are more readily and easily hydrolyzed and converted to fatty acids through beta-oxidation than Long Chain Triglycerides. One to three tablespoons per day is recommended.

2. Kale
Kale is an amazing green! Packed with 10 essential vitamins plus electrolytes, minerals and fber, this incredible food is a must for improving performance and health. Vitamins K, A and C are plentiful; however it’s the potassium, calcium, magnesium and iron that will offer endurance benefts. Defciencies in these nutrients have been shown to signifcantly decrease performance ability. Try sautéing some kale in place of your usual spinach greens, or bake some in the oven and add salt for some crisp, delicious kale chips.
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3. Caffeine
While it may not be the newest and fanciest supplement on the block, studies have shown caffeine has great benefts in boosting athletic performance. By stimulating the body’s release of free fatty acids, caffeine allows muscle glycogen to be spared while fat is burned as fuel. Benefcial amounts range from 3-9mg per kg of bodyweight taken 60 minutes prior to training or competition. In the form of drippercolated coffee, this equates to 2-6 regular sized cups. While coffee is the preferred caffeine source for many athletes, caffeine can be taken in pill form.

4. Glutamine
While this benefcial amino acid has been a staple in bodybuilders’ supplement stashes for quite some time, research shows that glutamine can also help endurance athletes who are training at elite and professional level intensities. Glutamine supplementation could be benefcial in recovery from injury, illness and extreme training since the body requires higher amounts of the amino acid under these circumstances. Typical safe dosages are 500mg taken 1-3 times daily.

5. Dark Chocolate
Yes, dark chocolate is a healthy food when consumed in small to moderate amounts. Antioxidants known as catechins are present and available in chocolate with a 60 percent or higher cacao content. One ounce of dark chocolate contains as much antioxidants as a 5-ounce glass of red wine. Some benefts of dark chocolate include reducing infammation, increasing blood fow to the arteries and heart and decreasing LDL “bad” cholesterol oxidation. There is a direct correlation between cacao percentage and antioxidant content. Darker chocolate has higher amounts. Milk binds to antioxidants, making them unavailable; therefore milk chocolate and milk consumption with chocolate should be avoided. One ounce of dark chocolate per day is the recommended serving according to the University of Michigan’s Healing Foods Pyramid. This equates to about 2½ tablespoons of chocolate chips.
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6. Yogurt
This delicious treat helps with recovery between workouts and energy for training through its rich supply of protein. A process called gluconeogenesis allows protein to be converted into glucose when necessary, so additional dietary protein helps prevent muscle wasting and supplies extra energy to the body. In addition, yogurt is a natural source of glutamine, which may help endurance athletes improve recovery and performance. Finally, yogurt is loaded with benefcial bacteria that help keep the digestive and immune systems healthy. Yogurt can be eaten by itself as a snack or meal, or it can be added to dishes such as soup and chili as a sauce. Yogurt makes an excellent dip or dressing for fruit, vegetables and salads, too.

7. EnduroMax
Max Muscle’s EnduroMax has a unique approach to delaying fatigue. Max Muscle Certifed Fitness Nutrition Coach and Franchisee Jennifer Lee said, “Endurance training is tough on the body. It is generally a catabolic [muscle wasting] activity and can cause some undesired effects such as a suppressed immune system, increased infammation and muscle breakdown. EnduroMax was designed to combat these undesired effects and promote an anabolic state. It also provides electrolytes and other co-factors to promote hydration, fght infammation and help with utilization of fatty acids for energy.” Those nutrients include glutamine, alpha lipoic acid, coenzyme Q10, caffeine, BCAA’s, l-carnitine and vitamin C. EnduroMax contains three types of carbohydrates: maltodextrin, sucrose and dextrose. The former is a short chain glucose polymer that allows for intermediate energy, while sucrose and dextrose provide a quick source of fuel to assist in fghting off early fatigue.
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8. Beetroot Juice
Beetroot juice has recently gained popularity as a fad to improve training endurance. Although studies have shown controversial results, the most promising results were seen when beetroot juice, which is rich in nitrates, was consumed for a period of six days prior to training or competition. This study, in a 2013 edition of the International Journal of Sports Nutrition and Exercise Metabolism, revealed that consumption of beetroot juice versus a placebo in trained cyclists showed a boost in time-trial performance and power output. Another study by the European Journal of Applied Physiology showed that nitrate supplementation via beetroot juice improved sport-specifc intermittent exercise performance. The nitrates in beetroot juice may help boost the body’s production of nitric oxide, thus increasing endurance. Positive studies administered participants about 4 cups of beetroot juice daily. MS&F

ı SEPTEMBER 2013

ESSENTIAL FOR LIFE
essential omega.

