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Masood Textile Mills LTD Faisalabad, Pakistan

Muhammad Umar Khan

Submitted in partial fulfillment of the requirements For the degree of Bachelor of Business Administration At

National university of Modern languages Islamabad, Pakistan Aug 2k9 ~ July 2k13

NATIONAL UNIVERSITY OF MODERN LANGUAGES


FACULTY OF MANAGEMENT SCIENCES

It is hereby certified that the report has been thoroughly and carefully read and recommended to the faculty of management sciences for acceptance of the Final Internship Report by Muhammad Umar Khan roll no, ic-2148, session (August 2009 to June 2013) Morning, in the partial fulfillment of the requirement for the degree of Bachelor of Business Administration of the National University of the Modern Languages Islamabad.

Date: _____________________ Supervisor Name Supervisor Signature Panel Member Name Panel Member Signature ____________________________ ____________________________ ____________________________ ____________________________

Head of Department ___________________________

Dedication

Dedicated to my adorable parents

Acknowledgements
On the inspection, I would be thankful to Allah Almighty. Without the blessings and mercies of Allah Almighty I was not able to complete this report successfully with my all skills & capabilities. Greatly obliged to Mason Textiles and my boss Fakhar Masood who give me opportunity to seek the knowledge and provide me a good scholastic environment. I am very grateful and to my Madam Eesha Ghani, who help me out at every stage with guidance assistance and appreciation. I am deeply thankful to my Parents and associates for their encouragement, backing, guidance and affection which help me in real to complete my internship and this internship report. In the end, I send my special gratitude to those whose names have not been mentioned but they have supported and beckoned me on every step.

Contents
Acknowledgements ....................................................................................................................................... 4 CHAPTER NO 1: INTRODUCTION OF THE COMPANY ....................................................................... 7 Introduction ............................................................................................................................................... 7 History of MTM:..................................................................................................................................... 10 Production Details of MTM: ................................................................................................................... 18 Business Principles of MTM: ................................................................................................................. 19 Quality and ISO 9000 in Masood Textile Mills ...................................................................................... 19 How does Masood maintain these factors? ............................................................................................. 20 Quality Control System at Masood : ....................................................................................................... 20 Corrective and Preventative Action: ....................................................................................................... 20 ISO & TQM: ........................................................................................................................................... 21 Vision Statement ..................................................................................................................................... 21 Mission Statement:.................................................................................................................................. 21 Organizations Values: ............................................................................................................................. 21 Customer profile ..................................................................................................................................... 22 Corporate Objectives: ............................................................................................................................. 23 Management and Departmental Hierarchy in MTM apparel division: ................................................... 24 Management Hierarchy in MTM ............................................................................................................ 25 DEPARTMENTALIZATION ................................................................................................................ 26 CHAPTER NO 2: COMPANY ANALYSIS .............................................................................................. 27 SWOT Analysis ...................................................................................................................................... 27 Strength ............................................................................................................................................... 27 Weaknesses ......................................................................................................................................... 27 Opportunities: ..................................................................................................................................... 27 Threats: ............................................................................................................................................... 27 BCG Matrix: ........................................................................................................................................... 28 Growth Strategies.................................................................................................................................... 29 Market Penetration .............................................................................................................................. 29 Product Development.......................................................................................................................... 29 Market Development .......................................................................................................................... 29 Market Diversification ........................................................................................................................ 29

