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OVERVIEW: TFB is pleased to announce The Fashion Blast on 12 October 2013 at Expo Center where designers from all

over the Pakistan showcase their Collection at the one of most awaited Fashion Show. With the presence of a huge Fashion Industry there has been a void geared in bringing together all these businesses under one roof to showcase not just the latest and upcoming trends, but also as a platform to exhibit and promote the new talent. The Fashion Blast aims at providing all the stakeholders with an opportunity to showcase and engage with their direct th customer base. Under this ideology we brought you the TFB (The Fashion Blast) and TFB will execute on 12 October 2013 at Expo Center, Karachi. The whole day of event there will be showcase and exhibition area, Runway and exuberant Media Package that will be a treat for viewers, guests, attendees and all the people involved in this endeavor. All the different business that forms the fashion industry of Pakistan is expected to gather and witness this great fashion event to have a glimpse at the ethnic contemporary variety of Pakistan.

THE DAY: th The venue of Expo Center on 12 October 2013 will be transformed into a Fashion Blast offering a dynamic array of opportunities for fashion designers and exhibitors. The following activities will be carried out the whole day of event. EXHIBITION: Exhibition will attract potential stockiest and give designers the opportunity to have face to face interaction with actual buyers. It will be the perfect combination for designers showcasing in the TFB allowing the actual buyers to proceed straight through their stalls & Booths to view the stock. Exhibitors vestibules will range from Fashion Designers, retail brands, th accessories, beauty products, makeup artists, hair products and stylists. The TFB Exhibition will start at 11:00AM on 12 October 2013 and will continue throughout the day until the start of the TFB Show. The expected crowd who will attend this exhibition at Expo Center, Karachi will be around 5 to 6 thousand as invited through proper social media campaign and our marketing network. We will provide LCD screen option to every Booth where exhibitor can show the promo of their brand/product to attract the buyers and general public. It will be great opportunity of direct sales as it will be the last week before EID UL AZHA.

THOSE WHO SHOULD PARTICIPATE: Fashion designers Textile manufacturers Buyers, retailers, wholesalers Producers of leather products Fashion magazines Fashion photographers Boutiques Bed & bath Makers of wedding dresses & accessories Producers of jewelry, wrist watches, bangles, shoes, bags, head gears Makeup artists Manufacturers of cosmetic, makeup productions, hair products, skin care products Pharmaceutical companies Furniture Telecommunication companies Car manufacturers or dealers

WHO WILL ATTEND: TFB The Fashion Blast has received an overwhelming response from all different facets of the fashion indusrty. key pillars of the local fashion industry, throughout Pakistan andthe internationally are commited to bridging the gap of buyers, designers and media to maximize exposure for all brand involved. International & local buyers International and local media Representative chamber of commerce Textile association Fashion Designers Fashion Schools Owners of retail brands Trade commission/counselors Hi commissioners, consul generals, ambassadors Corporate world Makeup and hair stylists Fashion generalists/editors/ photographers International & local celebrities Socialites Sponsors

Red Carpet In addition to comprehensive marketing campaign through Social Media, the Print & Electronic Media including main stream TV channels will be invited at the event. The event will start with a Red Carpet reception for the Invited Celebrities and Honorable guests where they can express their opinion and views about the exhibition and TFB. All the freelance photographers (limited to Red Carpet only), bloggers & Media related personals are warmly invited to cover the Red Carpet. Runway / Show Fashion shows have always been glamorous events which boost visibility and promotion of brands associated. The Fashion Blast will provide a platform to designers to display their Art & Skill and bring equal opportunity to models to showcase their talent. This unique opportunity not only enables talented and aspiring designers to debut their collection but also provides them with the relevant resources required to put together an outstanding runway show, launching them into the public domain. TFB has set the most inspiring Ramp ever created with the outstanding ambiance which will be memorable for the entire season with the help of best vendors in market. TFB team will selected the best Models though open auditions to make this show remarkable and audience will see the best performance on Ramp. TFB has hired the services of most well known choreographer in the town.TFB slots will start with the performance of show starter with main leading brand and TFB will end up with the performance and showcase of Show Stopper.



PKR 20,000/- RS

10x8 Stall / Booth 1 table with 2 chairs (if required) 1 Rack for displaying Outfits (if required) 1 Usher (Male/Female) 1 back drop for brand logo Proper light & switch board extension Official photography Logo on Red Carpet 1 LCD screen (Optional with 5 thousand additional charges)

Fashion Show


PKR 50,000/- RS

Single slot of about 20 minute to each Designer /Brand Showcase of 15 outfits Set of 15 models (Male / Female) Music Theme with appearance of models Brand logo on back drop and whereabouts to be announced by the Host Hair & Makeup team assistance Official Photo and Videographer Backstage crew and dress fitting assistance Steam ironing facilities on backstage with a stand by assistance Whereabouts & Brand logo in the media kit for official buyers and media 2 VIP invitations for your Brand Representative 5 invitation cards for your top potential clients Brand Logo on Red Carpet Designer appearance on Ramp with Show Stopper NOTE: All the payments should be cleared before 2 working days of the event *