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CONTENTS

Acknowledgement Introduction About the Company Products About the competitor Objective Research Methodology Research Design Analysis Marketing Mix About the market Findings Suggestion Limitations Bibliography

2-3 4-6 7-18 19-22 23-52 53-54 55-57 58-62 63-65 66-75 76-93 94-96 97-99 100-101 102-103

ACKNOWLEDGEMENT

Acknowledgement
Among the many fine individuals who have helped makes this project possible I would like to express my humble gratitude to Prof. ALOK SATSANGI (H.O.D. Marketing Department) for his guidance. I would like to thank MR. AJAY SRIVASTVA (Institution Sales Manager) provided the market and particular segment. I would also like thanks MR. VINAY KUMAR for his guidance and better co-operation.

I woe a special debt of gratitude to the entire gratitude to the entire group which working with me and to all the retailers for their better cooperation.

Sanjiv Kumar

INTRODUCTION

INTRODUCTION
Preparing this project we went to each and every canteen owner pf west Delhi because we were doing only institutional market. It include, schools canteens collage canteens, hospitals canteens cinema halls shopping malls big bazaar, and others institutional canteens where chips and namkeens are sold.

We have collected about all the product of Haldiram but worked basically for chips and Namkeens segments.

We went to the canteens and saw the chips and Namkeens there we observe the following things

1) Whether our product is available or not at that canteen. 2) If not then we saw of which company product is available. 3) How much sale is of that particular counter and what the sales volume that counter may give to us. 4) What is the strength of that particular counter? 5) Has that counter so many brands of chips and Namkeens.

And if we get our product, we used to asked the sales volume, response of consumer, delivery and thus came to know interest of retailers.

If we dint get our product we said about us, about our products, about the margin what we give to retailers, about the facilities, about added value, we make them aware about margin difference, comparing the competitors product and margin provided by them.

And then we made them understand the extra facilities and unique selling point of our product and make them ready to sale our product. Thus we developed the market for Haldirams product. After this we saw the competitors product (quantity) and asked the strength. We also counted the signage and a stand of all the competitors company and Haldirams which is at that particular store.

After all we create a daily survey report and listed the total canteens located in west Delhi. And then analyses the data which was collected from market. And then come to a conclusion on the basis of that analyzed data and information. After all it becomes possible to make a meaningful and useful report.

ABOUT THE COMPANY

COMPANY PROFILE
Marching Ahead For A Global Presence Sweet and Salt are as diametrically opposite to each other as North pole and South Pole but they perform wonders when used on the taste buds, this delicate use of both the tastes in Mithais (Sweet Meat) and Namkeens (Salty Snacks) has made Haldirams undisputed leader of the sweet industry. Haldirams synonymous with sweet meat as Cadbury is to Chocolates. By default Haldirams can be termed as Taste of Tradition. From a humble beginning in Bikaner in 1937 Haldiram;s have grown phenomenally and are today an internationally renowned sweet me at manufacturer with chain of restaurants and is also on the verge of starting amusement parks. It is the flag bearer of the traditional Indian sweet, Haldirams was started by Shri Gangabisanji Agrawal alias Haldiram Agrawal, who is the grandfather of Shri Shivkisan Agrawal, the man responsible for the successes and fame of Haldirams he has made the brand a household name in India. Haldirams products inherits the Matchless quality, Zero impurity and world class packaging, efficient distribution network are the hallmark of each and every Haldirams Product and to top it up the trump card of reasonable prices and efficient marketing strategy and the key to success. Headquartered at Nagpur (M.S.) India. The management at Haldiram's is quality conscious no doubt Shri Shivkisan Agrawal always believes in superior input superior output. It has regional offices at Mumbai. Bangalore and Chennai. It is a member of the SFA (Snacks Food Associations of America) & ESA (European Snacks Food Association). The company has won prestigious International Food award from TROFEO International Alimentocian of

Barcelona Spain in 1999. The company has ISO: 9001-2000 certification and HACCP certification by Det Norske Veritas of Netherlands.

