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De La Salle University – Manila RVR College of Business
Decision Sciences and Innovation Department

COURSE SYLLABUS
COURSE SYLLABUS OPERATIONS MANAGEMENT : MSC 525M Prerequisite Prerequisite to Type of Course Faculty Term/Time/Room Course Description : : : : : MANAGEMENT SCIENCE: CORE COURSE TRISTAN H. MACAPANPAN Term 3 SY 2012-13; M; 1800-2115 :

MSC525M covers the scope and responsibilities of the operations management or valuecreating function: planning, organizing and assembling of resources as well as the directing and controlling of operations and activities in both the manufacturing and service organizations. The course involves a discussion of strategic, operational, and tactical decisions in OM and introduces the student to trends and recent development in this field. An online Learning Management System, MOODLE will be a complementary medium of course materials, class interaction and submission of deliverables.

Objectives/Values :
MSC525M is designed to enable students to appreciate the importance of managing the processes involved in converting and allocating resources in an organization and to relate the significance of the OM function with the other functional areas of business. The methodologies to be employed in the course also aim to introduce students to the common OM related problems, concerns and trends; and to develop among the students the managerial ability of problem solving and decision making in the light of various alternatives available subject to ethical and social responsibility considerations. In addition, the course aims to develop in the student an appreciation of the use of quantitative models in the solution of complex OM problems.

COURSE CONTENT AND SCHEDULE
SESSION 1 Jan 14 Introduction to Operations Management The Operations Management Framework Topic Readings / Assignments / Guide Questions Administrative matters Chapter 1 of Textbook PowerPoint Lecture: View PowerPoint presentation: 1. Introduction to Operations Management Guide Question: 1. What is the critical role-played by operations management in Deliverables

1 Operations-based Strategy. 41-51. by Robert H. Relate your analysis to Reading No. pp. non-manufacturing (service) setting? Individual Activity: Go to the Operations Strategy Folder in Course Materials. What are the benefits as well as the trade-offs in emphasizing operations management? 3. Discuss your expectations of the course in class. 8-25. View the video clips on Class discussion operations management in the Course materials. Reading No. Hayes and Davis M. 1a. 40(4). . Harvard Business Review. 2. JulyAugust 1998. pp. How would you compare the operations strategy formulation process in manufacturing vs.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS corporate strategy? Individual Activity: 1. Other activities: View the video clips on operations Case analysis. Upton. Post your thoughts on the folders in Discussion Moodle. California Management Review. Guide Questions: 1. Operations Strategy. Post your analysis in the appropriate Forum folder in Moodle. 2 Jan 21 Operations Strategy and Decision Making The Role OM in Corporate Strategy Chapter 1 & 2 of Textbook PowerPoint Lecture View PowerPoint presentations: 02. Jr. 2 Time – The Next Source of Competitive Advantage by George Stalk. What is the critical role-played by operations management in corporate strategy? 2. Reading No. Analyze how Whirlpool has used its Operations Strategy to be competitive in its markets.

Groups will present their report orally during Session 8 & 9. Determine process and technology to be used.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS strategy in the Course materials. Discussion 3 Jan 28 Product and Service Design Chapter 5 of Textbook PowerPoint Lecture View presentation 3. Post your thoughts on the folders in Moodle. Other activities: View the video clips on product design the Course materials. Identify also the critical factors to ensure its manufacturability or operationalization. Post your thoughts on the folders in Moodle. Product Innovation Process Guide Questions: 1. Discussion . Product Design 03a. The formal report Assignment will be uploaded to the appropriate Assignment Folder. What are the important issues in product development? 2. What differentiates product development for goods and for services? Assignment: Develop an innovative or an improved product or service design. (Deadline: Session 8).

