This action might not be possible to undo. Are you sure you want to continue?
Perceptions of "Like Minds" Project
RESEARCH REPORT FOR
Authors: Shaun Akroyd BSocPol Allan Wyllie PhD
Ref: R3250F v5.doc
SUMMARY AND DISCUSSION...........................................................................................1 Discussion .....................................................................................................................5 INTRODUCTION ................................................................................................................7 RESEARCH METHODS .....................................................................................................8 CONSUMER SELF-COMPLETION SURVEY FINDINGS .................................................... 12 Good mix of people in sample ....................................................................................... 12 Positive response to advertising ................................................................................... 18 Varying levels of knowledge of other parts of the Like Minds project .............................. 23 Wide range of organisations seen to be involved in project ............................................ 26 Call for greater involvement of people with experience of mental illness ........................ 28 Reductions in level of stigma and discrimination over the last three years...................... 30 A number wanting more information .............................................................................. 32 Strong overall support .................................................................................................. 32 No strong call for change in future Directions ................................................................ 34 Other comments ........................................................................................................... 35 KEY INFORMANT FINDINGS ........................................................................................... 36
APPENDIX 1 - K EY I NFORMANT I NTERVIEW SCHEDULE ............................................................ 53 APPENDIX 2 - N ATIONAL C ONSUMER S URVEY ........................................................................ 56 APPENDIX 3 - S URVEY V ERBATIM C OMMENTS ........................................................................ 64
SUMMARY AND DISCUSSION
I NTRODUCTION • The research sought feedback on the Like Minds project from people with
experience of mental illness.
• The two components of the project were:
In-depth interviews with 20 key informants Questionnaires self-completed by 266 participants, of whom 41% had been involved in organising or presenting as part of the project, 28% had other involvement and 32% had no involvement. There were an additional 42 Pacific peoples who contributed via focus groups
Ads seen to be having impact
• Over 80% of survey participants felt the ads were helping to reduce stigma
and discrimination associated with mental illness.
• The main impact was seen to be increased awareness and understanding • Key informants generally agreed that the advertising had contributed
significantly to increased awareness of mental illness by whanau, family, and community
• Compared to the high proportion of national survey participants who felt
there was a high level of reduced stigma and discrimination as a result of the ads, a much lower proportion of key informants felt the same way or were less certain about the level of reduced stigma and discrimination
Other parts of project also seen to be having impact
• Most survey participants thought the other parts of the project were having
some impact, although the levels were lower than for the TV ads.
• Key informants mentioned a range of impacts, including the greater
participation of people with experience of mental illness
Many report reduced stigma and discrimination
• Considerable numbers of survey participants reported having noticed or
experienced reduced stigma and discrimination associated with mental illness over the last three years in a range of organisations and groups (see graph below).
although some still felt that there had either been no or very little change. • Most key informants said that in general. but were not much greater than for several of the other organisations/groups. • Key informants were almost unanimous that stigma and discrimination through mental health service delivery had either not improved or had improved very little as a result of the project. and the public respectively. A little less than half reported a reduction for WINZ. • Media reporting and Housing New Zealand had the highest level for increased stigma and discrimination. Changes in level of stigma and discrimination Mental Health Services WINZ 23 25 20 16 29 20 15 30 19 13 19 26 33 20 5 3 4 3 2 5 3 4 7 9 11 10 Housing New Zealand Police Family/Whanau Public Media Reporting 8 12 Little less stigma Little more stigma Lot less stigma Lot more stigma • Key informants were less sure of change. They noted that it was still too early in the project to expect widespread change in public attitude and behaviour leading to a reduction in stigma and discrimination.• Over half of survey participants reported levels of reduced stigma and discrimination for family/whanau. Housing New Zealand and the media respectively. mental health services. while around one third mentioned a reduction within the Police. 2 . government departments had shown at least some positive change in the way they interacted with consumers.
W HAT HAS WORKED WELL AND NOT SO WELL Strong overall support • There was strong overall support for the project from survey participants and key informants. lifting the profile of consumer involvement in the project. which could include personal contact and other forms of communication. 3 . • Some informants however felt that the NAG needed to be more politicised and more visible in regions to be more effective Group support provided by project valued Survey participants who organised or presented as part of the project felt that support from others in the project had worked well Limited knowledge among those not involved in the project • Among those not involved in the project. • Over 80 percent of survey participants noted that the ads were appealing. • Key informants generally felt that the national campaign ads had served the original purpose of increasing awareness of mental illness Involvement in project generally a positive experience • Over three quarters of survey participants felt their involvement in the project had been a positive experience • Being involved in the activities was generally not seen as being too stressful National level involvement of people with experience of mental illness seen as positive feature • Most key informants saw the National Advisory Group (NAG) as a very positive feature of the project. Just under half had heard from people working on the Like Minds project and nearly one third mentioned "other people". most felt they only knew "a little" about the project (apart from the advertising) • Only 20% knew of any organisation associated with the project Personal vehicles contact and newsletters both important communication • Over half of survey participants had found out or heard about the project from mental health services. Campaign Ads appealing • Nearly all survey participants and all the key informants had seen or heard the Like Minds advertising.
and with much higher levels of social discrimination. religious leaders. those with diagnoses of schizophrenia and bi-polar disorder. and a quarter mentioned hearing from regional newsletters. counsellors. • Key informants had heard about the project from someone working on the project or were themselves working on the project.e. Call for using everyday people in the ads • Key informants felt that any new ads needed to portray "grassroots consumers" and "more everyday normal" situations for people with experience of mental illness. • Survey participants also saw this as the main change needed in the ads Prioritised targeting • The overwhelming response from key informants was for the project to continue targeting the existing persons. groups or organisations. mentioned that "all" or "most" of the people working on the project should have experience of mental illness. hospitalisation). followed by media and media personalities. Key informants noted that more educative workshops were needed to target government departments.g. • Key informants felt that any new ads needed to portray people with mental health issues that often required greater levels of treatment intervention (e. social workers. • A number of key informants said that there needed to be increased capacity in terms of people and resources within the project and that the project should eventually be consumer driven and lead. and schools). • Survey participants also wanted more of the same and did not identify any clear emphasis for improvements to project activities 4 .g. noting that targeting should firstly start with the mental health services. then government organisations and agencies (including the Police and the Department of Justice).• Over a third of participants had heard by way of the Like Minds newsletter. and finally the general community (including people with experience of mental illness. FUTURE STRATEGIES FOR THE PROJECT Greater involvement of people with experience of mental illness • Survey participants. This desired level was significantly higher than the proportion of consumers they thought were actually working on the project. e-mail bulletins and other forms of communication. They also had access to project newsletters.
but it would seem likely that the project has been a major contributor • The fact that those who had no involvement with the project were as likely as the others to report reduced stigma and discrimination shows that the perceptions of the impacts were not just limited to those who had been closely involved in the project • The survey results showing decreased stigma and discrimination from mental health services were inconsistent with the perceptions of most of the key informants. D ISCUSSION • The high proportion of people with experience of mental illness reporting that they had noticed or experienced reductions in stigma and discrimination from the range of different organisations and groups is the strongest evidence to date that this project is achieving its goals. Pacific key informants suggested: prioritising initiatives. which was in addition to 21% who were already receiving information. maintaining a holistic approach that included the physical. encouraging bi-lingual programmes. in that WINZ had the highest mentions for reductions and this was the department that had been most receptive to the project and with which the most workshops had been undertaken • This report shows that people with experience of mental illness are 5 . Maori and Pacific programmes. and encouraging more interaction between mainstream. and Maori television programmes to promote the project to Maori.More information wanted • Survey participants showed interest in the project by wanting to be sent regular information about the project (44%). Other initiatives/changes suggested • Some key informants wanted providers who were not meeting service specifications to be replaced with new providers. which does point to the importance of seeking periodic feedback from the wider consumer body • The rates of stigma and discrimination reported for the government departments gives some credibility to the findings. and engaging communities and community leaders to develop their own strategies. • Maori key informants were especially keen about using a Road-show and music. Other suggestions were having ethnic based community/church based education classes alongside support and recovery strategies amongst families. Obviously other factors may have influenced these perceived changes. These are the people the project aims to impact on and they are telling us that they are seeing the impacts the project is seeking to achieve. • For greater project impacts. mental and spiritual aspects of the recovery process.
although they would like to see more consumer involvement in the project • The study also points to the importance of newsletters as vehicles of communication. 6 .generally very satisfied with the project. so perhaps getting more people on the mailing lists should be a priority.
This study provides the most extensive understanding to date of the responses of people with experience of mental illness to the project. The objectives were: • To assist in identifying what people with experience of mental illness perceive to have been the impacts of the campaign and project • To identify what people with experience of mental illness feel has worked well and not so well and the lessons that have been learned • To get input from people with experience of mental illness to assist with determining future strategies for the project 7 .INTRODUCTION This study is part of a programme of research being undertaken by PHOENIX Research to evaluate the national Like Minds project which is focused on reducing stigma and discrimination associated with mental illness.
The criterion for selection was based on them having had close involvement in the project. The ethnic composition of survey participants was as follows: Maori (35%). e-mail. and one person was Maori. 8 . Pakeha/NZ European (51%). The self-completion questionnaire was pre-tested. The 42 focus group participants were Pacific participants from the Auckland area. Participants were also stratified by ethnicity within each region (Maori. Selection of pre-test participants People with experience of mental illness were drawn from a small number of mental health communities within the Auckland area. fax. either by individually filling out self-completion forms (266) or through involvement in a focus group (42). which was a selfcompletion survey of a wider group of people with experience of mental illness. S AMPLE S ELECTION Selection of Key Informants A list of potential key informants was compiled by the National Advisory Group to the project (NAG). Participants were not expected to have had an in-depth knowledge of the Like Minds project. Participants were mostly Pacific and Pakeha/NZ European.RESEARCH METHODS There were two main components to this research. but these interviews also assisted in developing the questionnaire for the second component. was 308 participants. Pakeha/NZ European/Other). Other (3%). A total of 7 participants were asked to answer all interview questions in sequence and to provide feedback about any concerns or issues with the interview schedule. Pacific. with the approximate proportions in each region being based on the census data for all people living in those regions. Firstly twenty interviews were undertaken with key informants with experience of mental illness who had a lot of involvement and/or a high profile with the project. Selection of consumer survey participants The aim was to generate a total sample of about 300 participants. and to gain consent for their participation in the study. Pacific (21%. or post to inform them about the study and issues of confidentiality. Each region (17 in total) was represented by at least one key informant. in partnership with the National Like Minds Project Manager and 20 were selected. All were contacted by phone. This is reported in a separate chapter. which includes the focus group participants). Some people who did not want to do the self-completion survey took part in group discussions. The combined number of participants who were involved in this study.
