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Internship Project Report on

Comparative Analysis of services provided by Angel Broking Ltd. and other Broking Houses in Pune.
(With special reference to Angel Broking Limited, DELHI.)
Submitted by:

MBA(FP) Batch 2011-13

Under the guidance of

Branch Head
Angel Broking Ltd., NEW DELHI

Faculty Guide ( Mrs. Prity sharma )


This is to certify that the project titled “study on Share Trading in Angel Broking .” Is a bonafied work carried out by Mr. AJIT KUMAR in partial fulfillment of the requirement for the award of the degree of Master of Business Administration from KARNATKA STATE OPEN UNIVERSITY under the guidance and direction.

Internal Guide:


It is almost inevitable to incur indebtedness to all who generously helped by sharing their invaluable time and rich experience with me, without which this project would have never been accomplished. No task can be achieved alone, particularly while attempting to finish a project of such magnitude. It took many very special people to facilitate it and support it. Hence, I would like to acknowledge all of their valuable support and convey my humble gratitude to them.First of all I thank the Indian marketers and advertisers who have without fail produced, Surrogate Ads which we so often debate about. At least they gave me a topic to work on and even realize the issue of surrogate ads which I did not notice till now.I would like to acknowledge my sincere gratitude to Mr. MANOJ JONSAN (REGIONAL HEAD NORTH DELHI ANGEL BROKING LTD) for sharing his valuable ideas, constructive criticism and motivation, which were the guiding, light during the entire tenure of this work.Thank you all for supporting me in making this projects a reality. SANDEEP RANA



I, AJIT KUMAR do hereby declare that the project report titled “study on Share Trading in Angel Broking” is a genuine research work undertaken by me and it has not been published anywhere earlier.

Date: 17/02/13 Place: NEW DELHI SANDEEP RANA


Number of Online Share trader in India has crossed the line. This is being supplemented with increased advertising and brand building efforts. which is showing phenomenal growth and success in its Sector. The competition is likely to become so severe after the entry of many players. retaining a customer is most difficult practice for any service provider. 5 . An often quoted marketing adage is to manage a business well is to manage its future and to manage its future is to manage information. Players keep coming with new schemes in order to attract new customers and retain the existing one.” To give the student of management a feel of real world situation they are being sent to any organization where they work on a prescribed problem or a topic and come out with various conclusions and suggestions.Preface Share trading in India is undergoing a transition and consolidation phase witnessed never before. More and more customers are coming under this umbrella and many of the existing one are changing pavilion. Success of any organization depends upon its being proactive. I am very lucky as I got an opportunity to work with “angel broking” LTD. Given the awareness level of today customers every player has to treat with care and make the customer feel that he is the king. Though India has a very big untapped market but the players will not flourish unless they change the way the customers are being served. So customer retention and satisfaction is now more important as it was never before.

My topic of study was “Studying the working process of angel broking LTD.” This project is an effort to do a depth study and analysis of various known and unknown reasons for customer satisfaction and retention. 6 . valuable comments are always welcomed since it will motivate to work with greater zeal and efficiency in the future. “To err is human” and I am not an exception.

Table of Contents Acknowledgement About the company Organisation structure Products Introduction of stock market Some basics of stock and capital market Research methodology Major players in the region Comparative study Profiler for wealth management Suggestions Conclusion Bibliography Questionnaire 3 4 7 7 13 20 23 24 29 33 34 35 36 37 7 .

who gave me an opportunity to carry out this project and had been a constant inspiration. Bharati vidya Peeth. It is often the result of valuable contribution of a number of individuals in a direct or indirect manner that helps on shaping and achieving an objective. I am grateful to my faculty guide Col V. which really helped me in completing this project. with other broking houses”. I have no words to express my indebtness for the ungrudging and unfailing cooperation of my parents. Khuzema Jinwala (Assit unit manager).ACKNOWLEDGEMENT It gives me pleasure to present this project report.Pune) for the Summer Internship Project. 8 . Completing a task is a never a one-man effort. I wish to express my sincere gratitude to innumerable number of people who have been associated with me throughout this project. I am also thankful to the other staff member of Angel Broking ltd. for their regular guidance without which my project report would not have been completed. Finally I want to thank all the friends. without the help of whom my project could not have been hatched. colleagues for their constant co-operation. Source of firstly I would like to acknowledge my sincere thanks to Mr.J Gomes (Amplify Mindware . encouragement. help and support throughout the study without which this work would not have been possible. . which is an outcome of the study “Comparative research analysis of the services provided by Angel Broking Ltd. for their continuous motivation throughout this program. I feel blessed to have the opportunity of expressing my hearty gratitude to the following personalities.

with an absolute focus on retail business and a commitment to provide "Real Value for Money" to all its clients. It has memberships on BSE. Member on the BSE and Depository Participant with CDSL Angel Capital & Debt Market Membership on the NSE Cash and Futures & Ltd.About the Company Angel Booking‟s tryst with excellence in customer relations began more than 20 years ago. Angel Group Companies Angel Broking Ltd. Angel has emerged as a premium Indian stock-broking and wealth management house. Angel is also registered as a depository participant with CDSL. Today. NSE and the leading commodity exchanges in India NCDEX & MCX. Angel Group has emerged as one of the top 10 retail broking houses in India and incorporated in 1987.wide network of 21 regional hubs Presence 124 cities 6800 + sub brokers & business associates 5. Angel Securities Ltd. Member on the BSE      Incorporated BSE Membership NSE membership Member of NCDEX and MCX :1987 :1997 :1998 Depository Participants with CDSL Angel’s presence-     Nation.9 lakh +clients 9 . Options Segment Angel Commodities Broking Member on the NCDEX & MCX Ltd.

