¥our Message Medla &

Dlrect |ntelllgence’s gulde to
Pacebook
and
Non-Proñts
dlrect
lntelllgence
Convergence Marketlng Strategles
PACL8OOK AND NON-PPOP|TS
2
dlrect
lntelllgence
Convergence Marketlng Strategles
Socialnetworkingsitesareonlineoutletsusedtoformcommunitiesbased
aroundparticularinterests.Forexample,Friendsterstartedasasimplewaytoconnect
withfriends,Myspacestartedaroundafocusonmusic,LiveJournalaroundpersonal
blogging,andFacebookaroundcollegesandconnectingwithclassmates.
Facebookhasbeenaroundforafewyears,butonlyrecentlyhasbecomethe
biggestandfastestgrowingonlinesocialnetworkingsite.Itwasstartedin2004bya
Harvardstudentasawaytoconnectwithclassmatesandsoonexpandedtoopenup
itscommunitywithotheruniversitiesintheUnitedStates.Until2006youhadtohave
avalidschoolemailaddresstoevenjoin.Thisrequirementwouldplacemembersina
particularnetworkforcommunicating.Forexample,astudentatUCBerkeleywouldbe
inthenetworkcalledBerkeley.Itwouldthenbesimpletoseewhateventsandactivities
weregoingoninyourcommunity.In2006Facebookopeneditsdoorstoeveryoneover
the age of 13. At this point, the site really took of and no longer just focused on the
collegecrowd.
wHAT |S THL CUPPLNT PACL8OOK AUD|LNCL!
Therearemorethan160millionactiveusersonFacebookandit’sgrowingeveryday.In
theUnitedStatesalone,therearemorethan45millionmembers.Ofthese,25.5milliondefined
themselvesasfemaleand19millionasmale.Yourtargetaudienceisonline,andonFacebook.
HereisthebreakdownofthoseusersthatreportedtheirageintheU.S.:
• 13-18year-olds: 8.2million
• 19-25yearolds: 16.6million
• 26-35yearolds: 11.6million
• 36-45yearolds: 4.8million
• 46-55yearolds: 2million
• 56-65yearolds: 1million
SomeotherfunfactsaboutU.S.usersonFacebook:
• morethan5millionstatetheyarecollegegraduates
• morethan7.9millionstatetheyareincollege
PACL8OOK AND NON-PPOP|TS
3 www.dlrect-lntelllgence.net
• about4.5millionpeoplelistCaliforniaashome
• 98,000memberslisttheenvironmentasaninterest
• 171,000listhealthasaninterest
WanttoseeifyourtargetaudienceisonFacebook?Youcansortbycountry,
state,city,sex,age,keywords,education,workplace,and/orrelationshipstatus.Todo
so, go to htp://www.facebook.com/ads/create/. Use “Step 3: Reach the exact audience
youwant”tosee.
CONNLCT|NG TO PLOPLL ON PACL8OOK
Facebookalwaysallowedwaystoformcommunitiesthroughnetworksandby
creating Groups. In recent years, it also began ofering other ways to network such as
throughPagesandCauses,andbeganallowingexternally-developedapplicationsand
informationintothecommunity.Forexample,youcanplayScrabbleinFacebook,read
about the work of your favorite nonprofts, and when you rate a restaurant on Yelp or
a movie on Netfix, you can have it link to your account. If a user chooses to allow it,
thisinformationisputontheirpageorMiniFeedandfedtotheirfriendsviatheNews
Feed.Attheendof2007,Facebookalsostartedallowingpaidadsintothecommunity.
NLwS PLLDS and M|N| PLLDS
NewsFeedsappearonaperson’shomepage.Itlistswhat’sbeenhappening
amongfriends.Havetheygivenmoneytoacauseorbrokenupwiththeirpartner?
Thisiswhereapersongetsmanyoftheirupdatesontheironlinefriends’lives.Ifyou
aremarketingamessageoranorganization,thisiswhereyouwanttobe.Itisavery
importantwaytogetyourmessageoutintotheFacebookworld.Sohowdoyougeta
messageintoaNewsFeedanyway?ThisisthroughMiniFeeds.
AMiniFeedisapersonalfeedthatjustshowsinformationaboutoneperson’s
activities. It shows if anything has changed recently on their profle, if they’ve joined
anynewgroupsorcauses,orifthey’veupdatedanycontentoraddednewcontent.