It was always acknowledged that the targets were approximations. Overall Maori exceeded targets and Pakeha were under-represented. In regions with larger Maori populations. drawing on established networks of people with experience of mental illness. which is why the percentages add to more than 100. It should be noted that the data for actual numbers of interviews includes some people in more than one ethnic category. likewise for Pacific peoples in Auckland and Hutt/Porirua. Maori were involved in organising some of the groups. within their region. These facilitators were asked to bear in mind that ideally half the participants should have had little or no involvement with the project and that where possible to have some Maori representation. Each regional facilitator was given specific numbers of surveys to have completed by a due date. Region Northland Auckland Waikato/ Coromandel/ King Country Bay of Plenty Tairawhiti Hawkes Bay Taranaki Manawatu/ Wanganui Wellington/ Wairarapa West Coast Canterbury Nelson/ Marlborough/ Tasman Otago Southland Total Number Allocated Number Achieved Number of Maori Allocated Number of Maori Achieved Number of Pakeha NZ Allocated Number of Pakeha NZ Achieved Number of Pacific Allocated Number of Pacific Achieved Other Allocated Other Achieved 12 94 5 103 6 18 3 23 5 41 1 32 1 35 0 52 - 0 1 28 19 5 12 9 18 34 4 39 31 19 4 15 9 18 38 4 26 10 9 3 5 2 6 7 1 5 20 15 2 4 1 5 16 2 8 16 9 1 6 6 11 20 2 32 11 8 3 12 9 12 21 3 13 2 1 1 1 1 1 7 1 2 3 2 0 0 0 1 2 0 4 - 1 0 0 0 0 1 3 1 2 11 16 8 309 11 17 8 308 2 2 1 77 4 3 2 108 7 13 6 175 8 15 8 156 2 1 1 57 0 0 0 64 - 0 1 0 10 9 .) A key regional contact person (sometimes 2 people) from the respective regions was involved in managing and facilitating the completion of surveys. as it was difficult for the person organising the data collection in their region to know how many people of which ethnicity were going to turn up. The two groups that were most under the target were Pakeha in Canterbury and Pacific peoples in Wellington. This was despite allowing these two groups additional time for data collection. The table below shows the target numbers of interviews and those achieved.(Participants could indicate belonging to more than one ethnic group.
Pre-test All interviews were undertaken face-to-face either at Phoenix Research. The survey was designed to only take about 10 to 15 minutes to complete. preferred the use of the focus group to discuss the project. Most questions in the survey required participants to tick the box. The majority of Pacific participants in Auckland. or at venues specified by participants. making it easier for the facilitator to explain the survey. A total of 42 Pacific people answered the questions in this manner. the surveys were placed in sealed envelopes or boxes supplied by Phoenix Research. Shaun Akroyd or Ian Heperi (Maori interviewers). was a barrier to participation. A structured interview guide was used in the interviews. who were involved in the project through one of the providers. These interviewers included: Nancy Sheehan (Pacific interviewer). This iterative process continued until no further changes were needed. 2002. The pre-test process usually lasted between 30 and 60 minutes.M ETHOD OF D ATA C OLLECTION Key Informants Interviews were mostly an hour in duration and the majority of interviews were audio recorded (some key informants preferred not to be recorded). making it easier for participants to ask others if they were unsure how to do it. Chris Hansen (Pakeha/NZ Euro/consumer). depending on how much people wanted to write. and some questions required people to write in their comments. Upon completion. Incremental changes were made to the interview schedule after each interview. Auckland. Most interviews were by phone and were undertaken between September 2 and 18. Participants for this phase were not required to have been involved with the project in any depth. Consumer survey People with experience of mental illness were invited via key regional contact persons. or lack of comprehension of the questions. Focus groups (using an interview schedule) were used where language. key informants could in effect choose to be interviewed by any of the four interviewers. Interviewers also made hand written notes of the interviews. 10 . the self-completion surveys were completed by individuals meeting as a group. Although ethnic and consumer interviewers were available to key informants to choose from. and returned to Phoenix via courier or free-post envelopes. Pre-testing occurred in late October 2002. and if needed. to complete a self-completion survey. Wherever possible.
11 . There was only one Maori response that was significantly different from the total sample. which were forwarded to Shaun Akroyd for inclusion in the overall analysis for these interviews. particularly to give some indications of how Maori. as the Pacific survey sample was only 22 people the findings should still be interpreted with some caution.A NALYSIS AND REPORTING Each interviewer provided a level of analysis and summary (including typed and hand written notes) of their key informant interviews. All analysis and reporting was checked for accuracy and commented on by the other interviewers. but there were more for Pacific peoples. Shaun Akroyd provided the majority of the analysis and reporting of the National Consumer survey. However. Input into the analysis. However. Shaun Akroyd provided the majority of the analysis and reporting of the key informant interviews. Phoenix Research. summary and recommendations was provided by Dr Allan Wyllie. we have also commented on some other differences that were not significant. Where differences were statistically significant (at the 95% confidence level) this has been noted in the text. Pacific peoples and Pakeha responses compared.
Forty-one percent of Maori participants were organisers/presenters. 27% had other involvement and 49% had no involvement. and those who indicated having 'other' involvement. They accounted for 42 percent of the sample. S ATISFACTION WITH INVOLVEMENT The table below compares the responses in the types of activities involved in. Pacific people who completed the survey were significantly more likely to be involved as an organiser/presenter (59%). the organisers/presenters 32 percent and those with other involvement 26 percent. 12 . People living in the Midland region were also significantly more likely to be involved as an organiser/presenter (46%). in which case they were included in the second column of data. The information from the focus groups therefore provides a better indication of the opinions of Pacific peoples who were less involved in the project.CONSUMER SELF-COMPLETION SURVEY FINDINGS G OOD MIX OF PEOPLE IN SAMPLE The sample was intended to include a good mix of people who were organisers or had presented as part of the project. 28% had other involvement and 32% no involvement. Among Pakeha. The organisers/presenters could also have been involved in 'other' activities for which they were not organisers or presenters. with 18% having other involvement and 23% no involvement. between those which were undertaken by people as an organiser/presenter. This latter group were considered particularly important to include as their voice had not been heard in the project prior to this. only 24% were organisers/presenters. those who had some other type of involvement such as attending a workshop or exhibiting in the art exhibition and those who had no involvement.
G. Public speaking training Documentaries on mental health and art Leadership training – consumer.As an Organiser/ Presenter (N=85) Activities Mental Health Awareness Week Presentation/seminar/talks/conference/radio talk Hikoi/Walk/March Local and national Like Minds Like Mine group/chair/pilot workshop/committee Hearing Voices workshop Art exhibition Workshop – unspecified Sports day Community Voices workshop Respect Awards ceremony/awards/peace awards Meetings – unspecified Talent quest/Larf festival/karaoke contest Training workshop: Facilitators None/nothing else World Mental Health Day Advocacy workshop SFNM facilitation team/consumer presenter/facilitator Schizophrenia Fellowship Consumer advisor to Pacific Health Marae based workshops C. Maori Consumer Advocate International Mental Health Conference (Ani Gosling) Pacific Trust Don't know 1 1 1 1 1 1 1 1 % 32 27 17 11 9 9 5 5 4 4 2 2 2 1 1 1 1 Other Activities (N=154) % 10 5 12 3 5 3 2 1 0 7 3 3 0 7 1 0 0 1 1 1 1 1 0 0 0 1 1 0 1 0 0 1 0 3 13 .A.A.A. leaders – Pacificare Trust School education programmes M.G. Survey by Phoenix House/survey Recovery project Anxiety disorder groups D.G.
there was a general pattern of organisers/presenters tending to have higher levels of mentions. the support from others was mentioned more than the TV ad. Maori were also more likely to be involved in the hikoi. None of the Pacific peoples had participated in Hearing Voices workshops. Although there were no significant differences between the things mentioned by the organisers/presenters and the others who had involvement. These were: • Hearing Voices workshops • Respect Awards • (to a lesser extent) Art exhibitions Those activities with relatively low mentions for working well when compared with the frequency of involvement in them were: • Mental Health Awareness Week • Speaking to outside groups • Community Voices workshops/ Workshops • Sports day 14 . Consistent with the previously noted higher mention of the hikoi as an activity by participants living in the Auckland region. Pacific peoples were more likely to mention public awareness and less likely to mention the TV ads. All three ethnic groups were similar in their involvement in Mental Health Awareness Week. it can be seen that there were some mentions for working well when compared in them. G ROUP SUPPORT PROVIDED BY PROJECT VALUED Participants were asked to think about all the project activities that they knew of (not necessarily involved in) and to suggest what they thought had worked well. Pakeha tended to have been more involved in the Respect Awards than either Maori or Pacific peoples. Maori were more likely to mention Hearing Voices workshops. these people were also more likely to mention that the walk for wellness/hikoi had worked well (24%). although it may be that some people thought this section was not including the TV ads. As can be seen from the table below. and consumers being involved. Pakeha tended make more mention of the art exhibitions and Respect Awards. When comparing responses to previously on activities involved activities that had relatively high with the frequency of involvement this question with the question reported in.Participants who live in the Auckland region were significantly more likely to have taken part in a hikoi/walk/march (53%). The group support was mentioned by all ethnic groups.
Project Activities That Have Worked Well Participants Involved with project (N=153) % Organiser/ presenter (N=84) % Other involvement (N=69) % Group support/support of others TV ads Hearing Voices Workshop Walk for Wellness/Hikoi Respect Awards Consumers being involved Art Exhibition/Arts Concerts/Karaoke Mental Health Awareness Week Public participation Public awareness Speaking to outside groups 15 13 9 7 7 5 5 5 5 4 3 3 19 18 11 8 6 10 6 6 7 5 2 5 10 7 6 6 7 0 3 3 1 3 4 1 P EOPLE FEEL POSITIVE ABOUT THEIR INVOLVEMENT Over three-quarters of participants felt that involvement in their activities had been either "very positive" or "positive". Levels were fairly similar across all three main ethnic groups. 15 .
A small group mentioned that it had been "very stressful" (7%). levels were similar across ethnic groups. Once again. Stress being involved % 40 35 7 9 2 Very stressful Quite stressful A little stressful N ot stressful D on't know 16 .How feel about activities involved in % 52 26 9 1 Very positive Positive Neither positive/negative Negative 0 Very negative 1 Don't know A CTIVITIES GENERALLY NOT TOO STRESSFUL Three quarters of participants felt that their involvement in project activities had been either "not stressful" or "a little stressful".