Name Mr. 2002 Angel‟s first investor seminar 10 . 2006 Launched the PMS function ● October. 7 8. Lalit Thakkar Mr.Distribution & Wealth Management Executive Director – Operations Milestones   Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail Broking House' at Dun & Bred street Equity Broking Awards 2009 August. 2008 Crossed 500000 trading accounts ● November. Vinay Agrawal Mr.Sales and Marketing Executive Director . Hitungshu Debnath Mr. 2006 Launched Mutual Fund and IPO business ● July. 2004 Launched Online Trading Platform ● April. 5. 2. 2003 First published research report ● November. Dinesh Thakkar Mr. Nikhil Daxini Mr. Rajiv Phadke Mr. 2006 „Major Volume Driver‟ award for 2006 ● September. 4. 3. 2004 Initiated Commodities Broking division ● April.No 1. 2006 Created 2500 business associates ● October. Mudit Kulshreshtha Designation & Department Founder Chairman & Managing Director Director – Research Executive Director – Strategy and Finance Executive Director – HR & Corp Executive Director – Equity Broking Executive Director . 2007 „Major Volume Driver‟ for 2007 ● December. 2005 „Major Volume Driver‟ award for 2005 ● September.Management S. Amit Majumdar Mr. 6.

Incorporated ● December. 2002 Developed web-enabled back office software ● November. 1997 Angel Broking Ltd. 1998 Angel Capital and Debt Market Ltd.● March. Incorporated 11 .

He is not interruption in our work. state-of-the-art technology and personalized service Philosophy of the Company Ethical practices & transparency in all our dealings customer interest above our own always deliver what we promise effective cost management. but is the Purpose of it. trading / investment strategies. He is not dependent on us but we are dependent on him.Vision of the Company To provide best value for money to investors through innovative products. He is doing us a favour by giving us an opportunity to do so Logo of the company 12 . We are not doing him a favour by serving. Quality Assurance Policy We are committed to being the leader in providing World Class Product & Services which exceed the expectations of our customers Achieved by teamwork and a process of continuous improvement CRM Policy A Customer is the most important visitor on our premises.

OUR ORGANIZATIONAL STRUCTURE CSO (Central Support Office) Regional Office Regional Office Regional Office Branches & Franchise Branches Branches & Franchise Branches Branches & Franchise Branches Angel Clients Business Associates Angel Clients Products of Angel Broking ● Online Trading ● Commodities ● DP Services ● PMS (Portfolio Management Services) ● Insurance ● IPO Advisory ● Mutual Fund ● Personal loans ● Quality Assurance 13 .

NSC.E-Broking Angle has different products and voila trading on BSC. NSC. NSC. MCX & NCDEX Angel Diet      Application based ideal for traders. NSC. Angel Investor         User-friendly browser for investors Easy online trading platform Works in proxy and firewall system set up Integrated Back office: Access account information – anytime. Cash & Derivatives 14 . MCX & NCDEX. It provides four softwares to customers for online trading. anywhere Streaming quotes Refresh static rates when required Multiple exchanges on single screen Online fund transfer facility Angel Trade      Browser based for investor No installation required Advantage of mobility Trading as simple as internet surfing BSC. F&O. F&O. Multiple exchanges on single screen Online fund transfer facility User friendly & simple navigation BSC. MCX & NCDEX Angel Anywhere     Application-based platform for day traders Intra-day/historical charts with various indicators Online fund transfer facility BSC. F&O.

Red Chili : Guar Complex. Based on their research. With the advent of new online exchange. They will also guide them in adopting switching techniques from one stock to another during various market conditions. Investment decisions without expert advice would be like treating ailment without the help of a doctor. ● Expert Advice: Their expert investment advisors are based at various branches across India to provide assistance in designing and monitoring portfolios. Brent Crude and Natural Gas : Chana . ● Timely Entry & Exit: Their advisors will regularly monitor customers‟ investments and guide customers to book timely profits. Wheat and Sugar 15 . When they are traded on an exchange. Types of Commodities ● Precious Metals ● Base Metals ● Energy ● Pulses ● Spices ● Others : Gold and Silver : Copper. Professional assistance will always be beneficial in wealth creation. Commodities A commodity is a basic good representing a monetary value. Commodities are most often used as inputs in the production of other goods or services. Soy Complex. Turmeric .Investment Advisory Services To derive optimum returns from equity as an asset class requires professional guidance and advice. commodities can now be traded in futures markets. Jeera. Zinc . Steel and Aluminum : Crude Oil. ● De-Risking Portfolio: A diversified portfolio of stocks is always better than concentration in a single stock. They diversify the portfolio in growth oriented sectors and stocks to minimize the risk and optimize the returns. Commodities must also meet specified minimum standards known as basic grade. Urad and Tur : Black Pepper.

