For

immediate release:

September 23, 2013

RAFFI #BELUGAGRADS CONCERT

Legendary Childrens Entertainer Raffi Adds Second Show in Toronto 4:00pm on February 1st at Roy Thomson Hall Relive the Music and Fun That Shaped Your Childhood Tickets on sale Friday, September 27 at 10:00am

Vancouver, BC ~ Paul Mercs Concerts is pleased to present a second show for Raffi #belugagrads Concert in Toronto, ON at Roy Thomson Hall on Saturday, February 1st. The first show will take place at 1:00pm and the added show will take place at 4:00pm. Raffi is known for his work as a childrens entertainer whose gold and platinum-selling recordings in North America include his classic song, Baby Beluga. Once called the most popular childrens singer in the English-speaking world (Washington Post) and Canadas all time childrens champion (Toronto Star), Raffi is also a recipient of the Order of Canada and the United Nations Earth Achievement Award. His commitment to respecting his young fans set a new standard for music made for children. Im delighted to be singing for children and families again, says Raffi. In 2010, Raffi founded The Centre for Child Honouring on Salt Spring Island, BC. With the motto Respecting Earth & Child, the Centre is at the heart of a global movement that views honouring children as the best way to create sustainable, peacemaking societies. Recently, Raffi published a new book for adults, Lightweb Darkweb, about the critical need to reform social media, especially for young user safety. As well, he co-founded the Red Hood Project, a grassroots movement for consumer protection for children online. Ticket prices for Raffi #belugagrads Concert are $27.50, $37.50, and $65.00 (plus applicable fees and service charges) and are available online at www.masseyhall.com, by phone at 416.872.4255, or in person at the Roy Thomson Hall Box Office (60 Simcoe Street). The $65.00 tickets will include an opportunity to meet Raffi in person after the show. Proceeds benefit The Centre for Child Honouring. For more information on Raffi and Child Honouring, please visit www.childhonouring.org. This concert is presented in association with TakingITGlobal, whose mission is to empower youth to understand and act on the worlds greatest challenges. www.canada.tigweb.org Media Contact: Teresa Trovato | 604.683.8762 | teresa@paulmercsconcerts.com


About Paul Mercs Concerts: Paul Mercs Concerts has 40 years of in-depth industry experience in various aspects of the entertainment business: artist management, large-scale event production, and concert promotion. With concert promotion as the primary business, Paul Mercs Concerts is the only independent concert promoter to operate Canada-wide, coast to coast. In recent years, artists associated with Paul Mercs Concerts include Heart, Jeff Beck, Brian Wilson, Peter Frampton, The Moody Blues, Tom Jones, Willie Nelson, Chris Cornell, The Trailer Park Boys, Bill Cosby, Chris Botti, Diana Krall, George Jones, John Prine, Merle Haggard and Pearl Jam. From artists to media partners to audience members, Paul Mercs Concerts takes pride in its relationships and firmly believes in the true value of music. www.paulmercsconcerts.com