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The Current

July 2009
Independence Day Celebrations on the Coast
T
here will be fireworks in Fort If you’d like to volunteer, we can still first-come-first-served basis. An area of
Bragg this year, thanks to some use folks for setup on Thursday, to help the park will be fenced for a fireworks
incredible cooperation and ef- with parking Friday evening- which safety buffer area. The rest of the park
forts from the City of Fort Bragg, the means 5-6 hours, plus about an hour is pedestrian traffic only that night. Ev-
Fort Bragg Promotion Committee, Fort eryone is asked to be respectful of pri-
Bragg Police Department, Fort Bragg vate property; please do not trespass or
Rotary, Mendocino County Lodging As- enter the safety buffer area. Fort Bragg
sociation, Harbor Lite Lodge, Quality Police Department has a zero tolerance
Inn, the Mendocino Coast Chamber of policy on trespassing and on personal
Commerce, Pyro Spectaculars...and a fireworks. Any questions about parking,
lot of volunteers. (Donations from the contact Sgt. Charles Gilchrist of the Fort
community are still being accepted at Bragg Police Department at 961-2800
the Chamber to help cover expenses) ext. 112.
Fireworks will be at Pomo Bluffs Park on Pyro Spectaculars has a great record and
Todd’s Point at dark (around 9:00PM) have worked hard to put together an ex-
on Friday , July 3rd. All roads on Todd’s ceptional show. Fireworks can be viewed
Point will be closed at 5:00PM for ev- from the park, the parking lots, College
eryone except Todd’s Point residents of The Redwoods, Noyo Beach, the Noyo
and their guests. North-bound turn lane Bridge pedestrian walkways and many
from South Main onto Ocean View Drive other public spots. Again, please stay off
will be closed between 9:30PM and private property. That said, this should
11:30PM Friday night July 3rd. Limited be a fun event, continuing the longest
parking will be available at the Carlson/ running fireworks on the coast.
Patton property (where the carnival was)
and at College of The Redwoods until Then on Saturday will be Mendocino’s
full. To help with expenses, a five dol- of training with the police earlier that 4th of July Parade. Come and enjoy
lar parking donation is requested. Your week and another half dozen or more this home town event. Parade starts at
donation gets you parking and a pair of to tear down and cleanup. If you - or a Noon. Come early to get a good spot.
special lazer glasses for special fireworks group of you - want to volunteer,email Parade starts near Crown Hall on Ukiah
viewing The five dollar parking is to mailto:fireworks@kozt.com or phone Street and continues down Main Street
raise funds for next years fireworks, with the Chamber office at 961-6300. and up Lansing Street. Listen to the
the idea that one of our service clubs, parade live on The Coast KOZT FM
Vehicles with a valid disabled persons
non-profits or some organization will 95.3/95.9FM
placard or license plate may park in the
take over the fireworks and we’ll turn the Pomo Bluffs Park parking, again on a
funds over to that group.

Inside this Issue
Media Manager Bruce From the Desk of CEO Debra A Ticket Into the Mendocino
Lewis debates “Old Me- De Graw “Looking Back as County Film Office
dia vs New Media?” We Move Forward”
About the Chamber Page 2 • July 2009

Board of Directors
Chair - Sam Kraynek Tom Yates Jim McDannold
Thanksgiving Coffee Company The Coast - KOZT FM Century 21 - Fort Bragg Realty
Vice Chair - Douna Dooley Rob Scott Elaine Bryant
Sport Chrysler Jeep Dodge First Presbyterian Church Elk Cove Inn
Treasurer - Amy Wall Robert Pinoli Guy Pacurar
Mendocino Beauty Skunk Train Brewery Gulch Inn
Past Chair - Myles Anderson Jennifer Bosma Brandt Stickel
Anderson Logging Harvest Market Law Offices of Hogan & Stickel

