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A SUMMER INTERNSHIP PROJECT REPORT On

CRITICAL ANALYSIS ON MARKETING STRATEGY IN SMS PARYAVARAN LTD.


For the Partial Fulfillment of the Requirement For the Award of MASTER OF BUSINESS ADMINISTRATION 2012-13 Under the guidance of: Mr. Vishal Varshney Lecturer, I.B.M. Submitted by:
Ravi Singh M.B.A(2011-13) 2011mba030

Under the Supervision Of: Mr. S.K.Pandey Marketing Manager


SMS PARYAVARAN LTD.

Institute of Business Management Mangalayatan University 33 km Stone,Aligarh-Mathura Highway Beswan, Aligarh


rd

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COMPANYS CERTIFICATE

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ACKNOWLEDGEMENT

A work is never of an individual. It is more a combination of ideas, suggestions, reviews, contribution and work involving many folks. I take the opportunity to express my gratitude to all the concerned people who have directly or indirectly contributed towards completion of this project. I extend my sincere gratitude towards SMS Paryavaran ltd. for providing the opportunity and resources to work on this project.

I am extremely grateful to my faculty guide Mr. Vishal Varshney whose insight encouraged me to go beyond the scope of the project and this broadened my learning on this project. I also want to thank my industry guide Mr. S.K. Pandey, Marketing Manager in SMS Paryavaran Ltd for his guidance and invaluable advice during this project.

Ravi Kumar Singh

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PREFACE

This report has in accordance with the Mangalayatan University, Beswan, Aligarh for the M.B.A.

`I have extra attention to ensure adequate coverage of each and every topic. This report provides clear and complete extension, step by step procedure and numerical calculations. Important working notes are shown in the back of the report in annexure.

Further I had given suggestion for the improvement to be taken by the company. At last I am thankful to SMS Paryavaran Ltd.management and my college management who had given me an opportunity to have the trainee in such a prestigious organization. .

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TABLE OF CONTENT
S. No. Contents Companys Certificate Acknowledgement Preface Executive Summary 1
1.1 1.2 1.3

Introduction Introduction of organization Identification of problem Objectives

2 2.1 2.2 2.3 2.4 2.5 2.6 3 4 5 6 7 8

Research Methodology Research Design Sampling Design Sources of Data Data Collection Tools/Instrument Methods of Data Collection Tools and Techniques of analysis of data Findings Conclusion Implication of Study Suggestions/Recommendations Limitations Overall Experience Bibliography Appendix/ Annexure

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EXECUTIVE SUMMARY

I have to completed a summer training in SMS parayavaran limited . There is, I have adopted a marketing strategy with the help of guidance of SMS parayavaran limited . We are proud of establishing the eco-friendly facilities on a turnkey project basis, executing the projects to its final stage of commissioning. With the expertise and exposure in the field of environmental technologies in India & abroad, incorporation of SMS Paryavaran provided new dimensions & horizon to the creative concepts and innovative professional approaches to our founders, helping us to associate & work with various reckoned firms of private & public sectors which has placed SMS in the selected top group of professionals within a short span of time

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Chapter 1
Introduction of Organization

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INTRODUCTION SMS Paryavaran Ltd. has vast experience in the field of public health works such as Water transmission, treatment, storage & distribution; Sewerage system, treatment, recycle & disposal and Industrial effluent collection, treatment & disposal. We are proud of establishing the ecofriendly facilities on a turnkey project basis, executing the projects to its final stage of commissioning. With the expertise and exposure in the field of environmental technologies in India & abroad, incorporation of SMS Paryavaran provided new dimensions & horizon to the creative concepts and innovative professional approaches to our founders, helping us to associate & work with various reckoned firms of private & public sectors which has placed SMS in the selected top group of professionals within a short span of time. Today at SMS, we design, manufacture undertake consultancy and offer complete turnkey projects from concept to commissioning with expertise. We are fully equipped with to take up any engineering assignment of sewage, effluent, waste water and water treatment plants anywhere in India or abroad right from tender stage, with a pretender tie-up, to the execution on Turnkey basis of the project on techno-economical basis, being technically and professionally competent. We offer services like engineering, execution, operation and maintenance and consultancy. Water treatment plant and system operators treat water so that it is safe to drink. Liquid waste treatment plant removes harmful pollutants from domestic and domestic and industrial liquid waste so that it is safe to return to the environment.