ESSENTIAL OMEGA by MMSN is a unique pharmaceutical grade blend of the essential omega-3 and omega-6 fatty acids along with the omega-9 fatty acid. The health benefits of these fatty acids are numerous. With the delicious, zero fishy taste, you’ll actually look forward to taking your fish oil when you make the switch to ESSENTIAL OMEGA. Start using it today and you’ll begin to burn more fat, improve your cardiovascular system, improve overall health and recover more efficiently after training.† Available in 3 mouthwatering flavors: Lemon Twist, Peach Mango Smoothie and Pi–a Colada.
Available Exclusively at:

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Franchise Opportunities Available.

CUTTINGEDGE

Jennifer Lee, Max Muscle Franchisee

With Max Muscle's Xtinguisher & Carbo Max
These two products will help boost endurance so you can perform better in whatever sport you choose.

Train Longer

T he more you train, the more attention your nutritional needs require. Recovery drinks, carbohydrate loading and pre-workout drinks may be new concepts to someone just getting into ftness, but you’ll quickly learn that utilizing these tools will help you reach your goals. Max Muscle Sports Nutrition provides these products and has designed them to help you be better at any sport you choose.

The Good Carbs
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CarboMax is a complex carbohydrate powder that can be used as a pre-workout drink, intra-workout drink, recovery drink, carb-loading product and a weight-gain product. Using CarboMax will improve endurance, re-synthesis glycogen, optimize glycogen storage and optimize weight gain.

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Pre-Workout Drink

Many people are confused about what to eat before training and others don’t like to eat before they train. CarboMax is a great solution. It’s easily digested and will provide instant energy. It can be added to any pre-workout drink such as Xtinguisher, FBXXX, Full Blown Extreme, CX3 and Pro BCAA. It can also be mixed with Triple Whey, IsoX or MaxPro protein powder for additional benefts.

Intra-Workout Drink

Hard training sessions or long training sessions will require the use of carbohydrates during the workout. The carbohydrates you consume during workouts will improve your endurance and will actually help to promote protein synthesis helping you to make ftness gains and enhance recovery. Add CarboMax to your electrolyte sports drink or Pro BCAA during hard training.

Post-Workout Drink

Consuming carbohydrates with protein post workout is a necessity. CarboMax provides 57 grams of rapidly assimilated maltodextrin per serving. Making CarboMax part of your post-workout shake will help to lower cortisol levels, speed protein synthesis, improve immunity, fght muscle damage and infammation and replenish glycogen.

Carbohydrate Loading

Endurance athletes’ normal diets are generally high in carbohydrates but a few days before a big event, most athletes will load up on carbohydrates to make sure they are fully glycogen loaded to avoid bonking, or hitting the wall. CarboMax makes carbo-loading easy, and since it doesn’t contain any fat or protein, you don’t need to worry about getting unwanted calories pre-race, which can cause digestion problems. A general rule for endurance athletes is to get 4 to 6 grams of carbohydrate per pound of body weight during the carbo-loading phase. Include CarboMax with meals while carbo-loading.

Cool the Burn

Weight Gain

For hard-gainers, CarboMax will assist in consuming additional calories. Add it to milk, yogurt, oatmeal, protein shakes, fruit and/or juice to easily increase the calories you’re consuming. One serving of CarboMax provides 57 grams of carbohydrate and 220 calories. Use as many servings as needed throughout the day for the calorie requirement.