ThisiswhatgetspulledintoaNewsFeed.Iftheindividualdoesn’twantanystories
PACL8OOK AND NON-PPOP|TS
4
dlrect
lntelllgence
Convergence Marketlng Strategles
from their Mini Feed available to see, they can choose to remove them from their profle,
which removes them from the News Feed as well. Geting and staying in a Mini Feed
cangetyourmessagepermanentlyonsomeone’spersonalpageandpushedouttotheir
friends’homepage.SohowdoesonegetintotheMiniFeed?Ifamemberjoinsyour
group,addsyourpageasafavorite,signsyourpetition,donatestoyourcause,updates
their status with your message, or any number of diferent activities, a story will be
added to their Mini Feed/personal page leting their circle of friends and networks
knowaboutit.
GPOUPS
AnyonecancreateagrouponFacebook.Groupscanbebasedaround
anything— shared interests, activities, or an organization for example. The beneft of
groupsisthatallyoursupportersareinoneplace.Youcanmessagethemall,invite
themtoevents,showthemlinks,photosorvideos,andgettheminvolved.Itisalso
interactive, leting people write messages, contribute to discussions, upload photos
Erica I want to save the baby polar bears!! :(. 6 hours ago - clear
What are you doing right now?
News Feed Status Updates Photos Posted Items Live Feed
Ben De Leon is updating his blog: http://benlinus.blogspot.com. 8 minutes ago - Comment
John Scarpulla pondering the complexity of the bulgina. 21 minutes ago - Comment
John Bell at 6:41pm January 24
i always thought it was "ballgina"
Write a comment...
Aaron Lutze just stomped the long manual line at Woodward first try, no warm up!
22 minutes ago - Comment
Cedar Kyes is happy to see snow again today...riding tomorrow! ;).
about an hour ago - Comment
Elys Claire was tagged in an album.
halloween
15 photos
by Holli Styles (Portland, OR)
Comment
Steve Schuitt uploaded a new video.
Jan 24, 2009 5:49pm
by Steve Schuitt
1:15 Added 51 minutes ago
Comment - Become a Fan - See more Pages
Jack Forder became a fan of Tribe Called Quest.
Musician - 17,463 fans
A Tribe Called Quest is a critically acclaimed and highly-
influential American hip-hop group, formed in 1988. The
group is composed of rapper/producer...
Cara Hirsch was tagged in an album.
30th Birthday
26 photos
by Matthew Bullock (Claremont Colleges)
Location: Sacramento
Comment - Continue Reading
Stephanie Lindloff wrote a new note.
In this note: Erica Ringewald
25 things - you've been tagged!
Rules: Once you've been tagged, you are supposed to write a note with 25 random things,
facts, habits, or goals about you. At the end, choose 25 people to be tagged. You have to
tag the person who tagged you. If I tagged you, it's because I want to know more about
you.
Anne Dillenbeck at 9:23am January 24
Um, ok, how do I do this tagging thing..I like yours--did you
do it all at once or did you write in sections? Can you edit it
later? Where do you find the time? I am supposed to be
working and need to call my sis and my mom today--catch-up
call with Chrissie and duty call to Mom.
Stephanie Lindloff at 9:27am January 24
I did it over the morning while watching the Aussie Open. :)
Just kept the window up on my computer and added to it
Requests
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Page 1 of 4 Facebook | Home
1/23/2009 http://www.facebook.com/home.php?
AnexampleofaNewsFeed:
Erica Gulseth I want to save the baby polar bears!! :(. via Twitter - 6 hours ago clear
Wall Info Photos Boxes Causes Hug Me
Advertise
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Update Status Share Link Add Photos Elbow Tap Causes
All Posts Posts by Erica Posts by Others Settings
Today
Yesterday
Jan 23
What are you doing right now? Post
Comment
Erica became a fan of The Humane Society of the United States.
Non-Profit - 49,319 fans
The HSUS is the nation's largest and most powerful animal welfare
organization. We work in the United States and abroad to protect all
animals. We ce...
Stephanie Katz mentioned Erica in her note harmony cellers saturday night :).
- Comment - Show Comments (1)
Erica I want to save the baby polar bears!! :(. via Twitter -
12:25am - Comment
Anthony Komaromi at 12:30am January 25
What happened to them?
Show 3 more comments...
Jason Lopez at 1:39am January 25
I'm doing this topic for a report for school. Have any
research I can steal? ;)
Ryan Dorp at 6:10am January 25
You should save Mr. Splashy Pants as well!
http://en.wikipedia.org/wiki/Mister_Splashy_Pants
Write a comment...
Inga Beck mentioned Erica in her note 20 Random Things. - Comment - Show Comments (8)
Melody McCoy celebrated change with you using SocialCalendar.