The main suggestions for improvement were: Improvements to Project Activities Participants with involvement in project (N=153) % More involvement with people with mental illness More resources to educate community/ more funding/ more finance More activities/ activities on a more regular basis Better financial benefits/ cash inducements for work Involve media more . organisations More advertising/Promotions Project to educate community that we are normal people Workshops to continue 6 6 5 4 3 3 3 3 3 2 17 .NO CLEAR EMPHASIS ON IMPROVEMENTS SOUGHT TO PROJECT ACTIVITIES Participants were asked to suggest any improvements to the project activities.with innovative ways of getting message across/ more positive reporting Emphasise institutional stigma. discrimination/ raise awareness of this Go wider/Reach more groups within community teens.
A DVERTISING HAS HIGH APPEAL Seventy percent of participants liked the ads "a lot". while eighty-four percent liked the ads "a lot" or "a little". the other 2% were either unsure or did not answer the question. Although liking of the ads showed signs of being less among those with no involvement in the project (61%). this difference was not statistically significant. There were only 3% who had not seen the ads. Appeal was high across all three ethnic groups. 18 . How much like ads % Like a lot 70 Like a little N eutral/N either like/dislike D islike a little D islike a lot 14 9 2 2 M OST FEEL ADS HAVING SOME IMPACT Exactly half mentioned that the ads were helping "a lot" to reduce stigma and discrimination associated with mental illness. The total mentioning that the ads were either helping "a lot" or helping "a little" was 85%.P OSITIVE M OST RESPONSE TO ADVERTISING ARE AWARE OF ADVERTISING Nearly all participants (95%) had seen or heard the Like Minds advertising either on TV or radio.
Developing awareness of discrimination. 19 ." (304) A key informant noted the following about how the ads were helping: "General awareness about the existence of mental illness [but] almost no impact with the most severely discriminated against…It's been useful for supporting mild to moderate illness" (KI 01) As shown in the graph below. the proportion rating the ads as helping "a lot" tended to decrease along with involvement in the project. However the level was still 44% among non-participants and this increased to 83% when the helping "a little" figures were added.Ads helping ‘a lot’ % H elping a lot H elping a little N ot helping 50 35 D on't know 7 8 One survey participant acknowledged the ads for: "Putting the issue of mental health/illness in front of the public. Challenging prejudice and ignorance about the reality of having a mental health condition. as might be expected.
I NCREASED AWARENESS / UNDERSTANDING KEY AD IMPACT MENTIONED When asked about the ways that the ads were helping to reduce stigma and discrimination. "promotes awareness/understanding" was mentioned by almost twice as many people as anything else. the figure for Pakeha was 45 percent. The responses were as follows: • Promotes awareness/ understanding (29%) • Shows it can happen to anyone (15%) • People with mental illness can do anything/ can still achieve/ living productive normal lives/ can still be successful (12%) • Brings it out in the open/ making it ok to talk about mental illness/ can speak freely (12%) • Can happen to high achievers (12%) 20 . there were a number of more specific responses.Ads helping “a lot” or “a little” % 100 80 60 60 Helping a lot 53 44 40 Helping a little 20 29 0 Organiser/presenter 31 39 Other involvement No involvement The Pacific peoples who completed the survey were significantly more likely to say the ads were helping "a lot". however those who took part in the focus groups felt less positive about the impact and were lower than total sample. However. mostly relating to the messages communicated in the ads. Fifty-six percent of Maori felt the ads were helping "a lot".
• Encourages tolerance/ reduces stigma and discrimination/ helping people
to not judge (12%)
• Normalises mental illness/ stops a lot of fear/ shows people that it's
alright/ other people see that we are normal even though we have a mental illness (11%)
• Shows support from family/ friends/ peers (4%) • Highlights discrimination/ brings discrimination to the fore/ makes people
aware of the stigma that exists (3%)
• Help a lot/ ads are excellent (3%) • Is positive/ in a positive framework (3%) • Media exposure/ using TV helps (2%) • Shows people with mental illness do get better (2%) • Shows mental illness is not always obvious (2%) • Helping a little (2%)
Pacific peoples were significantly more likely to mention that "it can happen to high achievers". Males were significantly lower (4%) than total sample (11%) for mentioning "normalises mental illness/stops a lot of fear". Participants living in the Midland region (12%) were significantly more likely than total sample (3%) to mention "helping a lot". One survey participant said: "The project has given some view point that most people would be able to understand, that more communication is needed to see the value of human life without the stigma of mental health, which has been put there by people who do not understand it in the first place, therefore effective ads are a good start to helping the community." (192) Another suggested: "Mainstream population being quite ignorant about the subject. This opens eyes to the fact 'it' can hit anyone." (311) A key informant noted: "…putting it on peoples' agendas…just saying well, this is not an acceptable way to treat people and just making them aware that they're more conscious of what they do and how it impacts and how devastating those impacts can be for people with experience of mental illness" (KI 06)
FOR USING EVERY DAY PEOPLE IN ADS
Participants were asked for any comments about the ads or any changes they would suggest if further ads were made. The biggest response was "use everyday people/use a variety of people/use local people" (18%). The rest of the responses attracted 9 percent or less. Responses included:
• Use everyday people/ use a variety of people/ use local people (18%) • Need to cover more serious mental illnesses/ads should get tougher (9%) • More information needed/more facts about mental illness (7%) • More ads/ongoing advertising (6%) • Involve young people/ aimed at educating the young (4%) • Less glamour/more realistic (4%) • Show how families/ friends/ whanau cope/showed support (4%) • More life story experiences/good times and bad times (3%) • More famous people/ overseas celebrities/ other famous people (3%) • More ethnic diversity/more Pacific/ Asian/ Maori faces (3%)
There were a number of other responses but these were at 2 percent levels or lower. Participants living in the Christchurch/Dunedin region were significantly more likely (40%) than total sample (19%) to mention "use everyday people". Responses to this question included: "The ads are great but need more faces and races of people with mental illness." (064) "It was good that important people 'came out in the open' but the average Joe Blow needs to be portrayed in the ads." (004) "Get everyday people not just the big ones. I have a mental illness and work just like them." (001)
V ARYING LEVELS OF KNOWLEDGE L IKE M INDS PROJECT
OF OTHER PARTS OF THE
Participants were asked how much they felt they knew about what was happening in the Like Minds project (apart from the advertising) to reduce stigma and discrimination associated with mental illness. Nearly half of participants said they knew a little, and those who mentioned knowing "a lot" or "quite a lot" were similar in proportion to each other. The responses were:
• Know a lot (20%) • Know quite a lot (21%) • Know a little (47%) • Know nothing (5%) • Don't know (6%)
As would be expected, knowledge increased with increasing involvement in the project. Sixty-eight percent of those involved as an organiser/presenter said they knew "a lot" or "quite a lot" (see graph below). The proportions of Maori saying they knew "a lot" about other aspects of the project was 25%, while for Pacific peoples and Pakeha it was 18%.
How much know about project, apart from advertising
8 32 26 11
20 37 61
Qu ite a lot A little N oth in g
D on 't kn ow
31 6 4
Organiser/presenter Other involvement
Participants living in the Auckland region were significantly less likely (20%) than total sample (35%) to mention other parts of the project "helping a lot" (20%). the Maori sample. These differences are likely to be at least in part a product of the greater proportions of organisers/presenters in the Pacific sample and. the majority still saw the other parts helping at least "a little" and quite a number saw them helping "a lot". The graph below compares these responses with those for the impact of the advertising and it can be seen that more people saw the ads as helping "a lot" than was the case for other parts of the project. 30%.O THER PARTS OF PROJECT SEEN TO BE HAVING IMPACT Participants were asked how much they thought other parts of the project (apart from advertising) were helping to reduce stigma and discrimination associated with mental illness. to a lesser extent. Not surprisingly. those who were involved in delivery of these other parts were more likely to believe they were helping "a lot". Fifty-five percent of Pacific peoples thought the other parts of the project were helping "a lot". for Maori the level was 40% and for Pakeha. However. while those living in the Midland region were significantly more likely to do so (50%). Ads/other parts of project helping ‘a lot’ and ‘a little’ % 100 Ads Ads Other Ads A lot A little 80 Other 60 60 39 48 53 36 Other 40 24 20 44 29 31 31 23 30 0 Organiser/presenter Other involvement No involvement 24 .
a quarter mentioned hearing from regional newsletters. by other people and by regional newsletters. Pacific survey participants were more likely to mention hearing through mental health services.P ERSONAL CONTACT AND NEWSLETTERS BOTH IMPORTANT COMMUNICATION VEHICLES Over half of participants indicated having "found out or heard about" the project from mental health services. 32% from the national Like Minds newsletter and 21% from other people. This suggests they are not part of the networks that the project is currently reaching within their region. Over a third of participants had heard by way of the Like Minds newsletter. Participants living in the Auckland region were less likely to have heard about the project from people working on the Like Minds project (32%). Nine percent mentioned other ways. while the Pacific focus groups tended to be low in mention of the Like Minds project workers being informants about the project. Just under half had heard from people working on the Like Minds project and 28% also mentioned "other people". However. it should be noted that there were still 52% of this group who said they had heard about the project from mental health services. It is useful to look beyond the organiser/presenter group and from the others compare those who chose to get involved and those who did not. As can be seen in the differences between the last two columns in the table below. which could include personal contact and other forms of communication. Those involved as an organiser/presenter were significantly more likely to mention hearing about the project from: • "Like minds" newsletter" (55%) • Newsletters produced by regional organisations working on the project (46%) • People working on the "like minds" project (74%) • Other ways (18%) Those with no involvement in the project were significantly less likely to mention hearing about the project from: newsletters produced by regional organisations working on the project (12%) and people working on the "Like Minds" project (27%). those who did not get involved were less likely to mention being informed by people working on the Like Minds project. 25 .
As would be expected.Involvement with Project Organiser/ Presenter Other Involveme nt (N=69) % Total Which Ways Heard About Project (N=266) % No Involveme nt (N=112) % (N=85) % National Like Minds Newsletter Newsletter by Regional Organisations People Working On Like Minds Mental Health Services From Other People In Other Ways 40 26 49 56 29 9 55 46 74 65 34 18 32 25 52 54 33 7 32 12 27 52 21 5 L IMITED AWARENESS OF ORGANISATIONS INVOLVED IN PROJECT A total of 79 organisations were identified by participants across the regions. therefore the data in the following table showing the mention of the Like Minds providers needs to be interpreted with some caution. 26 . Nine percent of those involved in the project specifically mentioned Like Minds Like Mine as an organisation. or that they knew worked on the project in their region. Among those with no involvement in the project. 80% were unable to name any. 7% in the Midland. Organisers/presenters were more likely to mention Like Minds Like Mine. as organisations that they had worked with on the project. there was wide variation in recall by region and the levels within each region will have been influenced by the networks that were used to generate the sample for this survey. The level among organisers/presenters was 14% and among those with other forms of involvement it was 39%. this varying by region with 2% Auckland. 49% of the sample were not able to name any organisations. However. 9% in Wellington and 18% in Christchurch/Dunedin.