Xtinguisher, an innovative product, was created to help athletes endure the stress of training, over and over again. The synergistic ingredients work to get your body producing higher levels of carnosine, a dipeptide that helps to delay the fatigue we feel from intense training by buffering against the buildup of lactic acid in our muscles. We’re able to go longer, harder and in the end, achieve a higher level of ftness. Another remarkable beneft of Xtinguisher is its ability to help reduce DOMS (delayed onset muscle soreness). It speeds our recovery time, allowing for more “hard” training days and faster results.

Lactic Acid

Xtinguisher works by buffering lactic acid in the muscles. Lactic acid is generally thought of in negative terms, but our bodies utilize lactic

acid as an important source of energy during stressful situations like intense exercise. Without it, athletic performance would be limited and an increasing body of research shows that if athletes can learn to manage lactic acid, it can be a huge factor contributing to success in high intensity sports. When lactic acid is made, it is split into two components, lactate and hydrogen ions. The hydrogen ions are the “bad” part of lactic acid. They enter the muscle and cause the negative effects associated with lactic acid, burning, fatigue and the heavy feeling you get, limiting your ability to perform. These hydrogen ions also cause a lowering of the blood pH levels in your muscle, the worst part of all because if you repeatedly train and build up too much lactic acid, the change in blood pH can lead to breakdown and muscle damage. This is where Xtinguisher provides
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its biggest beneft. Xtinguisher increases carnosine, which acts as a buffer in our muscles by literally soaking up the hydrogen ions, allowing you to continue training with less negative effects. Additionally, this process stabilizes the pH levels in the muscle, which contributes to healthier muscle.

high is by supplementing with beta-alanine and L-histadine. The most effective dose is 2 grams (2,000 mg) of betaalanine and 1 gram (1,000 mg) of L-histadine taken twice per day even on off days to maintain high carnosine levels.

Carnosine
Carnosine is a dipeptide composed of two amino acids, beta-alanine and L-histadine, both of which are main ingredients in Xtinguisher. Studies have shown that with supplementation of beta-alanine and L-histadine, carnosine levels increase in as little as four weeks and can increase by 80 percent after 10 weeks of supplementation. Carnosine is a regulator of intracellular pH levels keeping your muscles healthy, allowing you to push yourself to the limit all while continuing to make positive training adaptations; new capillary beds in the muscles, increased blood fow, increases in lean muscle mass, better delivery of oxygen to the muscles. Studies also show carnosine: • Is a powerful antioxidant • May slow the aging process • May cure a hangover! • May reduce muscle soreness and the effects of DOMS (delayed onset muscle soreness) The key to keeping carnosine levels

Ingredients Found in Xtinguisher
Carnosyn Beta-Alanine is a patented form of beta-alanine and the form of beta-alanine shown to provide the best results. Carnosyn Beta-Alanine and L-histadine have been shown in studies to increase strength, buffer lactic acid, delay muscle fatigue and speed recovery time. L-Citrulline Malate is included to enhance aerobic energy production, delay fatigue, and to support nitric oxide production. L-Taurine is often depleted during intense exercise and has been shown to delay time to fatigue. L-Aspartic acid also has been shown to delay time to fatigue and also functions to remove urea from the body. Creatine monohydrate is important to use with beta-alanine, as these two products have been shown that when used together, they enhance exercise performance.Creatine regenerates ATP in the muscles and acts as a buffer in the muscles. D-Ribose enhances athletic performance by supplying the muscles with a steady fow of ATP. Magnesium is included as it is a component of many enzymes involved in metabolism and energy, and vitamin C is included as a powerful antioxidant. MS&F

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SCIENCENEWS

By Dr. Phil Harvey, PhD, RD, FISSN, FACN

D-Aspartic Acid (DAA) Enhances LH and Testosterone Release
 Researchers investigated the effects of D-aspartic
acid (DAA) on the release of LH and testosterone in the serum of humans and rats and the role of DAA in the synthesis of LH and testosterone in the pituitary and testes and the molecular mechanisms by which this amino acid triggers its action. From the human study, a group of 23 men were given a daily dose of DAA for 12 days, whereas another group of 20 men were given a placebo. These researchers found DAA induces an enhancement of LH and testosterone release in pituitary glands. The molecular mechanisms studied in rats showed the release and synthesis of LH is mediated through the involvement of cGMP in the pituitary as a second messenger testosterone release in the Leydig cells by cAMP as a second messenger. Both the pituitary and testes possesses a high capacity to trapping circulating DAA. Researchers concluded DAA is a physiological amino acid occurring principally in the pituitary gland and testes and has a role in the regulation of the release and synthesis of LH and testosterone in humans. (Topo E, Soricelli A, D’Aniello A, Ronsini S, D’Aniello G. Reprod Biol Endocrinol. 2009;27:7) MMSN Featured Product: MTX