There are additional materials in Course Materials. Post your thoughts on the folders in Moodle. product volume impact on the process choice? 4. 8. How are the location decision for service operations and manufacturing operations similar and how are they different? 2. Capacity Planning Chapters S7. Process Design and Selection Guide Questions: 1. & 9 of Textbook PowerPoint Lecture: 05. How do you fit process choice into the firm’s competitive and operations strategy? Case Discussion: Goodyear/Pirelli Read the Case and visit the Goodyear and Pirelli websites. Is it ideally located? What factors . How does product type. Location Planning 2. Layout 3. How is the choice of process related to the product life cycle? 2. . Consider your company. Analyze and discuss the differences between the two tire-making processes and why each firm chose their processes.Facility Planning Guide Questions: 1. What are the key considerations in process and technology selection? 3. How relevant are the quantitative techniques on location analysis to actual business decisionmaking? 3. Discusssion 5 Feb 11 NO CLASS Facilities Planning 1. React to the discussions of your classmates. Post your analysis in the appropriate Forum folder in Moodle.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS 4 Feb 04 Process Design and Selection Chapter 7 of Textbook PowerPoint Lecture View presentation 04. Case Discussion Other activities: View the video clips on process design in the Course materials.

73-84. supermarket. (Deadline: Session 9). Summer 1995. by David E. The formal report will be uploaded to the appropriate Assignment Folder. Bowen and Edward E. bank. Lawler III. How are the location decision for service operations and manufacturing operations similar and how are they different? 5. Why is capacity planning strategically important? Assignment: Review the current location and layout of any of the following – (Canteen. How does a service layout affect perception of the service? 6. Discussion 6 Feb 18 Human Resources in Operations Management Chapter 10 of Textbook PowerPoint Lecture View presentation on Job Design in 05. (Downloadable from the Moodle site). Facility Planning Reading No. printing press. pp. etc. Why might practicing managers and industrial engineers be skeptical about job enrichment and socio – technical approaches to job design? On the other hand.). Assignment Optional activities: View the video clips on facility planning in the Course materials. Sloan Management Review. 3 Empowering Service Employees.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS should influence the location decision of your company? 4. Groups will present their report orally during Session 9. Guide Questions: 1. why might behaviorists be skeptical also about Tayloristic . Post your thoughts on the folders in Moodle. Develop feasible improvement proposals.

39-44. 2. Can TQM be applied in government offices? 3. Go to the Quality Management Reaction Paper . Post in Assignments. Quality Progress. Reaction Paper Post your thoughts on the folders in Moodle. 2004. What are the critical factors to be considered in implementing a TQM Program under the Philippine setting? 2. What are the necessary cultural and organizational structures needed to be able to effect TQM? Reading No. Quality Management. How would you characterize your company’s job design strategy? Why is it that strategy? What should its ideal strategy be? Individual Activity/Assignment: Discuss and react to Reading No. Discuss and react to Guide Question #2 above. 7 Feb 25 HOLIDAY Quality Management Discussion Chapters 6 & S6 of Textbook PowerPoint Lecture View presentation 06. July 2004. Individual Activity/Assignment: 1. Nov. Quality Progress. Reading No. 24-29. 3 Submit your reaction paper to the Assignment folder in Moodle.V. Feigenbaum & D. 5: The Future of Quality: Customer Value by A.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS techniques of management? 2. Feigenbaum. Guide Questions: 1. Optional activities: View the video clips on human resource management in the Course materials. 4: Stop Depending on Inspection by Darin Craig.S.

Post your analysis in the appropriate Forum folder in Moodle. 2003. Harvard Business Review. Reading No. repairing your car. Feb. How critical is the project manager to the success of a project? Individual Activity/Assignment: Select an everyday project you are familiar with like a class project. Harvard Business Review. Submit an activity paper to the Assignment folder in Discussion Assignment . 6: Why Good Projects Fail Anyway by Nadim Matta & Ronald Ashkenas. etc. Project Management Reading No. Develop a work breakdown schedule (WBS) for it. Sept. Case Discussion Post your thoughts on the folders in Moodle. 7: Why Bad Projects Are Hard to Kill by Isabelle Royer. 109-114. Discuss how having the WBS can help you. Analyze and discuss the Ritz Carlton Case. 8 Mar 04 Group Reports Project Management Group Reports on Product Design Chap 3 of Textbook Project Management PowerPoint Lecture View presentation 16. Guide Question: 1. 48-56. Be prepared to discuss with your classmates your ideas Optional activities: View the video clips on quality management in the Course materials. preparing a meal.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS Case. What are some examples of projects that you know? Avoid discussing those taken up in the lecture. Discuss the duties and responsibilities of a project manager. 2003. 2.