Ambassadors
Ray Alarcon - Alarcon Insurance Agency
Lynn Bell - Surf & Sand Lodge
Norm Beckman - Beckman Printing
John Cinnamon - Fort Bragg Rotary
Kate Collins - Gaia Energy Systems
J. Kyle Smith - Dr. J. Kyle Smith O.D.
m i n de r!
Melanie Knox - Knox Studio Ceramics
ixer R e
Diana Scholl - Kiwanis of Fort Bragg M
Vicky Watts - The Coast - KOZT FM
Marilyn Wagner - Wagner Photo Art n d e r s t u f f!
U
6 • 5-7pm
Staff uly 1
Thurs. J ched flier for detail
s.
Chief Executive Officer - Debra De Graw tta
Programs Manager - Amy Luce See the a g et your
’ t f o r
Visitor Center - Rosalie Scott Don ess card!
Visitor Center - Janice Littrell busin
Conracted Bookkeeper - Linda Lewis
Contracted Publicist - Bruce Lewis
Member Benefits
Referrals
Calls and visitors are referred to Chamber members in good
standing. We are here to promote our members.

Newsletter Inserts Promotional fliers inserted into The
This newsletter keeps you informed about other members Current do not necessarily reflect
and can be a valuable promotional tool. Promote a special or the opinion of the Chamber Staff
upcoming event with a flier. Space is limited so call or Chamber Board of Directors.
961-6303 to reserve your space today! Promotional fliers are provided and
paid for by Chamber members. For
e-News questions regarding content on fliers,
Weekly electronic updates & events from and for our call the contact information provided
Chamber members. 50 word limit, send submissions to on the flier.
chamber2@mcn.org by 4pm every Tuesday.
www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
From the Desk of CEO Debra De Graw Page 3 • July 2009

Looking Back as We Move Forward

A
s we enter a new fiscal year Suites and TW Grille & Bar, The Purple Rose, Coast Hardware
we enter a year of challenges. & Radio Shack Dealer, Rotary Club of Fort Bragg, Salmon Res-
Our global economy is un- toration Association, Christopher Clutton Fay Yee, Bob and
stable, and here in our region it is Barb Bruce, and all the members who chipped in as the “hat”
no different. was passed around the room at the Installation Dinner. We
Day to day we all work to carry on continue to accept help for this and any money raised beyond
and work hard to keep things going the expenses will be seed money for next year’s fireworks. We
and we are hopeful that the econo- are still looking for an organization, business, or individual to
my will improve for us all. take this over from us. The Chamber stepped in to keep the
fireworks going but with the intention to find another group
Last month we held our Annual In- to organize it. Our board and staff cannot sustain this event
stallation Awards Dinner, it was an on top of our already busy months in the summer. Without
enjoyable evening at the Ledford the funding the Fireworks would not happen, and once gone
House as we broke bread with the the Coastal Commission might not let them come back to our
members who attended. It was a night to recognize those in the coast. If you or someone you know can take this over from the
community that strive for excellence and those who have gone Chamber please contact us.
above and beyond in volunteerism.
We continue to raise funds for the Mendocino 4th of July Pa-
We shared with the members our highs and lows for the year. rade, with the generous help of Harvest Market, North Coast
One is that we were able to end the year with 564 members. Builders Exchange, Dick’s Place, Big Brother’s Big Sisters, Pa-
Each year we lose some members and then we either get them cific Mist Inn & Cabins, Mendocino Bakery & Café, and more
back before the end of the year or new members join to replace to come. We are working to cover the costs of the parade ex-
the numbers lost. penses, which include permitting, portable toilets, extended
We talked about the leadership, management, hard work by garbage pick up, promotion, extra law enforcement and more.
our board, staff, and the generosity of members who sponsor We continue to accept your dollars to help offset the expenses.
and support our fund-raising events and advertising through- We received just over $7k in funding from City of Fort Bragg
out the year. Without this we would not be able to weather the for the Visitor Center, we were approved for $3,000 from the
economic storm. We thank all of you for your support, through Fort Bragg Promotion Committee for the Film Office, up to
your membership, volunteering hours, sponsorships of events, $3800 to help with Fort Bragg Whale Festival expenses, and
advertising in our visitor guides and newsletters, and by kind up to $1500 for Art Splash which was organized with the Arts
words from those who appreciate our efforts. Council of Mendocino County.
Because of our reserves, the Chamber was able to move to a We are pleased with the success of our new “12@12” Brown
location with parking and create a larger more inviting Visitor Bag Lunch series. Free to our members, $25 to non-members,
Center area. If you haven’t stopped in yet we are at 217 S. Main these lunch time brown bag lunch meetings are limited to 12
Street, in Fort Bragg. We have a draught tolerant garden. people and last one hour, held at the Chamber the last Friday
We also received a grant for just over $7,000 from MCPA/ of the month (unless otherwise noted). This month Mike Car-
VISIT MENDOCINO to help the Visitor Center extend hours roll will speak on the Five Elements of a Successful Small Busi-
(SUNDAYS for the Summer), signage, curb appeal, a picnic ness.
table, and to go toward a visitor center restroom. They also just Please remember to shop locally whenever possible and espe-
approved a $5,000 grant to assist with the Film Office for this cially important to do business with fellow Chamber Members.
past year’s expenses.
Also, from time to time some of our members volunteer to help
Tom Yates was able to secure funding from the Fort Bragg in the office stuffing visitor packets, answering phones, etc. A
Promotion Committee/City of Fort Bragg last year as well as big thank you to Lonne Mitchell, Lynn Bell, and Diana Scholl
this year to be used toward the FIREWORKS this year. We for jumping in to help when we need them.
have also received sponsorships and funding from Harbor Lite
Lodge, Mendocino County Lodging Association, Quality Inn &

