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Chapter 1:Communication in the workplace

1. Explain the importance of communication to you and to business.

2. Describe the main challenges facing business communicators today.

3. Describe the three main categories of business communication.

4. Describe the formal and informal communication networks of the business organization.

5. Describe factors that affect the types and amount of communicating that a business does.

6. Explain why business communication is a form of problem solving.

7. Describe the various contexts for each act of business communication.

8. Describe the business communication process.

Chapter 2

1. Explain the role of adaptation in selecting words that communicate.

2. Simplify writing by selecting familiar and short words.

3. Use slang and popular clichés with caution.

4. 7. 3. Design sentences that give the right emphasis to content. 2. Use technical words and acronyms appropriately. 5. Compose paragraphs that are short and unified. use topic sentences effectively. Write short.4. Describe the writing process and effective writing strategies. Write with clarity and precision by selecting the right words and by using idioms correctly. Explain the role of adaptation in writing clear sentences. 5. Write concretely and use active verbs. Use words that do not discriminate. Employ unity and good logic in writing effective sentences. clear sentences by limiting sentence content and economizing on words. 6. Chapter 3 1. and communicate coherently Chapter 5 1. .

4. 4. 5. Chapter 6 = 1. Describe the purpose and form of memorandums. Understand the phenomenal growth and nature of email. Write clear. well-structured routine requests for information. . 8.2. Describe the development and current usage of the business letter. 2. Write direct. Compose adjustment grants that regain any lost confidence. Properly assess the reader's likely reaction to your message. Explain the importance of readable formatting. Understand the nature and business uses of social networking. Understand the nature and business uses of text messaging and instant messaging. and friendly answers to inquiries. Describe the general plan for direct-order messages. 6. Follow email conventions and organize and write clear email messages. 3. 7. orderly. 5. 3.

6. Chapter 7 1. 2. 3. . claim messages. Determine which situations require using the indirect order for the most effective response. Compose tactful. 3. yet clear. 6. Chapter 8 1. Use tact and courtesy in refusals of requests. and close with goodwill and action. develop convincing reasoning. 7. Write indirect-order messages following the general plan. Write skillful persuasive requests that begin indirectly. 4. Write adjustment refusals that minimize the negative and overcome bad impressions. Write order acknowledgments and other thank-you messages that build goodwill. Write clear and effective operational communications. Write negative announcements that maintain goodwill. 2. 5. Describe important strategies for writing any persuasive message. Describe the planning steps for direct mail or email sales messages. Discuss ethical concerns regarding sales messages. 4.

Chapter 11 7. Discuss the four major differences involved in writing short and long reports. 3. Define oral reports and differentiate between them and written reports. Choose an appropriate form for short reports. Select and organize a subject for effective formal presentation to a specific audience.5. Compose sales messages that gain attention. Explain the makeup of reports relative to length and formality. 2. and audit reports as well as minutes of meetings. and are easy to follow. 5. Describe how audience analysis and personal aspects contribute to formal presentations. Write well-organized and persuasive proposals. persuasively present appeals. Write longer reports that include the appropriate components. meet the readers' needs. 3. Chapter 14 1. 1. problemsolving. progress. Adapt the procedures for writing short reports to routine operational. and effectively drive for action. . 2. 6. 4.

6. Explain the use of voice quality and physical aspects such as posture. Conduct an experiment for a business problem. 2. facial expression. and conduct a pilot test for a survey. walking. Explain the difference between primary and secondary research. 5. . 7. 8. Evaluate websites for reliability. Plan for visuals (graphics and slides) to support speeches and oral reports. Design an observational study for a business problem. 4. Chapter 18 1. and gestures in effective oral communication. 3. develop a working plan. Work effectively with a group in preparing and making a team presentation. Describe the procedures for searching through company records. Plan and deliver effective virtual presentations. Use sampling to conduct a survey. 6. Construct a questionnaire. 5. Gather secondary sources using direct and indirect research methods. 7.4.

9. 11. Analyze and interpret information clearly and completely for your reader. Explain the ethical considerations for work with human subjects. 10. Explain the purpose of focus groups and personal interviews. .