Les B. 458 of 9th ed.) or Dell’s Value Chain (p. Lambert. Lambert. Optional activities: View the video clips on project management in the Course materials. Vol. September 2004. Guide Questions: 1. By: Fiksel. pp. Supply Chain Management Review. structural. Post your thoughts on the folders in Moodle. Case Discussion: Analyze and discuss the case. John A. What organizational. Dell’s Supply Chain and the Impact of E-Commerce (p. technological and cultural changes need to be done for an effective logistics system? 2. Supply Chain Management.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS Moodle. Post your Assignment .. 9: ENVIRONMENTAL EXCELLENCE: The New Supply Chain Edge... Joseph. Reading No. 8 Issue 5.445 of 8th ed. Post your reactions in the Assignment folder in Moodle. Artman. 8 The Eight Essential Supply Chain Management Processes by Douglas M. What barriers need to be overcome for a logistics system to be effective in the Philippines? Individual Activity/Assignment: Reading No.. Share. Jul/Aug2004. Douglas M. Supply Chain Management Review. p50-57. Comment and react to the ideas presented therein. 9 Mar 11 Group Reports Online: Supply Chain Management Discussion Group Reports on Facility Planning Chapters 11 &S11 of Textbook PowerPoint Lecture View presentation 07. 18-26. Hugh M. Harris.) Be prepared to discuss with your classmates your ideas.

. Would these strategies also be applicable for service organizations? 3. 10 Mar 18 Production Planning & Control 1. Optional activities: View the video clips on scheduling in the Course materials. How do scheduling activities differ for projects. What factors make scheduling difficult? Individual Activity/Assignment: Go to page 603 of the 8th edition/632 of the 9th ed. Scheduling Guide Questions: 1. Aggregate Planning 2. Case Discussion Post your thoughts on the folders in Moodle. mass production. Discuss with your classmates the Ethical Dilemma posed therein. Discussion Class Discussion Post your thoughts on the folders in Moodle. Optional activities: View the video clips on supply chain management in the Course materials. Discussion . Independent Demand Inventory Management. Aggregate Production Planning Chapter 14 of textbook PowerPoint Lecture View presentation 09. Critique the aggregate production planning strategies and determine applicability under Philippine manufacturing conditions? 2. 11 Mar 25 Inventory Management Chapter 12 & 14of textbook PowerPoint Lecture View presentation 10. Scheduling Chapter 13 & 15 of Textbook PowerPoint Lecture View presentation 08. and process operations? 4.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS analysis in the appropriate Forum folder in Moodle.

Guide Question Under what conditions would JIT be effectively implemented under Philippine setting? Individual Activity/Assignment: Case Discussion: Analyze and discuss Chapter 16 of textbook PowerPoint Lecture View presentation 12 Just-in-Time Systems. (Note that the JIT “Pull” Simulation is animated and automatically advances). 595 of 9th ed. 12 Apr 01 Just-in-Time Systems/ Lean Production Integration Reading No.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS 11. 570 of 8th ed. Case discussion Post your thoughts on the folders in Moodle. .. p. McWatters. What are the strengths and limitations of the different inventory models? What is most applicable in the Philippines? 2. Materials Requirements Planning. Journal of Operations Management 19 (2001) pp. 10 The production performance benefits from JIT implementation by Rosemary R. Optional activities: View the video clips on inventory management and materials requirements planning in the Course materials. Guide Questions: 1. 81-96. Under what conditions would MRP I and MRP II be effectively implemented under Philippine setting? Discussion Individual Activity/Assignment: Case Discussion: Analyze and discuss Ikon’s Attempt at MRP (p. You may wish to discuss your thoughts in the appropriate Forum. Fullerton and Cheryl S.) Be prepared to discuss with your classmates your ideas.

