The Stanford Daily

Media Kit 2013-2014

The Stanford Daily Photo Staff

Photography by Tamer Shabani Photography

The Stanford Daily Publishing Corporation WhoWe Are
The Stanford Daily is the independent, student-run newspaper of Stanford University. Originally a small pamphlet known to locals as The Daily Palo Alto, The Daily has been a campus fixture since the University was founded in 1892. A non-profit organization since 1973, The Daily continues to serve the Stanford community with unbiased student journalism and to provide educational opportunities for its journalism and business staffs.

Media Kit 2013-2014

Who We Serve
18,217 students 12,000+ faculty and staff 211,706 alumni worldwide 64,369 people living in Palo Alto

Print
138 issues Free daily (Monday through Friday) 8,000 circulation 5,000 distributed on-campus 3,000 distributed off-campus Central drop-off locations in Palo Alto, Menlo Park, Mountain View, Atherton, Portola Valley, and the greater Stanford area

College newspapers matter.

92% 85% 79% 65%

of students have read their college newspaper in the past month. of students have read their college newspaper in the past two weeks.

Web
330,000+ monthly page views 115,000+ monthly unique visitors
*Averages from September 2012-June 2013

of students have read their college newspaper in the past week.

*2007 Alloy College Explorer Study

Social Media
2,270 Facebook likes 7,275 Twitter followers @Stanford_Daily @StanfordSports

College students account for billion in spending power this year.

$404

of college students have taken action as a result of a college newspaper ad.
*2013 re:fuel College Explorer Study

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The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA | 94305 | 650.721.5803 | advertising@stanforddaily.com

The Stanford Daily Publishing Corporation Print Rates
ASSU Full Half Quarter Eighth Sixteenth Column-inch Rate COLOR Full Spot $100.00 – $200.00 – $200.00 – $350.00 $200.00 $810.81 $405.41 $202.70 $96.53 $48.26 $6.44 University $1,621.62 $810.81 $405.41 $193.05 $96.53 $12.87 Local $1,707.30 $853.65 $426.83 $203.25 $101.63 $13.55 Non-Local $2,008.44 $1,004.22 $502.11 $239.10 $119.55 $15.94

Media Kit 2013-2014

National $2,362.50 $1,181.25 $590.63 $281.25 $140.63 $18.75

$500.00 $250.00

Custom sizes also available!
Just pick the column width and the inches tall 1 column ......1.55” 2 col..........3.24” 3 col. ............4.93” 4 col..........6.62” 5 col. ............8.31” 6 col..........10”

Pre-Print Options Inserts
$800 1-4 pages Please contact us for larger insert pricing.

Front-page Stickers
$600 Ship Inserts and Stickers to: Arden Packaging Facility 3317 Arden Road Hayward, CA 94545 Full press run of 8,000 copies required. Materials must be received one week prior to publication.

Contract Discount
Buy 5 ads, take 5% off column-inch rate. Buy 10 ads, take 10% off column-inch rate. Buy 15 ads, take 15% off column-inch rate. Buy 25 ads, take 25% off column-inch rate.

Non-Profit Discount
25% off applicable column-inch rate Not applicable to Stanford accounts

Special Issue Sponsorship
All eyes will be on our Special Issues, which provide coverage of Stanford hot topics and exposure during campus special events. Sponsorships offer our most comprehensive and targeted ad packages to date, and we’re only selling one per Special Issue. We’ll even throw in a full color front page banner ad – the only opportunity to get your brand on our front page.
Please contact us for pricing information and exact package elements.

Premium Placement
Pay a 15% premium to place ad on Page 2, 3 or Back Cover (color required on Page 3 and Back Cover).

Classified Ads
50-cents per word (15-word minimum). Deadline is noon, one day prior to publication. Online classifieds are available at stanforddaily.com/classifieds for $25 for 15 days or free with an @stanford.edu email address.

Campus Map
We’re featuring a Campus Map insert in our marquee issues, and your ad can greet the eyes of new campus visitors and our regular readers alike.
Limited availability. Please contact us for pricing information and exact package elements.