HALDIRAMS GROUP IN A NUTSHELL PRODUCT: Sky is the limit for Haldirams and its product range. The sweet meat range consists of the famous Kaju Katli, Bengali Rasgulla, Cham Cham, Gulab Jamun, Raj Bhog, Kesar Anguri to name a few. The Namkeens (Salty range) consists of the famous Bikaneri Sev, Aloo Bhujia, Moong Dal, Khatta Mittha, Classic Dal, Cornflakes, Potato Chips, Moth and variety of Papads. Soft drinks (Sharbats) the range includes exciting flavours like the Royal Badam, Rose Squash, Orange Squash, Khus Squash & Thandai which serves as energy supplements and coolants, In addition Haldirams enjoys a strong market share in Processed Milk, Bakery and Ice Creams.

EXPORT:
Haldirams footprints are present in more than 16 countries such as UK, USA, Canada, Australia, Europe, Singapore, Malaysia, Srilanka, The Middle East and Arab Countries.

FUTURE PLAN:
Plan are the pipeline to export Food Products under the Mopleez brand name with and expanded product base

CHAIN OF RESTAURANTS:
The group is having exclusive Chain of Restaurants like Abhin andan, Hot Spot, Thaath Baat, and Planet Food and is also starting an amusement park in the near future.

MOTTO: Superior Input Superior Output.

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QUALITY POLICY

We at HALDIRAM FOODS INTERNATIONAL LTD.,NAGPUR. are committed to manufacture variety of Sweets (Sweetmeats), Namkeens (Savories), Pasta & 3 - D Snacks (Extruded Foods)to the Complete satisfaction of our Domestic & International

Customers with regard to Quality & Food Safety. We shall strive to provide world class quality products by: a) b) Utilizing hygienic, safe and premium quality ingredient and material. Adhering to good manufacturing and hygienic practices.

We are committed to continually improve all our activities to enhance customer satisfaction, organizational performance and market leadership.

We shall comply with statutory, regulatory requirements and all our actions would be planned and executed to fulfill this policy consistently through to dedicated involvement of all employee.

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AWARDS

Haldiram's Nagpur has won prestigious International Food award from TROFEO International Alimentocian of Barcelona Spain in 1999. International Membership and Certification

European Snacks Association

Snacks Food Associations, Virginia, U.S.A.

ISO:

9001-2000

Certification

and

HACCP

Certification by Det Norske Veritas of Netherlands.

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COMPANY EXPORT

OUR EXPORTS
Around 20 million ethnic Indians spread in over a number of countries around the world and we have started our export of sweets and snacks in way back 1996 to reach the ethnic Indians abroad. We keep with us 50+ exports worthy products and we are successfully exporting them to around 16 countries. Our quality of products is backed with ISO-9001:2000 and HACCP Certification. 20+ imported machineries and new techniques of manufacturing bases a true International look and helps us in meeting the stringent quality norms adhering to International Standards.

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PROSPECTIVE MARKET

Prospective markets for our Products Prospective market for Brand Haldirams 1. Russia 2. Ukraine 3. Uk 4. Madagascar 5. Reunion 6. China

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PRODUCTS FOR EXPORTS


Haldirams Nagpur Has variety of Indian Snacks & Sweets taking care of quality a nd taste for its customers from around the world. All products are categorized as listed.

NAMKEEN

SWEETS

PAPAD

GIFT BOXES

BAKERY PRODUCTS

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CONTACTS
Head Office:
Haldiram Foods International Ltd Haldiram Foods International Ltd. 1213, 100 Feet Road, Hall II Stage, Indranagaram, Bangalore - 560 008 Ph : e-mail : hfil.bangalore@haldirams.com

Chennai Office :
Haldiram Foods International Ltd. No 1/2, Peeran Streets, Saligram, Near AVM Studio, Opp. Sooriya Hospital, Chennai -600 093. Ph: e-mail: hfil.chennai@haldirams.com

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INDIAN FESTIVAL Products


Shri Ganesh Chaturthi

Ganesh Chaturthi is celebrated to mark the birth anniversary of Lord Ganesh, son of Lord Shankar and Goddess Parvati. This festival is celebrated for 10 days in Maharashtra state and throughout India. This festival comes on the 4th day of Bhadarva Shukla-paksh of Hindu calendar.