HomeMade Publications… We get the word out.
• Mendocino Travelers Guide
• Mendocino Real Estate Guide
• www.MendocinoGuide.com
Erina Reeves • 937-3565 • sales@mendocinoguide.com
Calendar of Events July Page 4 • July 2009

Ongoing Events July 10
Happy Hour at the Mendocino Hotel 4:00-6:00pm Mendocino English County Dance at Caspar Community
Sunset Bird Paddle with Liquid Fusion Kayaking Center - All dances taught, no partner required, beginners
7-8:30pm Space is limited call 961-1623 for more infor- are encouraged to participate, no special dress required.
mation or wwwLliquidFusionKayaking.com Please bring potluck snacks and beverages to share during
the break. Elizabeth Zekley will be the caller. For more in-
July 3 formation call 964-4826
Fireworks Display in Fort Bragg - Display will be begin
at Dusk. For more information call 961-6300 or visit
July 11 - 25
www.kozt.com Mendocino Music Festival - For more information call
937-1045 or visit www.MendocinoMusic.com
Fireworks Display in Point Arena - Display will be be-
gin at Dusk. For more information call 882-2122 or visit July 11 - 12
www.CityofPointArena.com Summer Chamber Music Weekend with Roy Bogas and
Friends at Gualala Art Center
July 4 Saturday 7:30 pm, Sunday at 4pm, Gualala Arts Center,
Big River Interpretive Walk - Join the Mendocino Land 46501 Gualala Road, Gualala call 884-1138 or visit http://
Trust a Big free River Interpretive Walks. Walks are free and www.GualalaArts.org
open to everyone. Meet at the Big River Kiosk at the eastern
end of the Big River Beach Parking Lot just south of Mendo- July 11
cino, CA at 10:00 a.m., weather permitting. Walks last one E. John Robinson Mendocino Art Auction & Raffle Viewing
to two hours and cover two to four miles. Water, comfort- Viewing of a Special E. John Robinson Art Exhibit and all the
able shoes and binoculars are recommended. Anyone under art for the auction and the raffle. Odd Fellows Hall, Mendo-
18 years old must be accompanied by an adult. No RSVP re- cino. For more information call 937-3938 or visit http://
quired. For More Information call Jenny at 962-0470. www.MendocinoArtAuction.com
World Largest Salmon BBQ - Noyo Harbor 11am-6pm
Tickets are $25 per person. For more information call 964-
July 12
2781 or visit www.SalmonRestoration.com Bastille Day at the Ledford House
Bistro Lunch, arts & crafts, antiques, uniques, farmers amr-
4th of July Parade - Mendocino starts at Noon ket, bicycle race, waiters relay, pentanque on the court,
Fireworks Paddle with Liquid Fusion Kayaking - Get the pleasantries in the bar, dinner. 3000 N. Hwy 1, Albion
best seat in Noyo Bay for Fort Bragg’s Fireworks Display - in For more information call 937-0282 or visit www.Ledford
a KAYAK. Space is limited. Call for reservations 962-1623 House.com
Kelley House BBQ & Lawn Party - Hot dogs, sausages, ice
cream, beer, and wine, and live music. For more information
July 16
call 937-5791 or www.MendocinoHistory.org Mixer @ Understuff!, 310 N. Franklin Street, Fort Bragg
5-7pm . Join us for appetizer, Esterlina Wine, and Network-
July 5 ing with your fellow Chamber Members! RSVP to Denise at
964-5013
Surf Kayak Session with Liquid Fusion Kayaking - Our
surf sessions are for those interested in learning how to
catch and ride waves on a kayak or those who want coach-
July 18 - 19
ing on advanced surf kayak maneuvers. 962-1623 50th Anniversary Summer Arts & Crafts Fair
10am - 5pm In what has become a Mendocino summer tradi-
tion, the Mendocino Art Center will host the 50th Annual
July 10 Summer Arts & Crafts Fair in its beautiful outdoor garden
Mendocino English County Dance at Caspar Commu- setting. For more information visit
nity Center - All dances taught, no partner required, be- www.MendocinoArtCenter.org
ginners are encouraged to participate, no special dress re-
quired. Please bring potluck snacks and beverages to share July 30 - Aug 2
during the break. Elizabeth Zekley will be the caller. For Annual Fort Bragg Rotary Club Carnival
more information call 964-4826 Butler Amusements Premier Carnival Fun for All Ages.
1250 Del Mar Drive, Fort Bragg For more information call
964-4200.

