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“HCL as a Player in IT sector and where it stands”


Arun Jangir



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“HCL as a Player in IT sector and where it stands”


Arun Jangir
A report submitted in partial fulfillment of the requirements of

MBA Program
Submitted to the

Omegan School of Business

Company Guide: Mr. Harsh

Faculty Guide: Mr. R.V Kataria


• Acknowledgement
• Introduction of Company
• Abstract
• Introduction of Project
• Main Text
• References

I take this opportunity to express my deep sense of gratitude to my
mentor, Mr.Harsh. He has always been of great help for me, be it
regarding suggestions for questionnaire, report making or any other
problem. He has always helped me in every way he could. He proved to
be an excellent project mentor. I am highly thankful to him, for being the
way he was to me. I am very grateful to him in all regards.

I would like to thanks Mr. Anshuman (Corporate guide) for his valuable
suggestion, necessary guidance, and cooperation for helping of this
project. Without his help compilation of this research study would not
have not been possible.

I am also thankful to our principal sir and Faculty member Mr. R.V
Kataria (ICFAI Omegan School of Business, Jaipur) for his support and
vital guidance. I sincerely acknowledge every individual who has helped
me in preparation, of this project.


Introduction of HCL
HCLcdc Dominates the IT space as a leader 58000 gifted professionals,
a colossal US $5.0 billion turnover an international presence in 19
countries, and most impotently, a deep- rooted commitment to innovate
makes it a true technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL
believes only a leader can transform us into a leader HCLcdc. Is an
initiative that enables individuals to be benefit industry ready IT.

HCL launches HCLcdc centers

HCL Info systems Ltd, India's premier information enabling company

announced its latest initiative to create highly skilled IT professionals
across the country. The company has ventured into the field of IT career
development with an objective to meet the increasing demand for skilled
professionals from organizations across the country.

HCLcdc provide specially designed courses in high-end Software,

Hardware and Networking integration to groom students into industry-

ready professionals. The company already has operational HCLcdc in
six cities, namely Delhi, Noida, Pune, Coimbatore, Meerut, and Agra,
and the company plans to set up similar centers overseas as well

“HCLcdc courses have been designed keeping in mind the specific

needs of modern day organizations. Our mission is to transform our
students into industry-ready professionals who are ready to take on
enterprise-wide IT deployment and integration assignments from the day
one, without the need for any further training by their prospective
employers,” said Head, HCL Career Development Centre, STM Eswar
HCL is the largest IT Company in India that is focused exclusively on
providing a comprehensive range of ICT products, solutions and
services to the customers in the domestic market. HCL is also the largest
PC manufacturer in India. The company has the largest support and
service network in India with 3,000+ professionals, all of whom have
been trained by the company in system and networking integration.

Opportunities and beyond

HCL takes students to the core of IT fundamentals and the most
advanced cutting problems. Its course modules are structured to give us
the best of both worlds, academic and hands-on. Whether anybody are a
beginner or a working professional, HCLcdc. Can make a difference to
our learning curve and there by to our curve.

Empowering students to bring out the best

As the fountainhead of the most significant pursuit of human mind (IT),

HCL, strongly believes “only a leader can transform us into a leader
“HCLcdc. Is a formalization of this experience and credo, which has
been perfected over three decades?
It is an initiative that enables aspiring individuals to benefit from HCL’s
longstanding expertise in the space and become industry ready IT
HCL with 30 year of expertise promises to nurture our career as it is
nurturing the IT industry.

Vision statement
“To create industry ready professionals “

Mission statement

To provide world-class information technology and services in order to

enable our customer to serve their customer better.

Core Values

• Nothing transforms life like education.

• We shall honor all commitments
• We shall be committed to Quality, Innovation and Growth.
• We shall be responsible corporate citizens

Competitors of HCLcdc

In domestic market, HCLcdc have many competitors. Some small
players also have competition in IT education sector.
Competitors of HCLcdc are:
1. GT

Product of HCLcdc

HCL is an IT company and this is a Indian company this made

computers & laptop. HCLcdc is the subsidy of the HCL LTD that’s
growing in service sector. HCLcdc provides the training of students &
employees in the field of Hardware, Software, Networking and

It is providing the followings courses:-

To join the pampered tribe of IT wiz kids, the Career Development

Centre or CDC offers a number of industry relevant courses.