Comment - View Gift - Celebrate Change - Give Another Gift
Casey Roncoroni wrote at 4:26am
Thanks!! =)
Wall-to-Wall - Write on Casey's Wall
Comment
20 Random things - my version
Once you've been tagged, you are supposed to write a note with 20 random things, facts, habits,
or goals about you. At the end, choose 25 people to be tagged. You have to tag the person who
tagged you. If I tagged you, it's because I want to know more about you.
Mike Sellers at 3:34am January 24
Create a Profile Badge
December
2008
Created about 2
weeks ago
i heart
permaculture
and crunchy
summers
Updated about 2
weeks ago
Unique Engagement
Rings
Unlike any other ring. View
the new engagement rings
and wedding bands from the
Verragio's Paradiso and
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beautiful. They've worked
for thousands, how about
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Applications Applications Applications Applications Applications Online Friends (12) Online Friends (12) Online Friends (12) Online Friends (12) Online Friends (12)
Page 2 of 5 Facebook | Erica Gulseth
1/23/2009 http://www.facebook.com/home.php?
AnexampleofaMiniFeed:
PACL8OOK AND NON-PPOP|TS
5 www.dlrect-lntelllgence.net
andmore.Aniceaspectofhavingagroupisthatyoucancontrolitscontent,invite
memberstojoin,andmoderateanythingassociatedwiththatgroup.
When someone joins a group, writes a message on a group page or atends an
event,astoryiscreatedontheirMiniFeed.AllusersalsohaveaGroupsapplication
pagethatdisplaystheirrecentlyupdatedgroupsaswellasgroupstheirfriendshave
joinedrecently.
Join (RED) -- End AIDS in Africa
Global
Basic Info
Contact Info
Type: Common Interest - Politics
Description: From joinred.com --
THE (RED) MANIFESTO
All things being equal, they are not.
As first world consumers, we have tremendous power. What we choose to buy,
or not to buy, can change the course of life and history on this planet.
(RED) is that simple an idea. And that powerful. Now, you have a choice. There
are (RED) credit cards, (RED) phones, (RED) shoes, (RED) fashion brands. And
no, this does not mean they are all red in color, although some are.
If you buy a (RED) product or sign up for a (RED) service, at no cost to you, a
(RED) company will give some of its profits to buy and distribute anti-retroviral
medicine to our brothers and sisters dying of AIDS in Africa.
We believe that when consumers are offered this choice, and the products meet
their needs, they will choose (RED). And when they choose (RED) over non-
(RED), then more brands will choose to become (RED) because it will make
good business sense to do so. And more lives will be saved.
(RED) is not a charity. It is simply a business model. You buy (RED) stuff. We
get the money, buy the pills and distribute them. They take the pills, stay alive,
and continue to take care of their famlies and contribute socially and
economically in their communities.
If they don't get the pills, they die. We don't want them to die. We want to give
them the pills. And we can. And you can. And it's easy.
All you have to do is upgrade your choice.
Share
This is an open group. Anyone can
join and invite others to join.
Group Type
„ T Greg Doucette (N.C. State)
Admins
Barack Obama (One Million Strong
for Barack)
Common Interest - Politics
Join to support Breast Cancer
Awareness Month.
Organizations - Non-Profit Organizations
When I was your age, Pluto was a
planet.
Common Interest - Science
For Every 1,000 that join this group I
will donate $1 for Darfur.
Organizations - Non-Profit Organizations
If you remember this you grew up in
the 90's
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Home Profile Friends Inbox Search Logout Settings Erica Gulseth Applications Applications Applications Applications Applications Applications Applications Applications Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16)
Page 1 of 8 Facebook | Join (RED) -- End AIDS in Africa
1/23/2009 http://www.facebook.com/s.php?init=q&q=humane+society&ref=ts&sid=6b9671ee5a0bda39111d33f8dd5f76a0
AnexampleofaGroup:
PAGLS
OncepeoplebeganbringingtheirbusinessesandorganizationsontoFacebook,
the site created what are known as Pages. They are advertised as the “complete
solutionwithinFacebooktoshowcaseyourbusiness,bandorbrand.”Pagesareharder
toconnectpeopletoasyoucan’tbewithinapageandclick,inviteyourfriendstheway
youcanwithaGroup,butoncetheyareassociatedwithyou,youcanconnecttothem
easierwhenyouhaveupdates.Thisisyourorganization’schancetobetheultimate
resourcetotheconsumer,akafan,onyourorganizationorindustry.WhenaPageis
updatedwithnewinformation,allfans,astheyarecalled,areinformedofthechanges
andupdates.IfyouupdateyourPageregularly,afanwillconstantlybenudged,inan
unobtrusivemanner,toyoursitetoseeyourchanges.
