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It consists of two or three lines of headline, each one set flush left to the left side of the space. The design is simple and allows freedom in writing the headline. No rules govern the writing of the flush left headline; however a uniform style for better results is generally adopted. This type of headline is popular because it is easy to write, allows flexibility in unit count and provides a feeling of airiness to the page with the white space. Banner Headline
The journalism industry is highly competitive, and attracting the attention of the readers, viewers or listeners is the most important thing. The audience should have a reason for choosing a particular newspaper, television channel or radio station. Headlines play an important role in attracting attention, especially in print media. Banner headlines are words printed in extra large letters across the top of the cover page of the newspaper. Startling banner headlines that describe in a few words a happening story can help increase sales. Sponsored Links SSL Certificates - thawte Choose from a complete range of certificates with the strongest SSL www.thawte.com
Inverted Pyramid Headline
There are distinct advantages to using the inverted pyramid headline style for news writing. People often are in a rush and seldom have time to read every word of a story. The advantage of the inverted pyramid headline is that it concentrates on presenting pertinent facts first. With inverted pyramid stories, the most important information goes in the first paragraph, and the less important information follows to the very end of the story. The inverted pyramid headline generally consists of three lines, the first runs across the column and the other two lines are shorter than the first line. The headline is created from the informative facts presented at the start of the story.
The cross-line headline is quite similar to a banner headline. While it is a large headline, it does not span the entire width of the page, but it does run across all the columns of the story it pertains to. The cross-line headline is one of the simplest types of headlines, consisting of a single line and one or more columns in width. It can run flush on both sides of the paper or it can have the words centered over the columns. This type of headline is generally used when there is more than one column for a story and to produce a formal look.
Read more: Types Of Headlines | eHow.com http://www.ehow.com/info_8440583_typesheadlines.html#ixzz23FG1S21C Following on from the 12 rules to create kick ass headlines which sell, below are the 8 different types of headlines you can model from with examples.When you follow the 12 rules, find your hook and then model the headlines below, you will create sizzling headlines which compel your prospects into reading your persuasive copy. 1. The News Headline:If your product or service offers something newsworthy, announce it in your headline. You would normally use this to introduce a new product or the improvement of an existing product.Here are some words you can use in your News Headlines.New, Announcing, Introducing, Finally, Just released, Now, At last.Examples: “At last! A Tooth Paste Kids Will Love”
you must know your market so well. Examples: “Dries Up Your Hay Fever In 15 Minutes” “Stops Diahorrea in 30 Minutes” “It Cleans Your Breath While It Cleans Your Teeth” 5. try adding „how to‟ in front of your headline as these type of headlines promise your prospect a source of information. The Question Headline: Be careful when using this one.000 book titles starting with „How To‟ you can‟t go wrong with this one. . . compelling benefit driven headline which they can‟t easily get somewhere else. The Benefit Headline: Benefits sell . . features DO NOT! To write a successful benefit Headline. you can offer them a powerful. The Guarantee Headline: These state a desirable benefit and guarantee results or other benefits. Examples: “Makes Money In 90 days Or It‟s FREE Under my 100%. let your prospects know by stating it in the headline. . You must do your homework though in order to know what benefit will motivate your prospect/s to take action. The How To Headline: With over 7. . If you ever get stuck. Example: “How To Win Friends And Influence People” “How To Avoid Snake-Oil Selling Scumbags On The Internet” 4. . Unconditional Money Back Guarantee” “Hands Which Feel As Smooth As Silk In 24 Hours . Or Double Your Money Back!” 3. The best types of questions to ask are questions which get your prospect involved. .“New Diet Burns Off More Fat Than If You Ran 98 Miles a Week” “Announcing . Examples: “Do You Make These Mistakes In Marriage?” “Do You Make These Mistakes In English? . The New Bald Cure Guaranteed To Make Even Trevor Crook Look Like He‟s Got A Full Crop Of Hair!” 2. You must know your market backwards otherwise you can blow your whole advertising campaign. If you offer a powerful guarantee . advice and solutions to their problems. .
The Command Headline: This tells your customers what to do.000!” 8. Stan „Breakthrough‟ Harris? 6.000.63 Per Week In My Sleep” “I Had Never Purchased A Share In My Life. a lot): “HEADLINES = "HEADS" or "HEDS" .00 After Attending The Trading Edge Workshop . These are very effective because they contain facts and specific numbers. Examples: “27 Reasons Why You Should Attend Trevor Crook‟s Persuasive Writing Sells Online Course” “37 Fun And Easy Ways To Earn $500 In Your Sleep” 7. sales letter or website.“Can You Smash Through 6 Bricks Like Dr. . The Reason Why Headline: These give your prospect specific reasons why they should read your ad. This gets your customers to sell for you by talking about the benefits they received. In Six Months My Account is OVER $21. The most effective command headlines start out with action verbs. It uses a customer testimonial for a headline. . Examples: “How I Make $557. The Testimonial Headline: This is just what it says. I Opened A Share Account With $14. Your command should encourage action by offering your prospect a benefit which will help them. Examples: “Stop Baldness Today Before Your Head Looks Like A Bowling Ball” “Stop Wasting Time On Advertising Guesswork” “Stop Being An Advertising Victim” The 3 Most Powerful Words To Use In Your Headlines: FREE You Your Dedicated to kicking your ass until you succeed! Headline (or "Hed") Jargon Editors throw lots of jargon around when they talk about headlines (and they do.
