Definition and Description of Product Placement As the information age proceeds, media are tangled with and interrupt

into modern life, especially advertisements. At present, an explosion of advertisements is everywhere such as wall paintings, billboards, TV, and Internet; studies show that almost 3,000 advertisements are seen per day and more than $300 billion in the United States is the annual cost in advertising. The reason why companies spend large sums of money in advertising is that advertising can increase the quantity of sales. The majority of people spend their leisure time on various media; however, they have to stand the inevitable advertisements during games and TV shows. This interrupting advertising is called product placement, which means the investing companies promote their products by paying fees to display their goods or services in a film or show. This article will define and describe product placement. There are three main forms of product placement. The first one is movies. Using real life products in a movie not only give a real sense to viewers but also promote companies products. A significant example is The Italian Job. In this movie, Mini Coopers are the main transportation. After this movie played, the car experienced a twenty-two percentage increase in sales. Another system of product placement is advertising during TV programing. TV programing is more similar with peoples real life. People spend almost three hours on TV every day. Furthermore, TV programs product placement is easier than movies. For example, the cooking shows advertising for almost all the staffs their used, like pans and kitchen knives. Few can top American Idol for over-the-top brand displays (Grover R and Lowry T, 2009). During
Tony Cimasko 9/19/12 3:39 PM
Comment [1]: This paper isn't an article. Check the definition.

this show, host Ryan implores fans at home to download songs to their Apple iPods, and judge from red Coke to the latest Ford. The last but not the least form is the well-known Internet. Internet is a new field of product placement; however it is the most influencing strategy. It is hard for a person to avoid the advertisement when checking the news and information online. The older example is the Subservient Chicken. Visitors can type their orders to a chicken costume which is a live Webcam. The site, a promotion for the chicken sandwich sold at Burger King (Castillo D, 2007). The most effective advertising strategy in internet is the higher ranking in search engines. Almost everyone use Google to search the information they want. The higher ranking companies have increasing availability towards other interested parties. The product placement has its own advantage is that viewers cannot bypass the advertisements; they have to look through the whole advertisement. If this advertising is well, the products function and features will be displayed without the viewers notice. The typical example is the film ET and Reeses pieces. The use of a recognizable candy adds into the story, which causes sales of candy to jump 65 per cent. However, poor use of product placement can broke the story with advertisements. The latest James Bond movie Casino Royale has disappointed residences due to the terrible product placement. Although Casino Royale has less number of product placements used when comparing with other movies; like I, Robert which advertising for JVC CD player, Converse, FedEx and Audi in the first ten minutes. People complained that they are watching a movie not a long advertisement. Most time, products

companies in order to get more benefit there are some improper advertising in the movie, shows, which leading to viewer fatigue with too much advertising and ad-resentment. In conclusion, product placement exist almost every media, this kind of advertising directly lead to the sales of products and benefits. Sometimes the product placement has the underneath meaning which is funny to think over the advertisement. In my opinion, the product placement is a double-edged sword. It can take lots of benefits if the company use product placement wisely. If not, the viewers will feel bored, angry about the advertising; people even turn off TV or Computer. In the future, advertising may shaped by new technologies. The products may link to the screen and use digital system to imitate the product in 3D, which is easier to display the function and features. The new technology may reduce the number of advertisements. All in all, advertising is a main factor to influence peoples life and economic. Works Cited TV Shows with the Most Product Placements Bloomberg BusinessWeek by Ronald Grover and Tom Lowry 2009/04/23 http://images.businessweek.com/ss/09/04/0423_tv_product_placements/1.htm Internet Product Placement Published on March 20, 2007 by David Castillo http://productplacement.biz/200703202082/news/internet-product-placement.html
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Comment [2]: In the future, you need to think about ways of writing more. For example, for this digital example, there's more than just one side--those who want to cut the advertisements; there are others who want to increase it and can use the technology for that, too. View things from multiple perspectives.