PHU-Good Health Wanganui .PHU-Hutt Valley Health .Regional Like Minds Providers Auckland region Te Hauora o te Tai Tokerau/ THOTT Mental Health Foundation Hapai te Hauora Tapui Pacificare Framework Trust Midland region Taranaki Mental Health Association/ Like Minds Taranaki New Progress Enterprises Raukura Hauora o Tainui Serious Fun 'N Mind Trust Poutiri Trust Turanga Health Wellington region Participant mention % no mention 3 20 9* 12 no mention 22 no mention 10 no mention no mention The Lighthouse-Napier District Health Board .PHU-MidCentral Health Pacific Community Health Taiwhenua o Heretaunga Te Whakapiki te Mohiotanga Te Roopu Pokai Taniwhaniwha Te Rapuora o te Waiharakeke South Island Te Rapuora o te Waiharakeke PHU-Nelson/Marlborough Health Mental Health Foundation Te Awa O Te Ora Hibiscus Health/ Pacific Trust * 4 5 no mention no mention no mention 3 1 1 8 3 17 2 15 11 7 This may have been higher if more Pacific peoples had completed survey forms rather than been part of group discussions 27 .
28 . This question was followed by another asking how many of the people working on the project should be people with experience of mental illness. FOR GREATER INVOLVEMENT EXPERIENCE OF MENTAL ILLNESS C ALL OF PEOPLE WITH All participants were asked how many of the people currently working on the Like Minds project had experience of mental illness. The combined responses for "all" and "most" for those who "should" be working on the project was significantly higher than those "thought" to be working on the project (63% versus 42% respectively). There were none for the South Island.One survey participant noted: "There is not a bigger profile amongst mental consumer about people who run these projects. The following graph shows a comparison between the two estimations." (189) Other (non-Like Minds) organisations with participant mention above 3% are listed below. I'm sure I've heard of them I just don't know what they do. Auckland region • Nga Morehu Whai ora (6%) • Te Ata (6%) Midland region • Consumer Advisory Group (CAG) Eastern Bay of Plenty (9%) • Te Korowai Hauora/Matauranga (7%) • Horizon Whakatane (5%) Wellington region • Well Link (7%) • Schizophrenia Fellowship (5%) • Wellington Mental Health Consumers Union (5%) • Matahuariki (4%) Maori participants were significantly more likely to mention Hapai and Pacific participants Pacificare/Pacific Trust. I don't know them off the top of my head.
People with experience of mental illness working on the project % Thought to be working Should be working 26 13 37 29 25 20 10 3 2 1 20 8 All Most Some A few No people Don't know Responses to this question included: "Consumers/tangata whaiora taking lead role/making decisions about what happens in their communities." (318) Those involved as an organiser/presenter were significantly more likely to estimate the number of people with experience of mental illness currently employed on the project. However the Pacific peoples in the focus groups did not show this pattern. Like Mine become available for consumers. 29 . as "some" (38%) Those with no involvement in the project were more likely to answer "don't know" (31%) and less likely to answer "some” (15%). instead tending towards the "some" option.g." (068) "I would like to see that the consumers who have been working with the project are supported and empowered into employment e. Participants who lived in the Christchurch/Dunedin region were significantly more likely (52%) than the total sample (37%) to say "most" people working on the project should have experience of mental illness. Pacific peoples completing the survey were more likely than other groups (27%) to feel that only "a few" of the people currently working on the project had experience of mental illness. positions currently held in public health and organisations working with Like Minds.
"A little less ". "A lot more ". "Never noticed or experienced stigma or discrimination at [organisation/group]". The proportions choosing the option of "No change". If participants reported having "had little or no contact with [organisation/group] over last 3 years". or "Don't know" are not included in the graph.H IGH PROPORTIONS DISCRIMINATION REPORT REDUCED STIGMA AND One way of identifying whether there had been a decrease in stigma and discrimination was to ask people with experience of mental illness whether they had noticed or experienced any increase or decrease over the last three years within a number of groups. Kia ora. Changes in level of stigma and discrimination Mental Health Services 23 25 20 16 29 20 15 30 19 13 19 26 33 20 5 3 4 3 2 5 3 4 7 9 11 10 WINZ Housing New Zealand Police Family/Whanau Public Media Reporting 8 12 Little less stigma Little more stigma Lot less stigma Lot more stigma 30 . they were excluded from the analysis for that organisation/group. services or government departments. A survey participant noted: "I would like to commend you on all the various efforts that have been made through the Like Minds project in reducing stigma and discrimination and the raising of awareness and not to be ashamed or discouraged and that it’s a joint effort by all and finally that there is hope out there." (199) The graph below shows participants' responses based on the following scale: "A lot less stigma and discrimination now". "A little more ". Thank you. Those reporting less stigma and discrimination are to the left of the vertical line and those reporting more are to the right.
Mental Health Services (12%). There were indications of 31 .The highest reported levels of reduced stigma and discrimination were for Family/Whanau. 53%. For the other government departments. namely Police (13%). and the public (11%). Pacific peoples and Pakeha. WINZ (12%). Mental Health Services. 53% respectively). Participants who lived in the Auckland region were more likely (15%) than total sample (7%) to report a "lot more stigma" in the Mental Health services. The Media Participants who lived in the Midland region were also less likely (5%) than total sample (20%) to have noticed or experienced a "little less stigma" in media reporting. as were those aged under 40 years (10%). participants who lived in the Midland region were less likely (4%) than the total sample (19%) to have noticed or experienced a "little less stigma" at WINZ. Government Departments For WINZ. which was higher than the other government departments of the Police (35%) and Housing New Zealand (33%). Family and Whanau Participants who lived in the Auckland region were significantly more likely (12%) than total sample (5%) to have noted or have seen a "lot more stigma" in family and whanau. Mental Health Services Participants who lived in the Christchurch/Dunedin region were more likely (45%) than the total sample (30%) to have noticed or experienced a "little less stigma" in Mental Health services. while those who lived in the Midland region were less likely (16%) to give the same response. The next highest was WINZ (44%). and Public (55%. Ethnic differences There were no significant differences in the responses to this set of questions by Maori. Media reporting had one of the lowest levels for reduced stigma and discrimination (35%) and the highest for increased (16%). However the level for increased was similar to Housing New Zealand (15%) and not much greater than for several of the other services/organisations. The Public Participants who lived in the Midland region were more likely (33%) than total sample (20%) to have noticed or experienced a "lot less stigma" among the public. Housing New Zealand and the Police there were no differences across demographics for these departments.
Just putting things into action and going by our national plan. as it is currently operating." (003) "Well I think that as far as confidence and that is concerned. Participants who lived in the Midland region were also more likely to request information (64%) and showed a correspondingly low level already receiving information (9%). Differences by level of project involvement Those who had not been involved with the project were as likely as the others to report reduced stigma and discrimination. Those who had indicated being involved in the project as an organiser/presenter (60%) were more likely to request being sent regular information about the project. especially in the government departments and the public. A NUMBER WANTING MORE INFORMATION Participants were asked whether they would like to be sent regular information about the project and 44 percent did. there's a lot of very caring people you know" (KI 03) 32 . participants were asked how much they supported or opposed the project. I can see there's a lot of strength within the whole project.Pacific peoples being less likely to mention a "lot less" stigma and discrimination. Various responses to this question included: "Quite happy with progress. Eighty percent indicated "strongly support" or "support" for the project. but this trend was not evident among those in the focus groups. S TRONG OVERALL SUPPORT In an attempt to gauge the extent of support for the project from people with experience of mental illness. among Pacific peoples it was 55% and Pakeha it was 43%. Just over one fifth (21%) were already receiving information about the project. Pacific peoples taking part in the survey were significantly more likely to have requested information. Among Maori the proportion "strongly" supporting the project was 44%. while very few were opposed.
Overall support by level of involvement in project 100 % 80 Strongly support 60 62 42 30 40 Support 20 39 27 43 0 Organiser/presenter Other involvement No involvement 33 .Overall support of project % 43 37 7 7 1 1 Oppose Strongly support Support Neither Don't know support nor oppose Strongly oppose The graph below represents the overall level of participant support for the project by level of involvement.
or whether it means that more young people in the wider population should be targeted.NO STRONG CALL FOR CHANGE IN FUTURE D IRECTIONS A number of suggestions were made by participants about what sorts of things. as shown in the table below. to reduce stigma and discrimination. For example. Things Project Should Focus On More of the same/more advertising Young people/ school age children/ focusing on young people to combat it early Mental Health workforce Consumers Other Mental Illness: Schizophrenia/bipolar etc Involve families All people/we are no different from each other/ wider community Joe Blow – everyday person who manages mental illness successfully Mental Health Services/Hospitals Employment for consumers Other ethnicities Communities/Churches The media Police Other Government funding/Policy Total Sample % 8 7 6 5 5 5 5 4 4 4 4 3 3 3 3 2 Responses in relation to the things the project should focus on included: "Mental Health Services staff – all of them. or groups of people they would like to see the project focusing on over the next couple of years. none of the suggested changes exceeded seven percent mentions. However. it is unclear whether some of the comments mean that more young people with experience of mental illness should be targeted by the project. with the "young people" category." (304) 34 . It is unclear from some of the comments whether they relate to people with experience of mental illness or the wider population.
As these varied considerably they have been recorded verbatim in Appendix 4."Continue what they are doing now. 35 . participants were given the opportunity to make any other comments about the project. O THER COMMENTS At the end of the questionnaire. Those involved as an organiser/presenter were significantly more likely (12%) to suggest that the project should focus more on "consumers". New focus on youth needed. or when they see something on TV…" (KI 03) Participants who lived in the Auckland region were significantly less likely (0%) to mention "more of the same"." (316) "I think…there needs to be more media work around the word "schizophrenia" because people don't seem to understand it.