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OPERATIONS Presently Our areas of operations are as listed hereunder: Water system Water intake and transmission systems Water Treatment Plants Water supply and distribution systems DM/RO/Ion Exchange systems Swimming pools Waste water system Sewage Treatment Plants Sullage Treatment Plants Package Treatment Plants Industrial Effluent Treatment Plants covering :- Refinery, Petrochemicals, Fertiliser, Chemicals, - Distillery, Sugar, Brewery, - Pulp & Paper, Textile, Dying & Printing, - Dairy, Food processing, Soft Drink, Edible Oil, - Meat processing, Tannery, - Heavy metals, Electroplating, Iron & steel, - Ceramics, Miscellaneous. Recovery, Reuse and effluent recycling systems Semi Solid/ Solid waste management Sludge Treatment Plants Energy Recovery Plants from Sludge/Organic waste Environmental Management Environment Impact Assessments Environment Impact Statements Environment Management Plan OUR CAPABILTIES With the above background, we proclaim that we are fully equipped with to take up any engineering assignment of a sewage, effluent, waste water and water treatment plants anywhere in India or abroad right from tender stage, with a pre-tender tie-up, to the execution on Turnkey basis of the project on techno-economical basis, being technically and professionally competent. This proclamation is further sustained by our impressive achievements in such a short span of life of the company, as reflected in list of workers executed in hand.

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SERVICES we offer following services: Engineering covering Process, Mechanical, Piping, Electrical, Instrumentation, Control & Automation and Civil/ structural, equipped with number of computers, printers, Drawing Machine, Ammonia Printing, Photo copier etc. and having all latest software for design & drawings for process & Civil design/ drawings. Execution comprising of Project Management, Procurement/ vending of bought outs, Supply of electrical/mechanical/ process equipment & instrumentation on turnkey basis, Erection of all E&M items including piping, Testing & commissioning, and Complete turnkey projects, fully equipped with plant & machinery for this purpose. Operation & Maintenance undertaking monthly/annual operation & maintenance of the treatment plants. Consultancy offering our services right from picking up the project from basic parameters, designing the same, preparing the tender papers with technical specifications, Bill of Quantities, preparing the budgetary cost for the project and if required assistance in evaluating the bids, complete basic & detail engineering along with supervisory services for any treatment plant project. COMPLETE TURNKEY SOLUTION

Process Design
Operation and Maintenance Detailed Engineering

Start-up and Training

Procurement

Testing and Omission Installation


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Constuction

CITIES WHERE SMS PARYAVARAN IS SITUATED

STP at Nasik

WTP at Sirsi

ETP at Calicut

WTP at Pune

WTP at Hazaribagh

WTP at Khambi

STP at Indore

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Typical Stages in a Conventional Wastewater Treatment Operation

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Introduction of Marketing strategy

Planning should be focused on Where do we want to be? Where are we now? How do we get there? (Choosing strategy) How do we do it? (Setting objectives) Start with mission and answer the following basic questions What is our business? Who is the customer? What is value to our customer? What will our business be? What should our business be? To avoid a short sighted and product driven approach organizations should define their business in terms of the needs they fulfill rather than the product they produce. Strategy should be based on positioning which is used by an organization to differentiate its offerings from those of its competitors in order to give it a competitive advantage within a market. Positioning will also ensure that it identifies those segments of the market that will deliver growth.

