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SPECIAL PREMIUM RANGE

For more information about AWP, its manufacturing facilities, its people and its brands, visit awp.com.bt
Please feel free to contact us at the following addresses: Managing Director Head Office E-mail : rinchenyoezer@gmail.com / rinchenyoezer@awp.com.bt E-mail : awpho@druknet.bt / headoffice@awp.com.bt E-mail : awphoo@gmail.com / headsales@awp.com.bt E-mail : awpgelephu@druknet.bt / lalitsubha@awp.com.bt E-mail : awpsam@druknet.bt / samtse@awp.com.bt E-mail : awpgdp@gmail.com / phuchudorji@awp.com.bt Telephone : +975 5 252221 Telephone : +975 5 252503 Telephone : +975 5 252846 Telephone : +975 6 251046 Telephone : +975 5 365285 Telephone : +975 6 251652

Kuzuzangpo La
[ greetings ]

PREMIUM RANGE

Marketing,Head Office Gelephu Distillery Samtse Distillery Grain Distillation Project

Army Welfare Project Head Office, Phuentsholing, Bhutan. PABX:+975-5-252503/252846 Fax:+975-5-252836 Email : awpho@druknet.bt. www.awp.com.bt

POPULAR RANGE

We care
We promote responsible drinking through the sharing of best practice tools, information and initiatives. AWP also participates in the principle of Gross National Happiness, contribute to nation building, and towards social causes.
Happy Journey

at a glance

Distillery & Units ABOUT US


Bhutan Centennial Distillery, a unit of Army Welfare Project, is a 30 KLPD distillery producing Grain Neutral Spirit (GNS) for domestic consumption and for export marketing specially the North East Indian States. The AWP has strong presence with more than 18 well-established brands in the liquor market. The main strengths of AWP today lies in its in-house technical expertise (blend development) and good quality natural spring water which is a key input in the production of liquor products. AWPs commitment to environment protection, Bhutans green credentials and its ambience for maturing high quality spirits are some of the strengths for developing premium brands in the region and achieve organic growth in this category. Building AWP brand portfolio in emerging markets and divesting in non-alcoholic products are key strategic objectives.

Our business
AWP is the Bhutans leading premium and regular drinks manufacturer with an outstanding collection of beverage alcohol brands across spirits and wine categories. AWP has an international presence, with its products sold in more than 12 countries around the world. The management team expects to continue the strategy of investing in new brands and launching innovative new products that add long term value.

hutans modern liquor industry was established in 1976 with the AWP as the only distillery manufacturing high quality potable liquor in Bhutan. AWP is a company incorporated under the Companies Act of the Kingdom of Bhutan mainly in the business of bottling a range of alcoholic beverages such as whisky, rum, gin, etc. The AWP is constantly growing its portfolio of brands from blended whiskies to brandy and white spirits to cater the needs of a wide variety of customers particularly in the huge Indian market and to expand its market base internationally. AWP has its Head Office in Phuentsholing, Bhutan.

Approach and performance


Vision
Securing the nation through welfare of the service personnel.

The distillery is located in the southern foothill of Himalayan range of Bhutan and its location in Gelephu that enjoys close proximity to its next door neighbor country India. Gelephu distillery has a secondary distillation unit with 7,500 LPD Re-Distillation Plant that converts Rectified Spirits (RS) to Extra Neutral Alcohol. The ENA manufactured in Gelephu Distillery has been found to be of very high quality. Gelephu Distillery has an installed production capacity of about 365,000 cases per annum. All premium brands are blended and bottled in Gelephu.It is responsible for Research & Development and Quality Control Center is located at Gelephu distillery. It is, also, the centre for manufacturing and distribution of flavouring materials and chemicals for AWP. Cardboard Box Manufacturing Unit Established in Samtse as part of its diversification plan, besides meeting up its requirement for the packaging materials, it is supplying carton boxes of various sizes and designs to a number of factories within Bhutan. The AWP has plans to expand this unit to meet the requirements of the changing times. Samtse distillery has an installed production capacity of over 10 million cases per annum. The distillery blends and bottles brands like Black Mountain whisky, Bhutan rum, gin and liquers.

Mission
We aspire to be a dynamic organization with highly talented team leading in quality of our products and business diversification, through an empowered organizational excellence.

As the leading premium drinks business, our social and environmental impacts are diverse we touch many people, from the farmers who grow our raw materials through to the consumers of our brands. Operating sustainably and responsibly to ensure that overall our impact is a positive one is at the heart of the way we do business.

MARKET
Currently, India is the largest market for AWP products and its outlook is for continued growth in the huge market in India. The major markets for AWP is Delhi, Karnataka and in the state of Assam in North East India. To capitalize on new market opportunities, AWP is developing an expansive and comprehensive business strategy such as backward integration, diversification, outsourcing, joint venture/collaboration.

Celebrating Life through our business


Together we have the ability to shape our future. The work we are doing to refresh our approach to sustainability and responsibility will help make that future a bright one we call this celebrating life, today and tomorrow.