www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
Bruce’s Article Page 5 • July 2009

Old Media Versus New Media: How Do You Choose? or “putting more

T
people in you church
he answer is simple: you use both. pews.”
New media refers to blogs and social media sites like
Twitter and Facebook. Old media refers to traditional 4.Clean up your
radio, newspaper, magazine and television advertising. act: how often do
At a recent all-day social media seminar I attended in San you see a business
Francisco, business communications guru Shel Holtz reaf- with a faded or dam-
firmed my belief that you should include a mix of communica- aged sign (letters
tions to reach your customers, potential customers or other missing or falling
target audiences. off), dirty windows,
The truth is – and maybe even more so in a rural area like ours worn out menu (or
where dial-up service limits web access for many people – us- menu items mis-
ing radio, newspapers, newsletters, posters, flyers and direct spelled)? These are
mail may still be the best ways to sell your message. signs of neglect,
lack of interest or
12@12 enthusiasm or an “I
At the recent 12@12 (12 people at noon), the new chamber- don’t care” attitude. That’s okay — we’ll shop elsewhere.
sponsored brown bag lunch series, I presented ideas for pro- 5.Survey friends and customers: too often people
moting business and generating income. Not all of them in- don’t ask others – most importantly current customers
volved spending money. Here are a few ideas. – for feedback. Put together an email list of 25 cus
1.Audit expenses: as a small tomers, go to SurveyMonkey.com, join for free, and
business owner for 20 years, I know first hand that then create and send a short three-to-four-question
when business is good, adding suppliers and signing survey about your business. You’ll be amazed at what
long-term equipment lease/buy contracts is not a people tell you. Their insights and opinions can help
problem. In hard times, like these, you need to look you plan future business promotions.
at every expense and eliminate non-essentials. An ad 6.Keep the message fresh: tell people what’s new and
justment in deductibles and company co-pays for different. Don’t assume just because you’ve been
health insurance, for example, saves Lewis & Summers around for a long time they know what you do or sell.
Public Relations thousands of dollars a year. Vice May
or and FloBeds owner Dave Turner agrees. “After How much should you spend on promotion? At toolbox.com, I
every growth cycle you must cycle back and re-evaluate found this advice:
your business expenses,” he affirms. A penny saved “Promotion, advertising, and PR spending (i.e., “market-
really is a penny earned. ing support”) ranges from less than 1 percent of net sales for
2.Go with what works: if flyers generate most of your industrial business-to-business operations to 10 percent or
business, then stay with flyers until return on invest more, for companies marketing consumer packaged goods.”
ment begins to diminish and then look for a different “Consumer packaged goods companies may spend 50 per-
avenue of promotion. One vice president of marketing cent of net sales for introductory marketing programs in
I work with says he always has four to five promotions the first year, subsequently lowering the percentage spent
going at any one time. Some will work and some won’t, to a stable 8 percent to 10 percent within a few years.”
he says.
“Retail stores that advertise and promote spend 4 percent to
3.Measure your promotion: since advertising is a 6 percent of net sales for marketing support, on average.”
major and important investment in your business or
organization, find a way to measure results: more cus Above all, go forth, promote thyself — and prosper!
tomers, increased sales, increased word-of-mouth.
Why spend valuable advertising dollars if they aren’t
putting money on your bottom line, attracting donors