Skipping Breakfast is Common in Adolescents and is Strongly Associated with Obesity
 Researchers from the University of Missouri School of
Medicine conducted a randomized crossover design study in which 20 adolescent girls consumed a normal protein cereal breakfast (350 Kcal, 13 g protein), a high protein cereal breakfast (350 Kcal, 35 g protein), or no breakfast for 6 days. On day 7, a 10-h testing day was completed that included appetite and satiety questionnaires, blood sampling, pre-dinner food cue-stimulated functional magnetic resonance imaging brain scans, ad libitum dinner and evening snacking. Researchers found that breakfast led to benefcial alterations in the appetitive, hormonal and neural signals that control food intake regulation. These data suggest that the addition of breakfast, particularly one rich in protein, might be a useful strategy to improve satiety, reduce food motivation and reward, and improve diet quality in overweight or obese teenage girls. (Leidy HJ, Ortinau LC, Douglas SM, Hoertel HA. Am J Clin Nutr. 2013;97:677-88) MMSN

Featured Products: MaxPro, Triple Whey, Gourmet Protein

 Alpha-Glycerophosphocholine (A-GPC) is an acetylcholine precursor that potentially increases growth hormone (GH) secretion. Researchers at Ritsumeikan University, Shiga, Japan conducted a study to investigate acute physiologic responses to a single intake of A-GPC. Eight healthy adult males ingested either 1000 mg A-GPC or a placebo in a double-blind randomized crossover study. Research found plasma free choline levels signifcantly increased at 60 and 120 min after A-GPC administration. Plasma GH secretion was increased signifcantly 60 min after taking A-GPC, whereas no signifcant change was observed with the placebo. Serum free fatty acid increased 120 min after A-GPC ingestion, but no changes were seen with the placebo. Moreover, indices of hepatic fat oxidation were increased at 120 min after taking A-GPC, whereas the placebo had no effect. These fndings suggest that a single dose of A-GPC increases GH secretion and hepatic fat oxidation, with concomitant increases in choline levels, in young adults. (Kawamura T, Okubo T, Sato K, et al. Nutrition. 2012;28:1122-6) MMSN Featured Product: GHTX
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Alpha-GPC Increases GH Secretion and Fat Burning

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• HIGH PERFORMANCE NUTRITION • • SOMADYN NUTRITION • EVOGEN • • BLENDER BOTTLES •
The Max Muscle Authorized Third Party Program ensures Max Muscle customers that the brands that appear on this page have passed the requirements in place to become authorized to be sold inside Max Muscle store locations nationwide. As a consumer you should demand that the products you are ingesting to help you accomplish your health & fitness goals do what they claim to do and adhere to the current Good Manufacturing Practice requirements that have been put in place by the Food & Drug Administration.

WHAT'SHOT SPECIAL FIGHTER PICKS
PRE-FIGHT FUEL
FBX (Full Blown Extreme) is a great product to take before your next fght because it blasts your muscles with greater blood fow while increasing cellular fuid and glycogen levels. FBX is one of the fnest nitric oxide boosting, creatine supplying, energy and intensity enhancing pre-workout supplement drink mix ever developed. Try it for yourself! Visit MaxMuscle.com to fnd a store near you!

KEEP IT GOING

Pro BCAA is a great product to take intrafght to achieve perfect hydration during your match. Pro BCAA supports the energy fuel needed for high intensity and endurance workouts such as fghts. It also functions to support rapid recovery, muscle anabolism and anti-catabolic effects. Visit MaxMuscle.com to fnd a store near you!