research and the backing of India's leading stock broking house. ● Research on 25 Agro Commodities. Precious and Base Metals. ● Highly skilled analysts with professional industry experience. workshops and investment camps for investors Depositary Participant Services Angel Broking Ltd. expertise. ● ● ● ● ● ● Wide branch coverage Personalized/attentive services of trained a dedicated staff Centralized billing & accounting Acceptance & execution of instruction on fax Daily statement of transaction & holdings statement on e-mail No charges for extra transaction statement & holdings statement Portfolio Management Services Successful investing in Capital Markets demands ever more time and expertise. Energy products and Polymers. ● Streaming Quotes and real time Rates. The Portfolio Management Service combined with competent fund management. Portfolio Management Services (PMS) is one such service that is fast gaining eminence as an investment avenue of choice for High Net worth Investors (HNI). experienced portfolio management is the difference. dedicated research and technology. PMS is a sophisticated investment vehicle that offers a range of specialized investment strategies to capitalize on opportunities in the market. ● Single Screen customized market-watch for MCX / NCDEX with BSE / NSE. Angel PMS brings with it years of experience. It will advise you on a suitable product based on factors such as your investment horizon. At Angel.Benefits at Angel ● Three different online products tailored for traders & investors. Investment Management is an art and a science in itself. weekly and special research reports. ● Active relationship management desk. return expectations and risk tolerance. 16 . ● An array of daily. is a DP services provider though CDSL. Intra-day trading calls. We offer depository services to create a seamless transaction platform to execute trades through Angel group of companies and settle these transactions through Angel Depository services. ● Seminars. ensures a rewarding experience for its clients.

● Hassle free automated pay-in of your sell obligations by your clearing members ● Reduced paper work. Stock Analysis Angel‟s stock research has performed very well over the past few years and angel model portfolio has consistently outperformed the benchmark indices. wrong transfer. Flash News Key developments and significant news announcement that are likely to have an impact on market / scripts are flashed live on trading terminals. increased liquidity of your securities. It gives short term and long-term outlook on these scripts. Another unique feature of this report is that it provides an updated view of about 70 prominent stocks on an ongoing basis. It offers a comprehensive market overview and likely trends in the week ahead. Because of faster transfer and registration of securities in your account. ● Speedier settlement process. Flash news keeps the market men updated on an online basis and helps them to reshuffle their holdings 17 . ● Access to in-depth research & proper selection from diversified funds based on your preferred criteria ● Rating and rankings of all mutual funds from our in house expert analysts ● News and alert for your Mutual fund Portfolio and performance tracking with watch lists ● Current and historical performance of different funds enabling comparisons Benefits ● No risk of loss. FUNDAMENTAL SERVICES The Sunday Weekly Report This weekly report is ace of all th reports.Mutual Fund To enable clients to diversify their investment in the right direction. mutilation or theft of share certificates. ● Instant disbursement of non-cash benefits like bonus and rights into your account. ● Efficient pledge mechanism. It also presents top picks based on an in-depth analysis of technical and fundamental factors. Angel Broking has added another product in its range with mutual funds. their price targets and advice trading strategies. The fundamentals of select scripts are thoroughly analyzed and actionable advice is provided along with investment rationale for each scrip.

exit and stop loss levels during the market hours and our calls are flashed on our terminals. Posting Trading Calls Angels “Position Trading Calls” are based on a through analysis of the price movements in selected scripts and provides calls for taking positions with a 10 . Derivative Strategies Our analyst take a view on the NIFTY and selected scripts based on derivatives and technical tools and devise suitable “Derivative Strategies” . financial status of the calls is mentioned at all times.15 days time span with stop losses and targets. 18 . which are flashed on our terminals and published in our derivative reports. exit and stop loss levels for short-term benefits. Past performance of these calls in terms of profit/loss is also available to our associates to enable them to judge the success rate.TECHNICAL SERVICES Intra-Day Calls For day trader‟s angel provides intraday calls with entry. These calls are also flashed on our terminals during market hours. Our analysts continuously track the calls and provide the recommendations according to the market movements. Over and above this. Future Calls A customised product for HNIs to help them trade with leveraged positions wherein clients are advised on stocks with entry.

Share market where dealing of securities is done is known as share market. A share is issued by a company or can be purchased from the stock market. with a possible impact on financial market and economic developments at a macro level. and instead relies on diversification to match the performance of some market index. Indian Stock Market Share or stock is a document issued by a company. 19 .Introduction of Stock Market In most industrialized countries. As the per-capita-income of the city is on the higher side. It is characterized by being the only moment when the enterprise received money in exchange for selling its financial assets. as measured statistically. A passive strategy assumes that the marketplace will reflect all available information in the price paid for securities 2. This is part of the financial market where enterprises issue their new shares and bonds. ● Passive Portfolio Strategy ● Active Portfolio Strategy 1. a number of brokerage houses make sure the hassle free investment in stocks. which implies the existence of an agency contract between the investor (the principal) and a broker or portfolio manager (the agent). Active Portfolio Strategy: A strategy that uses available information and forecasting techniques to seek a better performance than a portfolio that is simply diversified broadly. but through a financial intermediary. On the other hand. Passive Portfolio Strategy: A strategy that involves minimal expectation input. There are two ways in which investors gets share from market: Primary market: markets in which new securities are issued are known as primary market. delegated brokerage management is arguably one of the most important agency relationships intervening in the economy. which entitles its holder to be one of the owners of the company. There are mainly two types of Portfolio management strategies. a substantial part of financial wealth is not managed directly by savers. so it is quite obvious that they want to invest their money in profitable ventures. Asset management firms allow investors to estimate both the expected risks and returns. Therefore.