class discussions. and case discussions done face-to-face or online (via MOODLE) in the delivery of knowledge to the student on various topics in OM as applied in manufacturing and non-manufacturing (service) sectors. I. Optional activities: View the video clips on JIT in the Course materials. This will allow the students to maximize their learning opportunities. 13 To be Determined FIELD TRIP Guide Question: Evaluate the facility visited using the various concepts and techniques learned in the course. 662 of 9th ed. How can it improve? In what areas? Submit a reaction paper in appropriate assignment Folder. 14 Apr 15 Final Examination Final Examination is take-home.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS Mutual Insurance Company of Iowa (p. Upload your Term Paper to the appropriate Assignment Folder. All submissions will be done on a paperless basis. 634 of 8th ed. Be prepared to discuss with your classmates your ideas.) Post your analysis in the appropriate Forum folder in Moodle. Online interaction in the form of asynchronous discussions between the student and the professor and between the students themselves will be used to complement and enhance face-to-face sessions. Case Discussion Post your thoughts on the folders in Moodle. Submissions will be done through the appropriate Assignment folders in the MOODLE Learning Management System. FINAL EXAM (30%) COURSE . the Discussion Reaction Paper Discussion Final Examination Paper Term Paper LEARNING APPROACHES This course will involve the use of powerpoint slide lectures. p. Does it observe the best practices in Operations Management? 2. Upload your answers to the Final Examination to the appropriate Assignment Folder.. 1. Post any thoughts in Moodle.

III. Details of each deliverable are as follows: A. Students are expected to participate in the discussions called for by the instructor. The document must be posted in the folder in Moodle. and attendance (including use of the MOODLE) in other related activities that may be organized for the class. REACTION PAPERS. COURSE REQUIREMENTS /POLICIES . and exercises should be posted in the appropriate folders provided in Moodle. A grade of 60 will automatically be given for non-submission. TERM PAPER (15%) The class will be divided into groups and each group is required to submit a term paper on any topic on Operations Management. • A Feasibility Study on the Production of an Innovative or Improved Product or Service. These are to be submitted as instructed. CLASS PARTICIPATION and ATTENDANCE (10%) This portion includes the student’s participation in discussions.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS REQUIREMENTS / POLICIES 1. There will be one long exam (FINAL EXAM). • An Operations Audit of a Manufacturing or Service Organization. • An Evaluation of the Adoption/Application of Specific Quantitative Technique Applied in the Manufacturing or Service Setting. which will seek to determine the student’s attainment of the course objectives. DISCUSSIONS (15%) Discussions of major topics and cases will be the main medium for class interaction. reaction papers (lengthier formal submissions). assignments such as Simulation Exercises. Assessment of the quality of a student’s contributions in the discussions is based on the Discussions Rubric attached to this Syllabus. individual case analyses. Please observe the deadline. II. 3. Assessment will be based on the attached Rubric. IV. ASSIGNMENTS and GROUP REPORTS (30%) Group reports. Student activity is monitored and results of monitoring will form the basis for grading. DELIVERABLES (45%) Throughout the course. Students may consult the professor via email. INDIVIDUAL CASE ANALYSES. 2. The exam will be a take-home and will be submitted in the Final Examination folder in Moodle. late submission will be penalized by 5 points per day of delay. B. group reports and term papers. No make-up examination will be given. These are spelled out for each session and students are expected to comply on time. The paper could involve any of the following: • Industry Survey of P/OM Practices in either the Manufacturing or Service Sector. i ndividual reaction papers. there are expected deliverables from the student in the form of participation in discussions on topics that will be assigned by the professor. For time-limited assignments. The term paper is to be submitted one week after the last class session.