Hearing Voices workshops or other ways. to address stigma and discrimination • The campaign was acknowledged for enabling people with experience of mental illness to take high level roles in the project. and the presence of a politicised group of people with experience of mental illness (NAG and other groups) • Some indicated a reduction in stigma and discrimination while others said that it was still too early to see any definite changes or did not mention the campaign having any impact at all on reducing stigma and discrimination • Some participants said that provider meetings needed to be better coordinated and that providers should have greater accountability to the funder 36 . noted that the project had increased awareness of mental illness and had in general promoted discussion within the family. to deliver services and to train others in delivery • In general. and health professionals • The project had helped to make mental illness more visible by normalising it and putting it on people's agendas • There was a sense that the project had built on and increased the momentum of work that had been done in the regions prior to the campaign. whether in public speaking. I MPACT /A WARENESS OF THE CAMPAIGN • All of those interviewed.KEY INFORMANT FINDINGS The following sections are based on key topics that were discussed in the interviews. For each key topic. community/public. there is an initial overview of the common points across all key informants interviewed (Maori. whanau. and community • Awareness had occurred at a number of levels including people with experience of mental illness. followed in most instances by specific sections relating to the three sub-groups. These latter sections highlight any differences from the overview. Ministry of Health. the campaign had encouraged the involvement of people with experience of mental illness. Other). Pacific. although the extent of this seemed to depend on the regional providers ability or desire to involve people with experience of mental illness • Some participants noted that evidence of the campaign impacts could be seen in an increasing move toward recovery based training.
including national Maori television programmes like Waka Huia and Marae • One person said that whanau should be better targeted and that the project should have an increased kaupapa Maori influence. now it's kind of giving them permission or allowing them to feel a bit more comfortable to talk about it" (KI 06) another added: "I think it's had a far reaching and very effective impact on the community-I think it's been positive and I know from being a consumer and having talked to other consumers that it has gone a long way to making the journey of mental illness quite a bit easier" (KI 10) Maori perspective • Two of the participants noted that the national Maori provider hui would be more effective if there was: more provider collaboration between Maori providers. and other "talents" was suggested by one participant as a way the project could be making more impact with 37 . better co-ordination of the hui. the project needed to be re-focused and re-strategised to better target Maori and to ensure that agreed-to-plans are followed up in a timely manner • One participant added that a Maori perspective should be inherent in the advice given to a DHB by a consumer rep or organisation. "drama". through existing channels. One of the two suggested that for Maori. while another person said that in small communities where Maori were the minority.• One participant noted "…just mainly giving or liberating people who have experience of mental illness. "pakeha" concepts used to raise community awareness of the issues failed to fully engage the Maori community • Three participants said that opportunities to promote the project to Maori have been lost by not having panui regularly promoted on television. a better flow of information leading up to it and resulting from it. This person also felt that most of the project funding went to "mainstream" providers and that funding for Maori and Pacific providers seemed to be "lumped" together • One person said that greater information needed to be available for people with experience of mental illness to access appropriate services • One informant added that the creation of the Maori Health Directorate was a visible impact of the project • The use of "consumer music". I think that's been good for those who have been uncomfortable…to talk about their illness.
mental and spiritual aspects of the recovery process. which have been instrumental in providing a forum to openly discuss and share experiences. These included: prioritising initiatives. as well as support and recovery strategies amongst families • The project has enabled the providers to come alongside and build relationships with some ethnic community groups who in turn could develop their own community strategies. and encouraging more interaction between mainstream. who were now actively referring their members to Pacific mental health services or requesting the services to come and address the community forums (an indirect outcome is higher levels of community development) • Of notable impact was the increased skill development of consumers as their level of engagement in the project also increased. Maori and Pacific programmes Other perspective • Comments included that the project had been a good ‘ice-breaker’ and has made mental illness something people feel safe to talk about. but had only scratched the surface It was suggested that the project could make more impact by focusing on people with more "serious mental illness" and by having more emphasis on attitudes and behaviour • 38 .Maori. meant defining their own labels as a person with experience of mental illness (PWEMI) • Respondents offered many suggestions for the project to have more impact. maintaining a holistic approach that included the physical. which for one consumer. This also provided more options for consumers to aid in developing their individual recovery plans. Mahinarangi Tocker was noted as having made an impact through her music Pacific perspective • Several respondents noted that the Pacific perception of mental illness is traditionally one of a taboo subject and that an individual's shame was perceived as a family shame • One of the differences in the Pacific strategies for the Like Minds project was the emphasis of ethnic based community/church based education classes. This process included engaging community (opinion) leaders to facilitate a change in perspective amongst communities. encouraging bi-lingual programmes.
it's difficult to communicate a wider [message]" (KI 01) "I'd like to see ads with people with mental illness that aren't celebrities.M ASS M EDIA CAMPAIGN • There was a general feeling that the mass media campaign had contributed significantly to the growing awareness by whanau. toward mental illness • It was also noted that the campaign ads had served their original purpose. but then ending on a positive note • The famous people ads were mostly acknowledged for their ability to draw in viewers due to the famous people status. and that it needed a new boost of energy and to refocus itself • The Like Minds branding was still an issue of misunderstanding and uncertainty for at least one of those interviewed • At least one person said that the campaign needed to focus more on promoting mental health as everyone's responsibility or as a greater collective community responsibility • A number of people suggested that a documentary having the same focus as the new ads and running alongside the ads. Mahinarangi Tocker was suggested by two participants as a possible focus of a study of similar to the above suggestion • One participant said that apart from awareness raising. the campaign had not impacted on Maori 39 . and community. but that it was now time to refocus the ads to portray a more everyday normal situation and to make the ads “punchier” • The majority of informants said that the ads needed to relate to and portray the grassroots consumers by showing some of the more hardhitting realities of mental illness. couldn't they take it from every different region in New Zealand?" (KI 03) Maori perspective • One participant person mentioned that a longitudinal study of someone with experience of mental illness screened alongside the ads would be beneficial. but were now seen as only providing awareness about a relatively small part of what it is to experience mental illness • Other comments included the media campaign having had a shallow impact and that it had started off strongly but was now fading quickly. would serve as a beneficial adjunct to the ads • Two participants mentioned the following about the ads: "Too much is left unsaid. family.
while another respondent was more 'hard-hitting' and said that Mental Health services had no choice now [to be directly involved] with Like Minds in place • Some respondents noted the disassociation factor by Pacific communities with the campaign as it was perceived to be too 'palangi' or too glamorised with the use of so many celebrities • Some strengths and weaknesses were identified in the verbal communication strategies of the campaign. This would portray someone with a more serious mental illness and how they developed and managed their own recovery • Another respondent suggested a documentary style programme would be Other perspective • Comment about the impact of the media campaign included: "very little". These concerns included: it was wrong to make mental illness a novelty occurrence. and that it had b roken down some of the barriers of ‘us’ and ‘them’ 40 .• Concerns about the ads surfaced from a number of people. it has given people a ‘language’ to begin talking about things that were otherwise thought of as ‘unmentionable’. The rationale for this was that emphasis now needed to move away from promotion to more targeted initiatives • The same suggestion was supported by other respondents who noted that it was now easier for Mental Health providers to undertake their work as a result of the collaborative efforts of the Like Minds project. famous people seem to suggest that mental illness was "alright" and "en vogue" and in some ways gave a false impression of mental illness issues of secondary discrimination experienced • One suggestion was that the ads should also focus on children and cover Pacific perspective • One respondent suggested that the Like Minds funding should move from the Public Health to Mental Health funding stream. thereby missing a number of potential consumers. with "formal" denoting status which would be taken more seriously by island-born Samoan or those of higher cultural ranking). One respondent noted that there was a difference in the effect in the use of 'colloquial Samoan' rather than 'formal Samoan' when providing Like Minds material to the community (these were mainly different in perception. It was then suggested that this may change with the new national Pacific network more effective rather than advertising campaigns. Another respondent noted that the languages chosen for the regional radio programmes were based on the larger national population group percentages which did not reflect fairly in the regions. more work should be done around schizophrenia and bipolar disorder.
had good music. people with experience of mental illness were noted as having increased involvement in the project over time. the lives of the famous people were relatively privileged with only a few of them who knew much about the concomitant issues of poverty and marginalisation. and that a " human face" should be used to allow people to tell their stories N ATIONAL • LEVEL INVOLVEMENT OF PEOPLE WITH EXPERIENCE OF MENTAL ILLNESS In general. and the ads did not reveal what experience of mental illness was really like for service users • Some people noted that there shouldn't be a need to portray mental illness in a way that kept the public positive about mental illness. at a national level regions. but were financially restricted in their ability to engage in a practical manner at a national level (poor cousins analogy) • One comment was that it was difficult trying to coordinate national programmes with regional providers who were simply too busy • The National Consumer Advisory Group (NAG) was seen mostly as a very positive feature of the project.• Strengths of the ads were that they were well produced. and direction • A small number of people noted that because funding levels varied across • One inference was that many regional consumer networks were engaging in the project at least at a philosophical level. issues of poverty and oppression weren't addressed. activities. opening doors and lifting the profile for people with experience of mental illness • Perceptions of the role of the NAG differed in that some felt that the NAG needed to be more politicised and more visible in the regions. very visual. while others noted having received very good support from the NAG • A few people commented that the NAG was not a national committee of elected regional representatives and therefore did not have a formal feedback requirement to any regional groups • Feedback also included: "I think you have a superb set of people…[on] the national advisory group working very hard with 41 . and were memorable • Weaknesses included: the ads had dealt with attitudes but not behaviour. and to have greater input. and because consumer networks all had differing service specifications and processes. it became increasingly difficult to gain national momentum on specific issues or to make strategic decisions at a national level concerning initiatives.
while other respondents noted the need for more emphasis on the regional initiatives • Other respondents however.e recruitment etc 42 . supported the national groups and stated that they considered them more effective because they could influence policy • Most noted they were keen to see the funding continue and that the programmes needed to ensure positive outcomes that would hopefully increase funding Other perspective • National level involvement of consumers had been very positive and empowering • It was good in principle. commending the project manager for his excellent sensitivity • One person suggested that the NAG in essence modelled a type of "tangata whai oratanga" and that NAG members made great role models for other tangata whai ora Pacific perspective • One respondent noted the increase in emphasis of the National Advisory Group and the undue influence they may have on the Like Minds project manager in comparison to the regions. with the community. but we work at a level that is very much hands on and we need to be able to effect things like policy even right up to parliament and I think that's where we need to be more effective. yeah they're very good role models…" (comments on the NAG) (KI 07) Maori perspective • At least two of the Maori key informants interviewed noted that the Maori network of providers needed to refocus their activities and to re-strategise in order to be more innovative and provide greater impact with Maori • One person noted that coordination of the project was difficult at times because not everyone had the same whakaaro. but said that the process of consumer inclusion at a high level had been excellent.government agencies. but there had been a few problems defining the role of the National Advisory Group • Some were unclear what the processes and policies around the National Advisory Group were i. as role models. This was because the managers had changed so many times during the course of the contract that some consumers were further ahead on some issues." (comments on the NAG)(KI 10) "…they're very good…they network well. they're right up with the government agencies you know they have links in there…they're able to make change.