Banner Ad Space Available
call Amy @ 961-6303
A Ticket Inside the Mendocino County Film Office Page 6 • July 2009

A
s a member of the Board of Directors for the Film Li- photographs of your property, mail it to everyone on the
aisons In California Statewide (FLICS), I work to- list. Please remember to send copies to the California
gether with the California Film Commission on be- Film Commission’s Location Resource Center for distri-
half of the County of Mendocino to bring filming back to our bution to clients doing research in our Location Library.
state. I thought it would be helpful to share with you some
of the language we use when working with location scouts. To obtain the mailing list, please send a check payable to:
In the past I have mentioned that some location requests CALIFORNIA FILM COMMISSION
I receive ask for images of locations in “The Zone”. ATT’N: Location Professionals List
7080 Hollywood Blvd., Suite 900
What is the 30-Mile Studio Zone? Hollywood, CA 90028
It is a 30 mile radius used by union film projects to deter- Cost for the list to be sent is $6.00, or $54.00 for pre-printed
mine per diem rates and driving distances for crew members. labels. You may also come to our office, located at the south-
The zone chart is used as an orga- east corner of Hollywood and
nizational tool for disseminating La Brea, to pick up a copy of the
contact information about the mailing list ($5.00 for the list, or
hundreds of City, County, State $50.00 for pre-printed labels).
and Federal government offices If you have any questions re-
issuing permits to both union and garding the mailing list, please
non-union film projects shooting call us at 323.860.2960 x 102.
in the Los Angeles metropolitan
region of Southern California. Learn How To Host Motion Pic-
ture Filming
The center of the studio zone is
located at the southeast corner To help you understand the pro-
of Beverly and LaCieniega in Los cess of hosting filming, the CFC
Angeles California. More than publishes the guidebook Your
90 cities and parts of three coun- Property in a Starring Role outlin-
ties including Los Angeles, Or- ing issues you will likely encounter
ange and Ventura counties fall within the 30-mile studio zone. from the first time you receive a call from a location scout, to
when the last truck drives away from your property. To down-
How to Market Your Property load this handy 25 page guide go to: http://www.film.ca.gov/
From time to time we get requests for private property locations, How_to_Market/index.html
some of you have asked how to get your property listed for film Location Service Resource
shoots. We suggest that you send digital images and contact
information to debra@filmmendocino.com to be in our digital Location service companies will represent your property and
library. We also suggest that you consider listing your property act as an “agent.” These companies offer properties they rep-
with the California Film Commission. Their website has infor- resent to production companies for a fee. They may charge a
mation on marketing your property to the industry. Below is listing fee along with taking a percentage of your location fee.
some information from their website, and you can get the full de- A comprehensive list of location service libraries maintained by
tails at: http://www.film.ca.gov/How_to_Market/index.html these companies can be found online in the LA411 directory.
Some location service libraries may offer you the ability to post
In an effort to assist property owners who wish to rent out images online.
their home or business to motion picture production compa-
nies, the California Film Commission (CFC) has prepared Please be advised, that if a location service company asks to rep-
the following information to help you promote your property. resent your property for a percentage of the location fee, State
These are some ideas to think about before you get started. law requires the company to have a real estate broker’s license.
You may want to see the license to ensure that you are dealing
Advertise to Location with a reputable service or search for the company name online
Professionals at the California Department of Real Estate license lookup da-
The CFC’s Location Pro- tabase. A number of professional location services do conduct
fessionals List includes their business without following this state provision.
names and addresses Rent Your Home for 14 DAYS TAX FREE - IRS Benefit
of over 400 freelance 14 days tax free for vacation rental property, includes film loca-
location managers, lo- tion rentals:
cation scouts and loca-
tion assistants in the * www.hrblock.com/presscenter/facts/taxfact55.jsp
motion picture produc- * www.irs.gov/taxtopics/tc415.html
tion industry. After you * www.irs.gov/publications/p527/index.html
create a brochure with
Welcome New Members Page 7 • July 2009

