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In partial fulfillment of the course “Business Intelligence Tools and Techniques–I”
GROUP – 9 (Project Folder 8) Sushanth G(4034/18) VN(4036/18) Uday Mehta(4035/18) Sudarshanan
Varun Agarwal(4038/18) Vinay Kumar Juluri(4040/18)
BI Analysis using SAS Tools
Business intelligence (BI) mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. Business intelligence aims to support better business decision-making. Thus a BI system can be called a decision support system (DSS). The term business intelligence is sometimes used as a synonym for competitive intelligence, because they both support decision making, BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. Business intelligence understood broadly can include the subset of competitive intelligence. 
Analytics can be used by the whole panacea of users for various business capabilities: o Executives can explore a timely and reliable view of their business and take action to drive better business outcomes and decisionmaking. o Business managers have a single, reliable view of information at their fingertips that can help them focus on issues that need attention and action. o Business analysts can effectively conduct in-depth analysis and share results easily with broader business communities. o IT professionals can effectively apply their knowledge, expertise and investment in corporate data to advance the business, rather than having to manage a backlog of requests for information. One of the major BI tools that are used in various organizations for the purpose of data analytics is SAS (originally called Statistical Analysis System). Along with MS Office Connectivity, SAS is an integrated software tool provided by SAS Inc. and consists of the following components:
1. SAS Enterprise Guide
SAS Enterprise Guide is a Microsoft Windows client application that provides a guided mechanism to use SAS and publish dynamic results throughout an organization in a uniform way. It is marketed as the default interface to SAS for business analysts, statisticians, and programmers.
BI Analysis using SAS Tools Page 2
and other SAS data structures. 4. Information Delivery Portal It allows users to set up personalized homepages where they can view automatically generated reports. Enterprise Guide can be used for the ETL of smaller projects. Components Workflow The following figure shows how the project flows through the various components in the order in which these components are used from the beginning to the end of the project. BI Dashboard It is a plug-in for Information Delivery Portal. Data Integration Studio Provides extract. BI Analysis using SAS Tools Page 3 . 5. Information Map Studio It is a client application that helps with building information maps. it is just that once the models and dashboards are created they are automatically updated to include and reflect the changes. without having to look at all the underlying data. 6. 2. This allows a quick glance to provide a lot of information. dashboards. loads (ETL) services. It must be noted here that data analysis does not end. transform. 3. OLAP Cube Studio It is a client application that helps with building OLAP Cubes.Though Data Integration Studio is the true ETL tool of SAS. It allows the user to create various graphics that represent a broad range of data.
Project Work Flows: These are the snapshots taken from our project and give an overview of our analysis done. BI Analysis using SAS Tools Page 4 . Dashboard and the Web Portal. This covers all the aspects of the project other than the MS Office connectivity.
BI Analysis using SAS Tools Page 5 .
Excel etc. Some of the basic analysis performed in MS Excel by us is as follows: Input: • Customer Orders file Parameters: • • • Customer age group Product Category Quantity of products bought Output BI Analysis using SAS Tools Page 6 . These add-ins are available in MS Word.MS Office Connectivity SAS provides plug-in for MS Office which can be directly used by MS office savvy managers to perform quick analysis of data. PowerPoint. Though the functionality is limited in MS Office add-ins but still the basic analysis can be easily performed in it.
27 24.09 26.41 Buying habits of Different Age Groups BI Analysis using SAS Tools Page 7 .• AgeGroup wise Buying Habits Customer Age Group Quantities Out Of Customer_Age_Group 15-30 years 31-45 years 46-60 years 61-75 years Frequency 544516 419591 387020 246190 Percent 34.23 15.
clothes are the most bought as a percentage of all products bought by an age group For all age groups except 61-75 years Indoor sports and racquet sports are the least bought For 61-75 years Indoor sports and swim sports are least bought For the 2 older age groups running-jogging products were popular compared to the other age groups The 2 middle age groups have bought most golf equipment measured as a percentage of total products bought by them Another analysis using MS Office add-ins: Input: • Customer Orders file Parameters: • • • Product Line Customer Gender Total Retail Price Output • Gender Buying Habits BI Analysis using SAS Tools Page 8 .Inferences from the above MS Office Analysis The following Inferences can be drawn from the above analysis Age-Group 15-30 has bought most products with 35% of products bought among all age groups For all age groups.
information maps and OLAP cubes. menu. The following analysis is done with the help of SAS BI Analysis using SAS Tools Page 9 . It saves customers time and money and builds on their SAS investment. the quantity of products bought by males is quite high compared to females SAS Enterprise Guide SAS Enterprise Guide is a point-and-click.Gender buying habits Inferences from the above analysis: The following inferences can be drawn from the above analysis More products are being bought by males For children product line. It provides enhanced capabilities to work on input tables. the quantity of products bought is almost the same from either genders For Sports product line.and wizard-driven tool enabling data analysis and results publishing. Coders can use existing programs to create stored processes that can be run on demand and ported to a Microsoft Excel spreadsheet.