Competitor Analysis ........................................................................................................................... 29 CHAPTER NO 3: MARKET ANALYSIS ................................................................................................. 32 Market Analysis ...................................................................................................................................... 32 Target Consumers ............................................................................................................................... 32 Market segmentation ........................................................................................................................... 32 Market targeting .................................................................................................................................. 32 Market Positioning .............................................................................................................................. 32 Differentiation ..................................................................................................................................... 33 Marketing Research .............................................................................................................................. 34 Defining the problem and research objectives .................................................................................... 34 Implementing the research plan .......................................................................................................... 34 Analyzing the data .............................................................................................................................. 34 Interpreting and reporting the finance ................................................................................................. 35 Four P, s of the marketing mix ................................................................................................................ 36 Product ................................................................................................................................................ 36 Level of Product .................................................................................................................................. 36 Providing actual benefit ...................................................................................................................... 37 Price .................................................................................................................................................... 37 Place .................................................................................................................................................... 38 Promotion............................................................................................................................................ 38 Product Idea Marketing: ......................................................................................................................... 38 Distributors of MTM: ............................................................................................................................. 38 CHAPTER NO 4: MY EXPERIENCE ....................................................................................................... 38 APPEARL DIVISION: ........................................................................................................................... 39 CONCLUSION: ...................................................................................................................................... 40 SUGGESTIONS & RECOMMENDATIONS........................................................................................ 41 References:.............................................................................................................................................. 42

CHAPTER NO 1: INTRODUCTION OF THE COMPANY


Introduction

TEXTILE INDUSTRY OF PAKISTAN

In 1947, at the time of independence Pakistan Textile Industry was like a feeble child with only three cotton mills, a small woolen spinning, whereas weaving, hosiery and knitwear were features of cottage industry. Now when we have entered into new millennium, Pakistans Textile Industry has become a stalwart fellow, which has grown in all sections. Now we are not only self-sufficient but are also exporting surplus products. Today we have over 8.358 million installed spindles, 166,000 installed rotors 20,000 shuttle less looms, 200,000 power looms, 8,000 terry towel looms, 7620 canvas looms, 157,000 woolen/worsted installed spindles, 15,000 woolen looms, 12,000 knitting machines, over 600 processing units and over 2500 garments units. We all know, journey of textiles starts from seed and culminates at ready-to-wear garments and in present competitive world scenario, it is combination of high production efficiencies, most appropriate technologies and work methods, together with trained work force, management and marketing skills which can give any industry a successful status. Textile industry today is the backbone of economy of Pakistan and provides the largest number i.e. about 40% of total industrial jobs and very vast industrial service opportunities. It has always been the pillar of Pakistans economy contributing substantially to Govt. revenues. It also has a dual linkage. As a major consumer of domestic cotton, It provides a market for a leading cash crop and thus has a critical influence on the growth and productivity in agrarian sector. Hence the performance of the textile industry has a vital impact on the overall growth and development of the economy. The industry also tops, as an earner of ever-so- scarce foreign exchange and exported goods worth US $4.9billion last year

and this amount is about 60% of the total national exports. Its share in total GDP is 8.5%. The investment in Textile Industry is 31% of total investment. The interest that banks and other financial institutions earn from Textile sector is RS. 4 billion per annum. The salaries and wages that Textile sector provides to workers is Rs. 40 billion per annum. Its contribution to R & D is RS.116 million per annum. This very remarkable achievement did not come easily and is due to the combined and tireless efforts of the Govt. Planners, industrialists, technical support staff and our hard working and inexpensive labor. On the top of these, Pakistan has been blessed with suitable climate and perennial supply of good quality water to grow about 1.7 million tons per annum of the lint cotton, the silver fiber that forms a natural and sound base for a viable textile industry. Pakistan textile industry consumed 1441 million Kg raw cotton and 406 million Kg fiber during 1998-1999.

MTM Profile:

Ch. Nazir Ahmed who was the founder established Masood Textile mills limited in 1984 and now ch. Shahid nazir is the chief executive. The Masood textile mill is established under the company ordinance 1984. The company has latest equipment and machinery to serve globally. The company has modern computerized networking system. All the Accounting and finance relating work is carried out through computer. The company has capability in fabric, ginning spinning, knitting laundry and apparel manufacturing. The companys apparel division, which is producing high quality garments, is situated at Sargodha road, near singed cinema, Faisalabad. But its registered office has shifted to canal road Faisalabad. The company implements the quality system and had awarded ISO 9002 certificate. The company maintains quality standard at all levels to establish consistency and efficiency. The company is exporting its products to U.S.A.U.K. and Germany.