Content (40%): 38 Structure (25%): 25 Vocabulary (15%): 15 Grammar (15%): 15

Conventions (5%): 5 TOTAL: 98

Definition-Description of Advertising Advertising is a measure to convince audiences into having responses regarding to products or services. The headmost form of advertising is billboards, on which public write the latest commercial information. With increasing of appearance of towns and cities in the European Middle Ages, street callers used to announce commodities for the convenience of customers. With the development of economy and increased education, the current advertisement started to turn up, which was more complex and better to read. Presently, advertising fills everyones life and effect on every aspect of society. No matter where one is going such as subways, supermarkets, streets, and the existence of advertising will always be found. This paper describes and defines advertising. Ads can be divided into several branches, and each has different requirements. Concerning methods of ads, it can be classified into electronic media (radios, TVs, movies and internets) print (books, magazines and newspaper) and talking (salesclerks). Humankind get information can just from radios. Radio just has sound effect so that it should own more things to attract attention, such as music and talking programs. After several decades, companies made use of latest technologies such as TVs and movies. TV is a commonsense combination of sound and pictures. Common people have no need to spend much money, but at the same time can have more options. Compared with TVs, movies have launched considerate amount of money to improve qualities, so whenever ads appear, they can always get audiences attention. For instance, celebrities always wear or drink some products to expand effects among consumers.
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Comment [4]: Why "commonsense"? I don't understand.

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Comment [3]: salespeople

Take Transformers 3 as an example, sponsors exploit influences of movies to insert their products. The hero says: Wait after I drink up the Shuhua milk. The milk is from Mengniu Corporation, which proves this practice mentioned above. Compared with TVs, spectators can notice details in movies. Currently, internet occupies daily life. The wiser seize this chance to take over market of advertisements, because of merits of lower cost, fast speed and ample personal space. Not only this, but also there are many contents for folks to descry such as videos and pictures and so on. On the basis of numerous advantages, so when many people open websites, the first thing they behold is ads. No matter how many types it can be classified, the point how ads affect human beings and change behaviors of consumers is also important. For example, the study of the effects of television advertisement on the behavior of canned food consumers in small industries reveals a relationship between television ads and the increasing canned food demand. There are about 76% agreements of total responses. Besides this, there exists the link between ads and new patterns of consuming canned food, and the association between ads, and attitudes towards canned food. This means TV ads play an important role in changing consumers behavior, and attitudes and give customers new patterns about canned food. It is just a bitty side to observe the impact of ads. Whichever kind of ads, it indeed changes lifestyles of human beings. People around world can get information more quickly than before. If someone wants to buy a digital camera, there is no need for him to go to stores to select from. He just needs to search on the internet. It is so

convenient and time-saving to use ads properly. More than this, goodly amount of ads of some products pour into common peoples life. This brand will be recognized in a flash, and then consumers will alter their options to buy this product. From it, we can undoubtedly see the linkage between ads and attitudes. The contemporary age is brimming of ads, so every country utilizes ads to advance volume of consumption. On one hand, there are similarities among ads. Firstly, most countries ads agencies comprehend the importance of stars, so they will cost a hand and a leg to invite stars to be spokespersons. For instance, Eldrick "Tiger" Woods always wears Nike as long as he has a competition. Via this way, those who admire Woods will buy merchandises form Nike. In addition to this, ads exist on almost corner around the country. Multiple agencies make full use of every space in countries to improve awareness of brands among public. Last but not least, major of ads pay attention to quality and latest technologies. There are legion ads utilize 3-D technologies. On the other hand, differences can also be found among different countries. Because of variable conditions and backgrounds, ads stress on diverse aspects. In China, if agencies want to create ads for diet tools, it must be chopsticks; on the contrary, in US, the products should be folks or something else. What is more, for distinguishable development stages of countries, ads lay out in dissimilar ways. For illustrate, US has latest technologies in ads so they can apply anything they ache. However, in undeveloped countries such as Ethiopia, the largest concern is about food rather than ads, so there may not own attractive elements in ads.
Tony Cimasko 9/19/12 3:39 PM
Comment [6]: You're guessing, rather than reporting.