Secondary Market: Market in which existing securities are dealt is known as secondary market. The BSE Sensex. it is ranked among the top five stock exchanges in the world. The market where securities are traded after. they are initially offered in the primary market. Hence a person. The Stock Market is an invisible market that trades in stocks of various companies belonging to both the public and private sectors. Moreover. Most trading is done in the secondary market.The BSE India Stock Exchange serves as the most important for companies to raise money. In terms of volume of transactions. Such exchanges may be a corporation or mutual organization which specializes in the business of introducing the sellers with the buyers of stocks and securities. The Indian Stock Market is often referred to as the Share Market since it deals primarily with shares of various companies. A Stock Exchange is a place where the stocks are listed and traded. The chief function of the Stock Market of India is to help raise money as capital for the growth and expansion of various private and public sector enterprises. 20 . the Stock Market of India provides able assistance to the individual investors through daily updates on current position of the stocks of the respective companies that are enlisted in the Stock Index in which the movement of prices in a section of the market are captured in price indices. who is subjected to sudden dearth of funds. The Indian Stock Market in India comprises of two stock exchanges: ● Bombay Stock Exchange (BSE) ● National Stock Exchange (NSE) BSE The Bombay Stock Exchange (BSE) was established in 1875. Besides. also known as “BSE 30” is a widely used market index not only in India but across Asia. can immediately sell his shares for cash in India Stock Market. The popular acronym for Stock Index is Sensitive index or sensex. the liquidity provided by the exchange enables the investors to sell securities owned by them easily and quickly.

The high level of information dissemination through the on-line system has helped in integrating retail investors across the nation. The standards set by NSE in terms of market practices. debt and derivatives instruments by investors. stock options and interest rate futures. The exchange has a network in more than 350 cities and its trading members are connected to the central servers of the exchange in Mumbai through a sophisticated telecommunication network comprising of over 2500 VSATs. NSE has set up a sophisticated electronic trading. NSE has around 850 trading members and provides trading in equity shares and debt securities. set up in the year 1993. is today the largest stock exchange in India and a preferred exchange for trading in equity. clearing and settlement platform and its infrastructure serves as a role model for the securities industry. index options. NSE provides trading in various derivative products such as index futures. products and technology have become industry benchmarks and are being replicated by many other market participants.NSE The National Stock Exchange of India Ltd. In addition to these organizations there are other organizations highlighting on the share trading in the Indian Stock Market are: ● Securities and Exchange Board of India (SEBI) ● NSDL ● CDSL The Nifty and the Sensex are the indicators which are the parameters denoting the prices of the stocks of the major companies of the NSE and the BSE respectively. (NSE). 21 . NSE provides a screen-based automated trading system with a high degree of transparency and equal access to investors irrespective of geographical location. Besides this. stock futures.

constituted for the purpose of assisting. 22 . regulating or controlling the business of buying. which are permitted to have nationwide trading since inception. Despite passing through a number of changes in the post liberalization period. selling or dealing in securities. index. What is a ‘Debt Instrument’? Debt instrument represents a contract whereby one party lends money to another on pre-determined terms with regards to rate and periodicity of interest. The holders of such shares are members of the company and have voting rights. Stock exchange could be a regional stock exchange whose area of operation/jurisdiction is specified at the time of its recognition or national exchanges.Stock Broking Sector in India The Indian broking industry is one of the oldest trading industries that has been around even before the establishment of the BSE in 1875. repayment of principal amount by the borrower to the lender. called underlying. the industry has found its way towards sustainable growth. NSE was incorporated as a national stock exchange. the term „bond‟ is used for debt instruments issued by the Central and State governments and public sector organizations and the term „debenture‟ is used for instruments issued by private corporate sector. 1956 [SCRA] defines „Stock Exchange‟ as anybody of individuals. What is a Derivative? Derivative is a product whose value is derived from the value of one or more basic variables. commodity or any other asset. The underlying asset can be equity. What is an ‘Equity’/Share? Total equity capital of a company is divided into equal units of small denominations. In this section our purpose will be of gaining a deeper understanding about the role of the Indian stock broking industry in the country‟s economy. whether incorporated or not. What is meant by a Stock Exchange? The Securities Contract (Regulation) Act. The financial derivatives came into spotlight in post-1970 period due to growing instability in the financial markets. each called a share. foreign exchange (forex). Derivative products initially emerged as hedging devices against fluctuations in commodity prices and commodity-linked derivatives remained the sole form of such products for almost three hundred years. In the Indian securities markets.

or to participate only in the capital appreciation of the scheme. shares. Bonds. The investment objectives specify the class of securities a Mutual Fund can invest in. The schemes offered by mutual funds vary from fund to fund. bonds. government securities. others are a mix of equity and bonds. bonds. units etc. debentures. 1956. Mutual funds issue units to the investors. Mutual Funds invest in various asset classes like equity. bonds.What is a Mutual Fund? A Mutual Fund is a body corporate registered with SEBI (Securities Exchange Board of India) that pools money from individuals/corporate investors and invests the same in a variety of different financial instruments or securities such as equity shares. scrips.) in electronic form. includes instruments such as shares. The investment objectives outlined by a Mutual Fund in its prospectus are binding on the Mutual Fund scheme. What is an Index? An Index shows how a specified portfolio of share prices is moving in order to give an indication of market trends. whether upwards or downwards. What is Dematerialization? Dematerialization is the process by which physical certificates of an investor are converted to an equivalent number of securities in electronic form and credited to the investor‟s account with his Depository Participant (DP) What is meant by ‘Securities’? The definition of „Securities‟ as per the Securities Contracts Regulation Act (SCRA). It is a basket of securities and the average price movement of the basket of securities indicates the index movement. The appreciation of the portfolio or securities in which the mutual fund has invested the money leads to an appreciation in the value of the units held by investors. debentures. Some are pure equity schemes. which are declared periodically by the mutual fund. What is a Depository? A depository is like a bank wherein the deposits are securities (viz. Government securities. commercial paper and government securities. debentures etc. stocks or other marketable securities of similar nature in or of any incorporate company or body 23 . Investors are also given the option of getting dividends. Mutual funds can thus be considered as financial intermediaries in the investment business that collect funds from the public and invest on behalf of the investors.