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History You may be surprised to learn that the treatment of wastewater is a relatively modern practice. Although sewers to remove foul-smelling water were common in ancient Rome, it was not until the 19th century that large cities began to understand the necessity of reducing the amount of pollutants in the used water they were discharging to the environment. Despite large supplies of fresh water and the natural ability of surface waters to cleanse themselves over time, populations had become so concentrated by 1850 that outbreaks of life threatening diseases became commonplace. These outbreaks were traced to pathogenic bacteria in the polluted water. What happens in a wastewater treatment plant is essentially the same as what occurs naturally in an ocean, lake, river or stream. The function of a wastewater treatment plant is to speed up this natural cleansing process. The practice of wastewater collection and treatment has been developed and perfected, using some of the most technically sound biological, physical, chemical and mechanical techniques available. As a result, public health and water quality are protected better today than ever before. SOURCES Wastewater can be defined as the flow of used water discharged from homes, businesses, industries, commercial activities and institutions which is directed to treatment plants by a carefully designed and engineered network of pipes. This wastewater is further categorized and defined according to its sources of origin. The term domestic wastewater refers to flows discharged principally from residential sources generated by such activities as food preparation, laundry, cleaning and personal hygiene. Industrial/commercial wastewater is flow generated and discharged from manufacturing and commercial activities such as printing, food and beverage processing and production to name a few. Institutional wastewater characterizes wastewater generated by large institutions such as hospitals and educational facilities. Typically 200 to 500 litres of wastewater are generated for every person connected to the system each day. The amount of flow handled by a treatment plant varies with the time of day and with the season of the year. WASTEWATER TREATMENT PROCESS By definition, process means a series of actions or changes. Treatment facilities incorporate numerous processes which in combination achieve the desired water quality objectives. These processes involve the separation, removal and disposal of pollutants present in the wastewater. The treatment of wastewater is accomplished by four basic methods or techniques; physical, mechanical, biological and chemical. Physical methods of treatment include the use of tanks and other structures designed to contain and control the flow of wastewater to promote the removal of contaminants. Mechanical treatment techniques involve the use of machines, both simple and complex in design and operation. The action of bacteria and other micro-organisms are biological methods of treatment, which play a vital role in the removal of pollutants which cannot be effectively achieved by other means. Chemical treatment methods enhance the efficiency of other process operations and provide specialized treatment as a result of their addition at various treatment stages.
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DESCRIPTION OF PROCESS OPERATIONS To gain an understanding of the process operations associated with wastewater treatment it is necessary for the reader to become familiar with the terms and expressions common to this field of work. The following sections detail the specifics of wastewater treatment and have been formatted to assist readers new to the field encountering this terminology for the first time. COLLECTION SYSTEM The collection, or sewer system, is a series of pipes specially designed to transport the millions of liters of wastewater generated each day. Sewer piping is categorized by the type of flow it transports namely sanitary, storm and combined sewers. The City of Guelph collection system is constructed as a separated sanitary and separated storm sewer collection system. The sanitary system is directed to the wastewater treatment plant. In newer and future development areas of the city the storm system is direct to storm water management systems strategically located throughout the city. In older developed areas of the city storm water is discharged directly to the river. Treatment plants which are connected to storm or combined sewers receive much higher than normal flows during heavy rainfalls and snowmelts. When and wherever possible collection systems are designed as gravity flow systems. Gravity flow sewer piping is laid with a slope steep enough to maintain a wastewater flow velocity of approximately 0.75 metres per second. This velocity is sufficient to keep all of the materials present suspended in its flow. In areas where it is geographically impossible to allow for gravity flow, lift stations are provided to receive wastewater from low lying areas and pumps are used to transport the wastewater for further transport by gravity sewers. The complex sewer collection system must be properly maintained to prevent infiltration, inflow or exfiltration from occurring within the system. The integrity and function of the collection system is achieved through routine inspection, cleaning and repair and planned replacement of system components. PRELIMINARY TREATMENT Influent to treatment plants contains pieces of wood, rags, plastics and other debris. Sand, eggshells and other coarse inorganic material is present in the flow in addition to organic matter from household, industrial, commercial and institutional water use. Preliminary treatment provides for the removal of large debris and heavy inorganic material contained in the wastewater flow. One of the first treatment operations involves screening of the influent wastewater flow. Mechanical screens consisting of parallel bars or stepped plates placed at an angle in the path of the wastewater flow are used to remove this debris. Mechanical rakes clear debris from the bars and these screenings are washed and compressed to remove excess water and ultimately disposed of by burial in a landfill. Removal of these materials protects the treatment plants piping and downstream equipment from blockage and/or damage. Following screening operations the wastewater flow passes into aerated channels designed to slow the flow velocity to 0.3 meters per second. Here heavy inorganic materials separate from the wastewater and settle. The settled inorganic material is referred to as grit. Periodically, the settled grit is removed from the channels, washed and ultimately disposed of by burial in a