Denise’s Family Salon
421 C. N. Franklin Street
Fort Bragg, Ca. 95437
964-2944 • dfs421@gmail.com
Denise’s Family Salon is aiming to go as green and organic as possible.
All organic hair products are used and many available to purchase at her
salon.

Paoli Engineering & Surveying
David E. Paoli
535 E. Chestnut Street
Fort Bragg, Ca. 95437
964-5225 • engineersurvey@yahoo.com

Civil Engineering Services including structural, water, and sewer system
design. Surveying including property boundries, topographic surveys and
land divisitons.

Ananse Village Dean of College of the Redwoods Geise Ly holding a
Rebecca & Paajoe Amissah-Aidoo baby tortoise at the Chamber Mixer & Ribbon Cutting.
17800 N. Hwy 1
Fort Bragg, Ca. 95437
964-3534 • 1-877-242-4467
rebecca@anansevillage.com
www.anansevillage.com

Baskets, beads, textiles and more from Africa and around the globe. Purchases
benefit artisans and their families. Member of the Fair Trade Federation.

Glass Beach Jewelry & Museum
John H. Forrington
17801 N. Hwy 1
Fort Bragg, Ca. 95437
357-1585 • cassforrington@yahoo.com
www.glassbeachjewelry.com Rella of Simply Succulents giving away small succulents
to attendees at the Chamber Mixer & Ribbon Cutting.
Locally handcrafted sea glass jewelry, art & collectibles

R ic haR d M c d o n a l d
Roofing Lic. #397442
& General Contracting Inc.

All Type of Roofing
Free Roof Inspections
707-964-4922
707-367-1168 Cell
Fully Insured
707-964-0444 Fax

www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
What’s New with You? Page 8 • July 2009