bonds. debentures etc. Reserve Bank of India (RBI) and Securities and Exchange Board of India (SEBI). Stated formally. units of collective investment scheme. government securities. Its 24 . Savings are linked to investments by a variety of intermediaries. The regulator ensures that the market participants behave in a desired manner so that securities market continues to be a major source of finance for corporate and government and the interest of investors are protected. securities markets provide channels for reallocation of savings to investments and entrepreneurship. interest and rights in securities. 1992 provides for establishment of Securities and Exchange Board of India (SEBI) with statutory powers for (a) protecting the interests of investors in securities (b) promoting the development of the securities market and (c ) regulating the securities market. Which are the securities one can invest in? ● ● ● ● Shares Government Securities Derivative products Units of Mutual Funds etc. security receipt or any other instruments so declared by the Central Government. entrepreneurs to raise resources for their companies and business ventures through public issues. 1992. What is SEBI and what is its role? The Securities and Exchange Board of India (SEBI) is the regulatory authority in India established under Section 3 of SEBI Act. Further. What is the function of Securities Market? Securities Markets is a place where buyers and sellers of securities can enter into transactions to purchase and sell shares. Transfer of resources from those having idle resources (investors) to others who have a need for them (corporate) is most efficiently achieved through the securities market. derivatives of securities. Who regulates the Securities Market? The responsibility for regulating the securities market is shared by Department of Economic Affairs (DEA). through a range of financial products. called „Securities‟. it performs an important role of enabling corporate. Why does Securities Market need Regulators? The absence of conditions of perfect competition in the securities market makes the role of the Regulator extremely important.corporate. Department of Company Affairs (DCA). SEBI Act.

with competition driving down the brokerage fee. self. Foreign Currency Exchange Market. The regulations and reforms been laid down in the Equity Market has resulted in rapid growth and development. mutual funds and other persons associated with the securities market.. adherence to regulation and compliance has vastly increased. to a few basis points.regulatory organizations. Investor protection has assumed significance. Long settlement cycles and large scale bad deliveries are a thing of the past with the advent of T+2 settlement cycle and dematerialization. In the last decade. In particular. 25 . in some cases. it has powers for: ● Regulating the business in stock exchanges and any other securities markets ● Registering and regulating the working of stock brokers. From being made of close groups. forward looking. intermediaries. undertaking inspection. The Equity Broking Industry in India has several unique features like it is more than a century old. ● Promoting and regulating self-regulatory organizations ● Prohibiting fraudulent and unfair trade practice. sub–brokers etc. the growth in the equity market is largely due to the effective intermediaries. highly innovative and even adaptable. SEBI has been obligated to perform the aforesaid functions by such measures as it thinks fit. the broking industry today is one of the most transparent and compliance oriented businesses. dynamic. The scope of services have enhanced from being equity products to a wide range of financial services. and many more. The Broking Houses has also made an impact on the Foreign Investors to invest in India to certain extent. The Broking Houses not only act as an intermediate link for the Equity Market but also for the Commodity Market. There have also been major changes in the way business is conducted.regulatory jurisdiction extends over corporates in the issuance of capital and transfer of securities. conducting inquiries and audits of the stock exchanges. Technology has emerged as the key driver of business and investment advice has become research based. At the same time. and good service providers. Large and fixed commissions have been replaced by wafer thin margins. well conversant. the Indian brokerage industry has undergone a dramatic transformation. Broking houses in India India is a country having a big list of Broking Houses. Basically. in addition to all intermediaries and persons associated with securities market. ● Calling for information from.

Instead of keeping the savings idle you may like to use savings in order to get return on it in the future. What care should one take while investing? ● Obtain written documents explaining the investment ● Read and understand such documents ● Verify the legitimacy of the investment ● Find out the costs and benefits associated with the investment ● Assess the risk-return profile of the investment ● Know the liquidity and safety aspects of the investment ● Ascertain if it is appropriate for your specific goals ● Compare these details with other investment opportunities available ● Examine if it fits in with other investments you are considering ● Deal only through an authorised intermediary ● Seek all clarifications about the intermediary and the investment ● Explore the options available 26 .Some basics of stock and capital market Investment The money you earn is partly spent and the rest saved for meeting future expenses. The cost of living is simply what it costs to buy the goods and services you need to live. Inflation is the rate at which the cost of living increases. Why should one invest? ● Earn return on your idle resources ● Generate a specified sum of money for a specific goal in life ● Make a provision for an uncertain future One of the important reasons why one needs to invest wisely is to meet the cost of Inflation. This is called Investment. Inflation causes money to lose value because it will not buy the same amount of a good or a service in the future as it does now or did in the past.