Bas Rutten, Mixed Martial Arts Champion, has created a simple yet effective device for building your breathing muscles. The O2 Trainer uses resistance to build muscles in and around the lungs. By controlling air intake, the O2 Trainer immediately teaches people the correct way to breathe – using the diaphragm. The smaller the intake hole, the harder the lungs need to work to "pull" the air in. This trains the muscles of the lungs and diaphragm, making them strong. For more information, visit BasRutten.com or O2trainer.com.

BREATHE RIGHT FOR YOUR FIGHT

Max ARM (Anabolic Recovery Matrix) is your ultimate post-fght formula, providing the necessary nutrients to support maximum muscle mass activation, restore fuids and electrolytes, replenish glycogen and accelerate overall muscle recovery and repair. ARM has everything needed for recovery and refueling the tank, including electrolytes, creatine, BCAAs, glutamine, protein and carbs. Visit MaxMuscle.com to fnd a store near you!

POST-FIGHT ANSWER

MHP's delicious ready-to-eat Fit & Lean Power Pak Pudding offers dessert-like taste with 15 grams of protein, only 100 calories, low carbs and 0 sugar. This healthy pudding is also lactose free, sugar free and low in carbs and fat. If you're looking for a convenient, great-tasting and high protein treat, Fit & Lean Power Pak Pudding is the perfect snack you can enjoy. Treat yourself to a delicious Fit & Lean Power Pak Pudding – you deserve it! Visit PowerPakPudding.com.

QUALITY SNACKING

For those aching and worn out muscles after a hard training session or a fght, you defnitely want to cool down with Zim's Max-Freeze. Zim's MaxFreeze delivers temporary relief to aching muscles and joints, back, shoulder or neck pain. It is formulated with naturallybased ingredients including aloe, arnica, vitamin E and tea tree oil. Just slather this gel onto the sore spots and massage the soothing agents into your skin and enjoy a refreshing and instant reprieve. For more information, visit ZimsUSA.com.

EASE THE ACHES

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ı SEPTEMBER 2013

NATURALLY SLIM
(with Max Liqui Carn)
• • • • • • • Efficiently Burns Fat for Optimal Weight Loss† Provides Energy for Muscles During Exercise† 1250mg of Active L-Carnitine per Serving† Supports Accelerated Fat Metabolism† 100% Natural, Safe & Effective† Available in 16 OZ & 32 OZ Tastes Delicious!
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Max Muscle’s Top Selling Protein For Over 20 Years! *

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There is a reason why MaxPro has been the #1 Selling Protein in the Max Muscle Chain for over twenty years. Max Pro still remains one of the purest protein powders on the market. MaxPro’s proprietary Super Protein Concentrate™ delivers a unique multi-source blend of the highest quality Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI) and Potassium Caseinate. New MaxPro users always seem surprised when they notice better results compared to the protein powder they used to use. We never are and the reason is simple, MaxPro delivers on its label claim. Millions of satisfied MaxPro users can attest to this and that’s the true test of the quality of MaxPro. Try a free sample of one of MaxPro’s seven award winning flavors at your local Max Muscle store and start getting better results today!

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• Advanced Multi-Source Protein Featuring Multi-Fractional Whey Proteins, Isolates and Casein. • Provides 30 Grams of High Quality Protein Per Serving. • Protein-to-Carbohydrate Ratio (Per Serving): 15:1 • Rich in Naturally Occurring Essential Amino Acids, Branched-Chain Amino Acids (BCAAs) and Glutamine.

Available in 7 Award Winning Flavors!

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*Based on Sales in Max Muscle Store Locations

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MORE TEST
MTX has been formulated by the Research & Development Team at MMSN to provide men with maximum testosterone support. MTX’s innovative and evidencebased formula is driven by the new premier patented ingredient Mytosterone® which has been shown in published rigorous clinical studies to significantly increase testosterone levels in healthy men. MTX’s proprietary formula delivers clinically validated doses of Mytosterone® along with powerful synergistic ingredients including D-Aspartic Acid, BioPerine® and Boron.† • Provides Clinically Validated Doses of Mytosterone® • Promotes Significant Increases in Testosterone Levels† • Supports Reductions in Serum Dihydrotestosterone (DHT)† • Results Within 3 Days† MTX is an effective natural testosterone support product when used on its own or it can be stacked with 2TX and any of the X-Series product line to maximize your results!

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