Creative Platforms

UNIT OUTLINE AND PLAN

http://creative-platforms.tumblr.com/ Handbook

Creative Platforms - Unit outline
This unit integrates negotiated professional projects with professional liaison and self-promotion enabling the student to build from their body of work with direct relevance to their career aspirations. Your work - pitched to your industry (your love)

Unit outline
Extensive collaborative work is encouraged enabling students to develop an advanced level of experience and competence in promoting their skills.

Unit outline
The curriculum content is based on the premise that those seeking a career as creatives in the industry require a comprehensive understanding of its structure and the requirements for employment.

Aims
1. To enable students to present a coherent account of their professional work and experience enabling them to demonstrate their skills to prospective employers or other educational establishments. 2. To clarify the key elements of good layout, management of work and design.

Aims
3. To develop students understanding of their project management processes for the module. 4. To introduce the element of documentation of processes in the form of blogs.

Learning Outcomes
On successful completion of this unit, students will be expected at the threshold level, to be able to.... 1. Exhibit project management skills in the context of the unit - how to manage workload and organise material effectively. 2. Create a platform (in journals online/offline) showcasing their skills and examples of work. 

Learning Outcomes
3. Evaluate the quality and effectiveness of their work with reflective reviews and evaluation. 4. Document their processes for each assignment in a professional cohesive way. ALSO VITAL - Identify and critically evaluate accumulated professional skills in support of their showreel.To understand an awareness of the audience and pitch a showreel, CV and other promotional material to this.

Learning & Teaching Strategy
Students will be introduced to the processes of presenting work through a variety of formats through practical workshops. Students will develop their individual Showreels and CVs through a series of show and tell sessions. Towards the end of the semester students will have a critical presentation which will enable them to gauge reaction and evaluation from their peers.

Assessment

Students individually will produce a CV and Showreel/Business Card in an agreed, pitched and appropriate format to highly professional standards. They will also be required to back up working processes in an accompanying blog.

Assessment
100% Coursework: 1 - Artefact 70% Showreel/Working Journal (blog) - Individual students will PRODUCE a portfolio of work in an appropriate medium. 2 - Artefact 30% CV/Business Card / Working Journal (blog)Individual students will PRODUCE an industry pitched CV and Business Card intended for their career path after graduation.

Topics Covered
1. Strategies for enabling students to demonstrate their work in a Showreel.  2. Strategy for shaping portfolios to meet the requirements of a variety of prospective employers.  3. Strategy for presentations/packaging/other promotional material for prospective employers.  4. Understanding how to identify and pitch to the target audience, namely the employer. 

Portfolio/Showreel
A strong portfolio opens doors, a weak portfolio closes them. Your portfolio is often the only thing a person sees before deciding whether or not to contact you, and in many cases you may not be present to explain it (particularly on-line portfolios). There are fundamental qualities that all outstanding portfolios share, and a variety of principals and techniques that can help take your portfolio from average to excellent.

Portfolio/Showreel
If at all possible, your portfolio should be appropriate to the situation and reviewer, and all portfolios should show creativity, skills, range, thought, and ambition. Know who your audience is - RESEARCH It is the overall combination of these, plus that "special something," that makes you stand above the others.

Schedule
Students will develop their individual showreels and CVs through a series of show and tell sessions. Towards the end of the module students will have a critical presentation which will enable them to gauge reaction and evaluation from their peers. Planning is critical. Important to get industry feedback.

Examples of work

Needs to be consistent and have all avenues covered online/offline

Examples of work

Examples of work

Examples of work

Examples of work

Examples of work

Examples of work

Examples of work

Examples of work

A3 Magazine was produced showcasing a selection of work

Examples of work

Examples of work
How you showcase your work is not just about the content on the cd/dvd - the whole package

Examples of work

Examples of work

Examples of work
Important to portray your design and layout skills on your CV’s

Examples of work

Examples of work

Important to portray your design and layout skills on your CV’s

Examples of work

Blog examples

http://creativeplatforms.nickdownie.com

http://algrehan1989.tumblr.com/

Research
Researching your industry requirements is vital. Do not leave this until last minute. Establish industry contacts from early on in the module. Build a relationship and ask for feedback and advice on your showreels, CV, cards. Also get jobs / experience if you do not already have any - again VITAL.

Planning

24 weeks to complete - Organise your time Research industry - examples / feedback - Plan Mock-Up’s - sketches Software evaluation - editing, design, different platforms, social media Develop material - build your elements / printer details (pricing etc) / editing Test / Feedback - browser / platforms / end user (industry) DOCUMENT ALL OF THE ABOVE AS MUCH AS POSSIBLE - AGAIN PLAN AHEAD. Hand-In

Resources: http://www.thegridsystem.org/

http://krop.com/creativedatabase/

www.mandy.com

CREATIVE PLATFORMS

WEB RESOURCES

Websites to help you
CV/CAREER Luke Skinner Give your résumé a face lift Creative Hotlist The Surrey Institute of Art & Design, University College - Creative CV Guide Graduate Portfolios :: Graduate and New Media professional recruitment Graduate Career Handbook Designfirms.org Creative Media Student Projects work placement guide The Surrey Institute of Art & Design, University College - Managing Your Career film-tv.co.uk - film crews, jobs, facilities, production companies, getting into the film and television industry 1000 journals - Journal Expanded Detail DMC :: Digital Media Collaboratory portfolio planning Careers and Student Development - Canterbury Chirst Church University College Publicity and Press Packs at Vocalist.org.uk record company web sites recording companies record producers indie labels record producers studios productionbase Digital Music Research Network Concept farm Career Corner Job Posting - Environmental Artists (UK) skillsformedia - home TrendWatch Graphic Arts Creative Forecast 2002 The Network of Arts Marketing Agencies and Audience Development StartinTV.com The best way into TV - Television Experience - Jobs and Careers in TV - CV Help artism.com, online media recruitment. Simon Cockerill A Digital Dreamer The resource for becoming a graphic designer adstars Career Guide for Broadcast Media and Journalism CyberCollege Index for Free, Comprehensive Audio and Video Course Design Directory Expression Center for New Media - Alumni + Job Placement ideasfactory - Careers Search ideasfactory - Video profiles interactive creativity by joakim borgström Media UK - directory, schedules, news and more startinTV.com - The best way into TV The Essential Guide to a career in the music industry Vault Broadcast & Entertainment Welcome to JobinfoSE
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PDF of Web Resources can be downloaded from the unit blog: http://creative-platforms.tumblr.com/

The Best of Business Card Design

and an excellent website: http://creativebits.org/cool_business_card_designs

moo.com
sticker books etc

for business cards,

Moo have just purchased FLAVORS

http://flavors.me/

Start to get accounts on the following.... www.flickr.com or similar - behance etc Twitter Tumblr for blogging www.vimeo.com www.youtube.com get as much feedback on your work as possible/start to build online networks

Books to get you started - more
coming soon
The Art of Promotion: Creating Distinction Through Innovative Production Techniques By Lisa Cyr Edition: illustrated Published by Rockport, 2003 ISBN 1592530109, 9781592530106 160 pages Designs That Stand Up, Speak Out, And Can't Be Ignored : Promotions Author: Lisa Hickey Format: Hardcover Publish Date: November 2004 ISBN-10: 1592531040

Session This Week

Set assessment - discuss module What Industry? What Content do you have? Join unit blog SEND ME YOUR CURRENT CV by next session

Next week lecture - CV’s and examples of work from last year.

http://portsmouthstudentshowcase.tumblr.com/

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