CHAIRMAN/CHIEF EXECUTIV OFFICER: MR. SHAHID NAZIR DIRECTORS: CH. MUHAMMAD AMIN CH. MUNIR AHMAD MR. FAZAL ELAHI MR. NASEER AHMAD SHAH MR. MUHAMMAD ARSHAD MR. MUAMMAD NAWAZ DIRECTOR FINANCE: MR. MUHAMMAD FAROOQ CHIEF FINANCIAL OFFICER: MR. BINYAMIN COMPANY SECRETARY: MR. ABDUL BARI HAQQANI AUDITORS: M/S RUAZ AHMAD CHARTERED ACCOUNTANTS BANKERS: HABIB BANK LIMITED UNITED BANK LIMITED MCB LIMITED

THE BANK OF PUNJAB HABIB BANK A.G. ZURICH

REGISTERED OFFICE: UNIVERSAL HOUSE, WEST CANAL ROAD, FAROOQABAD, FAISALABAD.

MILLS: 32-K.M SHEIKUPURA ROAD, FAISALABAD.

History of MTM:

Masood Textile mills were incorporated in 1984 with 4 spinning mills. It is a public limited company with its registered office at Faisalabad and listed in all stock exchanges of Pakistan. It is vertically integrated textile unit. It has its own spinning, knitting, processing and

stitching units. Initially it was engaged only in spinning. But in 1993 company changed its strategy in adding up most process and disposed off three spinning units. In 1995 company made its own garments units with only 35 stitching machines but today it has about 1000 stitching machines of different brands. All credit of this success goes to visionary personality of Mr.Shahid Nazir, the Chief Executive of the company.

They strive to lead in creating, developing and manufacturing of knitted apparel products right from basic to highly fashioned garments thus responding to emerging trends in the industry. They translate conceptual ideas of our customers into reality and shape them through our technical bent and professional acumen. The team here strongly believes that Customer satisfaction is the essence of business today. MTM has the technology with expertise, products with knowledge and most importantly the right mindset to achieve total customer satisfaction.

About Us

Turn Over History Largest Knitwear Exporting Company of the country.

Turn Over in Millions(Rs.)

About Us

Faisalabad Chamber Commerce of

JCPenney Purchasing Partnership Award 2007

JCPenney has awarded MTM Purchasing Partnership Award 2007.

FTL has awarded MTM.

JCPenney Purchasing Partnership Award (2004 , 2006)

JCPenney

has

awarded

MTM

"Purchasing Partnership Award".

UBL Award

UBL has awarded MTM Divisional Award 2005 Quality

JCPenney

has

awarded

MTM

"Divisional Quality Award".

FTL Accuracy of Information Compliance and

Supplier (2006)

award

FTL has awarded MTM "Accuracy of Information and Compliance Supplier Award ". Operational Excellence Award for 2002

FTL has awarded MTM "Accuracy of Information and Compliance Supplier Award ".

Quality

Control

Award 2005

Fruit of the Loom has awarded MTM"Quality 2005". Control Award

JCPenney Awards MTM "The best supplier of the region award 20012002". The ceremony was held in Singapore on 17th July 2002.

JCPenney

has

awarded

MTM

"Operational Excellence Award for

2002". Best Quality Award 2002

JCPenney has awarded MTM "Best Quality Award for 2002"

Production Details of MTM:


1. Masood Textile mills were incorporated in 1984 with 4 spinning mills. It is a public limited company with its registered office at Faisalabad and listed in all stock exchanges of Pakistan. It is vertically integrated textile unit. It has its own spinning, knitting,

processing and stitching units. Initially it was engaged only in spinning. But in 1993 company changed its strategy in adding up most process and disposed off three spinning units. In 1995 company made its own garments units with only 35 stitching machines but today it has about 1000 stitching machines of different brands. All credit of this success goes to visionary personality of Mr. Shahid Nazir, the Chief Executive of the company. 2. They strive to lead in creating, developing and manufacturing of knitted apparel products right from basic to highly fashioned garments thus responding to emerging trends in the industry. They translate conceptual ideas of our customers into reality and shape them through our technical bent and professional acumen. The team here strongly believes that Customer satisfaction is the essence of business today. MTM has the technology with

expertise, products with knowledge and most importantly the right mindset to achieve total customer satisfaction.

