E XECUTIVE O NLINE C ERTIFICATE IN

WEB GLOBALIZATION MANAGEMENT
Welcome The Executive online Certificate in Web Globalization Management is offered by the Executive Education Program of the John Cook School of Business at Saint Louis University. The online program provides participants with the cutting edge skills to conduct international business in a networked global economy. Program Description The Certificate Program is a self paced online program that you can do at your convenience. You have two years to finish the program and demonstrate proficiency in the subject matter. The program is divided into 5 modules and each module has around 8 chapters (40 Chapters in total). Total time we anticipate to finish the program including the assessment is about 110 hours approx. Program Module descriptions and objectives are available at www.globalizationexecutive.com Each Chapter has four learning components:  Video  Lecture Note (3500-4000 words average)  Slides  Self Quiz Steps toward Program Completion To successfully pace and finish the program, I recommend the following steps: 1. Start with module 1 and then sequentially progress to other modules. This will make sure you know all the concepts prior to advancing to more advanced modules. 2. For each Chapter, first watch the video, then read the lecture note and power points and conclude the chapter by taking an online self-quiz. 3. As you progress through the program post interesting articles, your experiences, examples related to the chapter on the online discussion board. Interact with other participants on the discussion board. 4. By the time you reach module -3 start thinking of some research ideas or web globalization related problems around which you can write a research report. Course Interactions Online course interactions will take place in the following ways:  Professor Singh will post discussion questions on the discussion board and the announcement tool in the online learning system.  Professor Singh may e-mail you or you may e-mail him with specific questions via the online e-mail tool.  You can do instant messaging with other online participants via the “Who’s Online tool”  You may respond to other participant postings via the online discussion board. Assessment The assessment for this program is comprised of three components: completing all chapter tasks (watching the videos, reading the lecture note, and completing the self quiz), participation in online discussion board and writing a research report. Total assessment is worth 100 points and you need at least 75 points to pass the program. You will be assessed as Pass or Fail.

Instructor will monitor both the quality and quantity of your postings. Time to time the instructor will post questions or seek you input on specific topics related to web globalization. Module-5 was developed by my colleague Elizabeth Land. 12 page limit excludes references and appendices.Class Tasks (30 points) The instructor will monitor if you have accessed the videos. our online course development partner and allowing us to use content from the magazine. the notes and taken the online self –quiz. A typical research report should follow points below:  An introduction: which shows the importance of the subject area you want to investigate. which includes a survey of previous research in your area of investigation. In addition periodically we will arrange webinars. If you want to collect data you need to clearly state the hypotheses and the rationale behind them. If you cannot attend them live then please watch the webinar archives. Postings in response to instructor questions will be weighed more toward the overall assessment. Length of the Paper: Minimum 10 pages. You can find a list of content contributors on the program web site..  Implications: will involve you writing what insights have we gained from your study and how will your study be helpful to managers. The introduction should logically lead to your research objectives. As a thumb rule I would encourage you to post at least 15 postings online. You may also write a case or best practices documents based on your professional experience. My past students have presented such research reports at top international and national conferences and published them in journals. Yung_Hwal and Mike Meyers for help with power points. font 12. web sites. and news clippings that contribute to chapter reading.  Literature Review: The second section is the Literature review. Course Instructor & Contributors: The primary course developer is Dr. I would also like to thank my development team: Pat Melzer. Instructor will welcome online postings that expand on chapter readings. Nitish Singh. I would encourage you to leverage your research report for conference presentations in future. best practices. Professor Singh. 1 inch margin. doing a critique of existing knowledge. double space. Research Report: (40 points) This will involve writing a 10-12 page research report in a topic area of your interest in the field of web globalization.  Conceptual Development section will involve synthesizing the knowledge you have gathered so as to add value to it. He is also the primary course instructor for the program. or just building on the literature review section and continue documenting existing work. I also look forward to postings related to interesting articles. has been actively involved in researching and teaching in the field of web globalization. who also helped with content review which I am thankful for. His short bio is included at the end of the syllabus. While this is voluntary. Online postings could also involve response to other postings and developing an online discussion topic. This can be done by developing new conceptual categories. We gratefully acknowledge the support and direction provided all these contributors. which gives you an opportunity to show your enthusiasm about the class in general and the field of Web globalization in particular. quiz and review. Depending on your expertise take this opportunity to answer to these instructor postings. You should be able to show what types of studies have been done in your area and how is your study adding new direction or synthesizing the previous work. new positioning of existing knowledge. Online Discussion Board: (30 points) This is a platform. I would be happy to help you find venues and publication opportunities. Inc. . We would like to thank MultiLingual Computing. Many individuals and organizations also contributed examples. and even few chapters.

e-marketing etc in top publications such as the Journal of International Business Studies. and marketing to Hispanics online. CSU. Acclaro. doing business in China and India. The Culturally Customized Web Site. PGDiploma and BS in India and the U.We appreciate the industry support to ensure that the quality of the program meets industry standards and addresses the key issues faced by professionals. JAR. stored or transmitted in any form or by any means. Special thanks to our sponsors including Adobe. Singh is the author of the book. Conversis. Globalization Partners. Recommendations and opinions are based on our interpretation of available information. Lionbridge. HP. in Marketing and International Business from Saint Louis University.K. He has published or presented more than 70 studies in the areas of global e-commerce. Saint Louis University. Adobe. neither its completeness nor accuracy can be guaranteed. MBR. Sponsors: . USA.professornitishsingh. Microsoft and other companies. which we believe to be reliable. International Marketing Review etc. IBM. MA. Canon. CSU Chico and FedEx His educational efforts in the field of localization have been supported by US Department of Education.org) Professor Nitish Singh teaches International Business and International E-Business at Boeing Institute of International Business. He received his Ph. without the written permission of the program leader. Short Bio: Nitish Singh (www. Singh heads several academic initiatives in North America and Europe in the field of Localization/international e-business. Journal of Business Research. Important Copyright Information All material presented in these online modules is copyrighted: Copyright © 2009 Nitish Singh. Jonckers and Lionbridge. Some of the organization he has provided training and consulting for include HP. Chico. Dr. he was a professor at California State University.D. Psychology & Marketing. Saint Louis University. Lionbridge. He has provided such training and consulting now to more than 200 individuals and corporations across the globe. where he headed the Localization Program. Google. IBM. Prior to joining St Louis University. He did his MBA. Yahoo. Singh also has been active in training and consulting in the field of web globalization. This material is only for internal educational use and cannot be reproduced. The information contained in these online modules has been obtained from various academic and professional sources. However.

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