LikeGroups,Pagesarefreeandallowmemberstointeractwithyourproduct,
organization,etc.WhenafaninteractswithyourFacebookPage,storieslinkingto
yourPagearesenttotheirfriendsviatheNewsFeed.Astheseusersclickthroughand
PACL8OOK AND NON-PPOP|TS
6
dlrect
lntelllgence
Convergence Marketlng Strategles
interactwithyourPage,NewsFeedkeepsdrivingword-of-mouthtoawidercircleof
friends.AnotherwaytoincreaseyourfansistoadvertiseyourPagetoawideraudience
usingapay-per-clickorapay-per-viewapproach.
The Humane Society of the United States
Browse more non-profits
Founded: 1954
Information
Website: http://www.humanesociety.org
Company Overview: The HSUS is the nation's largest and most powerful
animal welfare organization. We work in the United
States and abroad to protect all animals.
We celebrate the human-animal bond, and fight
animal cruelty and abuse in all its forms.
If you have a question regarding this page or
anything on it, please email us at
clefevre@humanesociety.org or
clewis@humanesociety.org.
The animals thank you!
Share
Profile Box
HSUS Social Networks
Become a Fan
Add to my Page's Favorites
View Updates
Home Profile Friends Inbox Search Logout Settings Erica Gulseth Applications Applications Applications Applications Applications Applications Applications Applications Applications Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16) Online Friends (16)
Page 1 of 9 Facebook | The Humane Society of the United States
1/23/2009 http://www.facebook.com/s.php?init=q&q=humane+society&ref=ts&sid=6b9671ee5a0bda39111d33f8dd5f76a0
ADvLPT|SLMLNTS
Advertisements on Facebook were frst allowed in November of 2007. They
initially had an extremely low click-through rate, but beter placement and more
directedmarketinghasputthemonparwithGoogleAdWords’success.Youcanchoose
toadvertiseaPage,Group,Event,orApplicationwithinFacebookoranoutsideweb
link,suchasyourwebsiteoradvocacycenter,adonationpage,etc.
AnexampleofaPage:
Erica Gulseth I want to save the baby polar bears!! :(. via Twitter - 6 hours ago clear
Wall Info Photos Boxes Causes Hug Me
Advertise
More Ads


Update Status Share Link Add Photos Elbow Tap Causes
All Posts Posts by Erica Posts by Others Settings
Today
Yesterday
Jan 23
What are you doing right now?
Post
Comment
Erica became a fan of The Humane Society of the United States.
Non-Profit - 49,319 fans
The HSUS is the nation's largest and most powerful animal welfare
organization. We work in the United States and abroad to protect all
animals. We ce...
Stephanie Katz mentioned Erica in her note harmony cellers saturday night :).
- Comment - Show Comments (1)
Erica I want to save the baby polar bears!! :(. via Twitter -
12:25am - Comment
Anthony Komaromi at 12:30am January 25
What happened to them?
Show 3 more comments...
Jason Lopez at 1:39am January 25
I'm doing this topic for a report for school. Have any
research I can steal? ;)
Ryan Dorp at 6:10am January 25
You should save Mr. Splashy Pants as well!
http://en.wikipedia.org/wiki/Mister_Splashy_Pants
Write a comment...
Inga Beck mentioned Erica in her note 20 Random Things. - Comment - Show Comments (8)
Melody McCoy celebrated change with you using SocialCalendar.
Comment - View Gift - Celebrate Change - Give Another Gift
Casey Roncoroni wrote at 4:26am
Thanks!! =)
Wall-to-Wall - Write on Casey's Wall
Comment
20 Random things - my version
Once you've been tagged, you are supposed to write a note with 20 random things, facts, habits,
or goals about you. At the end, choose 25 people to be tagged. You have to tag the person who
tagged you. If I tagged you, it's because I want to know more about you.
Mike Sellers at 3:34am January 24
Create a Profile Badge
December
2008
Created about 2
weeks ago
i heart
permaculture
and crunchy
summers
Updated about 2
weeks ago
Unique Engagement
Rings
Unlike any other ring. View
the new engagement rings
and wedding bands from the
Verragio's Paradiso and
Insignia collections now.
Give Her Your Promise
Say "I love you" with a
gorgeous promise ring from
Robbins Brothers. Shop our
huge selection today!
Super Weightloss
Foods
These foods help you slim
down and stay healthy and
beautiful. They've worked
for thousands, how about
you?
Applications Applications Applications Applications Applications Online Friends (12) Online Friends (12) Online Friends (12) Online Friends (12) Online Friends (12)
Page 2 of 5 Facebook | Erica Gulseth
1/23/2009 http://www.facebook.com/home.php?