which could be frustrating for some of the longterm members • Another noted that as a result of the Like Minds project.R EGIONAL LEVEL INVOLVEMENT OF PEOPLE WITH EXPERIENCE OF MENTAL ILLNESS • In general. rather than have the national body 43 . while another suggested that it would be more useful to have a regional communication group which guaranteed feedback loops. although one respondent regarded the efforts to engage consumers as more tokenism than reality • One respondent noted that with the increased levels of engagement of people with experience of mental illness. people with experience of mental illness were noted as having increased involvement in the project at a regional level over time • People mostly described the involvement of people with experience of mental illness at a regional level as "patchy" while a few noted good involvement • Other responses included: "I think we have the same problems that everyone experiences is that the same few people are used to do everything and that can often lead to stress and unwellness…" (KI 10) "Well I think I like the NAG because they're sort of movers and shakers…but then you come down to a lot of the local groups that kind of stuff. One respondent suggested that communication between national and regional levels was not as active as it should be. they're not quite up with the play…" (KI 07) Maori perspective • One person noted the paradoxical impact of the "marae" in terms of stigma and discrimination in that it has been both a debilitating and regenerative venue for Maori Pacific perspective • Many comments were made about the positive outcomes gained through collaborative efforts at the regional level. people with experience of mental illness that were engaged in consumer networks were more aware of services and their rights • There seemed to be some confusion about the roles and expectations between national and regional consumer networks. a lot of time was taken orientating new members.
in partnership with the Ministry of Health • The use of a Road-show and more public venue events about mental health were suggested as possible areas for change • Some said that there was a need to ensure that providers who were not meeting service specifications were replaced with new providers • One person expressed concern that despite the Community Voices presentations being a useful way of increasing public awareness. possibly through some sort of talk-back radio programme. and had the solutions and skills needed to change the project over the next five years • Similarly.Other perspective • A general feeling about regional level involvement included was that it was good in some regions. there were elements of the activity that were not empowering for those involved (if the person feels they have no role beyond their public speaking slot) 44 . but most agreed that further work was needed • Most respondents noted that more people were able to discuss issues for people with experience of mental illness more openly as a result of the project C HANGE s TO PROJECT • A number of people said that there needed to be increased capacity in terms of people and resources within the project and that the project should eventually be consumer driven • The same people noted that people with experience of mental illness were the experts. but "tokenistic" in others C HANGES IN PUBLIC ATTITUDES • There was a feeling that it was still too early in the project to expect people en mass to change their thoughts and actions which contributed to stigma and discrimination Pacific perspective • Changes were noted within respondents' own family and community circles. while another person suggested developing strategies to do with handing over the running of the project to tangata whai ora • One comment was that the NAG should have a greater involvement in the project. one person noted that direct contracts with tangata whai ora groups should be pursued by the funder.
One respondent suggested that a contract for delivery that involved a partnership between people with experience of mental illness. you know nationally. Another respondent noted that with the experience built up by advisers. to be better utilised in the project. we've got the solutions as well and we have the skills. it's not to dismiss any other people or marginalise other groups that have the same types of discrimination happening. This was because these channels focused on those that were island-born and fluent native speakers and meant that the mainstream delivery channels were servicing the bulk of the Pacific clientele • One respondent indicated that as a parent it would be useful to include the rights of a parent with experience of mental illness as a focus of the project Other perspective • Needs to start to impact on mental health services 45 . a more hands-on direct delivery contract could be considered • One respondent suggested more partnerships between ethnic providers as a solution to generate better impact for the project. regionally. • Another suggested a partnership with Consumer Advisory Groups and the DHB's • One respondent noted that 60% of Pacific people with experience of mental illness were not accessing the Pacific delivery channels. groups/advisers and a provider to co-lead a contract. could be considered. locally. It's just having the capacity and probably the resources to some extent to capture all that really" (regarding a consumer driven project)(KI 06) • Another noted the need to remove: "…middle-class paternalistic providers who don't know how to work with the marginalised" (KI 01) Maori perspective • Maori participants were especially keen about using a Road-show and music to promote the project Pacific perspective • There was support for people with experience of mental illness that were able to manage their own recovery.• One participant added: "…we're the experts. we do know this discriminating feeling. but we know what it is and collectively.
P ROVIDER IMPACT • A number of people interviewed noted that there did not seem to be very much innovation from providers servicing the contract and that mostly the same things had been reproduced each year • The same people spoke of the need for greater provider accountability to the funder in terms of project activities and spending. but they also referred to the negative impacts of the demands the roles placed on them M ENTAL H EALTH S ERVICES • The project had served to highlight the very poor service delivery from mental health services and while a number of informants noted that the project had encouraged mental health services to at least stop and consider its service delivery and attitudes. Consumers noted the increase in collaboration between Pacific providers and how it could at times stretch services . This impact was positive in terms of capacity building. such as facilitation skills training • Another person noted that it was positive that the community support workers were chosen because of their community experience rather than being mental health professionals • One direct impact noted by all Pacific consumers was on the Pacific provision.when targeting different age or ethnic segments • Other consumers noted the direct impact on themselves in their continued engagement in the policy development forums of the various committees. there was almost unanimous feedback from informants that service delivery had either not improved or improved very little as a result of the project 46 . and raised the issue of contestable contracts playing a major role in increasing that accountability • Provider impact was often dependent on the specific abilities of regional providers and how well they linked in with both the consumer and general community at large Maori perspective • Maori participants accountability Pacific perspective were especially keen to see greater provider • Most suggested that more resources or the same resources should be better targeted for the future • One respondent suggested consumer advisers should have access to other fields of training to assist with their work.
particularly with regard to personal.• One person did say that mental health services in their region had changed considerably. and mental health sector clinicians. and had promoted awareness of the voice of consumers • In terms of addressing the issues. and clinical issues • Positive comments about the project influencing the mental health and public health sectors. becoming more engaging. including the use of intensive education sessions and the provision of options for change • Targeting mental health service conferences was suggested as a means of increasing awareness for mental health services • Various comments from participants about mental health services included: "There's been very little change" (referring to change in mental health staff toward people with experience of mental illness)(KI 03) "I think they still need a lot of intensive encouragement for want of a better word…. were that the project had promoted networking between organisations/sectors including MHF. Human Rights Commission. Some were candid in stating that the MHS had little choice but to change • Most respondents were clear it was the clinicians that needed to change their attitudes. and showing respect for people with experience of mental illness • The same person noted that health professionals in their region were more inclusive of people with experience of mental illness.with our psychiatric and mental health services…they need to actually make a transition [to] looking beyond our diagnosis and tailoring a service that caters to an individual need…" (referring to local mental health services) (KI 06) "I don’t think they want to know" (KI 11) Pacific perspective • Most Pacific respondents noted that there had been changes. legal. MHC. One person specifically noted the older generation of clinicians did not appear to be adopting many of the principles of the Like Minds project Other perspective • Participants noted that the mental health service were too busy ‘firefighting’ to implement any major changes to its service delivery 47 . a "top-down-bottom-up" approach to targeting mental health services was suggested. with health professionals showing increased awareness.
were now more tolerant to people with experience of mental illness. although some people felt that there had either been no or very little change • Some said that WINZ. although they admitted this was a slow process. as in having posters up at WINZ lobbies 48 . where the local Police and the Police commissioner were very helpful and sympathetic to the project • The project has encouraged intra-department collaboration about mental health issues and strategies in conjunction with the NAG • One person commented that the NAG was networking with a lot of the government departments including the Mental Health Commission. Human Rights Commission. Most changes noted however. and in particular. MOH representatives. Housing NZ. were anecdotal and nominal. G OVERNMENT D EPARTMENTS • Most people said that in general. becoming slower to react. government departments had shown at least some positive change in the way they interacted with people with experience of mental illness. about a range of mental health issues • More educative workshops were suggested by people as the best way to target government workshops more through forums departments. and more approachable • One person noted that government departments had good relationships with key project workers in the region. including using Hearing Voices • One person felt that government sector services needed to be targeted • Other response included: "I think the change is a lot slower there-but it'll happen and I think it's mainly because until things are actually put in policy. more likely to listen. and Crown Public Health.• It was felt that the project could best work alongside mental health services in the future by encouraging mandatory training and participation in the project (especially psychiatrists who were some of the most reluctant to change) • It was felt that training about stigma and discrimination could and should be a mandatory part of orientation for all mental health professionals. we won't see a lot of changes" (KI 12) Pacific perspective • Most respondents noted that there had been changes.
it was difficult to establish a consistency of service on a national basis • Other concerns about the role of consumer advisers centred around their perceived lack of objectivity due to them often being seen as "captured" by their DHB employers Pacific perspective • Several respondents noted that there needed to be better co-ordination between the Regional and National Advisory Groups • Several respondents noted the skills development having already taken place with people with experience of mental illness that were actively engaged in either the regional or national Consumer Advisory Groups. with 21 different job descriptions for the adviser position. and that therefore their engagement in the project was seen as inappropriate by many. to the Like Minds Like Mine Project currently undertakes • Consumer networks could take the role that the National Advisory Group 49 .Other Perspective • Participants said that making training and participation in the project mandatory for government organisations (in the same way that Treaty training has become a part of our existence) was the best way to work with government departments C ONSUMER DHB' S NETWORKS AND CONSUMER ADVISERS WORKING WITH • The overall feeling was that it was very difficult trying to get project involvement by consumer advisers employed by DHB's • Given that there were 21 DHB's nationally. while others suggested that consumer networks could be involved by sub-contracting to providers. One respondent noted that more skills training would be useful in assisting with the delivery of the project • One Pacific respondent suggested that there could be more direct partnerships with advisory groups and the DHB's. or that the consumer networks could become the providers themselves Other perspective • There was a strong feeling that it was not appropriate for DHB consumer advisers to have a role in the project • There was acknowledgement of the fact that DHB consumer advisors were paid and contracted via a different funding stream to the Like Minds Like Mine Project.
