We are students and we would like to ask you some questions for our team project of Marketing management.

It is about a new kind of product which we would like to offer on the market. The name will be Mystery box. The mystery box will be marketed as a gift for a certain occasion. For example when you want to buy a gift for a friend, but you dont know what to buy him. The box will always have a certain price, but the value of the content can differ. However, the value of the content will always be the same or higher than the purchase price. The content includes promotional products and gifts. We would like to ask you some questions before marketing our product. Receivers perspective 1) For which event do you most often receive a present? A. Birthday B. Parent/ childrens day C. Christmas D. Graduation E. Valentines Day If other please write down -------------------------------------------------------------------2) What present you receive the most? A. Clothes B. Jewelry C. Toys D. Money E. Make up If other please write down

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3) Were you satisfied by one of the above presents ? Really satified Rather satified A little satified Not satified 4)If you were not satisfied , why ? -------------------------------------------------------------------------------------------------------------------------5) Do presents on average satisfy you?

Yes

No

5) If not , What was the reason for you not being satisfied ?

You already owned these products You didnt need and ddnt want these products These product was not adapted to you ( e.g : wrong size of clothes) Other
If other please write down: 6) After being not satisfied what did you do ?

Yes Did you exchange your present? Did you give your present away? have you sold your present

No

7) According to you,when you received a present the :

1 Number of product is Diversity of proposed product Product brand

1 : Not important, 2 : Less important, 3 : Rather important, 4 : Very important important

8) Would you like to receive a mistery box ?

yes

No

9) If you are not interested, Why ? __________________________________ __________________________________

Buyers perspective 10) In case you can chose the categories inside the mystery box, for example on a website. How interesting would this be? A. B. C. D. Really interesting Rather interesting A little interesting Not interesting

11) If you dont find it interesting or just a little, could you tell us why? 12) If you find it interesting, could you explain why? A. B. C. D. The internet offers a convenient way of buying products This way the buyer can show his preferences Both reasons
Other

If other please write down why .

13) How much money would you like to spend for such a box? A. B. C. D. Less than 10000 Won Between 10000 and 30000 Won Between 30000 and 50000 Won Between 50000 and 100000 Won

E. More than 100000 Won 14) Where do you prefer to buy a mystery box? A. In shop B. On Internet C. Other 15) Have you ever bought a mystery box or kind of similar product? A. Yes B. No 16) If yes, where did you buy it? A. B. C. D. E. Supermarket Luxury store Retail store On internet Other place (precise)

17) Who would you like to give a mystery box? A. B. C. D. Family Friends Colleagues Other

PERSONAL INFORMATION 18) Gender A. Man B. Woman 19) What is your age category? A. B. C. D. E. Less than 20 years old Between 21 and 30 years old Between 31 and 40 years old Between 41 and 50 years old More than 50 years old

20) What is your kind of occupation? A. B. C. D. E. Students Employees Workers Retired people Unemployed

21) What is your approximate income? A. B. C. D. E. Between 400 000 and 800 000 Won Between 800 000 and 1 500 000 Won Between 1 500 000 and 2 500 000 Won Between 2 500 000 and 5 000 000 Won More than 5 000 000 Won

22) What is your marital status? A. B. C. D. E. F. Single Married In a relationship Widower / widow Separated Divorced

23) If you have children, how many?

Thanks you for your participation!