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Assessment criteria for the Visual Communications at OCA 1

Weighting st A 70-84% Excellent

2.1
B 60-69% Very good

2.2
C 50-59% Good/Average

3rd
D 40-49% Satisfactory

Fail
E Limited 30-39% F 29% or below Inadequate Inadequate evidence of creativity.

A+ 85%+ Exceptional

Creative and analytical thinking Analysing information, formulating independent judgments; employing creativity in the process of investigating, visualising and/or making, developing a personal voice Research and idea development Sourcing and assimilating research material; and using visual language to investigate, test, interpret, and develop ideas.

Level 4 40% Level 5 35% Level 6 30% Level 4 20% Level 5 20% Level 6 20%

Highly creative, takes Strongly creative, takes risks with imaginative and risks with many successful outcomes, imaginative and powerful evidence of successful outcomes, personal voice* strong evidence of personal voice*

Creative, takes risks with imaginative and successful outcomes, evidence of a developing personal voice*

Some evidence of creativity, little evidence of risk-taking, with a few imaginative outcomes, some evidence of a developing personal voice*

Some evidence of creativity, little risk taking with few imaginative outcomes, struggling to find a personal voice.

Limited evidence of creativity, no risk taking or imaginative outcomes, no personal voice.

Outstanding work presented in a highly professional way and communicates with flair. Outstanding grasp of ideas and communication of visual ideas*

Highly effective work presented in a professional way, showing strong judgement.

Competent realisation of ideas, presented well, showing consistency in judgement.

Competent realisation of ideas, presented well, showing judgement Reasonably effective grasp of ideas and communication of visual ideas*

Adequate realisation of ideas and satisfactory presentation of work Limited grasp of ideas and communication of visual ideas*

Poor work and presentation Lack of conceptualisation* or communication of visual ideas*

Inadequate work and presentation Complete lack of conceptualisation* or communication of visual ideas*

Effective grasp of ideas Highly effective grasp of and communication of ideas and visual ideas* communication of visual ideas* Complete fluency of visual and technical skills Very competent visual and technical skills

Visual and Technical Skills Using materials, techniques, technologies, and visual language to communicate ideas and information.

Level 4 20% Level 5 25% Level 6 30%

Outstanding visual and technical skills

Competent visual and technical skills

Adequate visual and technical skills

Limited visual and technical skills

Inadequate visual and technical skills

Context Awareness of critical, contextual, historical, professional, and/or emerging contexts; and personal and professional development.

Level 4 20% Level 5 20% Level 6 20%

Highly articulate and self aware, extensively and thoroughly researched, demonstrating a highly developed intellectual understanding

Very articulate and self aware, very well researched, demonstrating a developed intellectual understanding

Articulate and self aware, good range of research, demonstrating a developing intellectual understanding

Evidence of selfreflection and research, and satisfactory ability to analyse and synthesise information.

Variable levels of selfreflection and research, and poor analysis and synthesis of information.

Limited self-reflection or research, and no analysis or synthesis of information.

Inadequate research or evidence of critical thinking.

These assessment criteria should be used in conjunction with the level descriptions as described overleaf:

Feedback at different levels Different feedback is needed at each level. Students at Level 4, for example, shouldnt be criticised for not having found their own personal artistic voice. Similarly students at Level 6 should be expected to know how to keep sketchbooks and learning logs. Level Four modules introduce key concepts and the contextual framework for the study of visual communications. The study focuses on equipping students with the strategies, skills and confidence to move onto the progressively independent work expected at Level Five. They will learn to study independently, set goals, manage their own workload effectively, and meet deadlines. They will develop an ability to identify, present, interpret and research works of art, artists, illustrators, designers and techniques, to problem solve in relation to the processes and execution of their work and communicate creative ideas effectively in a format appropriate to visual communications. They will be encouraged to experiment, explore and take risks. They will be able to use the tools, materials and equipment associated with visual communications, and be aware of their dangers. These modules foster the habit of planning their personal development, and recording and logging information in a professional manner. They will begin to accumulate the skills that are transferable to employment including working independently, decision making, the communication of ideas, and writing skills. At Level Five, they are encouraged to progress to becoming an independent, self-motivated practitioner by developing the skills they have already gained so that they begin to develop a personal visual language. At this level, they can choose the direction and content of their project work by working closely with their tutor. They develop their individual research methodologies to find the material for assignments. They will be encouraged to cultivate working routines from which an independent style will evolve. They will be expected to develop proficiency in a comprehensive range of practices and techniques. They will also need to maintain a continuous, self-reflective commentary for the recording of project and assignment work, augmented by a critical discourse on progress. Through this log they are expected to show a creative, critically informed and self-reflective approach to art practice including their own work and that of others. Their horizons will expand at Level Six to embrace the practical, theoretical and conceptual issues which are central to visual communications. They will be encouraged to demonstrate a breadth of inventiveness, ideas generation and techniques in the creation of their artwork. They will gain an understanding of the professional considerations with which you need to be equipped in order to pursue this professionally, including an understanding of the vocational context within which the discipline sits and in particular personal initiative and responsibility and decision making in challenging contexts.