The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA | 94305 | 650.721.5803 | advertising@stanforddaily.com

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The Stanford Daily Publishing Corporation

Media Kit 2013-2014

Broadsheet Sizes The Weekender
FULL PAGE 10” X 21”
We’ve converted our Friday broadsheet to a tabloid-style alternative weekly. The same great content plus more stuff YOU want! Think punchy covers, long-form journalism, puzzles, Top 5s, graphics, and smart but irreverent fun. Ad space in the Weekender is 25% off our Broadsheet rates.

FULL PAGE 10” X 10”

¼ Page
4.93” X 10.5”

1

⁄8 Page

1

⁄2 Page

4.93” X 5”

4.93” X 10”

¼ Page
4.93” X 5”

1

⁄16 Page

1

⁄8 Page

4.93” X 2.5”

4.93” X 2.5”

Weekender Print Rates
ASSU Full $608.11 $304.05 $72.39 University $608.11 $304.05 $144.79 $72.39 Local $640.24 $320.12 $152.44 $76.22 Non-Local $1,506.33 $753.17 $376.58 $179.33 $89.66 National $1,771.88 $885.94 $442.97 $210.94 $105.47 $1,216.21 $1,280.47

½ PAGE
10” X 10.5”

Half Eighth

Quarter $152.03 Sixteenth $36.20 COLOR Full Spot $100.00 –

$200.00 –

$200.00 –

$350.00 $200.00

$500.00 $250.00

Friday Puzzle Sponsorship
Put your ad next to our brand-new puzzles feature. First-come, first-serve.

$500 per quarter (10 ads) $1275 per year (30 ads)

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The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA | 94305 | 650.721.5803 | advertising@stanforddaily.com

The Stanford Daily Publishing Corporation

Media Kit 2013-2014

Digital Rates
We’re digital-first at The Stanford Daily, so pair your ad with breaking news headlines, multimedia galleries, and online-only content at www.stanforddaily.com.

Banner Ads
$15 CPM All ads sold run of site. Minimum 10,000 impression buy required. Leader: 728 x 90 pixels Sidebar: 300 x 250 pixels

Email Headlines Digest
Every morning, we email our daily headlines out to our growing list of digital subscribers. Put your ad at the top of their inboxes! $150 pe r wee k

NowAds
Our newest digital offering allows you to control your web ad’s placement and message, directly from your business’ Facebook page. Reserve a slot in our NowAds sidebar, and every time you post something new to Facebook, your post jumps to the top – it’s that simple. Limited availability. Please contact us for pricing information.

Job Board
Attract Stanford’s top talent using the Stanford Daily Job Board, powered by Personforce, which can be found on any page of our website or at stanforddaily.personforce.com. $200 for a Single Job Posting (one month) $500 for Unlimited Job Postings (one month) $1500 for Unlimited Job Postings (one year)

The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA | 94305 | 650.721.5803 | advertising@stanforddaily.com

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The Stanford Daily Publishing Corporation
SEPTEMBER 2013 OCTOBER 2013

Media Kit 2013-2014

PUBLICATION CALENDAR
F 4 11 11 18 S 5 12 19 25 26

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24

W 4 11 18 25

Th 5 12 19 26

F 6 13 20

S 7 14 21 27 28

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29 S 1 8 15 22 29 M 2 9 16 23 30 T 3 10 17 24 31

W 2 9 16 23 30

Th 3 10 17 24 31

2013-14

SPECIAL ISSUES
Campus Highlights and Original Thematic Content Orientation Sept 17 Back to School Sept 23 Career Fair Oct 1 Sex Issue (Full Moon on the Quad) Oct TBD (tentative Oct 11) Reunion Homecoming Oct 18 Big Game Nov 22 & 23 Winter Issue Jan 6 Stanford’s Most Influential Jan 17 Parent’s Weekend Feb 21 Innovation & Technology Issue Feb 28 Spring Issue March 31 Admit Weekend April 25 Best of Stanford May 5 End of Year June 4 Commencement June 13