Mendocino Beauty is proud to announce our new location! Here are three upcoming events in the Mendocino Sto-
Located just west of the Post Office, at 45060 Suite A ries and Music Series’ schedule.
Ukiah St. in the village of Mendocino.
www.mendocinobeauty.com • 937-9977 First, on Friday July 10, join Bobby Markels and Peter
Lit for prose and poetry. Both are long time residents of
AT PARTNERS GALLERY: the Mendocino Coast and authors/performers extraor-
dinaire. They seldom perform, so this is a rare treat for
“On a Musical Note” anyone who would like an evening of what it’s like to live
Gallery Artists Visually Explore Musiic here for over 40 years and get an answer to the age old
question, “What do you people do here?”
July 2nd through August 3rd
First Friday Reception, July 3rd, 5-8pm Then on Friday, August 14, a special House Concert is
Wine generously provided by Zina Hyde Cunningham Win- scheduled at a private home in Mendocino. One of the
great names on the international guitar roster, Franco
ery Morone, widely regarded as the “Italian Poet of the
Celebrating music along with the Mendocino Music Festival Acoustic Guitar”, merges beautifully with Raffaella Lu-
na’s sweet, passionate voice. Limited seating so purchase
this month, Partners Gallery is having a show of gallery artists early. $25, Visa, MasterCard, checks, money orders.
exploring the visual side of music and its personal associa-
tions. Works include “River Rhythm” going down the Green Get ready to boogie to an extremely danceable band on
River with Kandinsky, “Nut Cracker Sweet” portraying Sar- Saturday, August 15 at the Hill House in Mendocino.
ah Palin on point, “Practice Practice Practice.” “Baby Won’t Members of the band are Jamie Gilliam on guitar and vo-
cals, Jamie Webber on bass, Philip Dunn on drums and
You Light My Fire.” and more. vocals, and John Hansen on guitar and vocals. Within the
335 NORTH FRANKLIN ST, FORT BRAGG musical souls of these men live rock, country, blues, surf,
Gallery hours: Thursday through Monday, 10-5; punk, folk and more.
707 962-0233; www.partnersgallery.com; Bistro menu and full bar. Doors open at 6:30PM, show-
time is 7:30PM. Sliding scale $10- 20 as you can afford.
Mendocino Music Festival July 11 - 25 For more info call Pattie 937-1732 or www.mendocino-
Joshua Redman played for The Rolling stories.com/events
Stones, Stevie Wonder, B.B. King, Yo-Yo
Ma, Dave Brubeck, and Herbie Hancock... Liquid Fusion Kayaking is excited to announce their
new physical location at Dolphin Isle Marina which is
now he’s coming to play for us. Mr. Redman, in Noyo’s South Harbor. This is an ideal kayaking loca-
one of the top, hot saxophonists in the world tion with calm waters that are protected from the wind,
is performing Friday, July 24 with his trio. a plethora of wildlife, a deli with lots of tasty goods, and
Also coming: Maria Muldaur; The Seldom Scene, electric violin- an rv park. Reservations are still necessary for tours and
ist Alexander Markov. All concert info: mendocinomusic.com or classes (707) 962-1623. Liquid Fusion is also hosting a
free weekly social paddle - Wednesday evenings at 6pm at
937-4041. Noyo Beach. Bring your kayak and enjoy an evening on
the water socializing with other local paddlers. All types
of kayaks and skill levels welcome.

North Coast Plumbing, Barbara D. Clark
Heating, & Sheet Metal INC. Broker / Owner

Residential - Commercial
Fort Bragg Realty
Over 150 Years Combined Experience 809 N. Main St.
Fort Bragg, California 95437
161 N. Main St., Fort Bragg, CA 95437 Business (707) 961-1111
Fax (707) 964-3402
(707) 964-2783 ~ (707) 964-4127 Website c21fortbraggrealty.com
www.northcoastplumbing.com E-Mail bclark@mcn.org
Contractors License #375855 Each Office is Independently Owned And Operated Office
2004

www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
What’s the Chamber Been Up To? Page 9 • July 2009

12 @ 12 Brown Bag Luncheon Annual Award Recipients
This is a new program the Chamber has started to provide This year four individuals, three businesses, an educational insti-
a free eductional series to our members. tution and a volunteer committee were recipients of the Mendocino
The Fourth Friday of every month we will offer a short ses- Coast Chamber of Commerce annual awards program.
sion with a variety of topics being covered. These sessions “These individuals and organizations have gone the extra mile to
are free of charge to Chamber members ($25 for non help make our community the vibrant, enjoyable place to live that it
members) and limited to 12 participants each time. We is,” said Chamber CEO Debra De Graw. “They deserve our collec-
encourage participants to bring their own lunch. Below tive recognition and thanks.”
is a list of potential topics in no particular order. See your
weekly enews for announcements on the upcoming topic Awardees, announced at the Chamber’s 2009/2010 Board instal-
and sign up information. lation dinner are:
Sustainable Award: Harvest Market
• Five Sales Tips- How to Close the Sale Business of the Year under 25 employees: The Coast KOZT FM
• Five Energy tips for your Business Business of the Year over 25 employees: College of the Redwoods
• Five Advertising Design Tips Mendocino Coast Campus
• Macs in the Business World Beautification/Preservation (Commercial Property): Shore-
• How to Read a Financial Statement line Cottages
• Radio Advertising Tips Volunteer Citizens of the Year (two winners):
• Window Merchandising Bill & Linda Watson, Mendocino Water Safety Coalition
• Five Tips on Giving Good Customer Service Mendocino Coast Heritage Committee
• How to make a better Print Ad Special Service to the Chamber: Charlie Bell (for service before,
• Five Tips on Motivating Your Staff during, and after our move)
• Five Time Management Tips Chamber Ambassador with Distinction: Lynn Bell
• Partnering For Profit In A Challenging Economy
• Spotting Trends and Adapting Your Business Model Said Geisce Ly, Dean, Mendocino Coast College of the Redwoods,
“I am delighted to accept this award on behalf of College of the Red-
woods. We are
most apprecia-
tive of the Cham-
ber recognizing
our collective
efforts to better
serve our com-
munity in mean-
ingful ways. It is
because of our
student-cen-
tered staff and
faculty that we
were able to accomplish what we did last year. I am fortunate to be
working with a resourceful and caring group of motivated individu-
als, for they have been and will continue to do what they can to make
First 12@12 Session with Kathie Ittel of ActionCoach this campus a thriving community hub. We look forward to doing
more in the months and years ahead.”

