Summary of Preface Auletta. K. (2009 9) Googled.

New N York: Th he Penguin Pr ress

We don n't search anymore. a Now N we "G Google" thi ngs Google' 's uncorpo orate sloga an: "Don't be b evil" The pro oduct of Go oogle is no ot tangible. It is Know wledge The com mpany is becoming b very v power rful, and w we must pu ut it under t the microsc cope Googl le leaders are a not businessmen n. They are e engineer rs Googl le makes 40% 4 of all the t earning gs of the ad dvertising market pe er year 20000 new news s sites every day

Prepared by Ariadna 73

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