NOVEMBER 2013

DECEMBER 2013

S M T W Th F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29
JANUARY 2014

S 2 9 16
23

W Th 4 5 11 12 18 19 25 26

F 6 13 20 27

S 7 14 21 28

30 S 4 11 18 25

FEBRUARY 2014

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

Th 2 9 16 23 30

F 3 10 17 24 31

S M T W Th F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 S M 6 13 20 27 S 1 8 15 22 29 7 14 21 28 M 2 9 16 23 30 APRIL 2014 T W Th 1 2 3 8 9 10 15 16 17 22 23 24 29 30
JUNE 2014

CARDINAL TODAY
Stanford Football Game-Day Companion Issues Sept 17 vs. Arizona St., 9/21 Sept 27 at Washington St., 9/28 Oct 4 vs. Washington, 10/5 Oct 11 at Utah, 10/12 Oct 18 (Homecoming) vs. UCLA, 10/19 Oct 25 at Oregon St., 10/26 Nov 7 vs. Oregon, 11/7 Nov 15 at USC, 11/16 Nov 22-23 (Big Game) vs. Cal, 11/23 Dec 4 (TBD) Pac-12 Championship

MARCH 2014

S M T W Th F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
MAY 2014

F 4 11 18 25

S 5 12 19 26

S M T W Th 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29
REGULAR ISSUE

F 2 9 16 23 30

S 3 10 17 24 31

T 3 10 17 24

W 4 11 18 25

Th 5 12 19 26

F 6 13 20 27

S 7 14 21 28

THE WEEKENDER
We’ve Converted our Friday Daily* to an Alternative Weekly: the Same Great Content Plus More Stuff YOU Want! *Commencement not included. Placement in special issues costs an additional 15%. This fee will be waived for contract holders.

SPECIAL ISSUE

CARDINAL TODAY

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The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA | 94305 | 650.721.5803 | advertising@stanforddaily.com

The Stanford Daily Publishing Corporation Policies
Print Artwork Submission
All art must be sent via email to advertising@stanforddaily.com. The Daily can accept PDF and TIFF files. PDF files must be high-resolution, pressready files with the following specs: Acrobat 4.0 compatibility All fonts embedded All colors converted to CMYK. CMYK or Grayscale image resolution set to 300ppi @ 100% Bitmap images image resolution set to 600ppi @ 100% TIFF or EPS TIFF files must meet the following requirements: CMYK or Grayscale image resolution set to 300ppi @ 100% Bitmap images image resolution set to 600ppi @ 100% Extra channels beyond CMYK must be deleted TIFF files should be saved with LZW compression turned on Illustrator, InDesign, Canvas, or Corel files must be exported as TIFF files and should meet all of the image and resolution standards mentioned above. The Stanford Daily does not accept PDFs with RGB or Indexed color images, page layout files, JPEG, PNG, or GIF files for submission. and subject to space availability, accept late advertisements each of which will be subject to an overtime charge equal to $25. If Advertiser’s submitted artwork does not meet The Daily’s agreed-upon specifications. The Daily will contact Advertiser to resubmit the artwork. If no response or new artwork from the Advertiser is received prior to deadline, the regular design fee of $50 per ad will be automatically incurred by Advertiser. (3) Cancellation of Advertisement Cancellation of advertising after the space reservation deadlines, as defined in paragraph (2) above, will result in a charge equal to the cost of the cancelled advertisement. (4) Limitation of Liability The Daily shall not be liable to Advertiser for any error except to the extent that the error (a) materially interferes with the purpose of Advertiser in placing the advertisement, and (b) is brought to the attention of the account executive within five (5) business days of the advertisement’s publication. A recurring error shall not be regarded as material where Advertiser fails to object following the first instance of the error. The Daily’s liability, if any, is limited to the purchase price of the first incorrect advertisement only. The Daily is not responsible for incorrect copy submitted by Advertiser. (5) Content The Daily will not publish any advertisement whose contents may tend to incite violence, may be obscene or libelous, or may cast aspersions on individuals or groups on the basis of race, sex, sexual preference, national origin, age, physical disability, or other invidious grounds. The Daily reserves the right to reject any advertisement at its sole discretion for any reason or no reason. Any advertisement having the appearance of editorial material may be identified as “Paid Advertising” at The Daily’s sole discretion. (6) Defense and Indemnification The tender of advertising shall constitute an undertaking by Advertiser to defend and indemnify The Daily and its officers, directors, agents, and employees against any and all liability, loss or expense, including attorney’s fees and court costs, arising from any and all claims for libel, copyright infringement, or any other claim resulting from publication of Advertiser’s advertisement for The Daily. (7) Credit Accounts Advertisers may establish a credit account with The Daily by submitting a credit application. Credit is granted at the sole discretion of The Daily. Advertisers may also be required to prepay for three advertisements prior to the establishment of credit. One tear sheet will be provided as proof of publication with the in-

