Professional Documents
Culture Documents
Definition
Publics targeting
Lobby groups
Spin
Spin doctor
Other
Managing language
Front groups
The question then isn’t, “do you need public relations?” because like
family relations, you’ve already got them.
The real question is; how to best manage these relationships? That's
where Heusler's team of marketing consultants can help.
The functions of Public Relations (PR) can be grouped into two loose
categories: organizational and societal. Many viewpoints of the
functions fall into both categories and are not mutually limited. The
scope of organizational functions of PR involves actions concerning
the company, and societal functions of PR interests' activities
regarding society. Organizational functions of PR are activities that
interact with or affect organizations while societal functions of PR
have to do with actions that connect to the public. Communications
management, media, government affairs, publicity, investor relations,
community relations, consumer relations, and employee relations are
organizational functions while marketing communications, consumer
relations, public affairs and issues management plus social
responsibility are societal functions. An industry must develop a
positive