Anexampleofawhatsomeone’sfriendsseewhentheybecomeafan:
PACL8OOK AND NON-PPOP|TS
7 www.dlrect-lntelllgence.net
ThebestwaytoadvertiseonFacebookisthroughwordofmouth(free!)from
youronlinefriendsorfansviatheiractionsandNewsFeedstories.Adsareless
efective, but can help you spread the word even further by reaching a larger audience.
WithFacebookAds,youchoosethegraphicandtextofyourad,andselectwhen
Facebookshowsittoyourtargetusers.Awaythatyoucanupyourclickthroughrate
isbyhavingFacebookaddinformationaboutaviewers’friends’interactionswithyour
FacebookPage.Seebelowforanexample.Thiscanhelpyoudrivecustomerawareness
ofyourmessageandproduct.

Erica Gulseth I want to save the baby polar bears!! :(. via Twitter - 7 hours ago clear
Wall Info Photos Boxes Causes Hug Me
Advertise
More Ads
Update Status Share Link Add Photos Elbow Tap Causes
All Posts Posts by Erica Posts by Others Settings
Today
Yesterday
Jan 23
What are you doing right now?
Post
Erica is now friends with Kim Perrin. - Comment
Comment
Erica became a fan of The Humane Society of the United States.
Non-Profit - 49,323 fans
The HSUS is the nation's largest and most powerful animal welfare
organization. We work in the United States and abroad to protect all
animals. We ce...
Stephanie Katz mentioned Erica in her note harmony cellers saturday night :).
- Comment - Show Comments (1)
Erica I want to save the baby polar bears!! :(. via Twitter -
12:25am - Comment
Anthony Komaromi at 12:30am January 25
What happened to them?
Show 3 more comments...
Jason Lopez at 1:39am January 25
I'm doing this topic for a report for school. Have any
research I can steal? ;)
Ryan Dorp at 6:10am January 25
You should save Mr. Splashy Pants as well!
http://en.wikipedia.org/wiki/Mister_Splashy_Pants
Write a comment...
Inga Beck mentioned Erica in her note 20 Random Things. - Comment - Show Comments (8)
Melody McCoy celebrated change with you using SocialCalendar.
Comment - View Gift - Celebrate Change - Give Another Gift
Casey Roncoroni wrote at 4:26am
Thanks!! =)
Wall-to-Wall - Write on Casey's Wall
Comment
20 Random things - my version
Once you've been tagged, you are supposed to write a note with 20 random things, facts, habits,
or goals about you. At the end, choose 25 people to be tagged. You have to tag the person who
tagged you. If I tagged you, it's because I want to know more about you.
Mike Sellers at 3:34am January 24
i already knew all of this.
Show 4 more comments...
Lisa Gulseth at 7:57pm January 24
Create a Profile Badge
weeks ago
Eric Reid is a
fan of Gavin
Newsom.
Newsom for California
Join a leader who is fighting
for bold change.
Applications Applications Applications Applications Online Friends (11) Online Friends (11) Online Friends (11) Online Friends (11)
1111
Page 2 of 4 Facebook | Erica Gulseth
1/23/2009 http://www.facebook.com/profile.php?id=776415366&ref=profile
AdscanbeplacedwithinNewsFeedsandinarighthandcolumnonFacebook
referredtoasAdSpace.Examplesarebelow:
Adscanhaveagraphic—highlyrecommended—orjusttext.Titlescanhaveup
to25charactersoftext,andthebodyoftheadcanhaveupto135characters.Thebest
partaboutadsisthatyoucantargettheexactaudienceyouareinterestedinusingdata
fromcountry,state,city,sex,age,keywords,education,workplace,interests,and/or
relationshipstatus.Theycanruncontinuouslyorforanexactstartandenddate.
Thisistheperfectopportunitytoadvertiseasimple,eyecatchingcall-to-action
Erica Gulseth I want to save the baby polar bears!! :(. via Twitter - 7 hours ago clear
Wall Info Photos Boxes Causes Hug Me
Advertise
More Ads


Update Status Share Link Add Photos Elbow Tap Causes
All Posts Posts by Erica Posts by Others Settings
Today
Yesterday
Jan 23
What are you doing right now?
Post
Erica is now friends with Kim Perrin. - Comment
Comment
Erica became a fan of The Humane Society of the United States.
Non-Profit - 49,321 fans
The HSUS is the nation's largest and most powerful animal welfare
organization. We work in the United States and abroad to protect all
animals. We ce...
Stephanie Katz mentioned Erica in her note harmony cellers saturday night :).
- Comment - Show Comments (1)
Erica I want to save the baby polar bears!! :(. via Twitter -
12:25am - Comment
Anthony Komaromi at 12:30am January 25
What happened to them?
Show 3 more comments...