Devotees of Ganesh bring the idol of Ganesh to their houses on this day MODAK with chants of Ganpati Bappa Morya. and worship the Idol of Lord Ganesh. People do puja, of the idol twice a day - morning and evening till the idol is in their home. Maharashtrians make sweets called Modak and offer them to Ganesh.

The Ganesh idols are kept for either one and a half, five, seven or ten days and then the Ganesh Visarjan is performed, whereby the idols are immersed in sea waters. KAJU KATLI Lokmanya Tilak started the custom of

Freedom

fighter

Sarvajanik Ganeshotsav (public festival) in Maharashtra, during the Indian Independence fight against the British. The aim behind this was to bring the people close to each other. From then on, this festival is celebrated in almost

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every lane, housing society and area in Maharashtra and thus making Ganesh Chaturthi a public festival. Huge pandals or stages are set up and decorated beautifully and people worship the idol of Lord Ganesh together.

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PRODUCTS

PRODUCTS
BHUJIA LOUNG SEV ALU BHUJIA NIMBU MASALA MIXTURE KHATTA MITHA GOLDEN MIXTURE MADRASI MIX MILAN MIX SP. PALAK NAVRATAN ALL IN ONE FALAHARI CHIWDA AGRA SHEV LAHSUN SEV MASALA SEV CHANA CHOOR PANCHARATAN MIXTURE AGRATAJ DALMOTE BHEL MUDI BHEL PURI KASHMIRI DALMOTE SP. CORNFLAKES DRYFRUIT MIX MASALA CHIPS

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WAFERS MINT MASALA WAFERS MASALA WAFERS HALKE FHULKE (Chilli) HALKE FHULKE (Mast

ALU LACHHA POTATO STICK HALKE FHULKE (Plain) HALKE FHULKE (Magic Mint)

CHATPATA PAPAD Magic) TASTY CHANA NUT KAJU NAMKEEN MUNG DALL MASALA CHANA DAL KAJU MASALA

MASALA MUNG DAL CHAT PAPDI MATHRI MASALA PUNJABI BUNDI MASALA PEANUT Cheesy Bites FUN BITES TAKA TAK RAW 3-D PILLOW

MURUKKU DISCO SAMOSA KHARI BOONDI NAMKEEN PEANUT CHATPATA DAL LOVE BITES YUMMY BITES RAW 3-D HEART

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PANJABI PAPAD DISCO PAPAD KACCHA UDAD PAPAD MASALA PAPAD COIN PAPADAM MASALA UDAD PAPAD BIKANERI FULL SIZE PAPAD KHATTA MEETHA PAPAD

BIKANERI PAPAD UDAD PAPAD CHANA MASALA PAPAD PAPAD COIN RED CHILLI PAPAD PUNJABI FULL SIZE PAPAD GARLIC PAPAD

PANCHRATAN GIFT BOX EK SE BADKAR EK CLASSIC PACK CHATPATA TREAT MITHA NAMKEEN ROYAL DELICACIES DRYFRUIT DHAMAKA

DOUBLE MAZA PREMIUM PACK GOLDEN TREAT FESTIVE PACK ELITE DELITE MADHUR UPHAR

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OBJECTIVE

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Objective
While marketing only project report their must be sum objective or goal because with our any objective , no project Report can be completed in true sense so the main objective of doing this project Report are : -

What the subject taught in classroom at B.B.A course is completely theoretical so during the summer training I compare how the marketing activity at an organization varies with this theory.

To create the contact with working of an organization and see the different types of marketing activities. It also helps us to take knowledge about product distributor promotion and buying behavior.

To find out the types of channel, by which product is selling and to know monopoly and average sales of these outlets.

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Research Methodology

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Research Methodology
The purpose of the methodology is to describe the research procedure. This included overall research design preparation of the format for data collection to every dealer and outlets holders.

The data collection method and analysis procedure


The methodology used to carry out the project report in the analyzing the data collection by the survey method. The survey on the data collection was the made by the interviewing the concern personalizes by the filling up the specific format for data collection.