Business Principles of MTM:

Corporate Objectives
To maximize the wealth of shareholders, increase market share and achieve customer satisfaction. Making arrangements towards achieving total quality standards, to get growth through professional management, to reduce the cost of production up to minimum level, to control the atmosphere by installation of latest machinery, to continue to improve / surpass past achievement. To lead the local manufacturers, attain a good word of mouth and to make company image stronger in the international market.

Quality and ISO 9000 in Masood Textile Mills

Masood has ISO 9002 certification and the registration # 99086699. We have the logo of three accreditation bodies ANSI RAB USA, UKS UK. MOODY conducted DAR/TAG Germany and the audits. What is ISO (International Standards Organization) a worldwide body that prepares and issues the standards? What is quality? Performance on the parameter or customer satisfaction is called quality. What is quality assurance? All actions necessary to ensure that a product and services will be satisfy all quality requirements and provide the consistency in the product. What is Total Quality Management (TQM)? A management approach based on the participation in the quality of every member of an organization to delight all customers

How does Masood maintain these factors?


Masood Textile has documented a quality manual that states the quality management system of the organization. Management establishes a documented quality plan setting out the specific quality practice, resources required and the sequence of activities relevant to particular product .

Quality Control System at Masood :


There are quality checks at every stage of manufacturing starting from Raw Cotton, Yarn Fabric, Processing, Cutting, Stitching and Packing. Before the fabric is cut, it is checked whether it conforms to the customers standards of shrinkage, finished g/cm 2 etc. After each lot of fabric is cut, 100% cut parts inspection is conducted to ensure that only good quality pieces move to the stitching units. During the process of sewing, each and every process is inspected by in line Inspectors. The inspectors make sure that only good parts move to the next stage. An individual tracking number is sewn inside each garment. After trimming and pressing of the garments, highly experienced final inspectors inspect each garment. The Quality assurance team monitors the performance of every individual inspector b picking up the inspected garments and checking the quality of these garments. To ensure that the garments are packed as per the requirements of our valued customers, we can even track & check, which ease the garments, has been packed in. With the help of this, we plan to achieve the Zero Defect Level.

Corrective and Preventative Action:


Masood has a very strong corrective and preventative action plan. Masood has centralized the corrective action and controls the non-conformity arising in the system. If necessary the relevant person immediately takes the corrective action. For preventative action, the department head keeps the record. Technology Department. Electronic records are kept by the Information

ISO & TQM:


ISO department provides a management system at Masood, which is free of nonconformance. The department has training system that creates awareness of Total Quality Management System (TQM). All the departments and people at all involved in this program. Masood has a team of qualified and certified auditor who would check, improve and ensure the consistency in the system.

Vision Statement
A leading producer of textile products by producing the highest quality of products and services to its customers. To strive for excellence through commitment, integrity, honesty and team work. Highly ethical company and be repeated corporate citizen to continue playing due role in the social and environmental sectors of the company. To develop and extremely motivated and professional trained work force, which would drive growth through innovation and renovation. Sustained growth in earning in real terms.

