INTRODUCTION TO SONY CORPORATION SDN.

BHD

Sony is among the Worldwide Top 20 Semiconductor Sales Leaders; The company's slogan is Sony. Like no other; Sony is the electronics business unit and the parent company of the Sony Group which is engaged in business through its five operating segments, these make Sony one of the most comprehensive entertainment companies in the world; Sony’s principal business operations include:  Sony Corporation,  Sony Pictures Entertainment,  Sony Computer Entertainment,  Sony BMG Music Entertainment,  Sonny Ericsson,  Sony Financial Holdings.

Sony is also one of leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and proffesional markets;

In August 1955. Now known as "Sony Boy".HISTORY OF SONY In 1945. It was for the TR-6 that Sony first contracted "Atchan". Ibuka traveled in the United States and heard about Bell Labs’ invention of the transistor. It was a worldwide commercial success. In the early 1960s. He convinced Bell to license the transistor technology to his Japanese company. Tokyo Telecommunications Engineering came out with the TR-63 model. Tokyo Telecommunications Engineering released the Sony TR-55. the company released the TR-6. to become its advertising character. The company built Japan's first tape recorder called the Type-G. In 1957. he was joined by his collegue Akio Morita and they found a companny which translates in English to Tokyo Telecommunications Engineering Corporation. which featured an innovative slim design and sound quality capable of rivaling portable tube radios. Japan's first commercially produced transistor radio. Masaru Ibuka started a radio rapair shop in Tokyo. . The next year. the character first appeared in a cartoon which is holding a TR-6 to his ear. after World War II. the smallest (112 × 71 × 32 mm) transistor radio in commercial production. In May 1956. a cartoon character created by Fuyuhiko Okabe.

MISSION AND VISION OF SONY Vision To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. Mission Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers’ access and enjoy digital entertainment. Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products . By ensuring synergy between businesses within the organisation.

the S offered an optional Blu-ray Disc drive. THANK YOU! . Unlike the SR. The keyboard was also redesigned with new backlit Chiclet (island-style) keys. the new VAIO S Series had a mini-PCI slot that allowed for an optional internal WWAN (mobile broadband) adapter. The aspect ratio of the display was changed to 16:9 (1600x900) from the older 16:10 (1280x800). As with the SR.INTRODUCTION TO SONY VAIO (S SERIES) Sony introduced the VAIO S series in January 2010 to replace the SR series. and the system RAM was updated to DDR3. The graphics options were either the CPU-integrated Intel GMA HD Graphics or a discrete NVIDIA GeForce 310M . The CPU was upgraded from Intel's Core2 Duo to Intel's First-Generation Core i3/i5.

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