Jason Lopez at 1:39am January 25
I'm doing this topic for a report for school. Have any
research I can steal? ;)
Ryan Dorp at 6:10am January 25
You should save Mr. Splashy Pants as well!
http://en.wikipedia.org/wiki/Mister_Splashy_Pants
Write a comment...
Inga Beck mentioned Erica in her note 20 Random Things. - Comment - Show Comments (8)
Melody McCoy celebrated change with you using SocialCalendar.
Comment - View Gift - Celebrate Change - Give Another Gift
Casey Roncoroni wrote at 4:26am
Thanks!! =)
Wall-to-Wall - Write on Casey's Wall
Comment
20 Random things - my version
Once you've been tagged, you are supposed to write a note with 20 random things, facts, habits,
or goals about you. At the end, choose 25 people to be tagged. You have to tag the person who
tagged you. If I tagged you, it's because I want to know more about you.
Mike Sellers at 3:34am January 24
i already knew all of this.
Show 4 more comments...
Lisa Gulseth at 7:57pm January 24
Create a Profile Badge
weeks ago
Do you love sailing?
Join us as we build the
largest sailing community.
Scholarships for Artists
Turn your passion into a
successful career. Land a
valuable degree in fine art,
graphic, fashion or
multimedia design.
PilotMall Pilot Shop
We offer 4,000 pilot supplies
at everyday low prices.
Receive a free gift with your
first purchase. Garmin,
LightSPEED, D.C. and more.
Applications Applications Applications Applications Online Friends (11) Online Friends (11) Online Friends (11) Online Friends (11)
1111
Page 2 of 4 Facebook | Erica Gulseth
1/23/2009 http://www.facebook.com/profile.php?id=776415366&ref=profile
Erica Gulseth I want to save the baby polar bears!! :(. via Twitter - 7 hours ago clear
Wall Info Photos Boxes Causes Hug Me
Advertise
More Ads


Update Status Share Link Add Photos Elbow Tap Causes
All Posts Posts by Erica Posts by Others Settings
Today
Yesterday
Jan 23
What are you doing right now?
Post
Erica is now friends with Kim Perrin. - Comment
Comment
Erica became a fan of The Humane Society of the United States.
Non-Profit - 49,321 fans
The HSUS is the nation's largest and most powerful animal welfare
organization. We work in the United States and abroad to protect all
animals. We ce...
Stephanie Katz mentioned Erica in her note harmony cellers saturday night :).
- Comment - Show Comments (1)
Erica I want to save the baby polar bears!! :(. via Twitter -
12:25am - Comment
Anthony Komaromi at 12:30am January 25
What happened to them?
Show 3 more comments...
Jason Lopez at 1:39am January 25
I'm doing this topic for a report for school. Have any
research I can steal? ;)
Ryan Dorp at 6:10am January 25
You should save Mr. Splashy Pants as well!
http://en.wikipedia.org/wiki/Mister_Splashy_Pants
Write a comment...
Inga Beck mentioned Erica in her note 20 Random Things. - Comment - Show Comments (8)
Melody McCoy celebrated change with you using SocialCalendar.
Comment - View Gift - Celebrate Change - Give Another Gift
Casey Roncoroni wrote at 4:26am
Thanks!! =)
Wall-to-Wall - Write on Casey's Wall
Comment
20 Random things - my version
Once you've been tagged, you are supposed to write a note with 20 random things, facts, habits,
or goals about you. At the end, choose 25 people to be tagged. You have to tag the person who
tagged you. If I tagged you, it's because I want to know more about you.
Mike Sellers at 3:34am January 24
i already knew all of this.
Show 4 more comments...
Lisa Gulseth at 7:57pm January 24
Create a Profile Badge
weeks ago
Do you love sailing?
Join us as we build the
largest sailing community.
Scholarships for Artists
Turn your passion into a
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Applications Applications Applications Applications Online Friends (11) Online Friends (11) Online Friends (11) Online Friends (11)
1111
Page 2 of 4 Facebook | Erica Gulseth
1/23/2009 http://www.facebook.com/profile.php?id=776415366&ref=profile
Erica Gulseth I want to save the baby polar bears!! :(. via Twitter - 7 hours ago clear
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Jan 23
What are you doing right now?
Post
Erica is now friends with Kim Perrin. - Comment
Comment
Erica became a fan of The Humane Society of the United States.
Non-Profit - 49,322 fans
The HSUS is the nation's largest and most powerful animal welfare
organization. We work in the United States and abroad to protect all
animals. We ce...
Stephanie Katz mentioned Erica in her note harmony cellers saturday night :).