Peters Painting
Rates for Chamber Members
Commercial or Residential
Ask for Lloyd Peters
(707) 513-6276
CA Lic# 882523

www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
Recent Chamber Events Page 10 • July 2009

Chair Sam Kraynek with Tom Honer, Jennifer & Tim Bosma, all of
Harvest Market & Harvest at Mendosa’s, recipients of the 2009 Sus-
tainable Award.
Vice Chair Douna Dooley with Scholarship Recipients Allegra
Fisher of Mendocino & Katie Bruce of Fort Bragg.

Chair Sam Kraynek with Geise Ly of College of the Redwoods Men- Christine Anderson representative for Congress-
docino Coast Campus, recipients of the 2009 Business of the Year man Mike Thompson, with Nancy Freeze of the
- over 25 employees. Kelley House Museum & Heritage Days Com-
mittee, holding her Congressional Certificate
presented to her & the Heritage Days Commit-
tee for all their volunteer efforts.

Ambassadors Kate Collins, Diana Scholl & Marilyn Wagner with Programs
Manager Amy Luce, Board Member Robert Pinoli, CEO Debra De Graw, Chair
Sam Kraynek, Board member Tammy Patrick, Ambassadors Ray Alarcon, Vicky
Ambassador with Distinction Recipient Lynn Bell with Chair Watts, Lynn Bell & Visitor Center Staff Janice Littrell & Rosalie Scott at the of-
Sam Kraynek. ficial Ribbon Cutting of our New Location.
Chamber Mixer

The Mendocino Coast Chamber of Commerce
Invites you to attend a Chamber Mixer at:

Understuff!
date: Thursday, July 16, 2009
time: 5:00-7:00pm
location: 310 N. Franklin Street Fort Bragg
RSVP: Denise @ 964-5013

Join us for hors d’oeurves and Esterlina Wines!
Come & check out what’s new at the coasts
intimate apparel store.

Don’t Forget your Business Cards!

Sponsored By:
LOOKING FOR
CONTRACTORS?
Why hire several
when one can do it all?

I’m a General Contractor with
37 years Of Experience.
Restoration is my forte.

r P
rio Dryaint
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Fe

PLEASE — hire local & California State Licensed contractors.
Protect your investment.

SCANLON CONTRACTING
GENERAL CONTRACTOR-COMMERCIAL -RESIDENTIAL -BONDED-INSURED
California License # 823494
488 South Harold Street ~ Fort Bragg, CA 95437
707-367-3555
EMAIL - kevin@scanloncontracting.com
WEBSITE ~ scanloncontracting.com
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North Coast Plumbing,
Heating, & Sheet Metal INC.
Residential - Contractors License
#375855 Commercial

Over 150 Years
Combined Experience

161 North Main Street, Fort Bragg, CA 95437
(707) 964-2783 ~ (707) 964-4127

www.northcoastplumbing.com