• HCL Certified Enterprise Engineer (HCE+)
• HCL Certified Network Engineer (HCNE)
• Basic Hardware
• Advance Networking
• Network Technology and Devices
• System Engineer
• HCL Certified Software Engineer (HCSE Dot Net Track)
• HCL Certified Software Engineer (HCSE Java Track)
• HCL Certified Software Engineer (HCSE Oracle Developer
• Implementing Windows Application using VB.Net
• Implementing Windows Application using C#.Net
• Core Java 1.5,Advance Java 1.5
• Basics of IT Hardware
• MS Office
• C,C++

Our Alliances and Partnerships

To provide excellent solutions and services to all our customers, we
have formed Alliances and Partnerships with leading IT companies

HCL Infosystems has alliances with global technology leaders like Intel,
AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson,
nVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle,
Computer Associates, RedHat, Infocus, Duplo, Samsung andNovell.

These alliances on one hand give us access to best technology &

products as well as enhancing our understanding of the latest in
technology. On the other hand they enhance our product portfolio, and
enable us to be one stop shop for our customers

Career programs in HCL Career Development


HCL is leading global Technology and IT enterprise with annual
revenues of $ 4.4 billion. The HCL enterprise comprisees two companies
listed in india, HCL Technologies Ltd. and HCL Infosystems Ltd.
HCL, founded in 1976 is one of india’s comprises of 51,000
professionals of diverse nationalities operating across 18 countries. HCL
has global partnership with several leading fortune 1000 firms, including
several IT and Technology majour like Intel, Microsoft, Novell, AMD,
Toshiba, Nokia etc.
HCL Infosystem is nation’s premier information enabling and
integration company and developer of India’s first PC. HCL was
recently adjudged 'Most Preferred Personals Computer’ at CNBC Awaaz
Consumer Awards


I joined HCLcdc Ltd., Jaipur as an intern on 20 April 2009. I am

working in the Marketing Department of HCLcdc and my profile is to
collection of data, makes an analysis for the company, find out the
opportunity, and gives them better suggestion.

Schedule and work profile:

Visiting all the IT institutes, studying about their products, fees structure,
and marketing strategies. Identify the target group and council them
about the products, which are providing by the Institutes and take a
feedback from them.

Login time: 9:30 AM
Reporting time: before 8:00 PM

My work is to go in different areas, find out the target group, give them
seminar, and attend the seminar in schools and collages.

What I have done during Training at HCLcdc Ltd. is:

First week (20th April- 25th April)

• Registration at OSB Campus and HCLcdc.
• Understand the products of HCLcdc.
• Data collection form target areas.

SECOND WEEK (27th April-2th May)

• Data collection from various sources.

• Send IIR (Initial Information Report) to Principal Sir, Faculty guide
and corporate guide on 4th May.
• Give seminar and presentation at a college.

THIRD WEEK (4th May-9th May)

• Prepare a Synopsis for project and send weekly report to Faculty

Guide and Principal Sir.
• Data collection from various sources and references.

FOURTH WEEK (11th May- 16th May)

• Collect the information of HCLcdc competitor products and make a

analysis report.
• Attend Rajasthan Patrika Education fair and council the target audience.
• Submit Synopsis to Faculty Guide on 14th May.

FIFTH WEEK (18th May- 23rd May)

• Prepare an Interim report.
• Analyze the data which was collected by me.

SIXTH WEEK (25th MAY-30th MAY)

• Prepare an Analysis report.

• Send Interim report to faculty member and corporate guide.

SEVENTH WEEK (1st June-6th June)

• Meeting with Faculty guide in collage.

• Preparation for Final report.

EIGHTH WEEK (8th June- 13th June)

• Prepare a Presentation of HCLcdc.
• Data interpretation.

