This action might not be possible to undo. Are you sure you want to continue?
their requirements more than their expectations and attracting new customers through customer specific strategic management approaches the relationship management focuses on continuous multiple transactions rather than isolated individual transactions. The Relationship Management approach considers customers as insiders to the business and aims to build a long-term and never-ending relationship with them. The focus of relationship management approach centers on develops in hard core loyal customers with the idea of retaining them forever. A high degree of customer contact, commitment and services are maintained “a tool to turn current and new customers into regularly purchasing clients and then progressively move them through being strong supporters of the company and its products to finally being active and vocal advocates for the company.” Customer Relationship Management is in essence ‘selling by using psychological rather than economic inducement to attract and retain customers’. It seeks to personalize and appeals to the hearts, mind and purses of the mass consumers as viewed