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landfill. Grit is very abrasive and its removal early in the treatment process reduces wear on pumps and other equipment. This inorganic material would otherwise eventually settle in other process areas and take up effective treatment volume or capacity.

PRIMARY TREATMENT The wastewater, with large debris and grit removed is directed to primary treatment operations. By volume wastewater is greater than 99.9 % waterand less than 0.1 % solid material in the form of dissolved, suspended, andsettable solids.Although this may seem a very minuscule quantity of material, if leftuntreated and discharged serious negative affects would be experienced in the receiving waters. The separation and removal of a significant portion of this material is accomplished during primary treatment. During primary treatment wastewater flows into and through large settling tanks or clarifiers where the flow velocity is reduced to afford hydraulic detention times of between 2 and 4 hours. Here initial separation occurs with 40 to 50 % of the heavier settle able solids forming a raw or primary sludge on the bottom of the settling tanks, and lighter materials to float to the tanks surface. This sludge, with a typical volatile solids content of 75 %, is collected and discharged to other process operations for further treatment. The floated materials, primarily consisting of fats, oils and grease are skimmed from the tanks surface and are also directed to further treatment operations. The non-settle able dissolved and suspended solid materials remaining in the wastewater flow exiting the settling tanks, referred to as primary effluent, are directed to other process operations to undergo further treatment. Primary effluent contains 60 to 70 % of the total solids contained in the plant influent CHEMICAL TREATMENT Although primary and secondary treatment operations are efficient in removing most wastewater pollutants, some pollutants require special forms of treatment for their removal. Phosphorous is one such pollutant of special concern. Left untreated, phosphorus contained in the final effluent of a wastewater treatment plant may have a serious negative impact on receiving waters. Phosphorous is one of the major nutrients associated with the growth of aquatic plants. Sources of phosphorous include; human waste, detergents containing phosphate additives and corrosion control chemicals used in water supplies and industrial discharges. High concentrations of phosphorous in receiving waters promote excessive growth of algae and aquatic plants which may disrupt the natural ecological balance of the receiving water. Rapid deterioration of water quality could result in acceleration of process of the receiving body of the water. Another essential chemical treatment practiced at wastewater treatment facilities involves disinfection of the final effluent. Disease causing or pathogenic micro-organisms are potentially present in all wastewaters due to human discharges. These micro-organisms must be removed or killed before treated wastewater is discharged to receiving waters. Chlorination for disinfection purposes results in the destruction of essentially all of the pathogenic micro-organisms and thus prevents the spread of waterborne diseases. To further protect receiving waters sodium bisulphate is added following disinfection to the wastewater effluent prior to discharge.