NINETH WEEK (15th June-20th June)

• Meeting with corporate guide Mr.Harsh.

• Give presentation and feedback to corporate guide.

TENTH WEEK (22nd June-27th June)

• Complete Final report.

• Submit Final report to Faculty guide, Principal Sir and corporate

“I have done all those work during my Summer Internship Program it

was a very good exposure for me I learned a lot of things during work
and I think it will give very good help to me in future. “

Project title:
“HCL as a Player and where it stands in IT sectors”

The objective of the project is to increase the market share of HCLcdc
by delivering the best service to the students. The project includes an

analysis of existing IT Institutes. This project also deals with the
consumer behavior towards the HCLcdc.

The objectives of the Executive Training at HCL (CDC Ltd.) are:

1. To identify the working of the organization.

2. To conduct an exhaustive analysis of the marketing department.
3. To build a good rapport with the company’s staff.
4. To do a practical and live observation of the work place.
5. To understand the attitudes and behavior of the customers.

Steps of action plan

The overall project duration is seventydays.

Understanding of the project

Preparing for the fieldwork

Designing data collection methods

Data collection

Data separation and analysis

Project findings

Report preparation and submission

Market research

To Study the Marketing Dynamics and how much market share covered
by HCLcdc this project divide in four phases in all we study step by step
and come to know about HCLcdc the four Phases are:

Phase 1: Data Collection

The objective of phase 1 is to collect data from the designated area
market and other sources like schools, collages and institutes.
• Collection of data from market, my regular target of data collection
is 40 data per day from the market.
• In competitor analysis, I have to sort out the competitor of HCLcdc
present in the Jaipur market, product they are offering,

Phase 2: Comparative study of Company
The objective of this phase to understands the market dynamic and
studies the competitor of HCLcdc and tries to find out the gaps between
them. It’s includes the followings steps by me:

• Visiting all the IT institute and collect the information about their
center, marketing strategies and the extra facility provide by them.
• Compare between the core products of HCLcdc and its

Phase 3: Products Mix

The objective of this phase to finds out the difference between all the
products of HCLcdc and its competitor in local market. Its include the
followings steps by me:
• Visiting all the IT institute and collect the information about their
• Fees structure of the same course providing by the entire IT
institute in Jaipur.

Phase 4: Conclusion

The objective of this phase to include all the facts and findings and our
suggestion from which company can increase its sale and came to know
strategies about their compotator.

Research tools
The main data for the research was collected from primary data direct
questionnaire, direct interview. Other than general use of primary data
some other forms of data collection were used. The other main methods
that were used for collecting data were secondary data which include
internet, news paper article, books etc.

The main tools that were used for the research purposes are:
• Primary Data
• Secondary data
• Direct questionnaire
• Direct interview
• Observational

A marketing strategy is a process that can allow an organization to
concentrate its (always limited) resources on the greatest opportunities to
increase sales and achieve a sustainable competitive advantage.
A mark eting strategy is most effective when it is an integral
component of corporate strategy, defining how the organization will
engage customers, prospects and competitors in the market area for
success. It is partially derived from broader corporate strategies,
corporate mission, and corporate goals.

Survey research
A survey research is defined as the method of collecting information by
asking a set of pre formulated questions in a predetermined sequence in
a structured questionnaire to a sample of individuals drawn so as to be
representative of a defined population. These questionnaires are
administered to an individual or a group of individuals through
interviews. Typical survey objectives involve describing or learning

from an ongoing activity by studying the changes in behavioral patterns
of the subjects of interest to the researcher.

Costumer segments

There are two types of costumer in my survey:

I) Technical students(those students they are doing or done

Engineering and any technical courses.)
II) Non technical students (those students they are 12th passed
and graduate in any stream or those are pursuing graduation.

Plan on how to approach the target segments:

• Contact the customers with door to door basis.