Mission Statement:

Our mission is to be a dynamic, profitable and growth oriented company by providing good return on investment to its shareholders and investors, quality products to its customers, a secured and friendly environment place of work to its employees and to project Pakistans image in the international market

Organizations Values:

Trust Integrity Respect

Customer profile

Masood Textile Mills has also proud of work with world best Labels like JC Penney War Naco Indus Vanity fair Perry Ellis Levis (Stafford, Arizona, St. Johns Bay) (Chaps Ralph Lauren, Calvin Klein) (Vantage, Champs, Tom Taller) Lee, Wrangler

Corporate Objectives:

1. Maximization of wealth of shareholders. 2. To increase market share 3. To achieve customer satisfaction. 4. Making arrangements towards achieving total quality standards. 5. To get growth through professional management. 6. To growth through professional up to minimum level. 7. To control the atmosphere by installation of dated machinery. 8. To continue to improve/ surpass past achievement. 9. To lead the local manufactures. 10. To attain a good word of mouth and to make company image. 11. Stronger in the international market

Management and Departmental Hierarchy in MTM apparel division:

1. Merchandising 2. Production Planning & Control (PPC) 3. Industrial engineering 4. production i. Cutting ii. Stitching iii. Finishing iv. Clipping v. Packing vi. Shipment 5. Quality assurance 6. Quality control 7. Human Resource 8. Information Technology 9. Procurement 10. Finance 11. Forwarding 12. Stores 13. Marketing 14. Transportation 15. Compliance 16. Washing

Management Hierarchy in MTM


Chief Executive Officer

Top Management

General Manager

Middle Management
Manager

Senior Officer

Deputy Manager

Assistant Manager

Officer

Lower Level Management

Supervisor

Helpers

Foreman

Operators

DEPARTMENTALIZATION

Departmentalization is the arrangement of Individuals job activities into groups and these groups are combined to from larger department and units to form the total organization

The Departmentalization in Masood TEXTILE is very clear. These departments are Human resources, marketing, finance, production, export, purchasing, administration and quality assurance. Except quality assurance all department are under the supervision.

CHAPTER NO 2: COMPANY ANALYSIS


SWOT Analysis
SWOT Analysis is necessary for the smooth functioning of every business. Following is a brief SWOT analysis.
Strength

Specialist Financial expertise. New and innovative product or service Location of business Quality processes and procedures

Weaknesses

Lack of marketing expertise Undifferentiated products and service (i.e. In relation to competitors) Poor quality goods or services ( for local customers) Damaged reputation

Opportunities:

Developing market such as the Internet. Mergers, joint ventures or strategic alliances Moving into new market segments that offer improved profits New international market Market vacated by an ineffective competitor

Threats:

New competitor in your home market Price wars with competitors Competitor has a new, innovative product Competitors have superior access to channels of distribution Taxation is introduced on your product

BCG Matrix:
Boston Consulting Group is used to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. MTM is divided its channels according to its program Existing channels JC Penney War Naco Indus Vanity fair Perry Ellis Levis Lee Profitability 65% 80%% 75% 100% 60% 40%

JC Penney has not only has the largest revenues, but also enjoys the largest market share of all Textile Industries operating in the country, in term of Production. It has high market share and market growth is also very not low so we put it in the category of Super Stars.

War Naco that show market growth is high and market share is also high so we put it in the category of Stars. Indus has market share not much low but till not high and show market growth is very high so it is in the category of starting stars and all other competitors rest in the Question mark.

Growth Strategies
Existing Products New Products

Existing Markets New Markets

1.Market penetration

3.Product development

2. Market development

4.Diversification

Market Penetration

Market penetration means a strategy for companys growth by increasing sales of current products to current market segments without changing the product. MTM has a better market penetration. Many modifications come in MTM. For example: Now a days Fair Price Store entertain the people very well.
Product Development

Product Development means a strategy for company growth by offering modified or new products to current market segments. For example: They are now offering Hand Made Trousers.

Market Development

Market Development means a strategy for company growth by identifying and developing new market segments for current company products. For example: MTM is now offering apparel manufacturing.

Market Diversification

Diversification means a strategy for company growth by starting up or acquiring businesses outside the companys current products and markets. It is no diversification in MTM.