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DEWATERING Dewatering is a solid handling process operation. Stabilized biosolids from secondary anaerobic digestion are directed to dewatering to remove excess water. This operation reduces the volume and increases the dryness of the solids for further processing. Feed solids typically 1.5 to 2 % on solids content are processed through mechanical belt filter presses, which yield filter cake typically 18 to 19 % in solids content. The feed solids are conditioned with a polymercoagulating agent and squeezed between woven mesh filter belts. The excess water removed, termed filtrate, and wash water used to clean the woven filter belts is directed back into the wastewater flow for treatment.

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IDENTIFICATION OF PROBLEM Broad Area is Marketing. Sub Area is Marketing Strategy.

Marketing: Marketing is defined by the American Marketing Association as the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [1] The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services. Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

Marketing Strategy: A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.

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OBJECTIVES OF STUDY

1. To find out the main objective of SMS PARYAVARAN Ltd. Is to solving the water problem of different states. 2. To create a pollution free environment.

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Literature of Review

Although numerous studies acknowledge that strategies frequently fail not because of inadequate strategy formulation, but because of insufficient implementation, strategy implementation has received less research attention than strategy formulation. In this study, we review the factors that enable or impede effective strategy implementation, and survey the state-of-the-art in this domain. We highlight how strategy implementation has been researched so far and in which contexts and how this field may be moved forward. As a result of our literature analysis, spanning the last twenty-four years, we find nine crucial factors for strategy implementation that are frequently discussed in the literature as well as two approaches of aggregating and relating relevant factors. We find several important research needs regarding these factors and outline how they could be addressed.

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SCOPE/LIMITATIONS OF STUDY

The study is limited to the companies (SMS Paryavarn, Hydroair tectonics Ltd.)

The Agra region has been covered during this report.

Certain parameters like products, services, have been used for the analysis part.

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Chapter 2
Research Methodology

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Research Methodology The choice of methodology greatly depends on the research purpose and research questions. Choosing a proper methodology is important to achieve the aim of the summer internship, to get valid and reliable results.

Research Design Descriptive research design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way. Descriptive research is used to obtain information concerning the current status of the phenomena to describe "what exists" with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. Main advantage of choosing this design in our project is that the subject is being observed in a completely natural and unchanged natural environment.

Research Type The research type is descriptive.

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Data Collection

Sources of data
There are two main sources for collecting data. These are :1. Primary Data. 2. Secondary Data.

1. Primary Data: In this Project Marketing Strategy, the researcher contacted 50 customers and situated on the various points of the Agra& nearby areas. The responses were collected personally by the research through a structural questionnaire, consisting of 12 questions. 2. Secondary Data: Secondary data is the one which is collected by someone else and already used in some or the other form. Here the secondary data used was the theoretical aspects of promotional tools and the statistical method made use of. Research Instruments Close ended questionnaires are used to collect the data. Sample Size:
A sample of 100 customers was chosen from Agra& nearby areas. The sample chosen was fully on the basis of convince of the researcher. It was a non-probability sample.

Sampling Technique: The sampling technique which was used is Random Sampling.

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Analysis and interpretation The total data was presented in pie charts and percentage method was used for interpretation.

DATA INTERPRETAION

Q.1Are you aware about water treatment System?


Option a) Yes b) No c) Cant Say Response 75 17 8 Percentage(%) 75 17 8

0% 8% 17%

Yes No 75% Can't Say

Interpretation: The awareness level among the company officials regarding the existence, functioning and applicability of water treatment system is high that is 75 per cent, as per the result of the study.
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Q.2 Do you know how to treat sewage water?


Option a) Yes b) No c) Cant Say Response 60 18 22 Percentage(%) 60 18 22

0% 22% 18%

Yes No 60% Can't Say

Interpretation: There are 60% peoples know about how to treat the water and 18% dont know about how to treat the water .

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Q.3 Do you agree that the water treatment system is useful our city/area?
Option a) Agree b) Disagree c) Cant Say Response 68 12 20 Percentage(%) 68 12 20

0% 20%

12% 68%

Agree Disagree Can't Say

Interpretation: According to the response to the above question, the water treatment is useful our city/area and people agree with that in high percentage.