Interest is an amount charged to the borrower for the privilege of using the lender‟s money. which offers low interest (4%-5% p. debentures etc.What is meant by Interest? When we borrow money. commodities etc. rates that they lend to their borrowers. Money Market or Liquid Funds are a specialized form of mutual funds that invest in extremely short-term fixed income instruments and thereby provide easy liquidity. What are various Short-term financial options available for investment? Broadly speaking. The percentage rate may be fixed for the life of the loan. making them only marginally better than fixed deposits. Interest is usually calculated as a percentage of the principal balance (the amount of money borrowed). The factors which govern these interest rates are mostly economy related and are commonly referred to as macroeconomic factors. Financial assets such as fixed deposits with banks. rates offered to investors in small savings schemes like NSC. depending on the terms of the loan. insurance/provident/pension fund etc.a.rates that banks offer to their depositors. small saving instruments with post offices.). 27 . money market/liquid funds and fixed deposits with banks may be considered as short-term financial investment options: Savings Bank Account is often the first banking product people use. gold/jewellery. we are expected to pay for using it – this is known as Interest. PPF. Some of these factors are: ● Demand for money ● Level of Government borrowings ● Supply of money ● Inflation rate ● The Reserve Bank of India and the Government policies What are various options available for investment? One may invest in: Physical assets like real estate. savings bank account. rates at which companies issue fixed deposits etc. the rate at which the Government borrows in the Bond/Government Securities market. or it may be variable. bonds. What factors determine interest rates? When we talk of interest rates. or securities market related instruments like shares. there are different types of interest rates .

Tax benefits can be availed for the amount invested and interest accrued is tax-free. debentures etc. A PPF account can be opened through a nationalized bank at anytime during the year and is open all through the year for depositing money. semi10 annually or annually.Unlike most mutual funds. money market funds are primarily oriented towards protecting your capital and then. A bond is generally a promise to repay the principal along with a fixed rate of interest on a specified date. Bonds: It is a fixed income (debt) instrument issued for a period of more than one year with the purpose of raising capital. time or knowledge constraints 28 . and may be considered for 6-12 months investment period as normally What are various Long-term financial options available for investment? Post Office Savings Schemes. They can also be cumulative fixed deposits where the entire principal along with the interest is paid at the end of the loan period. aim to maximize returns Fixed Deposits with Banks are also referred to as term deposits and minimum investment period for bank FDs is 30 days. Company Fixed Deposits. Mutual Funds etc. Company Fixed Deposits: These are short-term (six months) to medium-term (three to five years) borrowings by companies at a fixed rate of interest which is payable monthly. It is a substitute for those who are unable to invest directly in equities or debt because of resource. Public Provident Fund. Fixed Deposits with banks are for investors with low risk appetite. Public Provident Fund: A long term savings instrument with a maturity of 15 years and interest payable at 8% per annum compounded annually. which can be availed through any post office. quarterly. Post Office Savings: Post Office Monthly Income Scheme is a low risk saving instrument. in accordance with a stated set of objectives. Mutual Funds: These are funds operated by an investment company which raises money from the public and invests in a group of assets (shares. called the Maturity Date. Bonds and Debentures. A withdrawal is permissible every year from the seventh financial year of the date of opening of the account and the amount of withdrawal will be limited to 50% of the balance at credit at the end of the 4th year immediately preceding the year in which the amount is withdrawn or at the end of the preceding year whichever is lower the amount of loan if any. The central or state government.). corporations and similar institutions sell bonds.

Ltd.Major Players in the Region ● Religare Securities ● ICICI Direct ● India Infoline Security Pvt. ● HDFC Securities ● Indiabulls ● Kotak Securities ● Reliance Money ● Sharekhan Securities ● Motilal Oswal ● Anand Rathi Securities ● Hem Securities 29 .

Religare retail network spreads across more than 900 locations across more than 300 cities and towns in India. Religare Securities Limited is a subsidiary company of Religare Enterprises Ltd and involve in equity related services include online trading at BSE and NSE. 30 . wealth advisory. IWTL has launched and established an online trading service on the Website. Investment banking and institutional broking services. Mutual fund. Investment banking and institutional broking services. Derivatives. Services ● Equity & Derivatives ● Research and Advisory ● Depository ● Portfolio Management Services ● International Advisory Fund Management Services (AFMS) ● Investment Banking ICICI DIRECT ICICI Web Trade Limited (IWTL) maintains www.RELIGARE SECURITIES LIMITED Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial product and service Provider Company. insurance broking. Wealth management and the Institutional spectrum. IPO.icicidirect. commodities. It offers wide range of services including equities. (herein after referred to as the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website is owned by ICICI Bank Limited. personal finance services. commodities. REL offers a multitude of investment options and a diverse bouquet of financial services and can boast of a reach that spreads across the length and breadth of the country with its presence in more than 1460 locations across more than 450 cities and towns. Religare provides its service in three different segments including Retail.

The present web site (www. www. Online Trading: .com Ltd and is the stock broking arm of India Infoline. The subsidiary was formed to comply with regulatory guidelines.hdfcsec. is a wholly owned subsidiary of India Infoline. IILSPL has applied for trading membership of the BSE under Securities and Exchange Board of India (Stock Brokers and Sub-Brokers) Rules also reserves the right to decide on the criteria based on which customers would be chosen to participate in these services is a trade name owned by the India would have an exclusive discretion to decide the customers who would be entitled to its online investing services. 31 . HDFC SECURITY HDFC security is the subsidiary of HDFC (Housing Development Financial Corporation). 5paisa.5paisa.Products and Services of ICICI DIRECT ● Investing in Mutual funds ● Personal Finance ● Customer Service Features ● IPO‟s ● Margin Trading ● Margin PLUS Trading ● Call Trade ● Trading on NSE/BSE ● Trade in derivatives India Infoline Security Private Ltd. Ltd. Product offered by IILSPL Stock market:-IILSPL deals in stock market by trading in equity and is a focused website for online stock market trading. India Infoline.It provides services in stock and commodity trading (through Internet). Personal finance: .It Deals In Mutual Fund and Securities Pvt.