Tony Cimasko 9/19/12 3:39 PM

Comment [5]: See comment in draft 1: you didn't note that you were going to limit yourself to just two countries.

Tony Cimasko 9/19/12 3:39 PM

Comment [7]: I was hoping for more compare and contrast between US and China in this paragraph: see first draft.

In a word, commercial advertisers often seek to generate increasing consumption of their products or services through "branding," Ads can be sorted into several types for unlike demand. And they have great influences on consumers behaviors and attitudes. Since spread of economic globalization and development of communicational technologies, ads transmit here and there so it is easily chased down among countries, then similarities and differences among countries can be compared. For ads flood the word, different people hold unalike views. Those who agree with ads think they can bring convenience and large amount of information. Some people opposing this viewpoint think ads have been taking up almost all corners of life, which disturbs daily life completely. For me, everything has two faces. Ads have positive effects also negative effects. Humanity should apply ads into common life properly. Large cities can take off brands for weeks to seek peace without ads. Governments can launch ads into remote areas so that human beings there can gather information, and get more touch with outside. Reference Title The
Industries. Effects of Television Advertisement on the Behavior of Caned Food Consumer in Small

Tony Cimasko 9/19/12 3:39 PM

Comment [8]: This was crossed out in draft 1.

DataAcademic Search Complete Author All-Share, Fathi

Al Salaimeh, Marwan

Page numbers340-349 Volume16 Issue 3

Content (40%): 36 Structure (25%): 25 Vocabulary (15%): 12 Grammar (15%): 15 Conventions (5%): 5 TOTAL: 93

Definition-Description: Advertising Techniques Those who live in the twenty-first century have the privilege of living in the generation with the most variety of current technologies that have ever release in the world. As the world keeps developing, individuals and companies pursue more innovative ideas and knowledge. Because there are many goods with the same purpose around the market, consumers also seek the products that are more appealing to them. That is why many companies put their efforts into making creative advertisements to arouse customers curiosity. Advertising is the one of the fundamental methods of marketing which became a vital connection between the products and our society. The market is very competitive. Companies need to move and win consumers heart in order to make advantageous competition. To create interesting and unique advertisements, there are many different advertising methods with diverse advertising techniques. This paper will be a definition and description of advertising techniques. The most widely used advertising method is print. Newspapers, magazines, brochures, pamphlets, flyers and other printed forms are some examples of print advertising. The uses of print advertising are attracting the attention of clients and using visual effects. These are some persuasive print advertising techniques: readable advertisements, considerable direct communication, testimonials, memorable words, and slogans. Using a readable advertisement is literally simple. People will feel more attracted with letters which have pleasant font styles and sizes. Using familiar word such as you is the one way of using direct communication. It is more effective to make sure the person can emphasize. Another technique is using testimonials
Tony Cimasko 9/19/12 3:40 PM
Comment [10]: Yellow: You needed to change the whole word, not just the grammar of the word.

Tony Cimasko 9/19/12 3:40 PM

Comment [9]: Try "been conceived" or "been invented."

attached to advertisements. Because testimonials are from people who had used the product, it builds reliability to other customers from choosing the product. Positive feedback will increase sales making others to want to write reviews too. Lastly, creating and adding catchy words is the most common advertising technique. The more catchy words the company uses, the more people will remember the value of brand. For example, Nike, one of the most famous sports goods makers, uses the slogan Just Do It, which is very concise but memorable. A print advertising technique is basic and traditional technique, but it is effective way to appeal to customers. Advertising techniques aiming children need to be unique and skillful. Advertising targeted at children could be easy, because they just seek for something only if it is pleasing to them. However, because they all have different interests and easily tend to change their choices, specialized advertising techniques aimed kids are necessary. These days, children are exposed to internet and some of them are addicted to the internet. Marketers put fun and interesting advertisements to several websites where millions of kids visit every day. With curiosity, children, at least once, will click advertisements. Furthermore, children, for sure, love to watch movies and television. Many marketers hire famous movie stars who are being loved by children, to show how amazing the product is. Marketers also hire little kids to advertise the product to sympathize children making them to think their ages are also enjoying the product. Additionally, print advertising works greatly for children too. Putting advertisements in leading cartoon books or childrens magazines will capture kids heart. It is convincing that almost all kids are obsessed with cartoon and cartoon books. It is effective because bright colors and pictures are interesting
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Comment [11]: I'm not sure if you knew this one or not, but I'll give you the benefit of the doubt.