Data types There are two types of data 2. Primary data 3. Secondary data

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1. Primary Data:Data those are given by the company it self to reach to the retailers.

2. Secondary data
Data which are collected by field work and survey.

Data collection method


Two different format of data collection were prepared keeping in the view the important data to be collected which can up a way to find out the market share of the Haldirams product and other product and signage and stands provided by the company and different scheme offered to them by Haldirams and then . A format is prepared for collecting data.

Field work
For interviewing the retailers went to each and every school, collage, hospital, restaurant of west Delhi. Thus I interview about 150 canteen owners and the entire distributor over the entire west Delhi. I asked them to help me in filling the format for collecting data.

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RESEARCH DESIGN

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Sampling and research design


Research design:Type: Sources of information
Exploratory (Preliminary Investigation)

survey by means of structured undisguised and

general face to face interaction with outlet holders and used some secondary data.

Area of sampling:

west Delhi

Janakpuri

Dwarka

Paschim vihar

Punjabi bagh

Rajouri garden

Vikash puri

Mayapuri

Naraina 28

Total stands in west Delhis institutional market

lays haldirams kurkure 0thers

Total survey done in west Delhi only it may differ from other areas of Delhi or retail market of West Delhi.

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Total market share of Haldirams chips in institutions in west Delhi

Lays Haldiram Oyes 0thers

Total survey done in west Delhi only it may differ from other areas of Delhi or retail market of West Delhi. But in this area is leading chips segment in institution.

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Total market share of Haldirams Namkeen in institutions of West Delhi

Bikano Haldiram Others

Namkeen are not sold in schools, collages and many others institution so there is not good response in institution. Only few hospitals and convenioes sale namkeens so the data has been taken from thats counter only. The schools and collage sale only chips woo pies.

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ANALYSIS

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Swot Analysis

Strength Opportunity

Weakness Threats

Strength
1. A nation wide manufacturer and strong distribution channel 2. Strong control over distributors 3. Haldiram is the master brand is Namkeen and growing its chips. 4. Engage in proportioning through out the year. 5. Employees are very much devoted to there works

Weakness
1. Feedback system doesnt work property. 2. Proper Importance isnt gives to the retailers. 3. Low profit margin to the distributors. 4. Weak in chips segment.

5. Low profit margin to the retailers in Namkeen Segment.

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Opportunity
1. Steel big empty market

2. Huge demand in the month of August to March. Threats


1. Facilities provided by the Lays, is offering credit sales. 2. Lays and Kurkure paints the outlets regularly. 3. Matter of low hygienic foods. 4. Insects are found 5. Entrance of Local product. 6. Distributor attitude 7. Undercutting to the Whole sale market.

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Marketing mix

Product

Price

Place

Promotion

Marketing mix is the set of marketing tools that the film uses to pursue it marketing objective in the target market.

Marketing Mix of Haldirams Products


Chips, Namkeens , Sweets , Pickles , papad , Syrup , Woo pies

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Chips
There are six flavors in chips classics salt

Pudina treat Paprika Mast Masala

Bolelos
N salt

Taste of chips
Pudina treat Taste of pudina

Peprika

Taste of green chill

Mast masala -

Taste of Tomato

Classic salt -

Plain $ only salted.

Boletos

N salted

Masala salted

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Ruffles: Takatak Woo pies

Namkeen: Bhujia Aalu Bhujia All in one Kaju Mixer Kashamiri mixer Bombay mixer Nut cracker

Peanut
Plain Salted Masala Panch rattan Khan meether Neembu Masala

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Channa
Bombay Channa Madrasi Channa Kabuli Channa Channa Dal

Mix
Pinnet Mix Mir chi Pinnet Chapatti Dal

Papad
Javitri

Medium Punjabi Mir chi

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Syrup
Mango pana Kaala khata Thandi Badam kesariya Rose Khus Lemon

Pickles
Mango Mir chi Lemon Mix

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Sweets
There are so many sweets at show room but only few are available in packets and canes

Soon papari Soan cake Raasgulla Chumchm Gulab jamun

Cookies, market.

biscuits

and

cake

are

available

in

retail

Product Qualities
Impeccable qualities, They focus on TQM before the finish like because the quality along if advertisement which Haldiram gives as a competitive edge design innovative of packets day by day. It is a popular due to its colorful packets of Namkeen which is unbeatable by other brands.