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Q.4 Are you aware with the problems who create with sewage water?
Option Response 58 31 11 Percentage(%) 58 31 11

a. yes I m
b. No C. Cant Say

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11%

31% 58%

1st Qtr 2nd Qtr 3rd Qtr

Interpretation: There are 58% know about the problem who create with the sewage water and many peoples dont know about that.

Q.5 Do you agree that the Marketing strategy system in our company has fulfilled the problems who create with the sewage water?
Option a)Strongly Agree Response 20 47 15 7 11 Percentage(%) 20 47 15 7 21

b)Agree
c)Disagree

d) strongly disagree
e) Cant Say

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11% 7%

20%

15%

Strongly agree Agree Disagree strongly disagree 47% Disagree

Interpretation: From the above response, it appears that the marketing strategy system has more or less achieved its objectives for which it was in place. This is evident from the 67 per cent of the respondents opinion who have either agreed or strongly agreed in favor of this proposition. However the response of 22 per cent of the respondents who think otherwise also speaks something. Q.6 What according to you is the major benefit of our water treatment system given by our company?
Option a)It has made pollution free environment. Response 37 26 18 10 9 Percentage(%) 37 26 18 10 9

b) Improved water status


c)Reduce disease

d)Other benefits
e) Cant Say

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9% 10% 37%

It has made storage and retrieval of material easier Improved sales effectiveness Reduce operation cost

18%

26%

other benefits Can't say

Interpretation: As regards the benefits of having an water treatment system by the company, the responding of the people clear by above pie chart.

Q.7 Do our company provide skilled professionals the good salary?


Option a) Yes b) No c) Cant Say Response 48 30 22 Percentage(%) 48 30 22

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0% 22% 48% Yes No 30% Can't Say

Interpretation: Recruitment of skilled professionals well versed with latest inventory management technology, lacks a bit in this domain.

Q.8 What category of professionals is managing your company water plant system?
Option a) Skilled and trained Response 32 16 20 25 7 Percentage(%) 32 16 20 25 7

b)Only Skilled and but not


trained c) Non skilled but trained professionals

d) Non skilled and non trained


professionals e) Others

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7% 25% 32%

Skilled and trained Only skilled but not trained Non skilled but trained professionals

20%

16%

Non skilled and non trained professionals Others

Interpretation: As already stated above in the earlier question availability of trained and skilled professionals for inventory management need serious attention of the company.

Q.9 Do you agree that your company gives more emphasis on software than skilled manpower with regard to marketing strategy?
Option a)Strongly Agree Response 18 52 15 7 8 Percentage(%) 18 52 15 7 8

b)Agree
c)Disagree

d) strongly disagree
e) Cant Say

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7% 15%

8%

18%

Strongly agree Agree Disagree strongly disagree 52% Disagree

Interpretation: The above response gives an impression that the company puts greater emphasis on software than skilled manpower for inventory details management to the system requirement and design and according to the customers needs. Q.10 What is the future of marketing strategy techniques in our company?
Option a) Will continue as a successful mechanism b) )May change according to time c) Shall collapse d) Cant say 12 12 33 12 33 12 Response 43 Percentage(%) 43

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0% 12% 12% 43% Will continue as a successful mechanism May change according to time Shall collapse 33% Can't say

Interpretation: The future of inventory management system at SMS paryavaran appears to pretty good, going by the response of our study.

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Chapter 3
Findings

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FINDINGS

At the feasibility stage it is desirable that two or three different configurations will be pursued that satisfy the key technical requirements but which represent different levels of ambitions and cost. Investigation of these technical alternatives can be aided by approaching a range of suppliers for preliminary discussions. Out of all types of feasibility, technical feasibility generally is the most difficult to determine. It may be humbly submitted that shall be useful for further study as well as for the related industry for understanding an effective marketing strategy.

