My story starts 3,000 miles away from here. 15 years ago.

So we built an innovation lab.

And we failed. Miserably. And visibly.

GPS Trimble

Digital photography Kodak Web-based services HP The new office Herman Miller

Superior service Mercedes-Benz Radical retail Nike

E-business IBM

Amazing experiences Disney

Digital money PayPal

The world’s largest innovation lab.
(Just next door in The Allen Room.)

(Now, for a really quick tour.)

Lesson #1:

Have everyone operating off of the same definition of innovation.

Innovation.
To challenge the status quo by fusing & to create new value.

Innovation.
To challenge the status quo by fusing ART & SCIENCE to create new value.

Innovation.
To challenge the status quo by fusing LOGICAL & EMOTIONAL to create new value.

Innovation.
To challenge the status quo by fusing THE NEW & THE OLD to create new value.

Innovation.
To challenge the status quo by fusing THE INSIDE & THE OUTSIDE to create new value.

FUSION

Lesson #2:

Develop a curious mindset.

CURIOSITY

Lesson #3:

Get clear on why and how you’re going to change the status quo.

NEED

NG KNOW-H VIDI O RO AND INSIGHT W P

L P S L I NG

IN D OO G

S

VE AN NTING DS ERVI CES

NEED

I LF FU HI ENABLING IONS T REL A

(Coun )sellin of ne g adoptio w ski n lls

telling Story

Forg ing n ew p artne rship s

behavioral Promoting nd policy a guidelines

VE AN NTING DS ERVI CES

ive ort pp ts su n ng me ati viron Cre en

S

C ma om gn mu ify nic ing ati ne ng a w va nd lue s

Increas ing con nectivit y

d ge an wled ing no bin k m ing Co bin m co re

NG KNOW-H VIDI O RO AND INSIGHT W P

NEED

Co -c re at ing

ies olog echn gt ablin g en ntin Inve

P S I NG

LL

IN OD GO

Cu ltiv at ing

ins igh t
Creating a new value equation
Elim ina to pa ting ba rticip rriers ation

I LF FU HI ENABLING IONS T REL A

an

ec os ys tem

s’ ser g u ce rtin ien po per Sup tal ex to

arkable ng rem Designi ormance perf

PATTERN

Lesson #4:

Master the ripple effect.

PROFITOBSESSION.

Lesson #5:

Learn to harness diversity of thought.
(And everything else.)

ARCHETYPE:

THE GENERATOR

ARCHETYPE:

THE ITERATOR

ARCHETYPE:

THE TECH GURU

ARCHETYPE:

THE CUSTOMER ANTHROPOLOGIST

ARCHETYPE:

THE PRODUCER

ARCHETYPE:

THE VISIONARY

ARCHETYPE:

THE COMMUNICATOR

ARCHETYPE:

THE ROADBLOCK REMOVER

ARCHETYPE:

THE FUTURECASTER

VARIANCE

Lesson #6:

Build innovation traits into your culture.

CULTURE

Lesson #7:

Realize that life is a perpetual prototype.

BRAVERY

FUSION. CURIOSITY. PATTERN. PROFIT-OBSESSION. VARIANCE. CULTURE. BRAVERY.

These, and 31 other lessons, next door...

FORTUNE PRESENTS

The world’s largest innovation lab.
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