• Contact the Educational institute for information of the students
• Organize the seminar in group at the schools and college campus.
• References to reach the customers

Communication strategy

When I did interact with customers then I used my soft skills and
interpersonal skills. I tried to familiar with the customer because when
we get more familiar with the customer then customer feels comfort and
he believes that we are giving them a right suggestion.

I should know English for get better corporate exposure but I should
know Hindi and local language for capture the rural area to understand
the customer needs and convince the customer in their language.


• The data collected is totally dependent on respondents’ views,

which could be bias in nature.
• Sometimes respondents do not give a response or give partial
response. It is called non response error. The reason may be lack
of knowledge or unwillingness to answer.
• The sample size is small and it may not actually represent the
whole population.
• During the survey I came across unfavorable weather conditions
like scorching heat and dust storm.
• There is limited time available each day and lot of tasks have to
completed in a day like preparing reports, conducting surveys,
spend time at the office to gain knowledge, etc.

Work I have been done in 6 week:

FIRST WEEK (20th April-25th April)

20th April 2009 Ihad meeting with mycorporate guide Mr. Anshuman
who told meabout the procedure that how I have tocollect data of
different students in different area and the areas are east of Jaipur site
• Jhotwara ,
• Khatipura,
• Vidhyadhar nagar

He gave us a sip title “HCL is a player stands where in IT sector”.

I prepared a questionnaire and send it to our corporate guide it includes
followings information’s:
• About HCLCDC

• Compotator of HCLCDC

Whole SIP Is divided in four phase in which first phaseis about data
collection and about competitive analysis he also make understand us
about “HCL” product and further three phases will understand on second

half of a sip program than I started my“SIP” program through visited in
different schools and I gave them seminar and make them aware about
HCLcdcand its program.

SECOND WEEK (27th April-2th May)

I visited in different schools and asked them about there student

data but they regretted and they asked for a legal documents. I went also
for campaign in school at Vaishali nagar, centre of AIEEE and collect
data from students and from their parents.

THIRD WEEK (4th May-9th May)

In my third week they Anshuman sir asked for data collection of MAT
exam students and I send more than 150 data of MAT students those
collected by me from various sources like:
• Examination center
• Group seminar

FOURTH WEEK (11th may- 16th May)

I went in Rajasthan Patrika education fair where “HCLCDC” has a
counter. I contributed for HCL like I distributed pamphlets, collected
data via brochures and lucky coupons, I made walk- in of many students
to the counter and also council them.

FIFTH WEEK (18th may- 23th May)

In this week I visited different competitors of HCLcdc and make an

comparative analysis of HCL marketing strategies with them. Following
are the competitors of HCLcdc in market:
• GT

Analysis and findings

The report is based on the sample size of 280 students.

Sample Size: 280

Sampling method: convenient sampling

Analysis techniques

The main analyses techniques which were used in this project are
• Data reduction
• Graphical representation
• Study of grouped data

Data reduction Graphical representation

Q. Technical and Non technical students

Q. Rate the following institutes in order of your preference. (1 being the

most liked)

The above graph shows that 29% of students prefer GT as compared to 21%
of GETKING, 21% of NIIT, 13% of IIJT and 16 % of HCLcdc.

Q. Rate HCLcdc training quality and other institutes you like on

following parameters.
A. Quality -- HCLcdc v/s Other IT institutes

In the above graph, 28% students as against the 11% students, think that
quality of HCLcdc is very good as compared to other IT institutes.

B. past experience -- HCLcdc v/s Other IT institutes

The past experience of 43% students with HCLcdc has been very good. Their
experience was on the basis of low price and high quality products offered by

Q. I am satisfied with the price I pay for training and the quality I am
getting from HCLcdc.

As per the research, 53% students are satisfied with the price and the quality
they are getting from HCLcdc center.

Training required by students

SIXTH WEEK (25th May-30th May)

In my sixth of my SIP program I made a analysis report and came to

know about HCLcdc

Customer’s opinion about HCLcdc


I used different sources for completing this project mostly I took a very good help
from Internet and I also use our collage library and books amiable in market.

I took information from different sites and they are:

• (etc)

(Thank You)