Competitor Analysis

Major competitors faced by MTM is

Iqra Textiles. The company was established in 1997 to deal in manufacturing and export of textile products. The company has established a modern manufacturing unit for knitted garments in Faisalabad, Pakistan. This is a complete unit consisting of knitting, cutting, and stitching facility of modern imported machinery. The unit is capable of manufacturing garments for ladies, gents, and children by all sorts of fabrics including 100% cotton, 50/50 poly cotton nylon, polyester, and viscous PV as well. Since the start of business it has manufactured top quality branded products for international market. With every passing year of existence, IQRA Tex has recorded exponential growth. This manufacturing unit has created new standards of excellence. The company is equipped with irreplaceable experience and infused with the latest machinery. IQRA Tex is set to meet all challenges of the new millennium.

One of the biggest reasons of IQRA Tex success has been its commitment to invest towards the future, while not forgetting the tried and tested. IQRA Tex is unique in its size and scale in comparison to other companies considering its multi-dimensional approach. Our product range in knitting garments includes: Men Ladies Childrens

K & M Textiles

KNM is a Manufacturer in Pakistan.KNM is provide knitted garments,panties,workwear,high performance garments, mens undergarments and related aspects services to the customers Products include: Childrens garments Ethnic garments Ladies blouses Bags and cases Mens shirts

Party costumes Skirts Sweaters Tank tops Textile and leather products

Sitara Textiles Mills

A fabric woven with tender care & dyed in the brilliant shades of nature adds elegance and magnificence to this world. Sitara Textile is a manufacturer of such fabulous fabrics; fabrics that speak of unparalleled quality & unmatched comfort! Sitara Textile specializes in producing high class fabric products made of superior quality materials & possesses state-of-the-art production facilities in made-ups and fabrics for various consumer needs. The company makes use of the latest technology & equipment to make sure that each product is original in style and shows exquisite craftsmanship. Sitara is a company that believes in originality as character & quality as foundation. The entrepreneurial spirit of the company assiduously seeks constant development, steady progress & outstanding performance. At Sitara we produce up to 3200mm wide fabric in 100% Cotton, Poly / Cotton, Viscose, Poly / Viscose with plain and different weaves like Twills, Drills, Satins, Dobbies, and Jacquards etc. All these qualities are available in Bleach, Dyed and Printed Fabric (Pigment & Reactive).

Crescent textile mills

Fabrics for males and females, bed sheets, pillows, jeans, (for international market only)

CHAPTER NO 3: MARKET ANALYSIS

Market Analysis
Target Consumers

There are too many different types of consumers, with too many different kinds of needs, and some companies are in better position to serve certain segments of the markets. Each company must divide up the total market, choose the best segments and design strategies for profitably serving chosen segments better that its competitors do. This process involves three steps: Market segmentation Market targeting Market Positioning

Market segmentation

Market segmentation means dividing a market into distinct groups of buyers on the basis of needs, characteristics, or behavior ho might require separate products or marketing mixes MTM has different segments. Consumer can grouped and served based on psychographic and behavioral factors. E.g. Male are mostly interested in buying trousers and t-shirts.

Market targeting

Market targeting means process of evaluating each market segments attractiveness and selecting one or more segments to enter. In the start MTM has only do work in making garments for mens, but now they are making it for all areas.

Market Positioning

Market Positioning means arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of targeting consumers. Formulate competitive positioning for a product and a detailed marketing mix. MTM remains its image as a home or

family oriented product lines. MTM are family oriented and they carters the need of international customers by showing eastern family programs as well by making knitted clothes for them.
Differentiation

Market offers to create customer value. MTM supports government policies on national and international matters. It supports government policies on national and international matters. MTM also supports government policies on national and international matters, while other textile industry does not support it.

Marketing Research
Research plan of MTM is done through many media research companies. MTM is in contract with such companies. MTM has market research which involved four steps. Defining the problem and research objectives. Developing the research plan for collecting information. Implementing the research plan, collecting and Analyzing the data. Interpreting and reporting the finance.