Enterprise guide: Input: • Customer Orders file Parameters: • • • Grouping by Year Total Retail Price Customer Age Group Output: • Age Group Wise Sales Age Group Wise Total Sales BI Analysis using SAS Tools Page 10 .
BI Analysis using SAS Tools Page 11 .
Inferences from the above analysis: The following inferences can be drawn from the above analysis: Both Orion club and gold members used the available discounts to buy a large amount of clothes when compared to other items The internet/catalog members were more unorganized/made one time purchases—especially assorted sports articles Outdoor apparel and shoes are popular among all three segments Another data analysis done using the above tool is to find out the sales in the various countries. This will help us to understand our penetration in various countries: Input: • Customer Orders file Parameters • • Customer country Total retail price Output • Country Wise Sales BI Analysis using SAS Tools Page 12 .
For this we made new tables using data integration tools.Customer country Information Inferences from the above analysis: USA accounts for the largest proportion of total sales with almost 25% Germany is the second highest with 12% sales Then France. and Germany in details. Britain and Italy follow with approximately 10% of the sales each From the above analysis it is clear that U. There are other countries with some considerable penetration while most of the others remain in very low.S. BI Analysis using SAS Tools Page 13 .S. and Germany are the major markets in which we have the presence. So we tried to analyze U.
integrated data quality. and an interactive. Basic Workflow in the data integration tool is as follows: The splitter divides the customer table data into two parts. The following analysis is done using the data integration tools: Input • Product Info file Page 14 BI Analysis using SAS Tools . It provides capabilities for enterprise data access and processing across systems and platforms. all with a single point of IT administration.Data Integration Tools SAS Data Integration forms the solid data foundation needed to support your enterprise information needs. which is critical to producing accurate. visual data integration development environment that enables collaboration and easy reusability.S. consistent information. Then the table loader tool is used to load the data provided by the splitter into U. Data and Denmark Data.
Parameters • • Product Category Country Output • • US Sales Data Germany Sales Data US Sales Data BI Analysis using SAS Tools Page 15 .
it can be used in designing marketing strategies in various countries. the available result does not help us to infer us much. Decision makers need quick access to summarized data so they can make timely decisions based on knowledge instead of gut feelings. But provided the same data.Germany Sales Data Inferences from the above analysis: Since the above data is skewed. OLAP Cube Studio SAS OLAP Server is a multidimensional data store designed from the outset to provide quick access to pre-summarized data generated from vast amounts of detailed data. Cube is basically used for providing information summarized in the form of time dimension and Product Dimension. The following analysis is done using the cube: • Drill Down(Product) : Page 16 BI Analysis using SAS Tools .
– • Product Product Category Product Group Product Type Product Name Drill Down(Time) : – Year Quarter Month BI Analysis using SAS Tools Page 17 .
The following analysis is done: Input: • Product Info Parameters: • • • Group by Product Category Year Total Sales Output • Product Category Sales BI Analysis using SAS Tools Page 18 .The analysis of the cube is done using SAS Enterprise Guide.
and maximizing resource usage.Product Category Sales Inferences from the above analysis: Sports category has the highest sales amongst all categories. share. and explore reports in a Web browser. accounting for most of the sales in all years Sales have increased consistently across all categories every year. author. minimizing administrative overhead. The following task is performed using SAS Web Report Studio: BI Analysis using SAS Tools Page 19 . better business decisions while freeing IT staff. except a couple of exceptions for Sports and camping SRS Web Report Studio SAS Web Report Studio is an easy-to-use query and reporting application designed for general business users who want to view. SAS Web Report Studio helps users make faster.
Input: • Product Sales Info map Parameters: • • • Customer Id for Relationship Customer Information Sales and Product Information Output • Web Report Product Sales BI Analysis using SAS Tools Page 20 .
com BI Analysis using SAS Tools Page 21 . and viewed through an easy-to-use Web-based interface.org/business intelligence  Analysis for Everyone by IBM  www. and extensible environment. Dashboards include graphics. and hyperlinks.  References  www.SAS. colors. Dashboards are created.wikipedia.Inferences from the above analysis: Team sports category contribute to the major amount of the sales Camping is another major sales category The major use of web report studio is to create and transfer reports by business users without requiring any technical expertise. SAS BI Dashboard The SAS BI Dashboard enables users to employ dashboards to monitor key performance indicators that convey how well an organization is performing. secure. Dashboard users can customize how information appears on their personal dashboards. customizable. maintained. All content is displayed in a role-based. text.
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