Features:Testy Snacks , Suitable with drinks as well as serving guest

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Brand name:Huge brand name nation wide

Warranty
Takes in return when product expires or any or any other damage accidentals. which is

Price:The price is different for different product chips.

Discount
Depends upon the sales executive, and retailers bargaining and as different scheme.

Allowance
Fixed, as per distributor target and companies target to the sales person.

Public relations
Marketing Time to time. sales executive pays a visit to retailer

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Sales executive
Create new counters for that particular distributor on which he is working.

Promotion
Scheme like scratch coupon, Discount coupon, Bags, Caps, T- shirt, Win cheaters etc. are given to retailer and customer

Note:-Discount coupon are double edge sword , to the customers because when
customer gets and discount coupon He/ She goes to show room of Haldirams and buys another product and thus he become a new customer another product.

Advertisement Spent huge amount in ads.

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Place
One of the most important thing any companies is the place. When the company sales its product and for a good sales volume, the listenable things are segmenting targeting, and positioning is must. For this work the company recognized its customer i.e. who are the customer and where are they. Then he starts working.

The coupon its customer and market place. Then target them and after all it creates a position in the customer mind.

The Haldirams work in to ways since it is the market leads in Namkeen market so, it does not care of its competitor and need not to work more for its promotion and position due to its quality and brand name , but for chips its work regularly.

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The company segment its market it to type. 1. Retail market 2. Institutional market. Retail Market
The company has kept all the open market as retail market in miss all the shop, Early shops , grocery shop, and general store are included.

Institutional market
In this segment the company has kept all the institutional shop/ contents. In this segment collage canteens, school canteens, hospital canteen, Restaurant, cinema halls, shopping malls, its are included.

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ABOUT THE MARKET

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List of account visited in survey and their status


Sr. No. 1 Kitchen Craft India C-2a/239c, Janakpuri Name Of Account Address Contact Person Mr. Vipin Manchanda 9891305544 Monopoly Of Haldirams Phone Remarks

Lumax Industry Limited

B-85/86, Mayapuri, Industrial. Area

Siba P Prahraj

55489712

Running

M E R I Canteen

D-1 Janakpuri

Mr. Nag pal

Running

Mgs Hospital

Mgs Hospital, Punjabi Bagh

Mr. Rakesh 9868288690

Running

Shou Hospitality

Action Balaji, Hospital, Paschim Vihar

Mr. Rajiv Goswami

Running

46

E S I Hospital Canteen

Basai Darapur, Ring Road

Mr. Shashank

9210081620

Running

Canteen Global Hospital

Ambika Vihar, Paschim Vihar

Mr. Ramesh

Running

Canteen Hansraj Model School

Punjabi Bagh New Delhi

Mr. Bharat Bhushan

Running

Canteen Happy Model School

B-1, Janakpuri

Mr. Bari

25517656

Running

10

Canteen Iitm

Iitm Janakpuri, D-Block

Abhishek

Running

11

Canteen Jindal Public School

Dwarka Road, Vijay Enclave

Harkesh

Running

12

Canteen Kendriya Vidyalay

C-2a Janakpuri

Sonu

9312059472

Running

13

Canteen N C Jindal

Punjabi

Dinesh

Running

47

School

Bagh

14

Neo Convent Public School

Paschim Vihar, Outer Ring Road

Running

15

S D S Bal Mandir

Punjabi Bagh

Mahesh

Running

16

Shivaji Collage

Shivaji Collage Rajouri Garden

9213306288

Running

17

Canteen Tagore School

Mayapuri, Main Road

Manprit Singh

Running

18

S Vidya Service Station

Sector -3 Dwarka,

Mahender

25080771

Running

19

Dhruva Caterers

Paschim Vihar

Sandeep Makhija

9810233057

Running

20

Diet Concept

4/33, Subhash

Harpreet

9213201866

Running

48

Nagar New Delhi 21 D T E A School District Center, Janakpuri 22 Bharti Collage C-1 Janakpuri Mr. Satrudhan 55120858 Running Mr. Ramu 9868522910 Running