Product offered by HDFC Security ● ● ● ● ● ● Online trading for Resident & Non Resident Indians. the name was further changed to Orbis Securities Limited on January 5. INDIABULLS SECURITIES LIMITED Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June 9. 2004. The launch of new services is subject to the clearance of the regulators. Telephone-based Broking (Equity & Derivatives). 1995 to change the profile of the company and subsequently due to the conversion of the company into a public limited company.contains features of services that they offer/propose to offer in due course. 1995. SEBI. The name of the company was again changed to Indiabulls Securities Limited on February 16. i. Trade on Futures & Options on the NSE. Cash-n-Carry on both NSE and BSE. PRODUCT OFFERED BY INDIA BULLS ● Equity & Debt Stock Broking ● Insurance ● Commodity trading ● Depository Services ● Derivatives Broking Services ● Equity Research Services ● Mutual Fund Distribution 32 . Online IPO's. The name of the company was changed to Orbis Securities Private Limited on December 15. Day trading on both NSE and BSE. ISL is a corporate member of capital market & derivative segment of The National Stock Exchange of India Ltd. NSE and BSE. 2004 so as to capitalize on the brand image of the term “Indiabulls” in the company name.e.

● IPO Distribution SHAREKHAN SECURITIES Sharekhan Securities is one of the leading retail brokerage of Citi Venture which is running successfully since 1922 in the country. Far East. depository services. ● Insurance Distribution. Foreign Institutional Investors generate about 65% of the organization‟s revenue. ● Mutual Fund Advisory and Distribution. SSKI‟s institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. online trading. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE. NSE. 33 . with a daily turnover of over US$ 2 million. Earlier it was the retail broking arm of the Mumbai-based SSKI Group. investment advice etc. SSKI holds a sizeable portion of the market in each of these segments. ● Equity Trading Platform (Online/Offline). ● Commodities Trading Platform (Online/Offline). UK and US. It has 60 institutional clients spread over India. SSKI group ventured into institutional broking and corporate finance 18 years ago. Derivatives. ● Portfolio Management Service. which has over eight decades of experience in the stock broking business. SSKI is one of the leading players in institutional broking and corporate finance activities.

5 5 25 50 20000 40000 75 35 760 950 5000 0 5 25 10000 50 850 10000 3 3 7. Reliance Money Sharekhan Securities Motilal Oswal Securities India Infoline ICICI Direct Kotak Securities India Bulls Anand Rathi Securities Religare Securities Hem Securities Delivery SubDMAT in Rs.Comparative Study Brokerage Equity Intraday Name of Firm Angel Broking Ltd.5 25 20 17000 12000 80 40 750 660 5000 7000 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 34 . Margin Money (In Paisa) (In Paisa) Clients Broker 2.5 3 3 30 25 75 30 30 3000 3500 400 4000 10000 40 15 0 0 0 650 805 499 300 888 5000 5000 5000 5000 0 3 20 15000 25 736 0 2 1.

HDFC Securities Indiabulls Kotak Securities Reliance Money Sharekhan Securities Motilal Oswal Anand Rathi Securities Hem Securities Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes No Yes Yes Yes No Yes No Yes Yes Yes Yes No No Yes Yes No Yes No Yes Yes Yes Yes No Yes Yes Yes No Yes Yes No Yes Yes Yes No No Yes Yes No Yes Yes Yes Yes Yes Yes No No Yes Yes No Yes Yes No Yes Yes Yes No No Yes Yes No No No Yes Yes Yes Yes No No Yes Yes No No Yes No Yes Yes Yes No No Yes Yes No No Yes Yes Yes Yes Yes No No No Yes No Yes Yes Yes Yes Yes Yes No No No Yes No 35 . Ltd.Mutual Fund Insurance PMS Back office E-Broking Investment Advisory M-Connect Funding Personal Loans Software E-Choupapa Services Religare Securities ICICI Direct India Infoline Security Pvt.

Value in Paisa 20 Angel Broking Ltd. 5 28% 11% 16% Reliance Money 25 Sharekhan Securities 30 Motilal Oswal Securities 25 India Infoline 26% Market Share Of Companies Brokerage on Delivery 36 19% 75 Company Name ICICI Direct 30 Kotak Securities 30 India Bulls 20 Anand Rathi Securities Others Religare Indiabulls 25 Anand Rathi Angel Broking Ltd Religare Securities 20 Hem Securities .

