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patterns
easy cover
Design
Using this step-and-repeat
technique, you can make artistic
covers in no time! Continued
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Design easy cover patterns
Using this step-and-repeat technique, you can make artistic covers in no time
The look of a cover sets the tone, conveys the character and clues the reader to the
value (or not) of whats behind it. Heres a way to make cover designs out of nothing
except a pen and rectangle (or ellipse) tool and some type. The technique is called
step and repeat; you create one object such as a circle, repeat it across your page until
it becomes a pattern, then add your words. The variations? Endless. Youll see.
Annual Meeting
Sperry Equipment Corporation
Agenda and program notes
May 17, 2005
Johnston Hall
2005
Your Guide
to Services
Garbage
Green waste
Recycling
Neighborhood cleanup
City of
Citrus Heights
Waste Collection
& Recycling
Sofias
C
afe
On the Mall
NATURAL HISTORY
David Klinckner, Ph.D., Lecturer
T Th 7 p.m. 9 p.m.
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Fill a feld with circles
that just touch. Group.
Copy the left column, and
move the copy a half-col-
umn to the right. Recolor.
Set the opacity to, say,
50%, then step and repeat
across the feld. Group.
Repeat from the top
down, different color,
50% opacity. Group.
Remove the corner circles.
Draw a white, translucent
circle for the title pane,
and just like that, you
have a harmonious pattern
made entirely of circles.
Fun with circles
Create a decorative pattern by overlapping translucent circles. Circles make especially
good patterns because of their smooth curves and seamless interaction.
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Color
Opposite colors create striking patterns, while similar colors harmonize softly.
The amount of opacity, or translucency, determines how much the colors mingle.
Sofias
C
afe
On the Mall
Translucency creates
the interaction between
circles. By modifying even
one setting, you can get
very different looks from
the same shapes.
C90
M10
Y90
K40
C0
M65
Y100
K0
C80
M100
Y0
K0
50% opacity
40% opacity
40% opacity
C0
M65
Y100
K0
50%
Different
color, same
opacity
Same color,
more opacity
90% 50%
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Same circles, different look
Turn those fowery, see-through circles into a conservative, low-key texture. Delete the
color fll, add a white stroke, then fll the background with a muted hue.
Start with your circle pattern, add a perimeter of cir-
cles that bleeds beyond the page edge, Select All, and
delete the color flls. To the circles apply a white stroke,
opacity 30%. Finish with a muted background color.
While a circular title
pane harmonizes with
the circles, here, the
rectangular pane har-
monizes with the page.
Together, their large,
squarish shapes domi-
nate the small, busy
circles and push them
into the background
where we want them.
Set the rectangle at
70% opacity, which
allows a hint of pat-
tern to show through
and glues the title
pane to the page.
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Focal point
Add your text, then embellish the result with a photographic object. Its depth and
realism make an arresting focal point atop the fat, artifcial feld.
NATURAL HISTORY
David Klinckner, Ph.D., Lecturer
T Th 7 p.m. 9 p.m. NATURAL HISTORY
David Klinckner, Ph.D., Lecturer
T Th 7 p.m. 9 p.m.
Low-key and conservative means
no motion, which you will achieve
by centering your type. Set the
title in a bold, condensed face
nothing decorativeabove small,
supporting copy. Note the UPPER-
CASE title block forms a rectangle
atop a rectangle; its centered
position is symmetrical and static,
which gives the cover a feeling of
permanence and importance.
1
2
Now add the zing with a
photographic interrupter.
Different from the feld
in every way, the photo
is realistic, dimensional,
organic and off center. Its
one similarity is its shape.
By straddling the title
pane, the photo interrupts
the line and links the
felds together. Cool stuff.
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Extreme, top-of-the-page headline puts tension onto
an otherwise placid page. Common spacing and points
of alignment make this design work. (A) Page margins
are defned by the x-height of the headline. (B) Small
type fts within large. (C) Vertical alignment ties text to
the pattern beneath.
High-tech circles
A feld of small, low-contrast circles creates a geometric pattern with cold, high-tech
overtones. Minimalist type in high-contrast white draws the eye immediately.
Annual Meeting
Sperry Equipment Corporation
Agenda and program notes
May 17, 2005
Johnston Hall
1/4
Spacing is key to a good
patterntoo little and the
circles clump; too much
and they drift apart. A ratio
of 1:4 is just about right.
C
B
Annual Meeting
A
A
A
A
Sperry Equipment Corporation
Agenda and program notes
May 17, 2005
Johnston Hall
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Pinstripes divide the page
Vertical pinstripes convey quiet dignity, and theyre very easy to make. This simple
pattern shrinks the feld from a full page to a half, which is easier to design.
Repeating vertical lines divide the space in half, neatly pushing
the text into one, easy-to-read column. Set your type straight
down that column, one item after another, aligned left, differ-
entiating elements only by size and color.
2004
Your Guide
to Services
Garbage
Green waste
Recycling
Neighborhood cleanup
City of
Citrus Heights
Waste Collection
& Recycling
Big
Medium
Small
2005
Your Guide
to Services
Garbage
Green waste
Recycling
Neighborhood cleanup
City of
Citrus Heights
Waste Collection
& Recycling
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Sofias
C
afe
On the Mall
NATURAL HISTORY
David Klinckner, Ph.D., Lecturer
T Th 7 p.m. 9 p.m.
Layout
We relate to a page the same way we relate to a face; our eyes rest at eye level,
which is a natural place for a headline or title plate.
2005
Your Guide
to Services
Garbage
Green waste
Recycling
Neighborhood cleanup
City of
Citrus Heights
Waste Collection
& Recycling
Did you ever notice that the human head is the same size* and proportions
as a letter- size page? Its why on a printed page were more comfortable with
portrait orientation than with landscape and why we look frst at eye level.

*No, not everyones head, but theyre close enough that it governs everyones perception.
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Annual Meeting
Sperry Equipment Corporation
Agenda and program notes
May 17, 2005
Johnston Hall
NATURAL HISTORY
David Klinckner, Ph.D., Lecturer
T Th 7 p.m. 9 p.m.
Sofias
C
afe
On the Mall
6
Typefaces
1 Kon Tiki Enchanted | 90/70 pt
2 Trajan Regular | 18 pt
3 Cheltenham FB Bold Condensed | 65 pt
4 ITC Cheltenham Light | 17/22 pt
5 Helvetica Neue Bold | 24 pt
6 Helvetica Neue Roman | 9/13 pt
7 (a-d) Adobe Garamond Regular
a) 66 pt, b) 36/36 pt, c)19/23 pt,
d) 24/28 pt
Images
8 Photos.com
Article resources
2005
Your Guide
to Services
Garbage
Green waste
Recycling
Neighborhood cleanup
City of
Citrus Heights
Waste Collection
& Recycling
1
2
5
7a
3
4
8
Colors
9
10
11
14
13
14
C0 M65 Y100 K0
C80 M100 Y0 K0
C90 M10 Y90 K40
C100 M50 Y0 K0
C30 M25 Y55 K10
C0 M100 Y100 K40
12
9
10
11
12
13
14
7b
7c
7d
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Editorial board Gwen Amos, Carl Winther
Before & After magazine
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Copyright 2005 Before & After magazine, ISSN
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You may pass this article around, but you may not alter
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& After magazine, and let us know. To feature free
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