23

MSIT

C-1 Janakpuri

Mr Hitesh

9891989563

Running

24

M K W Hospital

Rajouri Garden

Mr. Raju

Running

25

Auto Care

Rjouri Garden

Mis. Sabita

Running

26

R N Motors

Peera Gadi Chouck

Sona

25255115

Running

27

Wine And Beer Shop

Mayapuri Community Center

Surinder Singh

Running

28

Little Angle School

Paschim

Mrs. Anu

9312176878

Running

49

Vihar

29

Vishal Cinema Canteen

Rajouri Garden

Manager

Not Interested(Due To Print Mrp)

30

Ayushman Hospital

Dwarka Central Market

Mr Harpreet

9213201866

Not Interested

31

Holy Child Public School

Raghubir Nagar

Mr Nagpal

Not Allowed Snaks

32

Saraswati Sr. Sec. School

Dwarka Road Vijay Enclave

Mr Harcharan

25358529

Not Allowed

33

Rainbow School

C4e Janakpuri

Manoj

Running

34

Oxford School

Dwarka Road Vijay Enclave

No Canteen

35

D. A. V School Canteen

Chander Nagar Janakpuri

Mr.Suraj

25599860

Running

50

36

Arjun Store

E S I Basai Darapur

Mr Arjun

25167 246

37

S S Mota Singh School

Janakpuri

Mr. Bhupender Singh

Not Allowed

38

St Francis School

Janakpuri

Mr Kawaljeet Singh

9891770077

Running

39

Mata Chanan Devi Hospital

C2 Janakpuri

Mr Kishan

Running

40

Archid Hospital

C2 Janakpuri

No Canteen

41

Milan Cinema

Motinagar

Manager

250101014

42

S D Public School

Kirtinagr Main Road

Mr Suresh Gera

9350160344

Running

43

Sent Sofia

Paschim Vihar, Water Tank

Mr Oberoi

9811422130

51

44

Eatery Shop

Dist Park, Janakpuri

Sanjay Tyagi

9811347347

45

46

Bhagwati Service Station

Hari Nagar Ghantaghar

Mr Raja

9810559983

Running

47

Nirulas Bhagvati S. Stn

Harbingers

Mr Rites

Deal From Head Office

48

Speed Ways

Harbingers

Mr Vinod

20052730

Not Interested

49

Captain Amit Ser. Stn

Harinagar

Mr Joshi

25497973

Not Interested

50

Bharti Bidyapeeth Canteen

Rohtak Road

Mr Arjun

55224783

Running

51

Anil G Canteen

D-21 Janakpuri

Mr Anil

New Canteen

52

Pharma Plush

Kirti Nagar

Manager

Running

52

53

Hot N Juice

Csm Rajouri

Mr Jasvinder

9818057771

54

Paratha Wali Gali

Csm Rajouri Garden

Mr Soni

9873340311

Running

55

Kamal Foods

New Era Public School Mayapuri

Mr Joginder

9891757116

Running

56

Adarsh Sr, Sec. School

Kirtinagar

No Anteen

57

Syal Service Station

Kirtinagar

Manager

Running

58

Venkateshwer School

Sector-10 Dwarka

Manager

25089415

59

Indraprastha International School

Sector-9 Dwarka

Mr Rajeev

9899834383

Not Interested

60

R D Rajpal School

Dwaka

Canteen Under Construction

53

61

Itl School

Dwarka

Outside Product Not Aloud

62

G J U Collage

D-21 Janakpuri

Mr Rajesh

9811516260

Running

63

Bhagat Hospital

D Block Janakpuri

Mr Anil

55523142

Running

64

Janak Cinema

Community Center Jankpuri

Manager

25551115

Running

65

Hsakuntla Hospital

Sitapuri Ext.