Media Kit 2013-2014
voice unless otherwise specified. A finance charge of 1.5% per month (18% annum) may be applied to balances due over 30 days. Accounts over 90 days may have credit rescinded and may be referred to a collection agency. Advertisers will be charged a $20.00 fee for each and every check returned for insufficient funds. In the event that an error or omission occurs as outlined in “Limitation of Liability”, discounts and adjustments to bills will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Manager. (8) New Advertisers Prior to the approval of a credit application from an Advertiser, advance payment is required for all advertising purchases. The daily accepts Visa, MasterCard, American Express, and checks as forms of advance payment. Advertisers will be charged a $20.00 fee for each and every check returned for insufficient funds. In the event that an error or omission occurs as outlined in “Limitation of Liability”, discounts and adjustments to bills will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Manager. (9) Non-Compliance Enforcement If Advertiser places fewer than the minimum amount of advertisements and/or columninches contracted by June 30th of the indicated year, Advertiser will be notified and billed for the remaining ads at the full contract rate. Reasonable attorney’s fees and court costs shall be awarded to the prevailing party in any legal dispute arising out of or relating to the terms and conditions of this contract. Any legal dispute shall be brought only in the Superior Court for the county of Santa Clara, California. This contract is governed by California law (other than its choice of law principles). (10) Severability; No Waiver If any provision of this contract is held invalid or unenforceable, such holding shall not affect the remainder of this contract. The failure of either party to enforce at any time any provision or term of this contract, or in any right in respect thereof, shall not be a waiver of such provision, term or right or in any way affect the validity of this contract. (11) Sole and Exclusive Contract This is the sole and exclusive contract between Advertiser and The Daily establishing bulk advertising rates and terms for bulk advertising in the Stanford Daily and/or Stanford Weekly newspapers during the term of the contract. This contract cannot be modified except by written and endorsed amendment thereto. Paragraphs 3, 5,7,8,9, and 10 shall survive the termination or cancellation of this contract.

Web Artwork Submission
All art must be sent via email to advertising@stanforddaily.com. The Daily can accept JPEG, PNG, or GIF files.

The Fine Print
(1) Advertising Placement The Stanford Daily Publishing Corporation (“The Daily”) will guarantee placement of advertising for advertisements placed on page 2, page 3, and the back page of the Stanford Daily provided that placement will be guaranteed to Advertiser on a first come first serve basis only on these pages for a surcharge equal to 15% of the total cost of the advertisement placed. The Daily will honor all other page/section requests to the extent possible on a first come first serve basis. The Daily will not guarantee placement for advertisements except as stated above and/or under the discretion of the Advertising Manager. (2) Deadlines The deadline to reserve advertising space, including artwork submission, is 5:00 pm on the third business day prior to the date of publication. Special issues may be subject to earlier deadlines. The Daily may, in its sole discretion

The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA | 94305 | 650.721.5803 | advertising@stanforddaily.com

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The Stanford Daily Publishing Corporation
Photography by Tamer Shabani Photography

Media Kit 2013-2014

Contact us today
Advertising Manager advertising@stanforddaily.com (650) 721-5803 National Advertising Manager rtorgerson@stanforddaily.com (209) 293-7482

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The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA | 94305 | 650.721.5803 | advertising@stanforddaily.com

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