Defining the problem and research objectives

Defining the problem and research objectives is the hardest step in the research process. When the problem has been defined clearly the manager must set the research objectives. Marketing managers and researchers work closely to identify a problem to be addressed and on the basis of the analysis define research objectives. There are many examples to this area To create a public message intended enhances are first identified along with the problem. Then the norms and culture is studied and on the basis of the study problem is addressed. Developing the research plan for collecting information: When problems and research objectives are identified, a plan to be followed is developed. Plan gives the right track to gives the problem. Best way to collect data and to prefer the research is identified and suggested. A good plan depends on how much well the problem and research objectives are defined. MTM should present a research plan which is in written proposal. The proposal should cover the management problems addressed and the research objectives, and the information to be obtained.
Implementing the research plan

In this step MTM marketing puts the marketing plan into action. This involves accumulation of data. Sometimes data collection activities are out sourced and sometimes internal staff does the work.

Analyzing the data

After the data to be collected it is analyzed and important findings are collected. Data is check for errors and accuracy.

Interpreting and reporting the finance

In this step the data collected after being verified is interpreted On the basis of interpretation the findings are transformed to whichever way, so as to get the desired results. Marketers interpret the finding , draw conclusion and suggestion and report them to the management.

Four P, s of the marketing mix


It is the set of marketing tools a firm uses to pursue its marketing. Marketing mix is also called 4 ps that are as follows.

Product Goods are offers to the target market, includes,

JC Penney(Stafford, Arizona, St. Johns Bay) War Naco (Chaps Ralph Lauren, Calvin Klein) Indus Vanity fair Perry Ellis Levis (Vantage, Champs, Tom Taller) Lee, Wrangler

Level of Product

MTM planners make product on these levels.

Providing core benefit

The most basic core benefit is to make products to give an image of international brand to the international market and customers. Now days they are offering Retail Outlet for Local customers (Employs can do shopping from their only)

Providing actual benefit

It makes products to the customers, to give an image of international brand. While producing its products (premium) at competitive rates to its strong customer ship both in Pakistan and England. Theme/Script:

The committee evaluates the high standards of script and the social/artistic merit of the theme. The appropriate time band and target audience is also a factor in assessing the merit of the script. The committee also takes into account the social awareness of brands.

Direction/Production Quality:

The committee evaluates the standard of production, which includes selection of location and makes the product accordingly.

Technical Quality:

The committee assesses the high standards of the production. Any production, which does not fulfill the production standard, is rejected.

Price

.Firstly they check the currency exchange, then check what is our production cost , then we check out that what is the price of that quality product in that country , with similar quality. Keeping in view this thing, the company exports only the products in those countries that earns considerable revenue or profits.

Place

International Coverage: Europe United States

Promotion

Promotion of MTM Program is done through Newspapers only. In Print Media, promotion is done
by publishing ads. Moreover it is advertised in MTMs website, fliers, banners etc. Moreover MTM does not need any advertisement but keeping in view enhancing the brand and the company recall ability they are doing promotion partially.

Product Idea Marketing:


MTM is a factory of ideas and has its own ideas. Ideas are shared within departments. Competitors copy MTM. But MTM doesnt follow competitors. MTM has been offering premium quality products.

Distributors of MTM:
A large number of products have been sold in different countries that resulted strength of the financial condition of MTM and more efforts are being made to increase the sale of MTM revenues. Distributution is done by having a specified source of transport of MTM. Keeping in view the value of SCM (supply chain management) the company is focusing on implementing highly effective source of logistics e.g., inbound and outbound.