Not Interested

66

Bemishal Restuarent

B-1 Janakpiri

Mr Himanshu

25502021

Running

67

Bemishal Restuarent

Dist Center Janakpiri

Mr Himanshu

25502021

Running

68

Keshar Nursingh Home

Sagarpur

Not Allowed

69

54

70

Divine Happy Model School

Paschim Vihar

Sanajy

9312541395

Running

71

DAV

Dwarka

No Canteen

72

Sehgal Hospital Canteen

Meera Bagh

Mr Hrarprit 9213201866

Not Interested

73

Kendriya Vidyalaya

Ambika Vihar Pachim Vihar

Mr Walia

Running

74

Shah International

Ambika Vihar Pachim Vihar

No Canteen

75

Pick N Drive

Meera Bagh Ring Road

Manager

25255560

Awaited

76

Bal Vikash Public School

Paschim Vihar

No Canteen

55

77

Bosco School

Paschim Vihar

No Canteen

78

Batra Hospital

Rajouri Garden

Mr Mohan

Awaited

79

Rajdhani Collage

Ring Road Rajouri Garden

Mr Rajeev

9213422198

Running

80

Satyam Cinema

Dist Centre Janakpuri

Manager

Not Interested

81

Anand Hospital

Dhouli Pyau

Reception`

No Canteen

82

Janakpuri Club

District Center

Not Interested

83

Jai Nar Hospital

Meera Bagh Ring Road

Reception

No Canteen

84

Amarleela Hospital

B-1 Janakpuri

Mr. Rooplal

9818016557

Running

85

Hundred Percent

Sector-1,

Running

56

Dwarka

86

Guru Harkishan Public School

Punjabi Bagh Ext.

Daljit Singh

Not Interested

87

Guru Harkishan Management School

Punjabi Bagh Ext.

Daljit Singh

Not Interested

88

Sevior School

Paschim Vihar

Deepak

9911176579

Not Allowed

89

S P M Collage

Paschim Vihar

No Agree To Sale

90

Pestri Palace

Vikashpuri

Devender Kohli

9810324050

Running

91

Handa Nursing Home

Raja Garden

Running

93

Punjabi Bagh Club

Punjabi Bagh

Manager

Running

94

Sanjay Cafeteriya

Armi Base Hospital, Cant

Mr Sanjay

9811041678

Running

57

95

Sanjay Cafeteriya(Emergency Ward)

Armi Base Hospital, Cant Motinagar

Mr Ramesh 9811041678

Running

96

Acharya Bhikshu Hospital

Mr Bassi

New Canteen

97

Kendriya Vidyalaya Canteen

Kendriya Vidyalaya Naraina

Mr Tarun

9811856629

Not Interested

98

Kendriya Vidyalaya Canteen

K B Tagore Garden

Mr Tarun

9811856629

Not Interested

99

Oxford School

Vikash Puri

Not Allowed

100

Sesliya Public School

Vikash Puri

Running

101 Adarsh Sr. Sec School

Vikash Puri

Running

102

Kerla Public School

Vikash Puri

Running

103

Andhra Public School

Vikash Puri

No Canteen

58

104

Sent Meri School

Vikash Puri

Awaited

105

Indra Gandhi Sports Collage

Vikash Puri

Awaited

106

Kukreja Hospital

Rajouri Garden

Running

107

Metro Foods

Dwarka Metro Station

Mr Saffi

Running

108

Healthy Living

Raja Garden

Mr Harish

25416681

Running

109

Khetrapal Hospital

Raja Garden

Running

110

A P Jay School

Dwarka

Mr Promod

Awaited

111 Shiksha Bharti School

Dwarka

Mr Rajkumar

Running

59

Rajarshi Caterers 112 Dr. Mess DDU Hospital Harinagar 113 RKHS Delhi Public School, Dwarka 114 D A V Paschim Vihar Paschim Vihar