enough to stimulate attentions. Moreover, to promote their products, some companies visit schools to advertise their new product. This could be smartest way to stimulate children since the school is where children gather up in a certain place. Planning for some programs and games with the prizes relating to product is how companies do with children. Children are responding well with small excitement. Hence, advertising techniques are varied and need to be agreed with childrens perspective. Advertisers goal, persuading people to buy their products, can be reached with brilliant ideas of advertisement with different advertising techniques. Figuring out how to move customers heart effectively is solved by interesting advertisements. Marketers should watch out not to give false description about product giving deceptive advertisement. People often get disappointed with the product by trusting false advertisements which are very dynamic and exaggerated. For example, companies often make customer lured to Buy one Get one Free, one of the forms of false advertisement techniques. The actual amount of money that customers are paying is doubled to cover the free one. In my opinion, representing their companies and products with getting peoples heart can be done by showing the honest integrity of product. It is crucial to make honest and clean environment for the market and customers.
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Comment [12]: In future writing that expresses your opinion, do so without mentioning yourself, or without explicitly calling it "opinion."

Tony Cimasko 9/19/12 3:40 PM

Comment [13]: This is something that could have benefitted from examples, since it's

Resources

very abstract.

*http://www.buzzle.com/articles/advertising-techniques/

Buzzle.com, Kulbhushaan Raghuvanshi, Deeptee A, Stephen Rampur *http://www.businessmantra.net/false-advertising.html Business Mantra 2010, no author Content (40%): 38 Structure (25%): 25 Vocabulary (15%): 13 Grammar (15%): 15 Conventions (5%): 4 (Theres still a minor margin problem.) TOTAL: 95

Definition Description: The Ways of Advertising No matter if one stays home or goes out, it is difficult to find a place without advertisements. How do companies do this? And why do they do this? It is obvious that the cost of the advertising is large. In addition, businesspeople never do something without interest. Therefore, the advertising must help the companies obtain more interest than they spent on it. It can be seen the basic advertising goal is sales promotion. Based on these conditions, advertising uses different ways to attract customers to buy the product or just show the brand of its group. For example, advertising on buses, or just sets a signboard on the sides of the streets, this kind of advertising in public place and other kinds of advertising through medias, like advertising on TV, the internet, or radio. In fact, except these, almost everything people use in the world can be used for advertising. In the paper some ways of advertising will be shown. One of the methods of advertising is public place, so that many can see them. For example, posters on the doors of cinemas can exhibit pictures and information of some films to attract the people to see them. The advertising goal is to use something to attract people to attain more interests such as the posters. In daily life, it is easy to see these kinds of advertising: poster, handbill, digital advertising, and some advertising on cars, buses, signboards, even on clothes. One common form of advertising that can be seen is the advertising on signboards. Advertisers sometimes set up a signboard in some public place where a large number of people can see it, like in squares or parks. It is used to acquaint customers with the advantage of this groups product or just let more people know about it, so that they will trust its product. People can also easily receive handbills in some public place, like in the street, especially in big city, always some people in the street and give the handbills to other people. In the handbill, it can be seen a lot of information like the advantages and the place you can buy the product. Of course, in the