Unsatisfied 17% Satisfied 83% 37 . 1200 Account opening Charges 999 1000 800 600 400 200 0 Angel Broking Ltd. Indiabulls Religare Securities Securities ICICI Direct Sharekhan Securities Anand Rahti Securtites India Infoline Hem Securities 560 460 350 900 750 865 700 Comapny Name Satisfaction Level of clients In Angel Broking Ltd.Value in Rs.

is the second in charging lowest brokerage Reliance Money is having 32% market share in Jaipur (Market Leader) because of lowest brokerage whereas Angel Broking is performing best on country level      Company is having 75 Sub-brokership in Jaipur which provides a major part of revenue Despite three branches Angel Broking Ltd. has the highest market coverage with respect to channel sales.Findings   Angel Broking Ltd. There are 140 sub-brokers in Jaipur 38 . This is because Angel has the highest number of subbrokers. has 10000 clients whereas Hem Securities has 70 branches and only 12000 clients Angel Broking Ltd. is providing free of cost softwares for online clients Company is providing M-connect software whereas other companies are not having this service Angel Broking Ltd.

Recommendations  Angel broking Limited has to decrease it‟s margin money up to Rs. 50. 3000 it attracts more new clients and for sub-brokership company should decrease its security up to Rs.000  There should be two more branches of Angle Broking Limited in Jaipur as well as in Rajasthan so that clients will get its services easily  There should be more public awareness programmed and advertisement related to company‟s product and services so that people should be more aware about Angel Broking Limited  Company should organise customer happiness survey for active and inactive clients both  Company has to more aggressive toward its existing client‟s feedback and for their services after giving them products because it can increase company loyalty as well its brand name  They should provide demo version of software and its training for each clients 39 .

Profiler for Wealth Management * First Name * Last Name * Gender * Date Of Birth Planned Retirement Age Marital Status No. Outstanding Yearly Outflow Term/ Remaining Term Premium / SA 40 . of Kids Age of Kids My Income My monthly income take home * Income of the other members of my family My Expense Life Insurance Premium (Annual) What do I own Assets Property Investments Short Term/ Liquid Equity Insurance Provident Fund Mutual Funds Fixed Deposit Interest/Returns Rate Yearly Inflow Value Yearly Inflow What do You owe Borrowing Housing/ Property Loan (Amount O/s and tenor) Car loan (Amount O/s and tenor) Name of the Policy Amt.

There must me be co-operation with other department and other branches ● Company should make more promotional activities by giving advertisements and publicity. which will attract a large number of customers. So that he can handle new as well as old customer properly ● Some promotional activities are required for the awareness of the customer ● People at young age should be encouraged to invest in stock market ● Seminars should be more held for providing information to prospective and present customers ● In the organization. ● The number of branches it has at present should be increased all over the country.SUGGESTIONS:- ● Commitment should be equalized for every person ● Provide the facility of free demonstrations for all ● Improvement in the opening of De-mat & contract notice procedure is required ● There should be a limited number of clients under the relationship manger. 41 . ● Give more demonstration to customers so that they can get complete knowledge about online trading ● Give the complete information about products and services offered by the company to the customers. ● Company should educate about the rules and regulations of SEBI to its customers.

Study also concludes that people are not much aware of commodity market and while it‟s going to be biggest market in India. From the above survey and observation it is found that most of the people who are trading in share market belongs to the employee group. less brokerages. area. Customer always wants more service by paying less. It also provides the information through the internet and mobile alerts that what IPO‟s are coming in the market and it also provides its research on the future prospect of the IPO. I got the knowledge about the customer‟s needs and their references for having a particular product. Trading in online trading firm is easy as it all delivered with internet and within a few minutes the customer can buy and sell shares which save time as well as reduction of paper work. 42 . Hence trading in share market is increasing day by day and investors are ready to invest their investment in share market only. They expect all the information such less rates. locality and occupation. is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. next comes the business men and other class of income people. The need of customers differs from person to person. provides the facility of Trade tiger as well as relationship manager facility for encouragement and protects the interest of the investors. highly returns and better service level without delay. As the share market value goes on increasing day by day the investor who wants to invest in shares also increasing. But investing in shares is as risky as earning yield. Angel Broking Ltd.CONCLUSION On the basis of the study it is found that Angel Broking Ltd.

com ● ● www.nseindia.BIBLIOGRAPHY Websites ● News Papers ● Times of India ● Business Standard ● Market Express Books ● Research Methodology ( ● www. R. Kothari.angeltrade.indianshareshistory. 43 .bseindia. 2nd Revised Edition) ● Financial Management (I M Pandey) ● Broachers and Pamphlets of Angel Broking ● www.

Who are the major competitors in market for your company? _____________________________________________________________________________ 44 . 7.Broker ship charges Mutual fund PMS Insurance Trading Account Other Same Day // Delivery Charges (In Rs. No.Questionnaire Name of Company Address Name of Representative Date _ _ /_ _ /_ _ : _____________________________________________________ : _____________________________________________________ :____________________ ___ Contact No. 3. : ______________ 1. Are you offering these products/services to your existing customers? (Please tick on this) Products: A) Online Trading D) E-Broking G) Personal Loans Services: A) Research & Advisory Services D) NRI Services 2. Name of service/Product 1 2 3 4 5 6 7 8 9 10 DMAT Account Margin Money Brokerage (Equity) Brokerage (Commodity) Sub .) 5. B) Commodities E) Insurance H) IPO C) PMS F) Mutual Fund I) Others ( _______________) B) Depository Services C) Back Office E) M-Connect G) Others ( ___________) How many clients are you having active? ________________________________________ How many sub-brokers is your company having? __________________________________ How much you charge for Products/services? S. Are you organizing any events or survey for customer’s awareness? (If yes then specify) ______________________________________________________________________________ Any special services which makes you different in market or any USP of your company? ______________________________________________________________________________ 6. 4.