Sharma Mr Anand Running

Running

No Canteen

116

New Delhi Public School

Vikash Puri

No Canteen

117

St Fransis School Canteen

Janakpuri

Kawaljeet Singh

Running

118

Vishal Bharti Public School

Paschim Vihar

No Canteen

119

Samara Mal Jain Public School

Janak Puri

Not Allowed

120

S M Arya Public School

Punjabi Bagh

Not Required

60

121

Pragati Public School

Dwarka Sector 22

Reception

Awaited

122

Bal Bharti Public School

Dwarka

Reception

No Canteen

123

New Holi Public School

Uttam Nagar

No Canteen

124

Sent Marks Public School

Paschim Vihar

Not Required

125

Jims Collage

Vikash Puri

Under Construction

126

Guru Nanak Public School

Punjabi Bagh

Now Clossed

127

Metro Station

Uttam Nager

Not Allowed

128

Metro Station

Tilak Nager

Not Allowed

129

Metro Station

Tagore Garden

Not Allowed

61

130

Metro Station

Janakpuri

Not Allowed

131

Metro Station

Subash Place

Not Allowed

132

Metro Station

Raja Garden

Not Allowed

133

134

135

136

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FINDINGS

63

Findings
The first and the major problem is that the company does not have direct and permanent contract with retailers. It is general complain that there is a big communication gap between the company and the retailers and no one is to solve their problem. The second problem of retailers is non availability of quick response of distributors. Distributors do not send the ready stock and thus the delivery man suffers the problems when the retailer demands in emergency. One of the major problems is i.e. they are the price difference. They are getting same product in different price from others suppliers (the other suppliers are giving on less price and schemes) thus this problem is very big for distributors and suppliers both. Second problem is wholesale market; the wholesale market is creating problem entering in distributors areas. The problem faced by the distributors is lack of stands in market. This problem disturbs the distributors and retailers both. Retailers demand stands to distributors because executive of others company does not allow to use their stands to put our product.

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There are no any wall paintings or banners in canteens as signage of Haldirams product while the competitors are providing many facilities like this.

65

SUGGESTION

66

Suggestion
Company should consider the problems of retailers and canteens owner. Company should problems of distributors. Resettlement of dispute like non payments and wrong commitment problems is necessary by another executive. Stand should be provided to needy retailers because another companys executive creates problem. Company should give the stands and racks to each and every counters where its product is sold. Company should prevent the interference of distributor in each others areas. Company should prevent the undercutting in market. Company should prevent the wholesale disturbance. Company should give the incentives to its executives as extra benefits after salary. Company should listen and care of sales executive. Company should recognize the problems in market. The very necessary work is market screening and recognizing the strength and weaknesses of competitors.

67

Company should spend some amount on advertisement of its products because the competitors are using celebrities as their promoter in ads. For Kurkure Juhi Chawla and for Lays Saif Ali Khan.

Company should provide display to canteens and cafeterias. Company should paints the walls of cafeterias time to time because its competitors do this, this will bound the retailers to sale our product.

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LIMITATIONS

69

Limitation
Every project has its limitation and it is wise to point them out instead of glossing over them. This project was having some limitation, which is written below, and the aim presentation is to increase confidence in the present result.

Limitation of survey The universe study is west Delhi. The result of this study shouldnt be generalized with any other part of Delhi or of the country or whole Indian at large. Though almost all the places the number of c/b are counted but in few large retail stores like Big Bazaar, conventions, the information was noted down as given by retailers. Study was limited to institutional outlets stocking in west Delhi. Information collection took months. The amounts of sales or sales volume may different in different months.

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BIBLIOGRAPHY

71

BIBLIOGRAPHY
Book
Gaur singh sanjaya and saggharteu sanjay New Delhi, event marketing and event management 3rd edition vikas publishing house, 1998 Kothari C.R, Research Methodology, Vishwa prakashan, New Delhi, Reprinted Edition, 2004, Page 1-112. Kotler Philip, Marketing Management, Prentice Hall of India Pvt. Ltd., New Delhi, 11th Edition 2004. Ramaswamy V.S. & Namakumari S., Marketing Management, Macmillan India Ltd. Publication, New Delhi, 3rd edition 2002.

Magazines
A & M, Brand Equity & the St rategist Business Today, JULY 2006. Business World JUNE- AUGUST 2006

Internet website
www.yahoosearch.com. www.google.com

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