- Comment - Show Comments (1)
Erica I want to save the baby polar bears!! :(. via Twitter -
12:25am - Comment
Anthony Komaromi at 12:30am January 25
What happened to them?
Show 3 more comments...
Jason Lopez at 1:39am January 25
I'm doing this topic for a report for school. Have any
research I can steal? ;)
Ryan Dorp at 6:10am January 25
You should save Mr. Splashy Pants as well!
http://en.wikipedia.org/wiki/Mister_Splashy_Pants
Write a comment...
Inga Beck mentioned Erica in her note 20 Random Things. - Comment - Show Comments (8)
Melody McCoy celebrated change with you using SocialCalendar.
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Casey Roncoroni wrote at 4:26am
Thanks!! =)
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20 Random things - my version
Once you've been tagged, you are supposed to write a note with 20 random things, facts, habits,
or goals about you. At the end, choose 25 people to be tagged. You have to tag the person who
tagged you. If I tagged you, it's because I want to know more about you.
Create a Profile Badge
December
2008
Created about 2
weeks ago
i heart
permaculture
and crunchy
summers
Updated about 2
weeks ago
Style. Location. Price.
Priced from $249k.
Walkscore rated 97. Central
to BART, Chinatown. Why
rent? You can own! 2 stops,
12 min. Save $200k.
A design to be held.
The new BlackBerry®
Curve™ 8900 is coming to
T-Mobile®. Fans find out
first.
Free iPods, Pay
Nothing
Complete 1 offer from
partners like eBay or NetFlix
and get 5 friends to do the
same. Over $2,400,000
already given away. Claim
yours!
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11111
Page 2 of 5 Facebook | Erica Gulseth
1/23/2009 http://www.facebook.com/profile.php?id=776415366&ref=profile
PACL8OOK AND NON-PPOP|TS
8
dlrect
lntelllgence
Convergence Marketlng Strategles
suchasapetition,advocacycampaignorothertime-sensitiveaction,oraproductwith
thatuserinmind.Likewithanythingonline,makeyourproductusefultotheconsumer
andtheywillhelpyousellitfurther.
CAUSLS
CausesiscurrentlythemainwaythatFacebookmembersassociateandreach
out to nonprofts. Anyone can create a cause, donate to one, ask their friends to become
membersanddonate,takeactionbysigningapetition,ordonatetheirstatustoacause.
It can help to supplement your fundraising and organizing eforts in an interactive way.
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The Trust for Public Land
The Trust for Public Land conserves land for people to enjoy as parks, gardens, and other
natural places, ensuring livable communities for generations to come.
Donor Matches
How People Are Helping
Hall of Fame
Beneficiary: Donations to the cause benefit:
THE TRUST FOR PUBLIC LAND
A 501(c)(3) nonprofit
View Fundraising History
Positions: Every child deserves a safe place to play close to home.
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Kristina Johnson joined the cause. 12:55am tomorrow
Trisha Kehaulani Watson joined the cause. 12:38pm
David Thiebaud joined the cause. 11:40am January 22nd, 2009
Marc Hoess joined the cause. 8:23am January 22nd, 2009
Marie Thiebaud joined the cause. 5:14am January 22nd, 2009
See More
See All
Recruiters
1. Erica Gulseth
89 recruits
2. Hsiao-Wen Shih
45 recruits
3. Carisa Jurgens
Turner
17 recruits
Donors
1. Matthew G
Trifiro
$1,000 donated
2. Brian Dougherty
$100 donated
3. Greg Chelius
$100 donated
Fundraisers
1. Matthew G
Trifiro
$100 raised
2. Erica Gulseth
$96 raised
3. Nancy Biskovich
$58 raised
How You Are Helping
Your Fundraising Pledge
Your Recruit Activity
How Your Friends Are Helping
Share
89 members recruited
$0 donated
$96 raised
Go to Your Action Center
You do not have a personal
fundraising pledge.
Pledge to Raise
Kristina Johnson joined the cause.
12:55am tomorrow
Thank Kristina
Forrest Arakawa joined the cause.
12:03pm January 21st, 2009
Thank Forrest
Casey Roncoroni joined the cause.
1:47am January 21st, 2009
Thank Casey
Eric Reid joined the cause. 12:27am
January 21st, 2009
Thank Eric
Jason Lopez joined the cause.
12:17am January 19th, 2009
Thank Jason
Your friends have no recent activity.
Email Friends in the Cause
Invite
Donate
View Members
View Past Announcements
Causes Home Find Causes Your Causes
Search Causes Causes Account About Help
Casey Roncoroni: "I'm turning 24 in 364 days! Please grant my birthday wish by donating to V-
Day."