S OCIAL MOVEMENT • Suggestions about how people with experience of mental illness could create a sufficiently strong social movement. housing. human rights. and insurance • One person noted that inappropriate medication and not stigma and discrimination was the main problem facing people with experience of mental illness • Another felt that the direction and defining of key issues would have been different if people with experience of mental illness had been in control of the project from the beginning Maori perspective • One participant said that the project needed greater community involvement and embeddedness. and to make full use of the "ground swell" that has already been created • Another person suggested having funding increased to match the extra outputs • A combination of policy change and the stronger physical presence of key advocates (national spokes-group) was suggested as a way of strengthening the movement. or to work more with other marginalised communities. and another said that it needed a "call to action" where all the providers were committed to achieving the focus of the project by having all providers "saying the same thing". All were adamant that involvement of the family and the community in accepting mental illness was a key to recovery. Policy change was needed in the areas of employment. including disability groups. creating a more focused impact in return • One suggestion from a participant was to model the movement on the successes of existing autonomous tangata whai ora organisations • One person suggested that for Maori. the project needed to ensure that it was holistic in its delivery and processes. finance. using a model like the "Whare Tapa Wha" model Pacific perspective • Suggestions of the Like Minds project being similar to some of the other social movements raised interesting issues. Several respondents noted that real movement would only be realised when consumers were actually driving the project 50 . to form a powerful lobby group • Other key suggestions included a better co-ordination of the project to "bring it all together" and have a "full package". were to align themselves with other groups having successes in parallel fields.
strategic planning. a more unified approach between service users and non-service users. a positive change in mental health services practice.• One respondent noted that better partnerships and an attitude of respect. which is in line with cultural accords. greater consumer autonomy. support from the Ministry of Health (from ministerial level down to grassroots). education. human rights training and tools. genuine employment. One respondent indicated that more resources for Pacific would be beneficial as some providers were 'stretched'. consumers needed to continue to be resourced and empowered 51 . Pacific respondents were generally keen to see better targeting of resources to the communities. would be appropriate to build Pacific support for a strong social movement for people with experience of mental illness Other perspective • A social movement was important and integral to ensuring changes for people with experience of mental illness in New Zealand L ONG TERM • Keys to a successful social movement and long term changes included: capacity building. workforce development. people trained within their regions. greater provider accountability to the funder. eventually ending with the project winding down after having made its desired impact • For the above to occur. and a non-complacent attitude by project staff Pacific perspective • Better outreach was a common theme. Another respondent wanted more services running the project also suggested • More capacity building for advisers and community support workers was • The same person also recommended making funds more contestable • For the future. one respondent suggested a focus on the youth and media as the best targets as they would be best able to influence opinion • One respondent suggested the need for strategies to generate better recognition for the project internationally Other perspective • The long term aim was to have the project totally consumer-run. resources (people and things).
the need for mental health professionals to "come on board" to add impetus and to be seen to be "validating" the project. they're disassociated from well education. media perception and reporting of mental illness. increased education of whanau. then government organisations and agencies (including the Police and the Department of Justice).F OCUS OF THE PROJECT ' S WORK • The overwhelming response from people was for the project to continue targeting firstly the mental health services. increased targeting of key people in policy and political circles. increased education and workshops for all audiences. television (including censorship). and finally the general community (including people with experience of mental illness. the need for the project to be consumer driven and to serve as a template for future programmes. disassociated from their family…sometimes they lose their jobs-disassociated from the labour force…and the thing is like having some input not only into the community but also into tangata whaiora directly rather than indirectly. web-sites. followed by media and media personalities. and movie venues. religious leaders. counsellors. increased education of people with experience of mental illness so they are less accepting of discrimination. and that the project has been a great start to addressing mental health issues 52 . disassociated from their culture. newspapers. That could be another way in which the project could move towards in the next five years" (KI 02) Maori perspective • One person said that key political figures like John Tamihere and Tariana Turia should be targeted to promote positive attitudes toward mental illness • A number of people drew attention to the use of visual promotion and reinforcement of the project through means such as billboards. disassociated from their land. and schools) • Some of the specific issues that needed to be addressed included: the need to change the acceptance of bad clinical practice and its prescriptive nature. service-provision • One participant noted: "…the problem with tangata whaiora is they're often disassociated from everything that normalises them. including younger children O THER C OMMENTS • Comments included: the need for ongoing research. and stressed the importance of better targeting of the whanau. social workers.
Are you agreeable to this? There are a number of issues that we want to address. What evidence have you seen of project impacts? 4. What other advice would you give about the future focus of any mass media campaigns? 53 . as I won't have to take notes. IMPACT OF THE CAMPAIGN 1. while keeping the public feeling positive about people with experience of mental illness? 8. Have you read the information that was sent about the research and do you have any questions? I would like to tape-record the interview so that we can get it transcribed to assist with the analysis. What sort of impact do you think the project has had so far? 2. What are the areas where you think that the project could be making more impact and in what ways? THE MASS MEDIA CAMPAIGN 5. What do you consider to be other strengths and weaknesses of the advertising campaign? 7. please let me know. If you wish to have a break at any point. I would now like to discuss the two phases of advertising and the hour long documentary that were funded as part of the mass media campaign. What are the areas where you think the project has been particularly successful? 3. It will also speed up the interview. Do you see a way in which the ads can portray what mental illness is really like. We can split the interview into two or more parts if you wish. Concern has been expressed by some that the ads do not portray what mental illness is really like. what other impacts do you think there have been from the advertising? 6. so the interview may take up to an hour.A PPENDIX 1: K EY INFORMANT INTERVIEW SCHEDULE QUALITATIVE INTERVIEWS WITH KEY PEOPLE WITH EXPERIENCE OF MENTAL ILLNESS INTRODUCTION Thank you for agreeing to take part in this interview. Apart from awareness raising.
who do you think are the priority audiences whose attitudes and behaviours we should be targeting? 18. social change has been driven primarily by the people themselves eg gays. if any. To what extent do you think people with experience of mental illness can create a sufficiently strong social movement in NZ to begin making a real difference? 14. What changes (if any) have you seen or experienced from the mental health services that might be as a result of this project? 22. How would you like to see this change over the next year and over the next five years? 12. What sort of things need to happen now to make sure that this is achieved? FOCUS OF THE PROJECTS WORK 17. How supportive do you think mental health services and staff are towards this project and its objectives? 20. those subjected to racism etc. In what ways.THE ROLES OF PEOPLE WITH EXPERIENCE OF MENTAL ILLNESS IN THE PROJECT 9. What are the specific issues that you think the project should or could be trying to make a difference on? MENTAL HEALTH SERVICES 19. What are your views on the way that the project could best work with mental health services in the future? 23. How do you feel about the level of involvement of people with experience of mental illness in this project at a national level? 10. In other social movements. and consumer advisors working with DHBs might take? 13. What role do you think the developing consumer networks. Who in the MHS should be targeted? 54 . In the next five to six years where would you like to see the project? 16. do you feel mental health services have changed as a result of the project? 21. If the project were to become more focused on addressing attitudes and behaviours of particular audiences. What support would be needed? IN THE LONG TERM 15. How do you feel about the level of involvement of people with experience of mental illness in this project at a local level? 11.
Have you noticed any changes in the way any government departments interact with people with experience of mental illness? 25. ( If yes ) What are these changes and in what organisation? 26. How do you think this project can most effectively work with government departments in the future? OTHER COMMENTS 27. Do you have any other comments you would like to make? 55 .GOVERNMENT DEPARTMENTS 24.
N ATIONAL C ONSUMER S URVEY .A PPENDIX 2 .
P age1 SURVE Y Please read before completing • Thank you for agreeing to take part in this survey • You DO NOT need to put your name anywhere on the questionnaire • You can skip any questions you do not wish to answer • Please tick beside your answer for each question. • Please feel free to add extra comments anywhere you wish . For some questions you will be told you can tick more than one box.
How much do you think the ads are helping to reduce stigma and discrimination associated with mental illness? Helping a lot Not helping Go to Question 4 Helping a little Don't know Go to Question 4 3b. How much do you like the ads? Like them a lot Neutral/neither like nor dislike Dislike them a lot Like them a little Dislike them a little Don't know 3a. Have you seen or heard the advertising on TV or radio featuring famous people who have had experience of mental illness? Yes No Go to Question 5 Don't know Go to Question 5 2. In what ways do you think the ads are helping? 4. Please write in any other comments about the ads and any changes you would like to see if further ads are made.P age2 Please tick to indicate your answer. . ADVERTISING 1. or write in the space provided.
Have you worked with. how much do you think these other parts of the project (apart from the advertising) are helping to reduce stigma and discrimination associated with mental illness? Helping a lot Not helping Don't know 8. or do you know of. Have you taken part in any activities that were (or you think might have been part of this project? Yes No Go to Question 11e Don't know Go to Question 11e . Helping a little Some are helping and some are not INVOLVEMENT IN THE PROJECT 9. any organisations that work on this project in your region? If yes: Please list the organisations.P age3 KNOWLEDGE OF THE PROJECT 5. Know quite a lot Know a little Don't know Go to Question 9 You may tick more than one Which of the following are ways in which you have found out or heard about the project? From the national "Like Minds" newsletter From newsletters produced by regional organisations working on the project From people working on the Like Minds project From mental health services or people working there From other people In other ways (please write in) IMPACTS 7. Apart from the advertising. Overall. how much do you feel you know about what is happening as part of the project to reduce stigma and discrimination associated with mental illness? Know a lot Know nothing Go to Question 9 6.
How stressful was it being involved in these activities? Very stressful Not stressful Quite stressful Don't know A little stressful 11c. How many of the people working on the project do you think should be people with experience of mental illness? All A few Other (write in) Most None Some Don't know . And what improvements do you think could be made to any of the project activities? 11e. How many of the people currently working on the Like Minds project do you think have experience of mental illness? All A few Most None Some Don't know 11f. Thinking about all the project activities you know of (not necessarily involved in).P age5 11b. what do you think has worked well? 11d.
WINZ (the Department of Work and Income): What changes have you noticed or experienced in the level of stigma and discrimination associated with mental illness over the last three years? A lot less stigma and discrimination now No change A lot more stigma and discrimination now Never noticed or experienced stigma or discrimination at WINZ A little less A little more Don't know Had little or no contact with WINZ 13b.P age6 CHANGES IN MENTAL HEALTH SERVICES 12. Housing New Zealand: What changes have you noticed or experienced in the level of stigma and discrimination associated with mental illness over the last three years? A lot less stigma and discrimination now No change A lot more stigma and discrimination now Never noticed or experienced stigma or discrimination at Housing NZ A little less A little more Don't know Had little or no contact with Housing NZ 13c. What changes have you noticed or experienced in the level of stigma and discrimination from your family and whanau over the last three years? A lot less stigma and discrimination now No change A lot more stigma and discrimination now Never noticed or experienced stigma or discrimination with family or whanau A little less A little more Don't know Had little or no contact with family or whanau . Thinking about mental health services (both hospital and community-based): what changes have you noticed or experienced in the level of stigma and discrimination associated with mental illness over the last three years? A lot less stigma and discrimination now No change A lot more stigma and discrimination now Never noticed or experienced stigma or discrimination at mental health services A little less A little more Don't know Had little or no contact with mental health services over last 3 years CHANGES IN GOVERNMENT DEPARTMENTS 13a. The Police: What changes have you noticed or experienced in the level of stigma and discrimination associated with mental illness over the last three years? A lot less stigma and discrimination now No change A lot more stigma and discrimination now Never noticed or experienced stigma or discrimination with the Police A little less A little more Don't know Had little or no contact with the Police CHANGES AMONG FAMILY AND WHANAU 14.
am already receiving information Don't know If you would like to be included on mailing lists about the project. as it is currently operating? Strongly support Oppose Support Strongly oppose Neither support nor oppose Don't know FUTURE DIRECTIONS 19. or what groups of people. What changes have you noticed or experienced in the level of stigma and discrimination from the general public over the last three years? A lot less stigma and discrimination now No change A lot more stigma and discrimination now Never noticed or experienced stigma or discrimination from the public A little less A little more Don't know CHANGES IN MEDIA REPORTING 16.P age7 CHANGES AMONG THE PUBLIC 15. to reduce stigma and discrimination? (These can be similar or different things to now. please enter your name on the separate sheet of paper that is supplied. OVERALL SUPPORT 18. What changes have you noticed in the level of stigma and discrimination shown in media reporting of mental illness over the last three years? A lot less stigma and discrimination now No change A lot more stigma and discrimination now A little less A little more Don't know MORE INFORMATION 17. would you like to see the project focussing on over the next couple of years. What sorts of things. Would you like to be sent regular information about the project? Yes No No.) . Overall. how much do you support or oppose the project. and hand this to the person who gave out the questionnaires.