sports, people can see the digital advertising on the walls. The digital advertising in the sports probably only shows the product but not show the advantages or functions. It is just used to leave an impression in the audiences mind, and when they want to by this kind of thing, they may consider buy it at first. It also can be seen other kinds of advertising like verbal advertising; it is just a person telling another person. And the first person probably is the second persons friend, so that person may trust him/her and buy the product. Also, if people see their friends use something and they may buy the same as theirs, as the same in the book Principles of Economics, written by N. Gregory Mankiw. In private place, media is necessary in the modern life. In order to get more interest, businessman pay more attention on it, to make more and more advertising on TV, in the movies, through radio and on the internet. The advertising on the internet is an important part of it. There are three usual kinds of advertising on internet: Banner, Text Link Ads, E-mail Advertising. Banner is just like a picture on the web or something show the sign of group on the web. Banner always use the beautiful and interesting picture to attract the viewers, and it shows some basic information in order to make viewers easily find the product or just buy it on the net. Text link ads is a link on some public webpage, if it is clicked it, then will get a new webpage about the product. And the E-mail Advertising, it is easy to understand, just means that the send an e-mail to people, and the content is advertising. In the e-mail, it usually can be seen a comprehensive description of the product and have some links for customers to buy it on the internet. E-mail adv. also has some features, like the article E-mail Advertising published in Baidu. Advertising through other media like on TV is always a short movie to show one product or one brand. And the advertising through radio can be the sounds to tell the audience some products functions. Also some other kinds of advertising people can see in private place, like something has a

trademark, if people use it, it will remind them that they are using the product of which company. These kinds of advertising all are just used to leave impressions in the viewers minds. Above all, this paper described several ways of advertising in public and private places, each of the adv. has its own features and different functions. No matter the advertising is good for people or not, it is difficult for people to avoid it. Some advertising is good, like public service advertising which is one kind of advertising without interest. And some advertising show something not true to attract people buying the product. In my opinion, the ways of advertising can be good methods for people to realize the product, they are necessary. They can help people to get information of the product in different ways, and have more chances to get the things they want. And I think the most interesting and useful method of advertising is the advertising on the internet. For most of the college students, they always need to find something special or just cannot be easily founded in the shop. So that they need to search it on the internet, and buy the things they want. Also, an increasing number of college students spend a big part of time on the internet. Then, the advertising on the internet have more chances to work. Finally, the advertising on internet can show much more comprehensive information than the other kinds of advertising. It can be founded very detailed information of the product on the net. For example, customers can get the raw material of clothes or something else, or the detailed information of the function of some laptops. References: Principles of Economics, written by N. Gregory Mankiw Content (40%): 39 Structure (25%): 25

Vocabulary (15%): 15 Grammar (15%): 15 Conventions (5%): 5 TOTAL: 99

Definition-Description: Young People in America

The United States is a country which locates in North America in Western hemisphere; citizens are consist of white race and many other races. Its culture is combine by various cultures from other countries, and the compound represents all factors together in life, so people usually call it a ''melting pot''. Due to live in this particular kind of cultural background, American young people as a group have some unique and particular features. There are five traditional values in American culture: equality, freedom, typically personality, hard work, and diversity. These are upheld by most US young people and they represent this spirit in their lives, all behaviors and acts all around these five features. In other countries from different culture backgrounds, teenagers and adults believe other kinds of values; for instance, in China; traditional qualities should be harmony, unity, diligent, civilized and obedient. There are many languages spoken in US, and the two dominant languages are America English and Spanish. Through these kinds of hybrid lives, it seems like that America young people formed a large community that is different from others, as the unique exist. United States is a country includes many countries' culture, peoples' life style, habitat and thinking type. Although there are some other countries which also have a large number of immigration and international students, but America mix this differences in a sensible way particularly. This will talk about young people in United Stated, especially the teenagers who are still at school. Since the United State teenagers were still young, their lives have been filled with different cultures, or ''America culture''. In schools, there are not only Whites, but also Blacks, Asians, Latinos, and others. For most Americans, they are used to got along with different races when they are young. As a result, they absorb several kinds of national cultures start from a very young age, and then they add more things into their own. In addition, the education they
Tony Cimasko 9/19/12 3:41 PM
Comment [15]: This what?