Learn More
Kick Start Your Start-
Up
Meet VCs and successful Bay
Area entrepreneurs at this
networking and coaching
workshop, featuring Chill's
Best of the Bay desserts!
Welcome to Japan
At least once in your
lifetime, visit Japan. Visit
Japan's official travel
website for more
information.
Mariana Maya
Photography
Wedding and lifestyle fine
art. Babies turn into adults
before you know it. Capture
it now!
Home Profile Friends Inbox Search Logout Settings Erica Gulseth Applications Applications Bookmark Causes Bookmark Causes Online Friends (15) Online Friends (15)
Page 1 of 2 Facebook | Causes | The Trust for Public Land
1/23/2009 http://apps.facebook.com/causes/14112?m=64cfd329&recruiter_id=1765402
AnexampleofaCausepage:
Anexampleofadonatedstatus:Jenni supports the League of Women Voters’ work. Visit www.
leagueofwomenvoters.org to learn more.
PACL8OOK AND NON-PPOP|TS
9 www.dlrect-lntelllgence.net
OnepositiveaspectofCausesisthateachindividualcontrolshowtheyrelate
toyourcause.Theycontrolhowtofundraiseforyouiftheychoose,orhowtolettheir
friendsknowabouttheirfavoritecauses.Theyarethenrewardedfortheirworkviaa
listingasatoprecruiterortopfundraiserfortheircontactsandothermemberstosee.
Adownsideisthatifyourorganizationreceivesadonationthroughthis
application,youarenotgiventhefulldonorinformationyouwouldnormallywant
outofamembershipprogramandthusitishardertostayincontactwiththemand
retainingtheirsupport.Onewayaroundthisistomessagethemembersofyourcause
withanexternallinktoadonationpage.
OTHLP APPL|CAT|ONS
Causes,Groups,andPagesareallexamplesofFacebookapplications.Insimple
terms, applications are enhancements that users can add to their profles to improve
theirinteractionswithfriendsandnetworks.
InMay2007Facebookbeganallowingoutsidedeveloperstocreateapplications
thatinteractwiththecorefeaturesonFacebook.Allapplicationsmustmaintainthe
look and feel customized to Facebook setings using the Facebook Markup Language.
ByJulyof2008,over33,000appshadbeencreated.Themostsuccessfulareonesthat
people fnd value in, such as Causes where users can highlight and promote their
favorite nonprofts.
Unless you have a specifc product that is highly desired by users, than plugging
intoanexistingapplicationsuchasCauses,andcreatingaPage,Eventand/orGroup
and keeping these updated with resources and new content is a much more efective
useoftimeandmoneybyanorganization.
8LST PPACT|CLS
Nonprofts will always have limited resources, so what are the most efcient
waystoconnecttosupportersandfansonline?Thetrickinthisdayandageto
connectingwithsupportersistomeetthemontheirturf.IftheyareonSecondLife,
Myspace, Facebook, Twiter, etc., make your organization available to them via these
platforms.Theywillhelpyougrowyoursupportersandfanbase.Providingthemwith
somethingusefulandinteractivesuchasagame,apetitiontosignandpromote,or
servingasasourceforreliableinformationcanincreaseinterestandpromotioninyour
causeten-fold.
StartbymakingapresenceonFacebook.Facebookisthenumberonesocial
networkingsiteintheworld.CreateaPageandGroupandletyoursupportersand
employeesknowaboutit.Askthemtoinvitetheirfriendsandothersupporters.
Includealinkonyourwebsiteandinyouremailcommunications.Thenkeepthepages
updated with fresh content and interactive materials. Remember that it is very easy to
embedlinkstoarticles,video,sound,andphotosinFacebook.Takeadvantageofthis.
Ifdoneright,yourmessagewillspreadtonewsupportersinarelativelyshortperiodof
time.
Ifyouareabletobeasourcetoyouronlinesupporters,theywilljustthrough
their use atract new supporters and interest. One day you may think about testing
withadsandapplications,butformanyorganizationsthisisthelowcostandmost
efective way to engage with people on Facebook, and the minimum needed to have a
healthyonlinepresenceinthisarena.
This strategy is a starting of point. The most efective online strategies must be
created specifcally to each organizations needs and audience. There is undoubtedly a
Facebook strategy right for your organization and the right expert can fnd it and apply
it efectively.

dlrect
lntelllgence
Convergence Marketlng Strategles
l300 Clay Street, ll
th
Ploor
Oakland, CA 946l2
www.dlrect-lntelllgence.net
888.505.8836
DirectIntelligenceprovidesconvergence
marketingstrategyandplanningtoorganizations
strivingtointegrateemergingWeb2.0,mobileand
socialnetworkingtechnologiesintotheirtraditional
direct marketing eforts.

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