* The left edge of the first letters are aligned with the left margin.UPSTYLE: All the Major Words Are Capitalized DOWNSTYLE: First word and proper names are only ones capitalized Most heds are FLUSH LEFT. often but not always in all caps. that runs over the main hed. which may explain some of the rather violent terms used to describe different sorts of heds: BANNER: A one-line hed that stretches all the way across a page or over all the columns of text in a story. The hed above has three lines.") HAMMER: Usually a label hed (one made up of just a word or two) in large type. Example: After 24 years as CBS anchor. RAGGED RIGHT (although the Daily Iowan recently has been experimenting with centered headlines). Rather signs off LINES: The lines of a hed. DECK: A smaller hed under a larger one." as most body text in print is).. Example (from the DI earlier in March): . Flush left. ragged right means . * The right edge of the last letters are not all in a nice. (A few editors still call this type of hed a "streamer.. neat row (or "justified. A main hed and a deck might look something like this: Rather signs off for last time After 24 years as anchor. veteran steps down at CBS Heds are intended to have impact.
such as this one from (I believe) the Ariel family. Other typeface terms to know: ROMAN or ITALIC Roman type is straight up and down. The larger the type size. most body text is set in a serif font. Italic type is slanted. a point is 1/72 of an inch high. Kickers typically run over the main hed. but most publications stick pretty closely to the traditional standards. has short. The most important aspect of type for headline writers probably is size.BUBBLING Hawkeye team `on the bubble' for NCAA tourney SLAMMER: A label hed in large type that runs alongside the main hed. Computer programs allow intermediate sizes. has . A sans-serif font. The serifs enhance readability by helping readers visually distinguish the letters. 30-point. Typical headline sizes include 24-point (one-third of an inch high). A slammer version of the hammer hed above would look like this: BUBBLING: Hawkeye team `on the bubble' for NCAA tourney KICKER: Most commonly. or they may be underlined. such as this one from the Times family. this term is used for heds (often label heds) set in smaller type than the main hed. the fewer the words that will fit in your headline. Example ("VIOLENCE IN IRAQ" is the kicker): VIOLENCE IN IRAQ Car bomb kills 100 near Baghdad Editors writing heds also need to know the terminology used to describe typefaces or fonts. mostly perpendicular lines (called "serifs") attached to its letters. Heds are measured in points. for instance. In print. SERIF or SANS-SERIF A serif font. they may be set in all caps or italics. 36-point (half an inch high) and 48-point. and they may use a contrasting type style.
research suggests both serif and sans-serif are equally legible for body text. A couple of boxes back. pronounced "ledding"). Sans-serif fonts are more common in heds than in body text in most newspapers. for instance. (But use this capability with caution.) There also are terms for the width of spaces between letters (kerning) and between lines of type (leading. (Online. MEDIUM or LIGHT: Type has a variety of weights. Computers make it easy to either "squeeze" or "stretch" a hed to fit its space. you may have noticed that the serif font had more leading than the sans-serif one. sans-serif type "feels" a bit lighter. Main heds typically use the standard or medium weight. it's easy to create something ugly. You can put your PD for Headline at the right side of your headline. each with a different impact. EXPANDED or CONDENSED: I can't show this one easily on a Web page. which some online designers prefer. 4/30/TNR-B/1 FL/Clc Line for HD 1/12/TNR-N COLUMNS Unit Count Font 4/30/TNR-B/1 FL/Clc Kind of HD Letter Case . Type can be set with a little extra space than usual between the letters (expanded) or a little less space than usual between the letters (condensed). but type width is another variable. kickers or other "display" heds may use contrasting weights.) BOLD. hammers. Variations in both kerning and leading are designed to enhance readability. slammers. As you can see.no such lines. Mercado nahalal na pangulo ng SPC Put your PD for content at the left side of your news.
48 points. Bodoni Bold. two. 2-54TNRB W/KICKER 2009 NSPC Rizal braces for top slot Activity: Bigyan ng ulo ng balita ang mga sumusunod na pamatnubay. 25-22. the second. or three underlines in half-sheet form for head indicate whether the head is one line. Times Roman. . the size of type (point). Rom or Ital after these symbols means Roman or italic.9 milyong balota o 48% mula sa kabuuang 54 milyon ang naimprenta hanggang kahapon ng umaga ng National Printing Office (NPO). 1. 23. Tahoma). Ito ay matapos magposte si Honey Royse-Tubino ng 12 points para tulungan ang Power Pinays sa 25-18. the kind of type (Bodoni. Thailand--Dumiretso ang Philippine team sa kanilang ikalawang sunod na panalo sa 17th Asian Women‟s Volleyball Championship sa MCC Hall of the Mall dito. MANILA. 3. Corro. NAKHON RATCHASIMA. Thus: 4-48BB-Rom means 4 columns. Sa nasabing bilang. Roman Symbol “w/k” means the headline has a kicker or tagline. 25-18 paggupo sa Myanmar. Sabi ng Commission on Elections (Comelec) na umaabot na sa 25. the letters. One. two line or three lines (running head). Philippines – Isang sundalo ang utas sa patuloy na bakbakan ng militar at mga miyembro ng Moro National Liberation Front (MNLF) sa Zamboanga City. 2. 4.9 milyon ang naiayos at nagupit na.4-48BB-Rom Rizal first in press tilt (Headline) The first numeral indicates column width. Nagsagawa kahapon ng „black protest‟ ang mga miyembro ng media na nagko-cover sa Senado dahil sa mala-diktador na pamamalakad na ipinatutupad ngayon ng Public Information and Information Bureau (PRIB) na pinamumunuan ni Bureau Director Raymundo R. Napa-imprenta na ng halos kalahati ang gagamiting balota sa darating na barangay election.