Tony Cimasko 9/19/12 3:41 PM

Comment [14]: I think you knew this word already.

accepted also mingles with information that comes from other countries, because the education is also from and blend other countries. In their daily life in school, they may meet many international students who come from different countries, and those American youth will have some habitats that learn from others. They get knowledge not only from books; most times they learn from people around them. Actually, the instructional method is an important factor that affect them a lot. In the classrooms, ''American education'' is embodied incisive as you can see. In class discussion is like a battlefield, it is common that each student can put forward their own ideas and opinions, arguments happens every seconds, some times are between students and teachers, some are among students. Therefore, American students are conditioned to express their point of view over people, more people, more eloquent. They are good at expressing their views, or even talking something wrong, so the classroom atmosphere is always lively. This heuristic teaching methods make them to think independent and is enable to train the proactive thinking. Due to the national conditions, freedom is a main leitmotif in America, youth are encouraged to create their own thoughts and get the ability of thinking of themselves. This is a country that inspires people to show themselves, people are willing to enjoy different personality and characters. Nothing should be shame, just be perform the real person who they are. . The freedom can be found in each place in their life, dressing, communication style, participation in policy, etc. They can kiss in the street, the write songs to speak out the words in their heart. They don't think they should be shy or shame about their behaviors, they enjoy showing. They can talk, think and act in their own ways and nobody can say that is wrong, so they can get more space to develop their interests. They really have had a colorful life that should be belong to a young people. Further more, now America's schools set up the target of training their students as

an informed citizenry, support them to take part in the democratic institutions. Schools are willing to provide opportunities for students to get into civic participation, help them produce responsibility. These services will help them get ready for American democratic life. In addition, high school students have right to vote for present who they support and even do the advertisement. One boy made a video which record the whole process about how he voted for Obama, he made website to appeal, collected classmates' opinions and appeal all the person he know to vote for Obama. Each kid has a dream and they are really desire try to complete it, they sing, dance, swim, design model, take pictures, they did what they want to do even they cannot get support from their parents. The US students are used to use computer to work but not paper work, but they have strong practical ability. They use the Internet and computer a lot, do homework, and hand in assignment and other works. Actually in most eastern countries, students prefer paper works and hard copies. America students have good computer operation skills, they also like to associate on the Internet, they are mad about facebook and twitter. So most of them have a big circle of friends, they know a lot of news that happened in different groups. And they are really interest in sports and exercises, on the campus; it is easy to see someone is running around the campus and at the gym, there are always very busy. Therefore, most of their bodies look healthy and strong, and they really do not wear too much in a cold weather. Their amateur time are very rich, they are active to join in some organizations and get a part-time job. In summary, young people in America is a special group, they have a particular style to live. They are free, brave and outgoing. They are willing to show others everything about themselves what they proud of, and have a free feeling with everything. They got the education to be a valuable member of their country and participate in the society when they are still in schools.
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Comment [16]: Don't forget to indent.

They are confident, they are accustomed to give opinions in front of everybody; in addition, they like to ponder over extended. They have there strong point in study that is practical ability and they are care about their body health. Culture background affects their personalities, and they are showing the world an energetic group. For me, teenagers in United State are really different from all the people I know before, I fell I entered a new world when I started my university life. In most times, their thoughts and behavior were strange and crazy, and for me or for most Chinese, they looked bold and unscrupulous. But after I gradually comprehend them, I find that they are. And I figure out that if you want to get along well with them you have to be outgoing and true, you should not hide yourself.

Students in Service to America: A Guidebook for Engaging America's Students in a Lifelong Habit of Service, http://www.servicelearning.org/library/resource/4686

Oregon Students Fight for Tuition Equity, http://www.usstudents.org/

In future writing, 1) make sure to be more careful to separate opinion from objective description, and 2) keep working to avoid overgeneralizations. Content (40%): 38 Structure (25%): 25 Vocabulary (15%): 14 Grammar (15%): 15 Conventions (5%): 4

TOTAL: 96