6. Readings.De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS BASIS IN EVALUATING STUDENT PERFORMANCE Final Exam Discussions Case Analyses. 3. MSC 525M COURSE MATERIALS: Soft copy of other course materials (Powerpoint lectures. Macapanpan. Richard B. Nicholas J. Latest Edition (Prentice-Hall).0 2. Internet Resources. 5. Operations Management. Other Production / Operations Management books found at the Library. 2006 (McGraw_Hill). (The text is available in bookstores in a Philippine reprint edition titled Principles of Operations Management. Operations Management for Compettitive Advantage.5 2. 9th edition. . Jay and Render. cases. 11th edition. Available in local reprint as General Principles in Operations Management. Operations Management. Assignments & Reaction Papers Term Paper Class Participation / Attendance GRADE EQUIVALENTS 98 – 100 95 – 97 92 – 94 89 – 91 85 – 88 Below 85 30% 15% 30% 15% 10% 4.) REFERENCES: 1.5 3. 2008(PrenticeHall). Barry Render & Jay Heizer. Barry. Chase.0 3. readings. and F. Robert Jacobs.5 TEXTBOOK and REFERENCES TEXTBOOK: Heizer. Aquilano. and videos) and hard copies of some readings 2.0 1. 4. Tristan H.

Responds to all the discussion questions. issues of clarification related to the discussion topic/assigned readings. Regularly responds to classmates’ comments. Contributes new information and/or insights and identifies the source. Class Discussion Rubric and Ben Teehankee. Respectfully responds to others’ comments in a thoughtful manner that tends to promote better understanding and insight into different perspectives. their weights and rating k eys in the table below. THMacapanpan 13September 2006 . Reiterates materials in the readings. Present but does not contribute. critical (evaluative) comments. Did not attend discussion. Comments extend beyond Average but less than Superior. but comment or question does not expand class understanding of the issues/assigned readings.Last Updated Term 3 School Year 2 0 1 2 1 3 De La Salle University – Manila RVR College of Business Decision Sciences and Innovation Department COURSE SYLLABUS The paper will be evaluated on the basis of the criteria. Exhibits good insights into and/or understanding of the discussion topic/assigned readings. Informational: Asks points of information. Online Discussion Performance Guide. Discussion Performance Guide Performance Level Pts Behavior / Performance Critical contribution: Asks provocative questions that extend discussion beyond the discussion topic/assigned readings and/or makes insightful. Superior 100 Good 90 Average 80 Below average 70 Present Absent 60 50 Adapted from Rich Slatta. Joins discussion.

but these elements are brief Has organizational pattern but lacks closure or completeness Has unclear organizational pattern No organizational pattern Some misunderstanding Development of support is erratic and nonspecific Little.79 Tries to address topic Confusion with another subject matter No understanding at all Below 75 Does not address topic 13September 2006 THMacapanpan . if any. and end. sentence structure and word choice is varied Some variations in sentence structure and word choice Occasional errors including word choices General conventions are used 91 – 89 85 – 88 Includes a beginning.98 97 – 95 94 – 92 FOCUS 30% Focused. 84 – 80 Obvious misunderstanding 75 .De La Salle University-Manila Decision Sciences and Innovation Department College of Business COURSE SYLLABUS PAPER EVALUATION RUBRIC The paper will be evaluated on the basis of the criteria. loosely related ideas Focused but may contain ideas that are loosely connected to the topic Addresses topic but loses focus due to inclusion of extraneous ideas Addresses topic in very superficial way ORGANIZATION 20% Powerfully organized Logical progression of ideas Transitional devices strengthen organization Lacks logical progression of ideas SUPPORT 25% Elaborate examples Specific details Support is loosely developed and lacks specificity Development of support is uneven CONVENTIONS 10% Few errors. their weights and rating keys in the table below. CRITERIA / WEIGHTS UNDERSTANDING 15% Superior understanding of subject matter Mature understanding Commonplace understanding Partial / limited understanding Rating Key 100 . purposeful & reflects insight Focused on topic and includes related ideas Focused on topic and includes few. Blatant errors in conventions including misspelling of common words Obvious unfamiliarity with English. middle. support consists of generalizations Erroneous support or examples No support Some errors in basic conventions but common words are spelled correctly Many errors in basic conventions but common words are spelled correctly. if any. development of the supporting ideas.