CHAPTER NO 4: MY EXPERIENCE
I joined MTM and I was impressed by their unique development processes. As I was interested in pursuing a career in the job that suitable to my interest, and I would like to learn more about opportunities in the company (MTM).During my internship, I had completed a, short-term but learning oriented experience with my studies. During my internship I learned many things in the organization that is, if there would be any disciplined formats in the organization, everything in the organization would happen accurately, effectively and efficiently. As I work in Marketing

Department, Supply Chain Department (logistics& distribution), and the APPERAL division (production).My experience was good, knowledgeable and had excellent communication with the subordinates, during the internship program I had learnt about how to handle the situation in a stress way, how to tackle the problem accurately, enhance the skills of making Documentation. During this work experience I had learnt about the risk management. Overall my experience was good, in a professional way

APPEARL DIVISION:

We believe that prevention is better than cure. The sooner the problem is tracked, the better it is in delivering the goods on time. During the process of stitching we have inline inspection and final inspection processes. The garments are 100% inspected by highly experienced inspectors. Our objective is to produce with Zero Defects. . The BACK TRACKING SYSTEM plays a vital role in developing sense of responsibility and accountability in every person in making and inspecting the garments. The same thing is emphasized in ISO-9002, so we are not only the ISO-9002 Certified holder but also the true executors. The company has independent Quality Assurance Team that conducts inline audits and final finished goods audits. The QA. Manager ensures that before the goods leave the factory, they comply with the customer's AQL standard.

7 cutting units working under the supervision of skilled unit managers, these cutting units are well equipped with latest machinery including Gerber Plotter, Auto Spreader, Auto cutter, Band Knife, Spreader and Bierrebi etc.

With over 6,185 stitching machines, manned with the most skilled and expert operators. The Quality control and Quality Assurance departments are in place to make sure the company's objective of zero defects. Computerized Bar coding and Back Track systems provide Masood 100% predictability and tracking performance.

Latest Tajima embroidery machines, fully automated, 6 color 40 heads provide Masood the flexibility and capability to cater to the customer requirements.

CONCLUSION:
Masood Textile is a big name in knitted garments. Its working environment is simply the best in Faisalabad. The company has fully equipped cutting, stitching and packing units. Its quality assurance system is one of the best in Pakistan. Recently it wins Best supplier awards 2001-02 from JC Penny the World Wide stores chain. The companys infrastructure is good. Offices are fully furnished. The company is centrally air-conditioned. The company is working in Papers less environment. Computerized bar coding and back tracking system are there. Company has good warehousing capacity for fabrics and garments. Customer portfolio of the company is very broad. World leaders in Apparel are working with MTM. Company has no separate marketing department. CEO and Marketing Manager of the company perform marketing functions individually. Company is engaged in merchandising and its merchandising department is very efficient for taking orders and fulfilling them accordingly. Companys decision making is centralized. All major decisions are made by higher management and implemented by lower management.

Now Company is giving preference to its personals separate personnel department is established and a ladies wing is also incorporated. Financially the company is performing well. Its sales are increasing and its profits are rapidly growing. Simply we can say that Masood Textile Apparel Division is performing well.

SUGGESTIONS & RECOMMENDATIONS


There is no doubt MTM is very organized textile mills. Still there is always room for improvements and following are some measures I suggest for improving the performance of the company. i) Decisions making should be decentralized. Middle and lower level management should have participation in decision making. ii) iii) iv) v) vi) vii) Company should have separate organized marketing department. Company should introduce products with its own brand name. Company should capture Middle East markets. Company should start its own Apparel Stores Chain. Company should try to reduce workload. Promotions, increments and other benefits should be performance based in the company. viii) ix) x) Company should introduce fork lifters for indoor logistics. The company should build a dispensary for workers in the premises. Company shouldnt depend upon large customers it should also try to capture small ones. xi) Company should try to develop over all thinking in employees, not only departmental thinking. xii) xiii) xiv) Company should try to create interdepartmental coordination and harmony. Company should try to control wastage of fabric. It reduces cost of production. Company should try to enhance its customer portfolio by increasing marketing efforts

References:
http://www.masoodtextile.com/index.php