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Chapter 4
Conclusion

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CONCLUSION

As the company main objective is solving the water problem in all states and to create the pollution free environment so my overall opinion that the sewage water problem is a main reason of human disease. we get the new innovation knowledge of water treatment and the result of analysis are so unacceptable. As per my study I found that mostly people aware from the which kind of diseases increases by the water pollution. Day per day below the water purity level. Our government is aware and many welfare to water polluted control system.

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Chapter 5
Implication of Study

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Implication of Study

This study is going to help in deciding the mix up of various sources of marketing. This study also describes certain factors that explain measures that how we can make Costing system more effective.

A right Costing decision reduces the cost of product and increases the value of product while a wrong decision can adversely affect the value of the product.

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Chapter 6
Suggestions/Recommendations

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SUGGESTIONS/RECOMMENDATIONS

The SMS Paryavaran Ltd. Should create their own niche market by adapting the strategy of Think Local and Act Regional In order to increase the awareness among peoples, Company must increase its investment on advertisements; Company should reformulate their advertising strategies by focusing more on broadcast media like television and print media like newspapers. There is a need of accounting through computers completely because it will increase the efficiency and speed of the staff. To efficiently manage the debtors, the company should use strict credit policy and should make more efforts to realize debtors more quickly. As company is in its growing stage and capturing a high market share, company should be very careful to customers.

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Chapter 8
Overall Experience

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OVERALL EXPERIENCE As I am a management student my experience of my summer training in sms paryavaran ltd . I learned and came to know many different and new things which were apart from the bookish knowledge. I saw the strict culture and rules of sms paryavaran ltd as it is a sensitive organization related to water treatment and main things which I learned in this strict culture was that how that culture was maintained by the employees and their loyal adoption towards work in such a working environment. My all training guides of different sections were very cooperative and helpful their method of teaching and discussing about different works was very good. Though mostly, in fact a large proportion of employees of this organization were very senior persons with very high experience but they never let us feel their attitude as per with the designation they were holding.

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BIBLIOGRAPHY

I have taken data from the following sources :I am thankful to my teachers and colleagues for their suggestions while making report. I m also thankful to marketing manager of sms paryavaran ltd. Who give me the opportunity to work in his company. Some of data taken by some website like Wikipedia.com, marketingprof.com etc. Data also taken from books.

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ANNEXURE QUESTIONNAIRE

Employee Name: Shri/Smt. Designation: .. Employee No: ... Instruction: (A) Please respond to all the questions. It will be highly appreciable if you filled honestly. (B) Please tick [ ] the appropriate option for your choice

Q.1Are you aware about marketing strategy System? a) Yesb) No c)Cant say Q.2Do you know how to treat sewage water? a) Yes b) No

c)Cant say

Q.3 Do you agree the water treatment system is useful our city/area? a) Agree b) Disagree c)Cant say Q.4 Are you aware to the problems who create with shewage water ? a) yes I am b) no c) cant say Q.5Do you agree that the marketing strategy system in our company has fulfill the problem who create with the sewage water? a) Strongly Agree b) Agree c) Disagree d) Strongly Disagree e) Cant Say Q.6What according to you is the major benefit of our water treatment system given by our company? a)It has made pollution free environment b) Improved water status c) Reduced disease d) Other Benefits
e) Cant Say [47]

Q.7 Do our company provide skilled professions the good salary ? a) Yes b) No c)Cant say

Q.8 What category of professionals is managing our company water plant system? a)Skilled and trained b) Only Skilled and but not trained c) Non skilled but trained professionals d) Non skilled and non trained professionals
e) Others

Q.9Doyou agree that your company gives more emphasis on software than skilled manpower with regard to marketing strategy? a) Strongly Agree b) Agree c) Disagree d) Strongly Disagree e) Cant Say Q.10 What is the future of marketing strategy techniques of our company ?
a) Will continue as a successful mechanism b) )May change according to time c) Shall collapse

d) Cant say

Signature of Respondent

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