P age8 STATISTICS 20a. T hank you very much for taking the time to complete this survey. Please fold the questionaire and place it in the return box (or mail it back if you have been given a Freepost envelope). Remember you are not required to put your name on this questionnaire. Region where you live: Northland Bay of Plenty Taranaki Westcoast Otago Auckland Tairawhiti (Gisborne) Manawatu/Wanganui Canterbury Southland Waikato/Coromandel/King Country Hawkes Bay Wellington/Wairarapa Nelson/Malborough/Tasman Other (please write in) 20b.The following few questions give us some statistics on the sort of people who have taken part in the survey. . Sex: Male 20c. Age: Under 25 years 40 to 54 years 25 to 39 years 55 years or over Female 21. so all your answers are anonymous. Which ethnic group or groups do you belong to? (You may tick more than one) Maori Pacific Islands (Please write in Pacific Island group) Pakeha/NZ European Other (Please write in) OTHER COMMENTS 22. Please record any other comments you would like to make about the project.
" (004) "Being told you are being stigmatised. Keep up the good work.T anyway. Question: What do you say?" (001) "We're all doing really well." (023) "Very supportive and [far]less stigmatisation and discrimination. This is at M. and without side effects. Keep up the funding." (003) "I'm happy with the way the project is going. I don't need a 'Mummy' and paternal/maternalism brings out the worst in me." (049) "The ads have proven to support me when it comes to feeling acceptable in society.PPENDIX 3. I feel that the main thing of education and examples. can make it difficult to keep a positive approach. I'm all grown up!" (048) "I would like to see a medication that would not be so shackling." (044) "More effort put into it!" (046) "No brilliant idea ever worked better than those fronting it at local level and their willingness to listen and learn and work co-operatively." (009) "I think there is no project.S." (019) "You're doing well. It's the word MENTAL that fucks it all up." (021) "It's a good start." (024) "The project is very good." (027) "Make positive use of these surveys. Slowly but we're getting there. Please record any other comments you would like to make about the project If you got the word mental out of it people wouldn't give me and my mates such a hard time. likely to have less stigma. that those in high places to be doing more in the field than behind computers etc. regularly.I. More monetary input for food that could be cooked 2-3 times per week. keep up the good work. The project itself has .S URVEY V ERBATIM C OMMENTS Q22.
given me confidence to speak up about mental illness in my life." (064) "Keep on keeping on." (082) "More agencies bought on board." (072) "Continue doing a good job." (095) "Very good thank you." (074) "Na! I'm hoha now. Co-ordinators. sorry!" (075) "I think this project makes its point re 'Like Minds Like Mine' but it still needs lots of attention from governing bodies. but no-one knows how to deal with it." (070) "Consumers have been getting paid too much. The TV advertisements are amazing." (076) "All right. epilepsy)." (061) "What's happening is all good. Thank you to the people who make this all possible. gained confidence and become more outspoken in regards to issues surrounding mental illness." (063) "The ads are great but need more faces and races of people with mental illness. See more people – talking about recovery. Intend to continue. people in charge need to know what to do when a person has a fit." (090) "If you ask me what is the greatest thing in life I'd say He Tangata He Tangata He Tangata. have learnt new skills. Negative experience when speaking to Police. its people. for very little outcomes." (065) "I think we are doing a good job.g." (055) "Have been with the Like Minds presenters group and assisting with Hearing Voices workshop." (051) "Have enjoyed being involved in the Like Minds project. Many people suffer from this sickness." (079) "Letting people know how to deal with mental illness e." (091) "In some instances the organisations which umbrella the project can hinder what the project is trying to do." (097) ." (059) "I think that the project is wonderful." (093) "I would like to see more original plays and songs on TV as Like Mind projects.
that you remember people like me who have done thousands of hours of voluntary work because a government official don't class us worthy of payment. More energy." (110) "Kia kaha. More a team effort. Have a good day. More action less talk. that when you climb on the dais to receive your award to humanity. Kia kaha." (133) ." (107) "To give more knowledge. Thank you." (098) "More boost up. for information on any pamphlets. A documentary in the life of … Show a person ill through to recovery. I only have one request. Like Minds – like mine. Promote the ordinary persons. children." (131) "It is a pivotal part of mental wellness and the recovery process." (119) "Choice? A thousand miles starts with one step." (109) "Go hard." (114) "To make a success." (101) "I would like to have other languages spoken to hear them because there are other people who don't understand English or don't have someone with them to translate." (111) "I wish you well in the future. Our culture in our community." (102) "The project is very valuable and much needed in Mental Health." (105) "Kia kaha! Make a stand and believe in yourself!" (106) "Housing eligibility to improve. a couple married who both have illness. it’s a lot of fun." (118) "Anything I need to know I'll contact the person's involved for information." (129) "A very worthwhile project." (112) "I think they should keep it as famous people." (104) "In an adventurous way I feel too much and so also class restriction for the Modules 2-12. Please note the person just gave this survey all comments are my own – non influence from anyone to write or say ok." (113) "I feel that to have your say is very important and the ads project our feelings to others." (126) "Knowledge comes from experience – comes from us."This project is tremendous to do.
" (149) "Maybe anything that comes out of it in the way of progress or lack of it is relayed to people. but where are the like minds around us? How come the support groups still struggle for money?" (146) "Very. poetry. maybe when someone is episod[ic] (i. Care givers should have information to give to clients if they are interested. More funding." (163) "Good. movies." (161) "I enjoyed this survey on mental illness it gives me some idea where I stand. People with mental illness not only suffer from their original distress but also often lax their social roles. We need to encourage mental illness being included in culture. that when I enlightened someone on what schizophrenia really was.e." (148) "Need to change ads.e. art and music." (138) "Education! You can never give people too much information – maybe focus on lessening fear i. I'd like a piece of the action. Destigmatisation helps a great deal." (159) "I think that people can be judgemental about mental illness because they are afraid of the unknown."We need to 'educate'. Time for mad liberation . writing. A lot of people have stereotyped ideas of what mental illness is but they are often wrong and I have found through personal experience. Both sufferers and all others need to learn acceptance of brain disorders. they were quite amazed and didn't realise that their idea was not true. We know of the media prominent people and ideas. Deal with society's stigma that schizophrenia labelled people ." (166) "Keep up the good work. but when their problems are managed they are the same as everyone else – don't be threatened by what you don't understand." (150) "If funds allow there should be pamphlets sent to peoples homes explaining the illnesses and how hard it is dealing with an illness and side effects of medications but most of all letting the public know we're not all dangerous or criminals." (140) Like Minds has helped make my life more enjoyable. very good move. but it may be good to have the public actively involved somehow instead of positive. People fear sufferers. I think the stigma and discrimination comes from days when they burnt witches at the stake. Glass on frames for art show where necessary. Get bigger. bi-polar high or low) they have special needs.
" (193) "Excellent stuff." (197) "I would like to commend you on all the various efforts that have been made through the Like Minds project in reducing stigma and discrimination and the raising of awareness and not to be ashamed or discouraged and . Explain psychosis etc. I believe that this way we can have turns in changing things around by trying different ideas and we can keep on trying till we find what works better and more effectively. The attitude of staff was probably the main factor in which the patient's could benefit in activities." (192) "This initiative is wonderful and very vital." (189) "The project has given some view point that most people would be able to understand. Need more places like this!" (184) "I believe that it would be a positive change to let other providers have a chance in running the project." (179) "Keep on keeping on." (188) "There is not a bigger profile amongst mental consumer about people who run these projects. Empathy. We need more programmes like these to target all ages and cultures. therefore effective ads are a good start to helping the community.are dangerous. that more communication is needed to see the value of human life without the stigma of mental health. to general public. I'm sure I've heard of them I just don't know what they do. I don't know them off the top of my head." (171) "More famous people and some ordinary people." (183) "Would like to express 'Whariki: Whaiora Whanau/family services is a relaxing place. Funding for these initiatives is money well spent." (173) "Interesting knowledge. which has been put there by people who do not understand it in the first place. Less medication. Another 3 years funding at least. takes away burdens." (175) "I feel a media comment that the people depicted in the 'Like Mind' advertisements did not have severe mental illness." (168) "More counselling. invalidated the whole campaign. by implying there was another group of people who were the real 'nutters' – the seriously mentally ill.
Thank you. I don't always get to know the results but I do know we are getting the word and education out into our country and it must be having an effect. If there in any way I can help to reduce stigma in the community by speaking about mental illness please feel free to contact me." (203) "More Pacific Island people working in the project (South Island).that it’s a joint effort by all and finally that there is hope out there. People who have become independent from the place they were living shows me a path for which to travel along. I don't know changes to groups e." (202) "Project – sound advertising. In the time . Looking to a bright future." (211) "The project has come a long way in the past 5 years. Police but I do know of individuals in these groups who have been enlightened by education I do not wish to generalise." (235) "I feel the Co-ordinator of the Tairawhiti Like Minds Project – Margaret Price does a superb job." (199) "Help others in less fortunate [circumstances] than us and get their mana back." (201) "Good luck. good work." (204) "Excellent project." (209) "Not happy with provider openness. A much nicer support worker that is not silly." (208) "Keep up the good work." (200) "Keep it up." (207) "Money out of our personal allowance paid for the bloody power bill." (210) "Great idea. adequate targeting bias and attitudes of smart mouthed people who think nothing of putting people down. Keep it up. Everything is difficult before it is easy. I also feel it would be beneficial for families of those suffering from mental illness to be more involved in these ads. Kia ora." (206) "I appreciate the time and input put into the people involved in the project and the service it provides for those who are unwell and well alike. Thank you.g." (205) "I believe that the ads are helpful. Rome wasn't built in a day.
That is probably due to massive publicity and education programmes.she has been Co-ordinator things have moved and the general public is much more aware. Let's face it – AIDS has less of a stigma attached to it than mental illness." (237) . The stigma of mental illness needs to be attacked as aggressively as the AIDS Foundation have done with AIDS." (236) "If there was less stigma and discrimination associated with mental illness then maybe it wouldn't be quite so difficult for people diagnosed with a mental illness to accept it. Also she is well supported by Tauranga Health.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.